Agorapulse

Puntos a favor

Our team has enjoyed using shared calendars with clients. The approval process has been easy for our team and clients. Reports are simple and beautiful, eliminating our need for additional weekly reporting tools.

Puntos en contra

We could really use a "pause all content" option or kill switch for a brand or account. Especially in 2020, this function would be helpful. The queue/category workaround is clunky. A client approval process for queues would also be beneficial. Without the ability to have clients approve that content, queues are useless to us, unfortunately.

Puntos a favor

The best part is the amazing customer service! They are responsive and generally have a good response for everything - including an idea to workaround if needed. The interface is nice and user-friendly. It was easy for team members to get used to the publishing and analytics tools. The crowd favourite is the ability to publish to (and edit for) multiple channels easily from one place. The price is incredibly accessible, especially for a non-profit like us! Love the system for addressing clients' wishes - we can vote and comment on them, and get updates when they're being worked on or the opportunity to consult with an AP team member on them. Overall I feel more efficient using AP.

Puntos en contra

I had to add all 40 social accounts myself, which was long. I believe this is being fixed soon (if not already). They really need to add a draft option and/or option to add notes to the calendar to address the lack of ability to plan social posts using AP. Again, this is something that seems to be on their radar. There are other, smaller limitations, like not being able to schedule (or upload a carousel) from the app. Social listening can definitely become more sophisticated, and I'm confident it will.

Puntos a favor

The listening tool is easy, including the IG API.

Puntos en contra

That you cannot separate facebook comments from ad comments.

Puntos a favor

We looked at many tools for social media management. The price-performance ratio was by far the best at Agorapulse (even if the name is a bit bulky to pronounce ;-)
The tool supports multiple channels, has an efficient and easy user rights management, has extensive and very easy to use approval processes or processes to assign messages and comments to other users. The built-in translation function is ideal because we work internationally and this makes the work much easier.
Another advantage is that you can schedule Instagram Stories, which has proven to be complicated in the past and with other tools.
The tool itself is self-explanatory, a long training is not necessary. The reports are useful and complement the information from Facebook Insights very well. In addition, you get Instagram reportings, which you miss with Instagram itself.
All in all, I can recommend the tool because of its ease of use, the variety of functions and the good price-performance ratio.

Puntos en contra

The tool has some weaknesses, e.g. it does not support all features of the different platforms, such as Facebook carousels. In these cases the use the platforms themselves is necessary.
And what is also missing is that comments on Facebook/Instagram ads are displayed. Agorapulse only shows comments on organic posts.

Puntos a favor

AgoraPulse is one of the best Social Media Scheduling tools I've ever used - and I've experimented with many platforms.

Some of the features I like about AgoraPulse are:

Listening - Most platforms do a bismal job helping you listen (or search for key words related to your organization) on social media. Not only does Agorapulse do a fantastic job of this for us, but they have also integrated the ability to comment on posts through your company's Facebook Ad Account. Usually, this isn't the case. Usually, if you want to see those comments, you have to visit Facebook's Ad Manager and navigate your way through menus and options - PER EACH AD - to get to the comments. Exhausting, right? Agorapulse brings it all into the platform and even allows you to filter those comments in or out of your "listening" dashboard or routine. Magnificent!

Automation/Queues - Queues allow you to post content at different times on different days. The beauty of a queue gives the content creator freedom to stay in the creative mind without having to worry about minor date and time details. We want all of our posts to reach as many people as possible but it's hard to switch from left-brain to right-brain thinking every 2 minutes. With a queue, since you've already established the best dates and times per social platform, all you have to do is churn out creative content and allow the queue to works its magic. Again, this makes life so much simpler!

Puntos en contra

Unfortunately, the Calendar View does not have the ability to "drag & drop" posts from one date to another. It may seem useless or insignificant but when you load your calendar with 20-40 posts per week across three different social platforms, editing posts 1x1 is rather cumbersome.