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title: Moz Pro: precios, funciones y opiniones | GetApp España 2026
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Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/109/web-analytics/software) > [Moz Pro](/software/90793/seomoz)

# Moz Pro

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> Moz (anteriormente SEOmoz) PRO combina gestión de SEO, supervisión de redes sociales, recomendaciones procesables y mucho más en una sola plataforma fácil de usar.
> 
> Veredicto: 349 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Estadísticas y valoraciones rápidas

| Métrica | Valoración | Detalles |
| **En general** | **4.5/5** | 349 Opiniones |
| Facilidad de uso | 4.3/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.5/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.1/5 | Basado en las opiniones generales |
| Funcionalidades | 4.3/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Moz
- **Constitución**: 2004

## Contexto comercial

- **Precio inicial**: 99,00 US$
- **Modelo de precios**:  (versión gratuita disponible) (Prueba gratuita)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Antártida, Arabia Saudí, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin y 229 más

## Funcionalidades

- API
- Alertas de secciones ambiguas
- Alertas y notificaciones
- Análisis de enlaces
- Análisis de la competencia
- Análisis de páginas web
- Búsqueda/filtro
- Cartografía del viaje de cliente
- Categorización/Agrupación
- Controles o permisos de acceso
- Creación de informes de tráfico web
- Creación de informes y estadísticas
- Creación de informes/análisis
- Detección de enlace roto
- Directrices de marca
- Geolocación
- Gestión de SEO
- Gestión de activos digitales
- Gestión de auditorías
- Gestión de campañas

## Integraciones (en total: 1)

- Google Analytics 360

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia 24/7

## Categoría

- [Herramientas de análisis web](https://www.getapp.es/directory/109/web-analytics/software)

## Categorías relacionadas

- [Herramientas de análisis web](https://www.getapp.es/directory/109/web-analytics/software)
- [Herramientas seo y sem](https://www.getapp.es/directory/313/seo-sem/software)
- [Software de gestión de marcas](https://www.getapp.es/directory/302/brand-management/software)
- [Herramientas para optimización de sitios web](https://www.getapp.es/directory/1671/website-optimization-tools/software)
- [Software de inteligencia competitiva](https://www.getapp.es/directory/305/competitive-intelligence/software)

## Alternativas

1. [SE Ranking](https://www.getapp.es/software/107377/se-ranking) — 4.7/5 (297 reviews)
2. [Semrush](https://www.getapp.es/software/91634/semrush) — 4.6/5 (2316 reviews)
3. [Ahrefs](https://www.getapp.es/software/102405/ahrefs) — 4.7/5 (581 reviews)
4. [Wix](https://www.getapp.es/software/90955/wix) — 4.4/5 (10606 reviews)
5. [AccuRanker](https://www.getapp.es/software/2061445/accuranker) — 4.9/5 (330 reviews)

## Opiniones

### "One of a best SEO tool with awesome learning resources" — 5.0/5

> **Chamath** | *21 de marzo de 2019* | Software informático | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Moz-Pro is a combination of various SEO tools. It also has free tools which include keyword explore and open site explorer which are available to use for as many times as you can.&#10;&#10;Its chrome extension called Moz Bar provides you with information about the domain rank or page authority on the search engine results page. In case you subscribe for Moz-Pro, the tools that you will have access to can’t be available to the person who hasn't subscribed for it.&#10;&#10;Pros of Moz-Pro - &#10;1. It is a comprehensive toolkit&#10;Since Moz-Pro is a combination of several SEO tools, it has a variety of features that make it have an impressive range that covers any role you want it to play in boosting the search engine’s rank.&#10;&#10;2. It has the best learning and resource guides.&#10;Moz-Pro is designed in a way that its users can learn from the various video tutorials and guides it provides. In case you do n’t know how to use it, there are guides, packages, community forums and also posts that are there to make you understand.&#10;&#10;3. It is easy to use and operate Moz-Pro.&#10;Although it has many SEO tools, there is no confusion when it comes to using and operating it. Its processes are very easy to follow and in case you have any problem you can get help in its guide or video tutorials.
> 
> **Desventajas**: Cons of Moz-Pro.&#10;1. Subscription is needed.&#10;Although it has free tools, you need to subscribe so that you can access the other tools that aren’t free. Tools such as campaign crawl test, on page grader and rank tracker can only be accessed by the subscribed users and are not available without subscription.&#10;&#10;2. It is very expensive.&#10;Moz-Pro user requires much capital when it comes to subscribing to get important tools that aren’t available without subscription. You are also required to pay an extra amount of money if your operations are large since the campaigns or keywords are limited.
> 
> Moz-Pro not only provides you with SEO software but also tools and training platform. It provides guaranteed results that are to be trusted. Its features are also vast and important for the users' needs.

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### "No longer an industry leader, but still a solid product" — 4.0/5

> **Brooks** | *27 de noviembre de 2019* | Marketing y publicidad | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: Having used many SEO softwares and Digital Marketing Suites, my favorite thing about Moz is its approach to data. The team at Moz is meticulous in producing accurate and responsible data within their tool. Domain Authority (along with the MozBar) are incredibly helpful in gauging a site's ability to rank. I love their keyword tracker - it's really easy to use. Since its most recent update, Moz's link explorer is now one of the best and boasts one of the largest link databases in the industry. Last but not least, the Moz community is incredible. The Q\&amp;A is great and high quality, really helpful.
> 
> **Desventajas**: I don't necessarily dislike anything about Moz (I do think the user interface could be better), but in general almost every one of their tools has a superior option out there. SEMRush has far better keyword and topical research tools,  Screaming Frog performs a better crawl, Majestic (subjectively) has better link data, and Ahrefs has better reports (in my opinion). I also think since seemingly changing who they do citation management through, their Local SEO tool is not what it should be.
> 
> Moz Pro helps us with Local SEO, keyword tracking (for specific locations which is awesome), backlink analysis, reporting,  and technical site crawls. I utilize the community Q\&amp;A to bounce questions off of other experts as well.

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### "Search Engine Optimization (SEO) tool with basic features" — 3.0/5

> **David H.** | *28 de mayo de 2018* | Tecnología y servicios de la información | Valoración de la recomendación: 6.0/10
> 
> **Puntos a favor**: I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features.
> 
> **Desventajas**: The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.

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### ""My Review Moz Pro"" — 5.0/5

> **Matthew** | *27 de febrero de 2022* | Internet | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: MoxPro is my first choice for site and page ranking. They seem more reliable than other sites. It is a great tool to find opportunities to track any link and check for errors, It also helps me to perform SEO audits. It is an integral part of any company's marketing toolkit.
> 
> **Desventajas**: It can sometimes seem overwhelming to a new user with so many features. A user guide would be helpful. Moz will prepare you for a 30-minute consultation. However, these consultations can take two weeks or more, so you will have to figure everything out yourself. Moz could be so much better if it allowed you to suggest keywords and links. We have all the tools, and despite this small detail Moz pro is a great tool for Marketing
> 
> Moz became our backlink tools. It is affordable and offers great value. Moz is a great tool for SEO auditing and reporting. The insights I gain from the tool are extremely useful and helped me achieve high rankings on search engine results pages. Moz is a great tool for tracking 'nofollow' links and backlink analysis

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### "Powerful but flawed" — 4.0/5

> **Rob** | *27 de mayo de 2019* | Software informático | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: I quite enjoy using Moz most of the time. It does a lot of different tasks quite well, including keyword research, SERPs ranking monitoring, backlink checking, etc. For budding SEOs on teams with the budget, it's a useful tool to get started with. I currently use it daily at work, and I find it works great for my main use for it, being tracking rankings both daily and as part of ongoing campaigns to increase our company's standing in Google search.
> 
> **Desventajas**: My main gripe with this software is that it seems features are often struggling to work correctly. Rank tracker in particular has been a source of frustration, with the feature just not working at all for weeks. While it's not strictly necessary to monitor the day-by-day ranking fluctuation of pages against specific keywords, it's something that Moz's rank tracker is supposed to enable you to do, so the fact that it doesn't work consistently is quite annoying.
> 
> As the person on our team tasked with optimizing our website and content for search, I have gotten a lot of use out of Moz. It's generally a good tool for accomplishing the basics, which for me means doing the day-to-day of SEO-informed content marketing, such as keyword research, campaign tracking, some link-building, etc. I hear that there are some pricier alternatives that work better in specific areas, but as a decently priced option that does everything pretty well, Moz is a good choice. I've gotten great results in boosting our site's performance in my time using it.

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