Google Analytics

Google Analytics

Análisis web de clase empresarial

4,7/5 (4494 opiniones)

Información general sobre Google Analytics

¿Qué es Google Analytics?

Google Analytics es un servicio de análisis web ofrecido por Google. Proporciona herramientas integrales de creación de informes y analíticas para sitios web de todos los tamaños. Google Analytics posibilita que los usuarios supervisen el tráfico del sitio web, comprendan la interacción del usuario con su sitio y generen informes personalizados según las necesidades de su negocio.

Google Analytics recopila, administra y consolida los datos del sitio web, mostrando a los usuarios cómo se relacionan los clientes con sus sitios web, anuncios, videos y herramientas sociales en todos sus dispositivos. Google Analytics analiza el tráfico de visitantes y permite que los usuarios comprendan el comportamiento de sus usuarios finales.

Google Analytics activa los datos del sitio web. Con la información correcta, las empresas pueden mejorar sus campañas de marketing y experimentar con su contenido web. Muestra a los administradores de sitios web qué funciona bien con el público y qué no, lo que les permite adaptar sus estrategias de marketing y contenido del sitio.

Información general sobre Google Analytics

Precio

A partir de
N/A

Opciones de precios

Prueba gratis
Gratis
Suscripción
Relación calidad-precio

Funciones de Google Analytics

Dispositivos
Tamaño de la empresa
P M G
Disponible en los países siguientes
Asia, Australia, Canadá, China, Europa y otros 5, Alemania, India, Japón, Latinoamérica, África y Oriente Medio
Idiomas admitidos
Árabe, Chino (simplificado), Chino (tradicional), Checo, Danés y otros 22, Neerlandés, Inglés, Finés, Francés, Alemán, Hebreo, Húngaro, Indonesio, Irlandés, Italiano, Japonés, Coreano, Noruego, Polaco, Portugués, Ruso, Español, Sueco, Taiwanés, Tailandés, Turco, Ucraniano

Capturas de pantalla

Captura de pantalla de Google Analytics: Analyze daily visits, traffic types, & time on site by country
Captura de pantalla de Google Analytics: Analyze daily visits, traffic types, & time on site by country Captura de pantalla de Google Analytics: Google Analytics custom dashboard Captura de pantalla de Google Analytics: Google Analytics audience demographics reporting Captura de pantalla de Google Analytics: View website data in real time with Google Analytics Captura de pantalla de Google Analytics: Connect sales, marketing and advertising data Captura de pantalla de Google Analytics: Generate reports to see what's working and fix what's not

Opiniones de Google Analytics

Opiniones de Google Analytics

Calificación general
4,7
/
5
Excelente
3263

Muy bien
1088

Normal
134

Pobre
8

Malo
1

Relación calidad-precio
4,7
Funciones
4,6
Facilidad de uso
4,1
Asistencia al cliente
4,2
97% Un ha recomendado esta aplicación
Jem C.

A bit fiddly at times, but by far the best package for checking and monitoring analytics

As a small business it's vital for me to know stats about engagement for advertisers, so this is the simplest way to pull that data out. The software is also easy to use on the go via the mobile app, as already mentioned. For a small business, it's also helpful that you can automate most of the reports, so as to save time.


Traducir con Google
Harshit B.

With Google Analytics, you will Know your customers !

The overall experience of Google Analytics has been excellent, we been able to mould our offering to the end user in a way that he/she gets the most out of the website and make an informed choice when dealing with a purchasing decision.


Traducir con Google
Michele B.

This is How You Track Anything

I started using it by just tracking page views and that was it. Then, in time, I started delving into more complicated settings and tracking more valuable insights. If I had the time to spend months in it, I'd still find more interesting things to keep track of and evaluate. Getting started was extremely easy, all of 3 seconds. And then you have an endless amount of tweaks and new features you can work on, in time and when needed.


Traducir con Google
Jamie P.

Maybe I'm Stupid

With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.


Traducir con Google
Craig S.

Easy to use Analytics tool for Newbies

Using Google Analytics tracking software is easy and provides the analytical insights about my customer traffic, engagement and conversion funnel. So, I can optimize my e-commerce website content, marketing and products to increase sales. But due to limited support from Google and no development or coding experience, implementing enhanced e-commerce tracking was not easy and made me spend more time than I would have wanted before going live. If Google can provide e-commerce tracking developer resource, it would help newbies like me get the best optimization insights in lesser time.


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Jem C.
Sector: Producción audiovisual
Tamaño de la empresa: 2-10 empleados
Traducir a español

A bit fiddly at times, but by far the best package for checking and monitoring analytics

Software usado A diario durante Más de dos años
Revisado el 14/8/2019
Fuente de la reseña: Capterra

As a small business it's vital for me to know stats about engagement for advertisers, so this is the simplest way to pull that data out. The software is also easy to use on the go via the mobile app, as already mentioned. For a small business, it's also helpful that you can automate most of the reports, so as to save time.

Puntos a favor

Quite simply, this is the complete package:

• In-depth: There are so many options in this, you'd struggle to find something you can't find out! The data kit is really powerful once you've got it set up, and I've used it with several clients to monitor everything from basic views on the page, to the journey across the site and how far they scroll down a specific page.

• Mobile App: For headline stats, I've found this really useful as someone running a small business. You can quickly see on the go if what you've put up has made an impact, and there's still a surprising amount of flexibility and in-sight in a mobile app. If you've got a couple of accounts on the go, you're also able to log into multiple ones at once without faffing around.

• Notes: Recently discovered and a big fan! The ability to make notes natively about spikes or troughs so when you're looking back later is great, so you can make sure you still view stuff in context.

Puntos en contra

Generally, I'm pretty impressed with this - the only faff is actually getting it set up in the first place. However, with a couple of tutorials from Google I was able to sort this out myself, so it is do-able!

The only thing I've struggled with is checking outbound clicks - but I'm sure that is something someone who knows what they're doing can sort!

Desglose por calificación

Relación calidad-precio
Facilidad de uso

Probabilidad de recomendación: 10.0/10

Harshit B.
Sector: Software informático
Tamaño de la empresa: 13-50 empleados
Traducir a español

With Google Analytics, you will Know your customers !

Software usado A diario durante Más de dos años
Revisado el 3/1/2020
Fuente de la reseña: Capterra

The overall experience of Google Analytics has been excellent, we been able to mould our offering to the end user in a way that he/she gets the most out of the website and make an informed choice when dealing with a purchasing decision.

Puntos a favor

Google Analytics has helped us understand our consumers better. We have been able to get real time updates about the audience on the site, which page they are active on and which application/product is getting the most number of views and so and it also help us in making our landing page better by providing a more intuitive experience.

Puntos en contra

The software is excellent in most aspects, however there were features like acquisition and behaviour where we felt a lot more can be provided by the site, and the iOS and Android apps can also be a lot better with respect to intuitiveness.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 9.0/10

Michele B.
Sector: Ingeniería industrial o mecánica
Tamaño de la empresa: 51-200 empleados
Traducir a español

This is How You Track Anything

Software usado A diario durante Más de dos años
Revisado el 10/4/2020
Fuente de la reseña: Capterra

I started using it by just tracking page views and that was it. Then, in time, I started delving into more complicated settings and tracking more valuable insights. If I had the time to spend months in it, I'd still find more interesting things to keep track of and evaluate. Getting started was extremely easy, all of 3 seconds. And then you have an endless amount of tweaks and new features you can work on, in time and when needed.

Puntos a favor

It is as easy to begin using as possible, and allows as complicated a setup as you wish to have, allowing you to go as deep in your analysis as you are willing to invest time in it.

Puntos en contra

There is not much to dislike at all here. It's part of the Google ecosystem, so you have to understand you're using a Google product. That is not a con, just something to keep in mind.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 10.0/10

Jamie P.
Sector: Marketing y publicidad
Tamaño de la empresa: 13-50 empleados
Traducir a español

Maybe I'm Stupid

Software usado Otro durante Más de dos años
Revisado el 18/2/2020
Fuente de la reseña: Capterra

With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Puntos a favor

If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Puntos en contra

While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 3.0/10

Craig S.
Sector: Ropa y moda
Tamaño de la empresa: 2-10 empleados
Traducir a español

Easy to use Analytics tool for Newbies

Software usado Mensualmente durante Más de dos años
Revisado el 16/3/2020
Fuente de la reseña: Capterra

Using Google Analytics tracking software is easy and provides the analytical insights about my customer traffic, engagement and conversion funnel. So, I can optimize my e-commerce website content, marketing and products to increase sales. But due to limited support from Google and no development or coding experience, implementing enhanced e-commerce tracking was not easy and made me spend more time than I would have wanted before going live. If Google can provide e-commerce tracking developer resource, it would help newbies like me get the best optimization insights in lesser time.

Puntos a favor

I implemented Google Analytics tracking on my e-commerce website. So, I could track where traffic is coming from, on what products it is converting and who are my customers. My favorite feature of Google Analytics is Shopping Behavior because it showed me the complete funnel of sessions of customers who engaged with product banners, how many of those customers ended up going to product detail pages, who from those added items to their shopping cart and finally how many bought the products. When I analyzed this funnel, I was able to determine the list of customers I could re-target so they bought more.

Puntos en contra

Implementing enhanced e-commerce tracking to correlate customer traffic and engagement with product performance was the most challenging part of Google Analytics implementation. Because I didn't have coding background and I never hired a professional developer. I tried to self serve by reading support documentation on Google's developer portal. Although that portal is pretty comprehensive with examples of code snippets, I didn't feel confident about customizing the code to fulfill my analytics needs. The concept of custom dimensions and custom metrics, scope and how to send data was complex.

Desglose por calificación

Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 8.0/10

Recomendación de usuario
9/10
Basado en 4494 valoraciones de usuarios
Compara con las alternativas según las recomendaciones de los usuarios
Compara las alternativas

Precios de Google Analytics

Precios de Google Analytics

A partir de
N/A
Prueba gratis
Gratis
Suscripción
Relación calidad-precio
Relación calidad-precio
4,7/5
Basado en 4494 valoraciones de usuarios
Compara las alternativas según la relación calidad-precio
Compara las alternativas

Funciones de Google Analytics

Funciones de Google Analytics

API
Análisis de tendencias
Análisis en tiempo real
Análisis predictivo
Análisis visual
Creación de diagramas
Creación de informes ad hoc
Creación de informes personalizables
Creación de informes y estadísticas
Creación de paneles de comunicaciones
Datos en tiempo real
Filtrado de datos
Herramientas de colaboración
Importación y exportación de datos
Integración de terceros
Inteligencia empresarial
Interfaz para arrastrar y soltar
Panel de actividades
Supervisión
Visualización de datos
Funciones
4,6/5
Basado en 4494 valoraciones de usuarios
Compara con las alternativas según la valoración de características
Compara las alternativas

Categorías

Vídeos y tutoriales

Vídeos y tutoriales

Preguntas frecuentes sobre Google Analytics

Preguntas frecuentes sobre Google Analytics

He aquí algunas preguntas frecuentes sobre Google Analytics.

P. ¿Qué tipo de planes de precios ofrece Google Analytics?

Google Analytics ofrece los siguientes planes de precios:

Modelo de precios: Gratis, Suscripción

Prueba gratis: Disponible

P. ¿Cuáles son las características principales de Google Analytics?

No tenemos información sobre las características de Google Analytics

P. ¿Quiénes son los usuarios habituales de Google Analytics?

Los clientes habituales de Google Analytics son:

Trabajadores autónomos, Empresas Grandes, Empresas medianas, Sin ánimo de lucro, Administraciones públicas, Empresas pequeñas

P. ¿Qué idiomas admite Google Analytics?

Google Analytics admite los siguientes idiomas:

Árabe, Chino (simplificado), Chino (tradicional), Checo, Danés, Neerlandés, Inglés, Finés, Francés, Alemán, Hebreo, Húngaro, Indonesio, Irlandés, Italiano, Japonés, Coreano, Noruego, Polaco, Portugués, Ruso, Español, Sueco, Taiwanés, Tailandés, Turco, Ucraniano

P. ¿Qué tipo de planes de precios ofrece Google Analytics?

Google Analytics cuenta con los siguientes planes de precios:

Gratis, Suscripción

P. ¿Google Analytics es compatible con dispositivos móviles?

Google Analytics admite los siguientes dispositivos:

Android, iPhone, iPad

P. ¿Con qué otras aplicaciones se integra Google Analytics?

Google Analytics se integra con las siguientes aplicaciones:

Authoritas, Belladati, Cyfe, Impactia, Jimdo, PPC Keyword, Pinpointe On-Demand, Qwaya, VWO Testing, Zendesk

P. ¿Qué tipo de asistencia ofrece Google Analytics?

Google Analytics ofrece las siguientes opciones de asistencia:

Foro, Base de conocimientos, Tutoriales en vídeo