Buffer

Buffer

Plataforma de gestión de redes sociales

4.5/5 (1013 opiniones)

Información general sobre Buffer

¿Qué es Buffer?

Buffer es una plataforma de gestión de redes sociales intuitiva y optimizada en la que confían marcas, empresas, agencias e individuos para impulsar el compromiso y los resultados significativos en las redes sociales. Con Buffer, los usuarios pueden gestionar múltiples perfiles de redes sociales, planificar y programar publicaciones por adelantado, colaborar con múltiples miembros del equipo y analizar el rendimiento de las redes sociales. Buffer introduce constantemente nuevas funciones útiles, como la función de medios sugeridos, la función de programación directa de Instagram y más. Las aplicaciones móviles nativas para iOS y Android brindan a los usuarios la flexibilidad de poder programar contenido sobre la marcha.

Otras funciones importantes incluyen calendario de redes sociales y fuente RSS, analíticas sociales, una función de carga de GIF y video y el creador de imágenes Pablo.

Información general sobre Buffer

Precio

A partir de
15,00 US$/mes

Opciones de precios

Prueba gratis
Gratis
Suscripción
Relación calidad-precio

Funciones de Buffer

Dispositivos
Tamaño de la empresa
P M G
Disponible en los países siguientes
Asia, Canadá, Europa, Latinoamérica, África y Oriente Medio, Reino Unido, Estados Unidos
Idiomas admitidos
Inglés

Capturas de pantalla

Captura de pantalla de Buffer: Buffer web and mobile apps
Captura de pantalla de Buffer: Buffer web and mobile apps Captura de pantalla de Buffer: The Buffer dashboard Captura de pantalla de Buffer: View scheduled posts as a list or on a calendar Captura de pantalla de Buffer: Create custom posting schedule Captura de pantalla de Buffer: Customize message for each social media platform Captura de pantalla de Buffer: Use our browser extension to share from anywhere on the web Captura de pantalla de Buffer: Improve and report on social media results with analytics

Opiniones de Buffer

Opiniones de Buffer

Calificación general
4.5
/
5
Excelente
624

Muy bien
322

Normal
58

Pobre
5

Malo
4

Relación calidad-precio
4.5
Funciones
4.3
Facilidad de uso
4.6
Asistencia al cliente
4.5
93% Un ha recomendado esta aplicación
Amber C.

Stay Ahead on Social Media Easily with Buffer

Buffer helps our clients manage their social media profiles and schedule out their social media messages according to our strategy ahead of time. This tool makes it easy to work ahead and streamline your scheduling process.

The free plan is quite nice as well, as you can connect 3 accounts and schedule out 10 messages ahead of time. This is nice for clients that are just starting to utilize social media management tools!

While the pricing structure seems a bit odd, the frustrations I have with Instagram and social media scheduling apps will exist no matter which app you use!


Traducir con Google
Jordan R.

Buffer, the Only Way to Manage Social Media

If not for Buffer I would not be able to post regularly to social media. I don't get on the various platforms enough to post everyday, and Buffer makes it possible to bring a message to my audience on a consistent basis.


Traducir con Google
David C.

Great for scheduling all of our social media posts

Overall this has been a great product and saves a ton of time on scheduling posts across multiple social media channels.


Traducir con Google
Darien C.

One of the best social media management platforms with a high price for teams

Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.


Traducir con Google
Duane K.

Buffer is ok


Traducir con Google
Amber C.
Sector: Marketing y publicidad
Tamaño de la empresa: 2-10 empleados
Traducir a español

Stay Ahead on Social Media Easily with Buffer

Software usado Semanalmente durante Más de dos años
Revisado el 14/10/2019
Fuente de la reseña: Capterra

Buffer helps our clients manage their social media profiles and schedule out their social media messages according to our strategy ahead of time. This tool makes it easy to work ahead and streamline your scheduling process.

The free plan is quite nice as well, as you can connect 3 accounts and schedule out 10 messages ahead of time. This is nice for clients that are just starting to utilize social media management tools!

While the pricing structure seems a bit odd, the frustrations I have with Instagram and social media scheduling apps will exist no matter which app you use!

Puntos a favor

Buffer makes it easy to schedule out your social media posts ahead of time and you can also manage multiple different accounts from one place.

At our marketing company, it's also easy for clients to understand and use on their own time whether they're on their phone or computer.

Puntos en contra

Using Instagram with any social media scheduling app can be a pain and Buffer is no exception to this rule. Some IG posts have to be scheduled manually which defeats the purpose if you're just using Buffer to control IG accounts.

Their pricing structure is also confusing with different prices for publishing, analyzing and replying. It can make it difficult for potential clients to understand exactly what they're paying for.

Desglose por calificación

Relación calidad-precio
Facilidad de uso

Probabilidad de recomendación: 8.0/10

Jordan R.
Sector: Edición
Tamaño de la empresa: 2-10 empleados
Traducir a español

Buffer, the Only Way to Manage Social Media

Software usado A diario durante Más de dos años
Revisado el 20/11/2018
Fuente de la reseña: Capterra

If not for Buffer I would not be able to post regularly to social media. I don't get on the various platforms enough to post everyday, and Buffer makes it possible to bring a message to my audience on a consistent basis.

Puntos a favor

I love using Buffer to plan out my social media strategy. Here is what I love most about it:

1) It easily integrates with Twitter and Facebook. It works with Pinterest and Instagram, but I only use it for Facebook and Twitter.

2) You get to use it for free for up to 10 scheduled posts at a time (as of this writing) and this allows you to be sure that it works for you and for your needs.

3) The team at behind Buffer is fantastic. The few times I needed to contact support I was helped right away and my issue taken care of just like that. Their emails are funny and you can tell that they love what they do.

Puntos en contra

Honestly there isn't a lot I dislike about Buffer. If I had major problems with it I would have switched over to Hootsuite or a similar app.

In the end, here are three things I could Buffer could improve upon.

1) The UI can be a bit clunky at times. I think it could use a makeover. It's not terrible by any means but it can be confusing to figure out.

2) Sometimes the extension doesn't connect right, and it gets stuck in a loading pattern.

3) I often have to go and reauthorize twitter or Facebook to work again. It can get annoying to do this over and over.

Overall, these downsides are only slight and don't stop me from loving Buffer.

Traducir a español

Respuesta de Buffer

Hi, Jordan, thank you so much for the review and feedback. Our engineers and designers have been working hard to rebuild the infrastructure and look of Buffer. I hope that will improve the user interface and minimize those issues. -Alfred

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 8.0/10

David C.
Sector: Administración educativa
Tamaño de la empresa: 13-50 empleados
Traducir a español

Great for scheduling all of our social media posts

Software usado A diario durante Más de dos años
Revisado el 13/2/2020
Fuente de la reseña: Capterra

Overall this has been a great product and saves a ton of time on scheduling posts across multiple social media channels.

Puntos a favor

It's very easy to schedule all of our posts across all of our social media channels. It's very easy to schedule posts on the go as well through their app, which is extremely helpful for posting during live events.

Puntos en contra

When scheduling for Twitter, many times the pictures that upload do not post. I'm forced to re-open the page in an incognito page in order for the image to properly upload. This bug has existed for over a year and can be frustrating.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 9.0/10

Darien C.
Sector: Instituciones religiosas
Tamaño de la empresa: 2-10 empleados
Traducir a español

One of the best social media management platforms with a high price for teams

Software usado Otro durante Más de un año
Revisado el 14/1/2020
Fuente de la reseña: Capterra

Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.

Puntos a favor

Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features.

Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.

Puntos en contra

I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts.

Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement.

Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.

Desglose por calificación

Relación calidad-precio
Facilidad de uso

Probabilidad de recomendación: 7.0/10

Duane K.
Sector: Fotografía
Tamaño de la empresa: Trabajador autónomo
Traducir a español

Buffer is ok

Software usado A diario durante Más de dos años
Revisado el 6/12/2019
Fuente de la reseña: Capterra

Puntos a favor

Does what they say which is allows one to schedule posts to social media.

Puntos en contra

Raised their price for individual accounts from 10 to 15 a month. Went to the free plan because of it then you lose posting abilities. Software has always had issues with it as each "upgrade" can result in loss of features. I hesitate to upgrade because of this. Sometimes it is best to leave things along. Some of the responses the software give can seem sophomoric, "Oops" comments, how about programming in not allowing times that have gone by instead of the comments? Every third post the app hangs for at least 3 minutes which is very annoying. They had better versions than the current ones as of late.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 7.0/10

Recomendación de usuario
8.6/10
Basado en 1013 valoraciones de usuarios
Compara con las alternativas según las recomendaciones de los usuarios
Compara las alternativas

Precios de Buffer

Precios de Buffer

A partir de
15,00 US$/mes
Prueba gratis
Gratis
Suscripción
Relación calidad-precio
Relación calidad-precio
4.5/5
Basado en 1013 valoraciones de usuarios
Compara las alternativas según la relación calidad-precio
Compara las alternativas

Funciones de Buffer

Funciones de Buffer

API
Análisis de campaña
Análisis de participación
Análisis en tiempo real
Creación de informes y estadísticas
Creación de marca personalizable
Gestión de campañas
Gestión de contenidos
Gestión de marketing por correo electrónico
Importación y exportación de datos
Integración de redes sociales
Integración de terceros
Interfaz para arrastrar y soltar
Marketing multicanal
Modelos personalizables
Notificaciones automáticas
Panel de actividades
Pruebas A/B
Segmentación de campañas
Supervisión
Funciones
4.3/5
Basado en 1013 valoraciones de usuarios
Compara con las alternativas según la valoración de características
Compara las alternativas

Categorías

Vídeos y tutoriales

Vídeos y tutoriales

Preguntas frecuentes sobre Buffer

Preguntas frecuentes sobre Buffer

He aquí algunas preguntas frecuentes sobre Buffer.

P. ¿Qué tipo de planes de precios ofrece Buffer?

Buffer ofrece los siguientes planes de precios:

A partir de: 15,00 US$/mes

Modelo de precios: Gratis, Suscripción

Prueba gratis: Disponible

P. ¿Cuáles son las características principales de Buffer?

No tenemos información sobre las características de Buffer

P. ¿Quiénes son los usuarios habituales de Buffer?

Los clientes habituales de Buffer son:

Trabajadores autónomos, Empresas Grandes, Empresas medianas, Sin ánimo de lucro, Administraciones públicas, Empresas pequeñas

P. ¿Qué idiomas admite Buffer?

Buffer admite los siguientes idiomas:

Inglés

P. ¿Qué tipo de planes de precios ofrece Buffer?

Buffer cuenta con los siguientes planes de precios:

Gratis, Suscripción

P. ¿Buffer es compatible con dispositivos móviles?

Buffer admite los siguientes dispositivos:

Android, iPhone, iPad

P. ¿Con qué otras aplicaciones se integra Buffer?

Buffer se integra con las siguientes aplicaciones:

Bitium, Built.io Flow, CoSchedule, Curata, IFTTT, Klipfolio, ProjectManager.com, Scoop.it, Workato, Zapier

P. ¿Qué tipo de asistencia ofrece Buffer?

Buffer ofrece las siguientes opciones de asistencia:

Preguntas frecuentes, Asistencia en línea