--- description: Busca información actualizada sobre VWO Testing. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara VWO Testing con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: VWO Testing: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Herramientas para A/B testing](/directory/1295/ab-testing/software) > [VWO Testing](/software/91227/visual-website-optimizer) # VWO Testing Canonical: https://www.getapp.es/software/91227/visual-website-optimizer Página: 1 de 5\ Siguiente: [Página siguiente](https://www.getapp.es/software/91227/visual-website-optimizer?page=2) > VWO es una plataforma de optimización de conversión fácil de usar que permite a las empresas realizar un seguimiento y analizar el comportamiento de los visitantes de su sitio web. Al combinar estos elementos con información, se puede utilizar para mejorar las tasas generales de conversión de sitios web. > > Veredicto: 91 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.5/5** | 91 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.0/5 | Basado en las opiniones generales | | Funcionalidades | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Wingify - **Ubicación**: Delhi, India - **Constitución**: 2009 ## Contexto comercial - **Modelo de precios**: (Prueba gratuita) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Alemania, Australia, Canadá, China, España, Estados Unidos, India, Japón, Países Bajos, Reino Unido ## Funcionalidades - A/B Testing - API - Anotaciones - Análisis - Análisis comparativo y cualitativo - Análisis cuantitativo - Análisis de búsquedas de usuarios - Análisis de campañas - Análisis de contenidos - Análisis de evolución de ventas - Análisis de páginas web - Análisis del embudo - Análisis estadístico - Arrastrar y soltar - Creación de informes de tráfico web - Creación de informes y estadísticas - Creación de informes/análisis - Editor WYSIWYG - Editor visual - Encuestas y comentarios ## Integraciones (en total: 14) - Adobe Commerce - BigCommerce - CTM - ClickTale - Comscore - Demandbase One - Drupal - Google Analytics 360 - Heap - Joomla - Kissmetrics - Mixpanel - Shopify - WordPress ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Herramientas para A/B testing](https://www.getapp.es/directory/1295/ab-testing/software) ## Categorías relacionadas - [Herramientas para A/B testing](https://www.getapp.es/directory/1295/ab-testing/software) - [Software para plataformas de experiencia digital (DXP)](https://www.getapp.es/directory/3784/digital-experience-platforms-dxp/software) - [Herramientas de mapas de calor](https://www.getapp.es/directory/1293/heatmap/software) - [Software para crear landing pages](https://www.getapp.es/directory/591/landing-page/software) - [Herramientas de análisis web](https://www.getapp.es/directory/109/web-analytics/software) ## Alternativas 1. 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[Mixpanel](https://www.getapp.es/software/90837/mixpanel) — 4.5/5 (145 reviews) ## Opiniones ### "AB Testing Made Easy" — 5.0/5 > **Laurie** | *4 de abril de 2019* | Ocio, viajes y turismo | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The ease of which it enabled me to enact AB tests to different segments of website traffic without much input from IT beyond the initial tagging. > > **Desventajas**: At first I didn't find the surveys tool as easy to use as I would have liked, but subsquent updates streamlined this and it's now FANTASTIC > > We wanted to better understand how variants of our website would impact the conversion rate for property bookings ----- ### "Easy to set up tests and analyze your results" — 5.0/5 > **Christopher** | *19 de abril de 2019* | Aprendizaje en línea | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: It's super-easy to set up tests, whether they're tests using the built-in editor to edit individual pages or spilt tests where the test redirects the control page to a different url. Both are good, and the results are easy to understand. The only thing that's funky is you might start a test and get to 95% right off the bat, then later it drops way less than that and you're like "well gosh, you were a lot more sure back then\!" But I guess that's the stats talking, not VWO. Overall in testing I've done with VWO, I've discovered that there is way more variance/luck than you might think, and it really is best to run tests a long time, even if it seems like you have a winner quick. > > **Desventajas**: While goals are easy to set up, it can be pretty tough to analyze certain things, like aggregating lifetime revenue for version A versus version B... You have to manage all the cookies yourself using a third party platform, so we eventually gave up on it because it was so complicated. If you just want to compare revenue at time of conversion, though, you can do it, just need a little help from developer to pass the checkout amount to the VWO tracking code so that it gets recorded by VWO for that version of test. > > Over the last several years I've run a lot of tests, and it's been pretty good. We've had some good wins. On the other hand, if every successful test really increased our conversions by the percentage amount each test claimed it did, I'd be typing this review on a mega-yacht in the Med right now, so there's something about testing that seems to make it over-state the gains you get. Not sure what the other factors are or why, though I have noticed that if you let a test run long enough, long after you get a statistically significant result from the test, eventually pretty much all tests converge or come darn close to converging (i.e. no difference between version A and version B). That's definitely led to a lot of disappointment over the years, but we did get a few huge wins that really stuck and were verified over the years whenever we'd re-test them or accidentally re-test them (for example by accidentally running the old version of the page for a while and seeing sales drop). ----- ### "Simple A/B testing tool" — 3.0/5 > **Miguel** | *29 de abril de 2019* | Internet | Valoración de la recomendación: 5.0/10 > > **Puntos a favor**: Anyone could start a new experiment. The system is very simple to use and will allow anyone to start their own experiment (if it is a simple one). > > **Desventajas**: I have never managed to use the visual editor because it doesn't work fine with responsiveness (at least for me) so I have always needed to get a developer and a designer to do javascript and css on top of it to make the experiments work. This is not a big limitation because we actually have that skillsets in our team but then it just means that for any experiment we do we need that resources because what we can do without developers is very limited. > > VWO is a good way to start to learn about experimentation and create a few simple experiments to understand their impact. However, the more advanced your experiments are the more limitations you'll start to find. ----- ### "Going on 6 years with VWO" — 5.0/5 > **Tree** | *21 de febrero de 2019* | Software informático | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: We run some fairly complex tests with VWO and have always had excellent support from their team, when it comes to implementing custom solutions. The software is very easy to use, well within reasonable pricing, and is so much cheaper than the competition that it's a no-brainer. > > **Desventajas**: Over the years, there have been a few changes to the site interface. Most of these have been great improvements, however, there have been some changes to the results dashboard that we just weren't a fan of. This isn't to say that it's bad - not by any means. It was just a personal preference. > > We will never use anything else. VWO is awesome and is always rolling out new features to their platform. They offer all of the features you will need for A/B, split URL, and multivariate testing. They even bundle heatmap/clickmap features. If you are considering a split test platform in your organization, don't look elsewhere. ----- ### "Beware of losing Data and Features with No Warning\!" — 4.0/5 > **Brittany** | *7 de agosto de 2019* | Propiedad inmobiliaria | Valoración de la recomendación: 1.0/10 > > **Puntos a favor**: The core functionalists of this software are valuable however read the cons. > > **Desventajas**: We have been using VWO for years and one day they decided to rip features out and separate them meaning if you were doing an Observation test on a webpage and it included, heat map, scroll map, and form data all the data was lost when they decided to separate all those features and charge more. Not only losing the functionality but the data with zero notice. If this is there map for how they choose to run their software I'd beware. A good software doesn't suddenly charge separate for features that were included in a plan. AND WORSE lose all the data associated with it\! > > Good turned bad. Customer service does not take accountability. There are no notifications in the software that features or data will eb lost. no email communication nothing. One day all your data nd features go away and they want to charge you more. I would suggest to go find another platform as I am now. ----- Página: 1 de 5\ Siguiente: [Página siguiente](https://www.getapp.es/software/91227/visual-website-optimizer?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/91227/visual-website-optimizer) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Datos estructurados