Act-On

4,3 (256)
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Plataforma de automatización de marketing en la nube

Sobre Act-On

El espacio de trabajo integrado basado en la nube de Act-On permite que los directores de marketing (CMO) y su organización de marketing gestionen la experiencia del cliente de extremo a extremo. Con Act-On, los profesionales de marketing pueden crear y ejecutar campañas de reconocimiento de marca, generación de demanda y expansión de clientes.

Act-On es una plataforma de automatización de marketing que ofrece innovación que permite a los profesionales de marketing hacer el mejor trabajo de su trayectoria profesional. Act-On es el único espacio de trabajo integrado que aborda las necesidades de los CMO y todo el departamento de marketing, desde el conocimiento y la adquisición, hasta la retención y la lealtad. Con Act-On, los profesionales de marketing pueden brindar experiencias de clientes más personalizadas, impulsar mejores resultados comerciales y maximizar el valor de por vida para el cliente.


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Act-On

4,3 (256)
VS.
El más valorado

Precio inicial

900,00 US$
mes
15,00 US$
mes

Opciones de precios

Versión gratuita
Prueba gratuita
Versión gratuita
Prueba gratuita

Funcionalidades

99
104

Integraciones

48
231

Facilidad de uso

4,1 (256)
4,3 (5.969)

Relación calidad-precio

3,9 (256)
4,2 (5.969)

Atención al cliente

4,3 (256)
4,4 (5.969)
Las barras de puntuación verdes muestran el producto ganador en función de la puntuación media y el número de opiniones.

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Opiniones

Calificación general

4,3 /5
(256)
Relación calidad-precio
3,9/5
Funcionalidades
4,1/5
Facilidad de uso
4,1/5
Asistencia al cliente
4,3/5

¿Ya tienes Act-On?

¡Ayuda a los compradores de software! Las opiniones sobre los productos son útiles para que el resto de los usuarios podamos tomar las decisiones acertadas.

Mostrando 5 opiniones de 256
Usuario verificado
Calificación general
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

One of the Best Marketing Automation Programs I've Ever Used

Revisado el 15/5/2018

My sales and marketing team had so many benefits from this software. The marketing and data...

My sales and marketing team had so many benefits from this software. The marketing and data analysts had high-level, quality reports that were as detailed or as broad as they wanted. The sales team had live information about their hottest leads and could rely on the lead-generation process to do things automatically. They didn't have to worry about information not being part of the CRM from Marketing because the integration made that seamless. Truly a great program and I didn't even have enough characters to talk about all of the other features too!

Puntos a favor

I liked everything about this software! It was truly an all-in-one deal. First of all, it integrated with our CRM (we used SugarCRM). The features related to this integration were: lead generation from our web forms, lead generation from our email campaigns, lead generation based on user action. It also pulled information in from our CRM, so any lead lists we created in our CRM (manually or automatically based on file status, etc) could be pulled into ActOn for campaigns.

Next, it integrated with our website - it also has the ability to design your own website within ActOn that allows for even more neat features. It tracked users across emails & webpages and the reports allowed us to drill down to specific geographical areas of activity, key words used, which pages they were on and for how long, etc. It also gave a numerical value (that you can custom set) to each action and at a certain point could put that contact into a sales cycle or send an alert to the sales team to reach out to them.
Lastly, the automated marketing feature was THE BEST. You have the ability to design a multi-faceted campaign that could run for a set amount of time, or indefinitely. What I found to be the cherry on top was that you could set actions for contacts who didn't do certain things (didn't click, didn't open, etc) and then repeat steps or put them into different tracks.
As huge as this program seems, it was also incredibly easy to navigate. Saved our teams a lot of time and energy.

Desventajas

The most challenging features were the design elements. It was very template based and it took some CSS or HTML skills to make them less-standard. This was true for everything - emails, web pages, landing pages, etc.

Respuesta de Act-On Software

Thanks so much for your enthusiastic review of Act-On! We really appreciate it and are glad to hear about your excellent experience with our solution.
Happy Marketing!
Sarah

Usuario verificado
Calificación general
  • Sector: Muebles
  • Tamaño de la empresa: 51-200 empleados
  • Software usado Otro durante 1-5 meses
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

Powerful and user friendly marketing automation suite with excellent customer support

Revisado el 1/3/2018

We've been able to bring our marketing data into one place and create a more unified platform from...

We've been able to bring our marketing data into one place and create a more unified platform from which to send out our marketing campaigns.

Puntos a favor

We just started using Act-On a few months ago. We had debated marketing automation companies to go with for years. Overall, Act-On was able to go toe-to-toe in most regards with the other vendors we were considering, at least. The deciding factor was the pricing model, which is a bit unusual. They only charge you for "active" contacts, which are contacts you are actually reaching out to. You can import other contacts for reporting, data synchronization, or potential marketing purposes down the line if you wish, and you won't be charged for them. The support team at Act-On is great. During our evaluation, I received an email from the CEO himself, asking what he could do to help us choose. Throughout implementation, we had several calls and I was always provided what we needed quickly. Act-On does so many things, it would be impossible to cover here, but I like their email and landing page creator. I found it to be very intuitive. The user interface is showing some age, but it's very straightforward and there's not a lot of guessing about how to use it. Act-On is list based, which is the "old" methodology in the industry right now, but if you're a fan of that strategy, you'll feel right at home. Workflow creation is very easy. Data Studio (an add-on) also allows you to create custom reporting, and baked in integrations and an automated FTP connection allow you to get your data talking to each other automatically. The university has great educational information available too.

Desventajas

You'll get out of Act-On what you put into it. The support and university is there to guide you in that process, but it's ultimately up to you. That's how it is with any platform that doesn't offer in-house services, but with a marketing automation suite, you will really get more out of it if you have knowledgeable staff that have experience implementing and using these platforms. It can be daunting if it's your first time using a marketing automation suite. While Act-On is working on some new things, I don't know that they are putting as much effort behind investing into the product as some of the leading companies in the space. Also, some of the tools are a little rudimentary, and the UI could certainly use some modernizing. It feels too much like Windows XP at times.

Andre
Calificación general
  • Fuente de la opinión

Calificación general

  • Facilidad de uso
  • Asistencia al cliente

Revisado el 31/10/2013

Our company is an insurance brokerage firm specializing in employee benefits (health, dental, life,...

Our company is an insurance brokerage firm specializing in employee benefits (health, dental, life, pensions) for midsize companies in Brazil. Our sales process is based on inside sales cold calling clients to schedule face-to-face visits with our sales consultants. We already have a great telemarketing platform, and we wanted to extract more value from the interactions we have with our prospects, especially when it's not yet time to schedule a face-to-face visit. Before Act-On, we only scheduled a follow-up call after a given time, determined by the inside sales agent according to client response.

We found Act-On as an affordable and flexible solution to our marketing automation needs. We particularly liked their "no commitment" sales approach, with month to month billing, no contracts, no upfront setup fees.

Implementation was easy, we were able to figure out how to do it ourselves. Business support is very weak, though. Interactions are very superficial, and the sales rep (who, thankfully, continued to be accessible to answer our questions) is more knowledgeable about the software and real marketing applications than the designated Customer Success Managers (who we don't feel are very invested in our success).

Its functionality is basic but complete. The content manager (for Landing Pages, for example) is quite basic, but once you figure out how to use it, it does what you need done. Lead scoring works fine, as do Automated Programs. It could have better designed templates for emails and landing pages; the ones provided are dreadful.

There is a major shortcoming, though, and I think it's a fatal one: e-mail deliverability. For some reason, most of the email I send through Act-On doesn't make it to my clients' inboxes. I have trying to address this issue with Act-On's deliverability team, but it seems to be something they have resigned to convince their customers to live with. Our clients are in Brazil, so they tried to convince me that this is a problem specific to Brazilian ISPs. I believed this, until I made a test a couple weeks ago. I sent test messages to all ISPs I could create an account on: UOL, Locaweb (Brazilian), GMail, Google Apps, Outlook.com, iCloud, and Yahoo. It turned out that all messages sent to Brazilian ISPs actually made it to their inboxes. The problem was with Google hosted email accounts (100% of the messages I sent went to junk/spam; they didn't even make it to the new Promotions tab), Outlook and Yahoo. So, even if you are in the U.S., look out for poor deliverability.

Usuario verificado
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Excellent Segmentation and Automation Tools

Revisado el 10/9/2018

Act-On is instrumental for meeting our company's revenue goals with email marketing campaigns.

Act-On is instrumental for meeting our company's revenue goals with email marketing campaigns.

Puntos a favor

Act-On gives me the ability to get extremely specific with my target prospects and customers. It's easy to build new segments and immediately see the size of those groups. It's very useful for data mining and determining where to focus your marketing efforts. For example, in just a couple of minutes (assuming you've done the work to collect the information from customers and store them properly in custom lists) you can create a segment of prospects who have downloaded or purchased x product from your website, meet criteria x,y,z for their attributes, have opened or clicked messages in a specific timeframe, and have visited a specific page of your website. You have the ability to get as granular as you want. You can then build automated programs that send targeted and timely messages depending on where these prospects are in your funnel and use conditional logic to define any future interactions.

Desventajas

The UI in some areas of the platform could use some design enhancements for aesthetics and for consistency throughout.

Respuesta de Act-On Software

So great to hear that you're a fan of Act-On. Sounds like you're using it exactly as intended and seeing great results. That's fantastic! Thanks for sharing your review.

Usuario verificado
Calificación general
  • Sector: Transporte/transporte en camión/ferrocarril
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Great Automation Program, Especially for SugarCRM Users

Revisado el 25/11/2019

Puntos a favor

Great support and product learning program. The integration with our CRM and overall features/ease-of-use was excellent. It was a pleasure working with their team.

Desventajas

I'd like to have more in-person user group opportunities to discuss best practices.

Razones para cambiar a Act-On

Integration to SugarCRM

Respuesta de Act-On Software

Thank you so much for the positive feedback! We actually did a user group series this fall (London, Irvine, Chicago) and will do many more in 2020. Hopefully, you can join us in 2020. In the meantime, I would encourage you to leverage Act-On Connect, our customer portal and the vibrant community to share best practices and pose your questions. You can find it here: https://connect.act-on.com/hc/en-us
Cheers!
Sarah

Mostrando 5 opiniones de 256 Todas las opiniones

Preguntas frecuentes sobre Act-On

He aquí algunas preguntas frecuentes sobre Act-On.

Act-On ofrece los siguientes planes de precios:

  • A partir de: 900,00 US$/mes
  • Modelo de precios: Suscripción
  • Prueba gratis: No disponible

Los clientes habituales de Act-On son:

2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000

Act-On admite los siguientes idiomas:

alemán, español, francés, inglés, neerlandés

Act-On admite los siguientes dispositivos:

Act-On se integra con las siguientes aplicaciones:

Act!, Adobe Commerce, Amazon S3, BrightInfo, Curata, Eventbrite, Formstack Forms, FullContact, GoTo Webinar, Google Ads, Google Drive, Gravity Forms, Hookshot, Interact, Interaction Studio, Justuno, LinkedIn for Business, Litmus, LiveChat, LiveHive, Membrain, Meta for Business, Microsoft Azure, Microsoft Power BI, Mintent, NetSuite CRM, ON24, Oktopost, PayPal, Pipedrive, Playbooks, Salesforce Sales Cloud, Shopify, SnapApp, SugarCRM, SurveyMonkey, SyncApps, Twilio, Twitter/X, Unbounce, UserVoice, Vidyard, Webex Suite, Wistia, WooCommerce, Wufoo, Zendesk Suite, Zoho CRM

Act-On ofrece las siguientes opciones de asistencia:

E-mail/Help Desk, Preguntas frecuentes/foro, Base de conocimientos, Asistencia telefónica, Asistencia 24/7, Chat

Categorías relacionadas

Ver todas las categorías de software encontradas para Act-On.