--- description: Busca información actualizada sobre Mailchimp. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Mailchimp con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Mailchimp: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Software de gestión de correo electrónico](/directory/306/email-management/software) > [Mailchimp](/software/8268/mailchimp) # Mailchimp Canonical: https://www.getapp.es/software/8268/mailchimp Página: 1 de 707\ Siguiente: [Página siguiente](https://www.getapp.es/software/8268/mailchimp?page=2) > MailChimp es una plataforma de automatización de marketing que permite a los usuarios crear, enviar y analizar campañas publicitarias y de correo electrónico. Incluye plantillas de correo electrónico, páginas de aterrizaje y aplicación móvil. > > Veredicto: 17646 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.5/5** | 17646 Opiniones | | Facilidad de uso | 4.4/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.2/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.4/5 | Basado en las opiniones generales | | Funcionalidades | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Intuit - **Constitución**: 1983 ## Contexto comercial - **Precio inicial**: 13,00 US$ - **Modelo de precios**: (versión gratuita disponible) (Prueba gratuita) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: alemán, español, francés, inglés, italiano, portugués de Brasil - **Países disponibles**: Alemania, Australia, Brasil, Canadá, España, Estados Unidos, Francia, India, Italia, Portugal, Reino Unido, Singapur ## Funcionalidades - A/B Testing - API - Acceso móvil - Acciones activadas por evento - Admite audio/imágenes/vídeo - Aleatorización - Alertas y notificaciones - Análisis de campañas - Análisis de comportamientos - Análisis de comportamientos - Análisis de contenidos - Análisis de páginas web - Análisis predictivo - Análisis visual - Aplicación móvil - Archivo y conservación - Arrastrar y soltar - Automatización de marketing - Autoresponders - Bandejas de entrada compartidas ## Integraciones (en total: 210) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients … y 195 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Software de gestión de correo electrónico](https://www.getapp.es/directory/306/email-management/software) ## Categorías relacionadas - [Software de gestión de correo electrónico](https://www.getapp.es/directory/306/email-management/software) - [Herramientas de email marketing](https://www.getapp.es/directory/307/email-marketing/software) - [Herramientas de automatización de marketing](https://www.getapp.es/directory/308/marketing-automation/software) - [Software de plataformas de marketing All-in-One](https://www.getapp.es/directory/310/online-marketing/software) - [Software CRM para pequeñas empresas](https://www.getapp.es/directory/4959/small-business-crm/software) ## Alternativas 1. [HubSpot Marketing Hub](https://www.getapp.es/software/20444/hubspot-marketing) — 4.5/5 (6244 reviews) 2. [Brevo](https://www.getapp.es/software/91466/brevo) — 4.6/5 (3492 reviews) 3. [ActiveCampaign](https://www.getapp.es/software/2348/activecampaign) — 4.6/5 (2566 reviews) 4. [MailerLite](https://www.getapp.es/software/10156/mailerlite) — 4.7/5 (2320 reviews) 5. [Constant Contact](https://www.getapp.es/software/90578/constant-contact) — 4.3/5 (2935 reviews) ## Opiniones ### "Chimp Does the Heavy Lifting" — 4.0/5 > **Patrick** | *2 de marzo de 2026* | Servicios para el consumidor | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The dashboard is really easy to use and the templates are pretty good. One of the big plusses is mailchimp canva integration. Pricing is reasonable for what you are getting. The mobile versions of the emails sometimes are different form on-screen. > > **Desventajas**: There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all times. Sometimes verifying a website can be a process. An easier solution would be nice, ie: verifying website by email address only. > > Very positive overall. reliable, intuitive, and well-suited for what we do. So long as you don't create newsletters (as an example) that are overly long and have too much content, the ROI can be good. Drilling down on users is important to me to see who is clicking and reading what. ----- ### "good review" — 5.0/5 > **savio** | *16 de junio de 2026* | Contabilidad | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: User-Friendly Interface: Easy to use for beginners with intuitive navigation ntegrates easily with e-commerce platforms (like Shopify or WooCommerce) and CRM tools. > > **Desventajas**: Only Limited Basic Support: Live chat and email service are available only on paid plans, so free-tier users have to rely just on self-serve resources. > > Mailchimp is a powerful all-in-one marketing platform. With its robust automation, dependable deliverability and user-friendly interface, it’s a great choice for small-to-medium businesses. But its pricing is steeply graduated as your list grows and it has strange contact-billing policies. ----- ### "Great for basics, but too limited for advanced personalization" — 3.0/5 > **Kevin** | *14 de noviembre de 2025* | Ocio, viajes y turismo | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: Mailchimp is easy to set up and great for simple newsletters. The user interface is clean, intuitive, and accessible to non-technical users. For small lists and basic campaigns, it works quickly and reliably. > > **Desventajas**: Working as a marketing manager in a travel organization, I quickly ran into limitations. We wanted to send emails on behalf of individual travel agents, with deeper personalization and more complex segmentation. Mailchimp simply couldn’t support the level of customization we needed. Dynamic content is restrictive, multi-step journeys feel limited, and the platform becomes expensive fast when you scale up in contacts or email volume. For organizations that operate with multiple agents or brands, Mailchimp lacks the flexibility and depth required. > > My overall experience started out positive, but as soon as our needs became more advanced, Mailchimp wasn’t able to grow with us. It works well for small businesses or straightforward campaigns, but once you rely heavily on personalization, agent-specific messaging, or more sophisticated data flows, the platform becomes restrictive. Ultimately, it didn’t fit our setup as a travel organization where each agent needs to communicate in their own name. ----- ### "Solid Email Marketing Software, Product Continues to Evolve" — 4.0/5 > **Jeff** | *2 de abril de 2026* | Marketing y publicidad | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Pretty easy to use overall, support was always responsive. The product continued to evolve over the years and we did get a lot of use out of it. > > **Desventajas**: Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating. > > Overall we had a positive experience. We were very early adopters of Mailchimp and used it for many years. We were able to grow our list considerably and for some team members that were not super technical, we were still able to train them on it which was encouraging. ----- ### "Trustworthy platform for e-mail campaigns." — 5.0/5 > **Alexandre** | *26 de junio de 2026* | Tecnología y servicios de la información | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: We really like Mailchimp, because it makes email marketing so easy for our team at ApproTech. The contact management capabilities enable me to segment our customer base exactingly, which is critical in terms of personalizing the updates on our IT services. The tracking capabilities are a great feature, as I can track open rates and adjust campaigns accordingly. It is fairly priced for a mid-sized business and with the platform's scalability, we are well set for the future growth. > > **Desventajas**: The UI is ok but can be a little crowded at times, particularly when dealing with larger lists or campaigns with multiple steps. Some experiments were necessary with the initial setup, since sometimes the documentation for more advanced features was not very clear. I have also observed that response times of the customer support vary, which can be a hassle when there is a time-sensitive issue to address. > > For a business like ours, Mailchimp is a reliable software to handle and track e-mail campaigns. It is comprehensive on the basics of marketing and communication with clientele, and its analytics enable us to remain informed. There are some features that could be developed; however, it's a tool that has always been useful and is instrumental for a uniform and professional outreach. ----- Página: 1 de 707\ Siguiente: [Página siguiente](https://www.getapp.es/software/8268/mailchimp?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/8268/mailchimp) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados