--- description: Busca información actualizada sobre Semrush. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Semrush con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Semrush: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/109/web-analytics/software) > [Semrush](/software/91634/semrush) # Semrush Canonical: https://www.getapp.es/software/91634/semrush Página: 1 de 94\ Siguiente: [Página siguiente](https://www.getapp.es/software/91634/semrush?page=2) > SEMrush es un conjunto de herramientas de marketing que está diseñado para profesionales del marketing digital, con herramientas para optimizar estrategias en SEO, PPC, redes sociales, contenido y relaciones públicas. > > Veredicto: 2317 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.6/5** | 2317 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.2/5 | Basado en las opiniones generales | | Funcionalidades | 4.6/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Semrush - **Ubicación**: Trevose, EE. UU. - **Constitución**: 2008 ## Contexto comercial - **Precio inicial**: 139,95 US$ - **Modelo de precios**: (versión gratuita disponible) (Prueba gratuita) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, chino, coreano, español, francés, inglés, italiano, japonés, portugués, ruso, turco, vietnamita - **Países disponibles**: Alemania, Australia, Brasil, Canadá, China, España, Estados Unidos, Francia, India, Italia, Japón, México, Países Bajos, Reino Unido, Singapur ## Funcionalidades - @menciones - AI Accessibility Audit - AI Mention Tracking - AI Traffic Attribution - AI Visibility Score - API - Abreviador de URL - Alertas y notificaciones - Análisis de campañas - Análisis de enlaces - Análisis de la competencia - Análisis de páginas web - Análisis de sentimientos - Análisis de tendencias - Análisis visual - Automatización de la localización - BI Integration - Benchmarking - Calendario editorial - Campañas multicanal ## Integraciones (en total: 11) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas de análisis web](https://www.getapp.es/directory/109/web-analytics/software) ## Categorías relacionadas - [Herramientas de análisis web](https://www.getapp.es/directory/109/web-analytics/software) - [Software para agencias de publicidad](https://www.getapp.es/directory/299/advertising/software) - [Software de gestión de campañas](https://www.getapp.es/directory/304/campaign-management/software) - [Software de inteligencia competitiva](https://www.getapp.es/directory/305/competitive-intelligence/software) - [Herramientas seo y sem](https://www.getapp.es/directory/313/seo-sem/software) ## Alternativas 1. [SEO PowerSuite](https://www.getapp.es/software/926/seo-powersuite) — 4.5/5 (382 reviews) 2. [Wix](https://www.getapp.es/software/90955/wix) — 4.4/5 (10656 reviews) 3. [Ahrefs](https://www.getapp.es/software/102405/ahrefs) — 4.7/5 (583 reviews) 4. [AccuRanker](https://www.getapp.es/software/2061445/accuranker) — 4.9/5 (330 reviews) 5. [SE Ranking](https://www.getapp.es/software/107377/se-ranking) — 4.7/5 (297 reviews) ## Opiniones ### "Excellent SEO analysis and Management tool" — 5.0/5 > **Krishna** | *31 de agosto de 2025* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Provide detailed analysis of keywords Provide depth analysis of backlinks Very handy to manage local listing Content analysis and find keywords gap > > **Desventajas**: Very costly Need to provide more real time updated data Pricing and Packages are little unclear, it should be more clear ----- ### "Maximizing the presence of our retail store." — 5.0/5 > **Amir** | *26 de febrero de 2026* | Comercio minorista | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The quality of data in terms of search volume is outstanding, as it enables us to find high-converting retail keywords, as well as new ideas of small businesses online. > > **Desventajas**: The website construction and administration attributes seem to be as an after-thought and the customer care is usually sluggish whenever we have pressing issues concerning the security of our accounts. > > Organic traffic is our sales generator as an E-Commerce Manager. I rely on this in order to maximize the visibility of our store. It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features. ----- ### "A lot of service, too much for a beginner and horrible cancelation processing" — 2.0/5 > **Bryce** | *3 de junio de 2025* | Software informático | Valoración de la recomendación: 1.0/10 > > **Puntos a favor**: It was a decent tool to SEO optimize blog articles. There are a ton of things to do in the platform, but I feel it's so much built it can be difficult to navigate. You have to have a "degree in semrush" in order to actually fully utilize it. This is problematic when there are other tools like the ones by \[sensitive content hidden\] which are simpler. I feel there really needs to be a beginner UI and the various UI elements should be unlockable or in some way there should be a beginner version. > > **Desventajas**: There's quite a few things. Their SEO optimization for articles is okay, but I find just prompting a free GPT instance to be about the same. Using paid GPT is considerably better. The article builder has an image suggestion tool that's absolutely bogus. It's generative AI image prompting bordering on 2019 quality and looks like it hasn't been iterated on since launch. Just unusable and even when you can create a halfway decent image it still looks like AI gen slop. Their cancelation policy is incredibly out-dated and violates FTC guidelines on a one-click cancellation. I've spoken to support about this and I get back a robotic response of "That's just what our policy is." They don't seem to get it's factually against the law. Here's the entire process: 1. You can't just go to your subscription and click cancel 2. You have submit a chat request 3. The chat then takes you to a form you have to fill out with your reason for canceling and VERIFY you want to cancel. 4. Then you are sent an eMail CONFIRMING your cancelation that you need to click on. 5. Further still I was told despite going through all these steps, "You didn't give clear intent of your desire to cancel." so I was billed for another month. I tried to clarify for the 4th time that it's not supposed to be this way and is in fact an FTC violation. No acknowledgement of that. Just robotic replies ignoring it. > > Overall, like I said they would benefit greatly from at least having a BEGINNER view or some kind of onboarding survey that directly puts you into a beginner view with just the tools available to handle whatever the new subscriber came to handle. Then it can expand out from there. The peopel I dealt with in person were fine but the cancelation experience is against the law and a nightmare, honestly. ----- ### "Boosting traffic to our transport company." — 5.0/5 > **John** | *30 de enero de 2026* | Transporte/transporte en camión/ferrocarril | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The information quality in terms of the number of keywords is outstanding, and it assists us to focus on particular shipping routes that are not being considered by rivals at the moment. > > **Desventajas**: It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a marketing professional. > > Visibility drives are used in transport. I rely on this tool to optimize our site on terms of car shipping. It opens small business opportunities in an effective manner. ----- ### "Must Have For Scaling Paid Search" — 5.0/5 > **ANDREY** | *21 de octubre de 2025* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: SEMRush is a must have for anyone running paid search and working with multiple clients. The visual reporting is second to none and help produce easy to understand reports that I can pass on to clients, worth every dollar. The data is invaluable for building and scaling campaigns. Every interaction with support has been helpful and timely. > > **Desventajas**: There is a little bit of a learning curve if you have not used similar tools previously, but once you learn how to use it, it is very powerful. ----- Página: 1 de 94\ Siguiente: [Página siguiente](https://www.getapp.es/software/91634/semrush?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/91634/semrush) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados