Bpm'online CRM es un software en la nube basado en procesos que une los puntos entre marketing, ventas y atención al cliente, administrando de manera eficiente el recorrido completo del cliente, desde el cliente potencial hasta el pedido y el mantenimiento continuo de la cuenta.
La plataforma BPM es una parte integral de todas las soluciones que elevan la empresa por encima de la mayoría de los proveedores de CRM. La fusión de CRM con BPM ayuda a una empresa de cualquier tamaño con el diseño y la automatización de procesos para ofrecerle al cliente una experiencia excepcional.
Bpm'online marketing
Una aplicación holística de gestión de marketing multicanal impulsada por los mejores procesos listos para usar que ofrecen una generación de demanda excelente a través de la identificación de las necesidades de los clientes y el fomento de sus intereses hasta que se transforman con éxito en oportunidades. Con la ayuda de un innovador diseñador de campañas visual para la automatización eficiente de campañas de marketing, los profesionales de marketing planifican la secuencia de actividades de una campaña y definen reglas de transición entre los pasos.
La aplicación permite convertir fácilmente a los visitantes del sitio web en clientes potenciales, fuentes de seguimiento y canales. Un diseñador de contenido integrado facilita la creación de plantillas de correo electrónico sencillas y llamativas, que luego se pueden probar a través de pruebas A/B de correo electrónico. Los correos electrónicos de activación permiten la automatización del proceso de estimulación de clientes potenciales, desde la captura del mismo hasta las oportunidades listas para la venta.
Bpm’online sales
Bpm’online sales es un CRM en la nube orientado a procesos que impulsa procesos de ventas eficientes y permite un control total sobre todo el recorrido del cliente, desde la generación de clientes potenciales hasta la repetición de ventas. Utiliza procesos listos para usar que te guiarán a través de las acciones más efectivas para aprovechar al máximo tu proceso de ventas, minimizar los errores y aumentar los resultados.
La versión actualizada de bpm’online sales expande drásticamente la administración del personal de campo y los flujos de trabajo de gestión de pedidos de la solución. Las innovadoras herramientas de venta de campo guiadas disponibles en la aplicación móvil bpm'online guían al representante de ventas de campo a través de los pasos que debe dar durante la visita. Los supervisores pueden planear visitas eficientes para cada representante de ventas, ver ubicaciones en el mapa para elegir la ruta más conveniente y supervisar las visitas reales mediante etiquetas geográficas de los registros de los representantes de ventas de campo en cada una de las ubicaciones.
Bpm'online service
Bpm'online service es una solución basada en la nube con procesos listos para usarse en la administración de servicios de ciclo completo, para brindar asistencia y atención al cliente omnicanal. Los agentes de servicio pueden beneficiarse al trabajar en un entorno unificado para manejar un número creciente de solicitudes y casos de servicio, gestionar colas de casos y entregar comunicaciones personalizadas. El portal de autoservicio actualizado con la nueva página de inicio proporciona acceso instantáneo a toda la información necesaria.
Finalmente, si estás buscando una implementación más rápida, con una suscripción mensual que incluya costes de actualización y asistencia, un CRM bpm'online basado en la nube puede ayudarte a comenzar rápidamente y evitar gastos de capital.
Puntos a favor
Working as a marketing manager in the big company, which has several offices all over the world, I can see the importance for us to effectively coordinate the teamwork and develop a unified approach to our customers. Bpm’online helped us to automate our core processes and align marketing, sales and service on a single platform.
Our sales team is happy with the system, especially with lead management, opportunity management, field sales management and sales forecasting features. With bpm’online, they are able to manage end-to-end sales cycle and communication with the customers via multiple channels. Our service team outlines the problem management feature, as it allows unifying similar cases into a problem, assigning agents to resolve it. Moreover, customer support managers can track the agents’ performance in terms of problem resolution efficiency. As a marketing manager, I really enjoyed the website behavior tracking function. With the help of bpm’online marketing, all the information on the pages visited by a client and the time spent on each page is sent to the system. Thus, it enables to understand the needs of a prospect better, track the most effective lead generation channels and launch trigger campaigns based on lead’s preferences. By the way, it is so easy to create a campaign now with the intuitive campaign designer and then monitor its efficiency. What is more, with bpm’online, we automated our routine tasks, and now we are fully concentrated on the important issues.
Puntos en contra
Working with bpm’online during quite a long period of time I have not noticed any essential drawbacks which I can mention.
BPMOnline, like most of the commercial tools out there, is a CRM build over a customizable framework. The main different with other tools, is what this framework offers, and the knowledge required to work on it. First, the business process tool is easy to use yet powerful and robust. It can be used to automate business tasks, implement rules and also, to develop integrations with third party tools. The framework was build in .NET, so certain customizations and scripts are build either in c# (server side code) or javascript (client side code). If you know those languages, your learning curve in BPMOnline (which is normally shorter than others) will be even shorter than the rest of users.
On the user side, the system is very friendly and intuitive, so you normally don't get lost in tons of options. Most of then are hidden and reserved for administrators.
Puntos a favor
Main advantages for BPMOnline:
1) Marketing, Sales and Services is fully integrated and normally don't require external or additional tools to work.
2) No hidden costs. The cost model and licenses are quite simple. Your contract normally provides all (and more) of what you need. It's really weird to find unexpected restrictions in the licenses you buy.
3) Learning curve for users, administrators and technicians is very short. With good guidance during implementation, you can take control very fast.
Puntos en contra
Some areas that requires improvements:
1) Integration to third party tools. There are certain integrations that come with the tool like email and phone systems. But others like legacy system or very particular solutions, requires development that can be difficult (not impossible). The lack of existing solutions in the market (free or paid) force you to develop those integrations.
2) Changes are easy to do, but they normally requires compilation. This can take some time, and if it's executed incorrectly, you can affect your instance.
3) The security is very detailed and can be aligned to every model. But, some changes applies just to new records, not to historical information. This can require customizations to work properly.
4) Analytics tool is simple to use and powerful, but it still require some additional features, like calculated variables and export.
The bpm’online tools with omnichannel capabilities improved the communication not only with our clients but also within each team and department of our company. Our team had access to all emails, calls, notifications and could track client communications efficiently. It synchronized the work of our marketing, sales and services departments creating a single business environment.
Puntos a favor
There are many things that we like about the bpm’online system. Firstly, availability of advanced tools for omnichannel communications. It ensures effective and direct communication with our clients and we also benefit from always having up-to-date data about all our clients and their preferences.
We liked the easy customization and user-friendly interface. The scalability and security of our data was also important.
Working with the customer support team during the implementation was pleasant as they demonstrated strong technical expertise and understanding of our organizational needs.
Puntos en contra
The eco-system is not as large as some of the other big vendors have. At the same time, we got a more personalized approach from bpm’online.
With the deployment of the bpm’online software, we aligned the work of our marketing, sales and service teams and integrated data from different locations and channels. What our agents liked is that the bpm’online system enabled them to deliver personalized services and to support each client. Business process management capabilities are a huge advantage of bpm’online for us. Moreover, the bpm’online platform is scalable and flexible and meets the changing needs of the travel market. Finally, the implementation process was thoroughly planned which ensured the success of the project.
Puntos a favor
People like the personalized approach and high-class service that we deliver when they travel. That enabled us to grow very fast. Unfortunately, our CRM system was failing to keep up with the pace of our growth. Hence, there was a need for a more effective CRM solution. We were looking for a software that would support and foster our business expansion and growth. Thanks to the intelligent bpm’online software, we reduced technology costs, and improved productivity. We achieved considerable improvement of sales and marketing productivity. Our improved interactions with clients resulted in increased revenue and customer loyalty.
Puntos en contra
There wasn’t anything to dislike. The project was carefully planned and thought through – thus, everything worked fine.
There were numerous CRM options for us to choose from, and they all seem to have strengths. What we liked about bpm’online was that it provides one place for everything we need, from business development through to managing projects, processing orders and more.
We’re still making internal decisions on naming conventions and numerous details which is stalling the process. I think we will benefit from being able to allocate tasks to various people which will help us to track and manage all of our projects.
Puntos a favor
We like the fact that we could host it on-site. The customization of the system is also great, however it does mean that more work needs to put invested up front. We have not got to a point where our entire company is using the system, but we have made some headway. I can see that it will help streamline our business.
Puntos en contra
Other CRM’s have a cleaner look and feel, and slightly more engaging graphics. I feel that there might be a little too much clutter on some of the pages, but understand that it can be customized. Customization of the system has been taking too long, however this is mostly due to us not having the time or resources to dedicate to setting bpm’online up 100% for our business. So while it is beneficial that we can customize just about everything, the drawback that we have experienced is that we have been struggling internally to make decisions on the way forward.
He aquí algunas preguntas frecuentes sobre bpm'online CRM.
bpm'online CRM ofrece los siguientes planes de precios:
A partir de: $25/mes
Modelo de precios: Licencia de pago único, Suscripción
Prueba gratis: Disponible
No tenemos información sobre las características de bpm'online CRM
Los clientes habituales de bpm'online CRM son:
Empresas Grandes, Empresas medianas, Empresas pequeñas
bpm'online CRM admite los siguientes idiomas:
Checo, Neerlandés, Inglés, Francés, Alemán, Italiano, Portugués, Español
bpm'online CRM cuenta con los siguientes planes de precios:
Licencia de pago único, Suscripción
bpm'online CRM admite los siguientes dispositivos:
Android, iPhone, iPad
bpm'online CRM se integra con las siguientes aplicaciones:
Brandwatch, HubSpot CRM, HubSpot Marketing, Mailchimp, PDFfiller, PandaDoc, PieSync, Robly, Tableau Software, Twitter
bpm'online CRM ofrece las siguientes opciones de asistencia:
Preguntas frecuentes, Foro, Base de conocimientos, Asistencia en línea, Asistencia telefónica, Tutoriales en vídeo
