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description: Busca información actualizada sobre Zoho CRM. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Zoho CRM con productos similares hasta encontrar la opción adecuada.
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title: Zoho CRM: precios, funciones y opiniones | GetApp España 2026
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Breadcrumb: [Inicio](/) > [Software CRM para constructoras](/directory/759/construction-crm/software) > [Zoho CRM](/software/9908/zoho-crm)

# Zoho CRM

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> Zoho CRM es un software de gestión de relaciones con los clientes basado en la nube que ayuda a empresas de todos los tamaños a cerrar acuerdos de manera más inteligente, mejor y más rápida. La solución permite a las empresas llegar a sus clientes a través de todos los canales: teléfono, correo electrónico, redes sociales y chat en vivo.
> 
> Veredicto: 6996 usuarios lo han valorado con **4.3/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Estadísticas y valoraciones rápidas

| Métrica | Valoración | Detalles |
| **En general** | **4.3/5** | 6996 Opiniones |
| Facilidad de uso | 4.2/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.1/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.3/5 | Basado en las opiniones generales |
| Funcionalidades | 4.3/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Zoho
- **Constitución**: 1996

## Contexto comercial

- **Precio inicial**: 14,00 €
- **Modelo de precios**:  (Prueba gratuita)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil)
- **Idiomas admitidos**: alemán, búlgaro, checo, chino, chino tradicional, coreano, croata, danés, español, francés, hebreo, hindi, húngaro, indonesio, inglés, italiano, japonés, neerlandés, polaco, portugués, portugués de Brasil, portugués de Portugal, ruso, sueco, tailandés, turco, vietnamita, árabe
- **Países disponibles**: Alemania, Arabia Saudí, Argentina, Armenia, Australia, Austria, Bangladés, Baréin, Bielorrusia, Brasil, Bután, Bélgica, Canadá, Catar, Chile, China, Chipre, Colombia, Dinamarca, Egipto y 42 más

## Funcionalidades

- A/B Testing
- AI Copilot
- API
- Acceso móvil
- Acciones activadas por evento
- Alertas y notificaciones
- Alerts/Escalation
- Almacenamiento de documentos
- Análisis de campañas
- Análisis de correlaciones
- Análisis de evolución de ventas
- Análisis de tendencias
- Análisis de texto
- Análisis de ventas
- Análisis estadístico
- Análisis predictivo
- Análisis visual
- Aplicación móvil
- Aprobación de ventas
- Arrastrar y soltar

## Integraciones (en total: 68)

- ActiveCampaign
- Avaya Experience Platform
- Bedrock Data
- Box
- Docusign
- Dropbox
- Eventbrite
- GetResponse
- Gmail
- GoTo Meeting
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Drive
- Google Workspace

… y 53 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Software CRM para constructoras](https://www.getapp.es/directory/759/construction-crm/software)

## Categorías relacionadas

- [Programa CRM](https://www.getapp.es/directory/230/crm/software)
- [Software de gestión de contactos](https://www.getapp.es/directory/337/contact-management/software)
- [Sistemas automatizados de ventas](https://www.getapp.es/directory/338/sales-force-automation/software)
- [Herramientas de administración de leads](https://www.getapp.es/directory/339/lead-management/software)
- [Herramientas para social CRM](https://www.getapp.es/directory/558/social-crm/software)

## Alternativas

1. [Salesforce Sales Cloud](https://www.getapp.es/software/90378/salesforce) — 4.4/5 (18808 reviews)
2. [HubSpot CRM](https://www.getapp.es/software/102533/hubspot-crm) — 4.5/5 (4485 reviews)
3. [Bigin by Zoho CRM](https://www.getapp.es/software/142099/bigin-by-zoho-crm) — 4.7/5 (744 reviews)
4. [Dynamics 365](https://www.getapp.es/software/90844/dynamics-365) — 4.4/5 (5853 reviews)
5. [eWay-CRM](https://www.getapp.es/software/106997/eway-crm) — 4.5/5 (826 reviews)

## Opiniones

### "Zoho could be for you" — 5.0/5

> **Kendall** | *23 de julio de 2025* | Salud, bienestar y deporte | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: I like the fact the team at Zoho will do their best to help you worth your issues with any of their products . Lot of different products to help grow and support your business.
> 
> **Desventajas**: you will touch base with many different reps and mangers. No dedicated team members. Wish some things was easier to setup. Maybe some type of ai can help with the speed of the setup. Pricing can be high depending on the filed or industry your business is in. Zoho health needs better explanations
> 
> IT kinda hard to setup for small business and small team. But it still better than most tech companies

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### "Good CRM, better with the whole Zoho Suite" — 4.0/5

> **Usuario verificado** | *28 de octubre de 2025* | Automoción | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: CRM management with plenty of features, customizations and all you can expect from a modern CRM. It's biggest advantage? If you use the whole Zoho Suite, everything is connected and you can improve your company A LOT. Among that, it's a good CRM.
> 
> **Desventajas**: As all Zoho apps, configuration it's a little bit complicated, permissions are sometimes ultra complex to understand, and some adjustments need to be done by the OWNER of the installation, which is only ONE account and can do some administrative things. Another con is definitely support, which honestly it's not the best.
> 
> More than 2 years using it as main CRM, for managing accounts in Spain, Portugal and Italy. Connected with the rest of the Zoho ecosystem, specially with Projects, Sprints, Books and Analytics.

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### "Save your money, not your time." — 3.0/5

> **AJ** | *14 de octubre de 2025* | Aprendizaje en línea | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: Value for Money, Easy to start, Easy to Navigate, Easy to set up business metrics, Low learning curve for experienced CRM users, Good API services
> 
> **Desventajas**: : Terrible mobile experience, no value add to the business&#10;&#10;: Terrible AI - does absolutely nothing in terms of added business value, &#10;&#10;: Advanced Analytics to get core business intelligence is tricky, Core Metric tracking can be complete pain if embedded system values are over-written with semantics that are friendly to a particular business case.&#10;&#10;: Zoho Support promises a lot, delivers next to nothing. &#10;&#10;: Customisation - especially for Zoho Books for users moving from Tally - is a very long drawn out and painful process - from a development as well as a psychological perspective.
> 
> 70/100. &#10;Why? &#10;&#10;This overall user experience is from an Indian business perspective where the business requires A LOT of in-CRM customisation in order to derive value from the CRM.&#10;&#10;The business is a leader in the India's education research and digital distribution space and has a team of 30 people working on the system. This includes Sales, Support, Operations, Accounts and Admin.&#10;&#10;Zoho CRM was the clear alternative to Salesforce in our specific business case because it offered a cost-friendly alternative, and a supposedly easy on-boarding and critical business metrics tracking process.&#10;&#10;We used it initially only for the Sales Team, then gradually, over 3 years, rolled it out for the Sales Support team as well as the Accounts Team to get a 360 degree view of the business.&#10;&#10;The CRM system is very difficult to customise - especially if you want a proper view of the business - Sales, Operations, Support, Accounts, Admin.&#10;&#10;It's been a 3+ year journey with Zoho. If the Zoho ecosystem had been a bit better thought-out with easy customisations the journey shouldn't have taken more than 1 year. If you are looking to customise the system to your specific business needs - all the best. It's going to take a really long time depending on your specific use case.&#10;&#10;An overview&#10;: Zoho has all the modules that SalesForce has...at 1/3rd the cost. Great.&#10;&#10;: It does 90% of the CRM job really well. And then collapses completely when it comes to business critical details that will actually deliver a bang for your buck.&#10;&#10;: you need a Zoho partner and about 2 years of development work if you want to really customise the solution for your particular line of business&#10;&#10;: it's out of the box for a very small spectrum of businesses&#10;&#10;: if you're moving from Tally to Zoho Books, you are looking at a one year development cycle - not counting the hours you'll spend trying to convince the Accounts Team to use the system. It's not an easy sell to the Accounts Team or integration process from a Tally to Zoho Books viewpoint. &#10;&#10;: the AI element is present but totally useless and gives zero insight into business critical elements.&#10;&#10;So, from a future-proofing standpoint, you'll save a lot of money vis-a-vis a Salesforce type of CRM, but invest a lot of time in customisations, development and in-house training to get critical business insights from the system.&#10;&#10;That's why - 70/100. Zoho now needs to up the ante - and fast. It's bare bones from an AI perspective and just about usable from a small business perspective.&#10;&#10;Everything else - be prepared for a hard slog.

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### "A powerful CRM futures with unbeatable value for money" — 4.0/5

> **Cristin** | *29 de junio de 2026* | Automoción | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: The best part about Zoho CRM is it's incredible value for money and customization options. It offers powerful pipeline management and automated workflow at a fraction of the cost of its major competitors. The platform makes tracking sales leads simple and highly effective
> 
> **Desventajas**: What I like least about the initial learning curve can be steep because the interface has so many deep minis. Additionally, The standard customer support can sometimes be slow to resolve complex technical setup issues
> 
> My overall experience has been highly positive. It's a robust, budget-friendly CRM that perfectly streamlines lead tracking and sales automation. Despite a slight learning curve in slower support response, it remains an excellent tool for growing businesses

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### "Zoho Crm a really good low priced alternative." — 5.0/5

> **Mark** | *19 de septiembre de 2025* | Seguros | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Zoho CRM seems like a really good Value for Money, with good Customer Support, based in India. This software is pretty intuitive and Ease of Use is good. It's a great tool for Sales and Marketing and Email Management.
> 
> **Desventajas**: The look and feel with Pipedrive is more polished than the Zoho Crm but I'm also being charged a lot each month for a lot of features I don't really use.

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