--- description: Busca información actualizada sobre Oracle Data Management Platform. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Oracle Data Management Platform con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Oracle Data Management Platform: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/109/web-analytics/software) > [Oracle Data Management Platform](/software/91423/bluekai) # Oracle Data Management Platform Canonical: https://www.getapp.es/software/91423/bluekai > Oracle BlueKai es una plataforma de big data basada en la nube que permite a las organizaciones de marketing personalizar campañas de marketing en línea, fuera de línea y móviles con información más amplia y más accesible sobre audiencias específicas. > > Veredicto: 4 usuarios lo han valorado con **3.8/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **3.8/5** | 4 Opiniones | | Facilidad de uso | 3.7/5 | Basado en las opiniones generales | | Asistencia al cliente | 3.0/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.0/5 | Basado en las opiniones generales | | Funcionalidades | 4.0/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Oracle - **Ubicación**: Chicago, EE. UU. - **Constitución**: 1977 ## Contexto comercial - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Australia, Canadá, Estados Unidos, Reino Unido ## Funcionalidades - Data Catalog - Data Lineage - Gestión de datos - Gestión de datos - Herramientas de análisis de datos - Integración de datos - Segmentación - Segmentación de campañas ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro ## Categoría - [Herramientas de análisis web](https://www.getapp.es/directory/109/web-analytics/software) ## Categorías relacionadas - [Herramientas de análisis web](https://www.getapp.es/directory/109/web-analytics/software) - [Herramientas de automatización de marketing](https://www.getapp.es/directory/308/marketing-automation/software) - [Herramientas de análisis de datos de marketing](https://www.getapp.es/directory/602/marketing-analytics/software) - [Software de big data](https://www.getapp.es/directory/603/big-data/software) - [Software de plataformas de gestión de datos](https://www.getapp.es/directory/2063/data-management-platforms/software) ## Alternativas 1. [Manta](https://www.getapp.es/software/106809/manta-flow) — 4.2/5 (12 reviews) 2. [Stratio Data Fabric](https://www.getapp.es/software/2069783/stratio-data-fabric) (0 reviews) 3. [DISQOVER](https://www.getapp.es/software/2072799/disqover) (0 reviews) 4. [Collibra](https://www.getapp.es/software/2062430/collibra) — 4.6/5 (9 reviews) 5. [SAP PowerDesigner](https://www.getapp.es/software/2053237/sap-powerdesigner) — 5.0/5 (1 reviews) ## Opiniones ### ""Streamline Your Data Management with Oracle's Robust and Reliable Platform"" — 4.0/5 > **Devendra** | *16 de marzo de 2023* | Tecnología y servicios de la información | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: I find the product to be a powerful tool for managing complex data environments. One of the features I find most impactful is the Data Integration feature, which enables me to integrate data from disparate sources and manage data workflows and transformations.Another feature that I find highly valuable is the Data Governance feature, which provides robust tools for managing data quality, security, and compliance. The Data Analysis Tools feature is also highly impactful, providing a wide range of tools for data exploration and analysis.While the Oracle Data Management Platform is a powerful tool, it can be somewhat complex and requires some technical expertise to use effectively. However, the platform provides a user-friendly interface and offers extensive documentation and support resources to help users get up to speed quickly.Overall, I have found the Oracle Data Management Platform to be a valuable tool for managing complex data environments and gaining insights from my data. While there is a learning curve to using the product effectively, the robust feature set and extensive support resources make it a worthwhile investment for any organization looking to manage its data more effectively. > > **Desventajas**: There are a few aspects of the product that I found less than ideal. One of the main areas that could be improved is the pricing structure, which can be complex and may make the product less accessible for smaller organizations with limited budgets.Another area that I found challenging was the initial setup and configuration of the platform. While Oracle provides extensive documentation and support resources, the process of setting up the platform and integrating it with existing business processes can be complex and time-consuming.Finally, while the platform is highly customizable, this can also be a double-edged sword. In some cases, the complexity of the product and the extensive customization options can make it difficult to navigate and use effectively.Overall, while there are some areas for improvement, I still believe that the Oracle Data Management Platform is a powerful tool for managing complex data environments. With its robust feature set and extensive support resources, it is a worthwhile investment for any organization looking to manage its data more effectively. > > I have found the overall experience to be positive. The platform provides a wide range of tools and features for managing complex data environments, and I have found it to be particularly useful for integrating data from disparate sources and managing data workflows and transformations.One of the key business problems that I have been able to solve with the Oracle Data Management Platform is data governance and compliance. The platform provides robust tools for managing data quality, security, and compliance, which has helped to streamline our compliance processes and ensure that we are meeting all regulatory requirements.Another benefit that I have realized from using Oracle Data Management Platform is improved data analytics capabilities. The platform provides a wide range of tools for data exploration and analysis, which has helped to identify key insights and trends in our data.Overall, I have found the Oracle Data Management Platform to be a valuable tool for managing complex data environments and gaining insights from my data. While there are some areas for improvement, I believe that the robust feature set and extensive support resources make it a worthwhile investment for any organization looking to manage its data more effectively. ----- ### "Oracle" — 4.0/5 > **Hehsan** | *18 de enero de 2021* | Ropa y moda | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: The accessibility of data any time from anywhere in the world > > **Desventajas**: When traveling need to have a roaming connection as the password security will be verified to the phone number > > Over all it’s a good cloud system where data is accessible ----- ### "consumer genomics data" — 2.0/5 > **Usuario verificado** | *1 de mayo de 2018* | Software informático | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting. > > **Desventajas**: Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage. > > Used it for creating user personas and segments ----- ### Reseña — 5.0/5 > **Rajendra** | *8 de noviembre de 2018* | Tecnología y servicios de la información ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/91423/bluekai) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | ----- ## Datos estructurados