--- description: Busca información actualizada sobre Comscore. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Comscore con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Comscore: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/109/web-analytics/software) > [Comscore](/software/410/comscore) # Comscore Canonical: https://www.getapp.es/software/410/comscore Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.es/software/410/comscore?page=2) > comScore es un software de análisis web y marketing digital que evalúa el rendimiento de tu sitio web y plataformas online en función de las tendencias de los visitantes y los resultados de los motores de búsqueda. comScore te permite identificar en detalle a tus audiencias digitales. Además te permite profundizar en los datos de tráfico vitales y segmentar tus audiencias para redirigir campañas de contenido. > > Veredicto: 12 usuarios lo han valorado con **4.1/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.1/5** | 12 Opiniones | | Facilidad de uso | 3.5/5 | Basado en las opiniones generales | | Asistencia al cliente | 3.8/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.3/5 | Basado en las opiniones generales | | Funcionalidades | 3.9/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: comScore - **Ubicación**: Reston, EE. UU. ## Contexto comercial - **Precio inicial**: 799,00 US$ - **Modelo de precios**: (versión gratuita disponible) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: español, francés, inglés, italiano, neerlandés, portugués, portugués de Brasil, portugués de Portugal - **Países disponibles**: Canadá, Estados Unidos, Reino Unido ## Funcionalidades - Análisis de páginas web - Análisis predictivo - Cartografía del viaje de cliente - Creación de informes/análisis - Métricas de rendimiento - Panel de comunicaciones - Seguimiento de campañas - Supervisión de redes sociales ## Opciones de asistencia - E-mail/Help Desk - Base de conocimientos - Asistencia telefónica ## Categoría - [Herramientas de análisis web](https://www.getapp.es/directory/109/web-analytics/software) ## Categorías relacionadas - [Herramientas de análisis web](https://www.getapp.es/directory/109/web-analytics/software) - [Software de plataformas de marketing All-in-One](https://www.getapp.es/directory/310/online-marketing/software) - [Software de inteligencia competitiva](https://www.getapp.es/directory/305/competitive-intelligence/software) - [Herramientas de análisis de datos de marketing](https://www.getapp.es/directory/602/marketing-analytics/software) ## Alternativas 1. [Lebesgue](https://www.getapp.es/software/2052208/lebesgue) — 4.9/5 (43 reviews) 2. [Similarweb](https://www.getapp.es/software/100382/similarweb-pro) — 4.6/5 (253 reviews) 3. [Ahrefs](https://www.getapp.es/software/102405/ahrefs) — 4.7/5 (581 reviews) 4. [Hootsuite](https://www.getapp.es/software/20432/hootsuite) — 4.4/5 (3795 reviews) 5. [Semrush](https://www.getapp.es/software/91634/semrush) — 4.6/5 (2316 reviews) ## Opiniones ### "Measurement and Analytics made Easy\!" — 3.0/5 > **Praachi** | *5 de noviembre de 2019* | Marketing y publicidad | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: comScore is a comprehensive tool providing great insight and analytics on various topics ranging from varied industries and geographies. As a strategist in an advertising agency, I extensively used comScore to extract various data for a specific client in multiple geographies. Thanks to comScore, I got a one stop destination to look up and get all the relevant information. > > **Desventajas**: The software can be made more user friendly as the filters can get confusing and thus may yield incorrect results, going against user's search objectives. It took me a while to figure how to key in correct keywords and choose the appropriate filter to get the desired results. ----- ### "Used to be very useful till the new players jumped in" — 4.0/5 > **Rohit** | *5 de septiembre de 2018* | Producción audiovisual | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: 1. Ease of implementing comscore Analytics 2. Video Analytics tracking of comscore is good 3. Used as benchmark tracking tool for competition among various companies 4. Widely used 5. For developers and QA teams, it is comparatively easy to test and fix any defects in the implementation > > **Desventajas**: 1. Does not provide much variables to collect data in comparison to Adobe and Conviva 2. Data collection with comscore is very limited 3. Can not be used as a standalone Analytics tracking tool, instead can be used as a supporting tool for your overall Analytics needs. > > I work for a leading Media and Entertainment company where comscore is widely used. This helps us in bench marking number of video views among our different TV channels/Brands. I feel that you must need Adobe or conviva along with Comscore. We use comscore because it is something widely accepted in the market to analyze or benchmark your numbers with other organizations. In case your are looking for more and more in house data to be collected, you can never get that using comscore. ----- ### "Great Account Support & Easy to use" — 5.0/5 > **Courtney** | *23 de octubre de 2019* | Marketing y publicidad | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Very easy to you, very limited training needed in order to use or understand the tool. The tools that we do use are useful for including within in our reports and a great starting point to find the right sites and properties our campaigns should be in to reach our target audience. > > **Desventajas**: Overall, its quite an expensive tool compared to some of the other research tools our media team leverages. They typically increase the rate between if you would commit to one year or two years. Our team usually only uses 2 of the several tools we have access to. Another con is that sometimes the reports take quite a bit of time to load which can be timely. > > I am part of a team that evaluates whether or not to continue leveraging comScore for media plan for clients or for pitches for potential clients. During this process, we reach our to our rep to help answer questions and to negotiate our next contract. Our rep has been so patience, attentive, and available to answer any and all questions that come up. This includes jumping on a call with us with limited notice, and even giving us one-on-one training on the tools we have access to help make our decision. He has really demonstrated a care for his clients, and its made our decision to continue the partnership for another year an easy one. ----- ### "Best Way to Measure Television Ratings" — 5.0/5 > **Crystal** | *27 de agosto de 2019* | Medios de difusión | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Ease of use is significantly better than Nielsen. They are able to explain their methodology in a way that makes sense and are more accurately measuring ratings. Continuous ratings, no "non-measured weeks" like competitors. > > **Desventajas**: It still only uses Satelitte and Cox cable in our markets. It would be nice to incorporate OTA as well as Shentel or Comcast Subscribers. > > Great customer service, love their desire to continue to improve their product. ----- ### "ComScore Review" — 4.0/5 > **Usuario verificado** | *27 de marzo de 2019* | Marketing y publicidad | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: We're still pretty new to this platform but so far it's been good. The data available is great (once you're able to figure out how to pull the right reports). Customer service has been pretty good so far\! > > **Desventajas**: not super easy to use and takes a bit of time to get used to and figure out how to pull specific reports ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.es/software/410/comscore?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/410/comscore) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Datos estructurados