ActiveCampaign

Puntos a favor

Muuuy bien las opciones de segmentación al enviar campañas y el montaje de embudos. Tiene muchas opciones y no es especialmente complicado. Se basa en etiquetas y listas, lo cual está genial porque da muchas alternativas.

Puntos en contra

Sin duda, el editor de emails. Cuando vas a escribir uno no funciona muy allá y parece bastante arcaico. Es muy raro que una herramienta tan completa tenga ese editor tan flojo.

Puntos a favor

Es una herramienta de muy fácil uso y muy intuitiva para la automatización de emails

Puntos en contra

Para el poco tiempo que llevo usándola no he encontrado ningún contra, la experiencia ha sido muy buena.

Puntos a favor

Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of:

- Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department

- Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know).

- It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.

Puntos en contra

I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.

Puntos a favor

The two features that make ActiveCampaign powerful for me are the ease and elegance of creating email templates and campaigns, and the robust automation features. I've been able to accomplish everything I need.

The email build is superb.

I've been able to integrate Active Campaign via Zapier to every other platform we use.

Puntos en contra

The recent activity panel could be more compact and robust. The overall dashboard could be more informative for at-a-glance assessment of activity. I do wish it included landing page features.

I do wish the saved elements could be edited in the email builder and that there was more of a true "style" system with reusable and editable master elements.

Puntos a favor

Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.

Puntos en contra

The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative open rates and fairly low/acceptable spam reports, but the bery next day we received an email from a different person and department indicating that our spam complaints were too high and they suspended our service. It was an exptremely poor experience and given the spam numbers displayed on the Active Campaign admin panel made no sense at all. Qe also had a similar negative experience during the onboarding process with our account rep being totally out of the loop. The initial onboarding problems almost caused me to go in a different direction and looking back on it I wish I had folowed my gut instincts at that time, had I made the correct decision and chosen a different provider it would have saved us a lot of time that ended up being wasted.