ActiveCampaign

ActiveCampaign

4.4/5 (373 opiniones)

Información general sobre ActiveCampaign

Get better returns from your marketing & sales processes by upgrading to an automated platform. Send follow-up that adapts to your customers’ behavior so you are sending the perfect message at the perfect time. You’ll have happier customers and higher conversions. See why over 150,000 marketers use ActiveCampaign.

Precio

A partir de
15,00 US$/mes
Opciones de precios
Prueba gratis
Suscripción
Relación calidad-precio

Dispositivos

Tamaño de la empresa

P
M
G

Disponible en los países siguientes

Asia, Australia, Canadá, China, Europa y otros 5, Alemania, India, Japón, Latinoamérica, África y Oriente Medio

Idiomas admitidos

Chino (simplificado), Danés, Neerlandés, Inglés, Finés y otros 7, Francés, Alemán, Indonesio, Italiano, Portugués, Español, Turco

Reseñas de ActiveCampaign

Calificación general
4.4/5
86% reseñas positivas
218
Excelente
104
Muy bien
33
Media
9
Mediocre
9
Horrible
Néstor M.
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This guys know how to do things the right way

Software usado A diario durante Más de dos años
Revisado el 6/9/2019
Fuente de la reseña: Capterra

Let me say it clearly: A-W-E-S-O-M-E

Trust me, they are the "real deal".

Puntos a favor

Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of:

- Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department

- Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know).

- It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.

Puntos en contra

I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación

10.0/10
Declan D.
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Powerful marketing automation tools, CRM, and the power to understand your audience.

Software usado A diario durante Más de un año
Revisado el 5/12/2016
Fuente de la reseña: Capterra

Setting Activecampaign for a client with a limited budget and limited technical skills, we were able to set up and automate many of the lead funnels for this B2B SAAS company. The tools are comparable to what you'll pay 10X for, and one of the features I love about Activecampaign are their Marketing Automation Workflows - allowing you to setup, segment, and activate the inactive.

By using this tool, we achieved 25% open rates in the HR industry where 10% is often average; by integrating the online tools with our inbound marketing Team - both phone and online support - we were able to increase sales Demos 10X over the previous 6 months because Activecampaign helped us motivate the inactive, as well as those who take action.

One of the tools I recommend most to clients is Activecampaign because it's performance marketing at a reasonable price.

Puntos a favor

Marketing automation tools and templates
Deliverability excellent in our experience
CRM was enough for our needs, helping coordinate 5 staff.
Can use in Gmail, which helped our non-Tech sales people.
Reporting that helps quantify engagement and ROI

Puntos en contra

CRM was not the strongest, yet enough for our needs
Marketing automation services generally are separate from emails you send to larger lists in my approach. Would like an option for sending mail outside the automation to lists, but that may simply be different skill sets (haven't found a solution we like).

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación

10.0/10
Austin S.
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The Best Kept Secret in Marketing Automation

Software usado A diario durante 6-12 meses
Revisado el 6/6/2017
Fuente de la reseña: SoftwareAdvice

Puntos a favor

ActiveCampaign is one of the best kept secrets in the marketing world. The automation builder is both easy-to-use AND powerful. You can trigger actions and segment by almost any criteria you can imagine. In a lot of ways, the automation builder rivals the (what I consider) best-in-class solutions such as Marketo. The email builder is intuitive and the template library comes with a lot of good looking emails to start from. Zero HTML/CSS needed. The built-in SMS messaging is really cool and somewhat unique in the industry. Building an automation consisting of emails and SMS messages is drag and drop, with no integrations needed. While it's limited (as of today) the CRM is really intuitive and clean. If they continue to add functionality in this area they may have something incredible in a couple years. Importing contacts is simple and goes far beyond the typical CSV file. Google contacts, Google Sheets, other email providers. no problem. Possibly the best import tools I've seen in this industry.

Puntos en contra

The most obvious one is the lack of a landing page builder. Having landing pages in the tool would be ideal, but solutions such as LeadPages can be easily integrated. Having to pay for email compatibility testing (for different devices) is a bit annoying, feels like you're being "nickel and dimed." The reporting leaves a lot to be desired. I'm really hoping they invest in this area (much more important than having built-in landing pages in my view), as it would really elevate the solution and make it an easy choice vs the Infusionsofts of the world.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación

9.0/10
Usuario verificado
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Great ESP for Mid-Large Size Organizations

Software usado A diario durante Más de un año
Revisado el 24/7/2019
Fuente de la reseña: Capterra

Puntos a favor

My favorite part about ActiveCampaign is the automation features. Using this Automations, you can set up complex marketing email campaigns. I use this to develop a welcome series and a reactivation series for people on our list who stop engaging.

Puntos en contra

The part that I did not like is very simple. There is no "Undo" button in the email editor interface. Control + Z doesn't work either. You would think for a basic email design interface an undo option would be standard.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación

10.0/10
Usuario verificado
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Solid Email Marketing/CRM Solution for Small Businesses

Software usado Semanalmente durante Más de dos años
Revisado el 14/8/2019
Fuente de la reseña: Capterra

ActiveCampaign is a great value for the variety of tools that it provides.

Puntos a favor

ActiveCampaign specializes in providing email marketing solutions with an intuitive, visual (albeit a bit slow) interface for creating and sending email campaigns and logical drips (i.e. If Email A opened send Email B or else send Email C). The CRM is a nice add-on if you don't already have a way to manage your client relationships.

Puntos en contra

The CRM is quite clunky and doesn't have the power and flexibility of platforms that were designed with that functionality in mind.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación

8.0/10

Precios de ActiveCampaign

A partir de
15,00 US$/mes
Opciones de precios
Prueba gratis
Suscripción
Relación calidad-precio

Funciones de ActiveCampaign

  • API
  • Análisis de campaña
  • Análisis de participación
  • Análisis en tiempo real
  • Creación de informes y estadísticas
  • Creación de marca personalizable
  • Datos en tiempo real
  • Gestión de campañas
  • Gestión de contenidos
  • Importación y exportación de datos
  • Integración de redes sociales
  • Integración de terceros
  • Interfaz para arrastrar y soltar
  • Marketing multicanal
  • Marketing por correo electrónico
  • Modelos personalizables
  • Notificaciones automáticas
  • Panel de actividades
  • Pruebas A/B

  • Supervisión

Preguntas frecuentes sobre ActiveCampaign

He aquí algunas preguntas frecuentes sobre ActiveCampaign.

P. ¿Qué tipo de planes de precios ofrece ActiveCampaign?

ActiveCampaign ofrece los siguientes planes de precios:

A partir de: 15,00 US$/mes

Modelo de precios: Suscripción

Prueba gratis: Disponible

P. ¿Cuáles son las características principales de ActiveCampaign?

No tenemos información sobre las características de ActiveCampaign

P. ¿Quiénes son los usuarios habituales de ActiveCampaign?

Los clientes habituales de ActiveCampaign son:

Trabajadores autónomos, Empresas Grandes, Empresas medianas, Sin ánimo de lucro, Administraciones públicas, Empresas pequeñas

P. ¿Qué idiomas admite ActiveCampaign?

ActiveCampaign admite los siguientes idiomas:

Chino (simplificado), Danés, Neerlandés, Inglés, Finés, Francés, Alemán, Indonesio, Italiano, Portugués, Español, Turco

P. ¿Qué tipo de planes de precios ofrece ActiveCampaign?

ActiveCampaign cuenta con los siguientes planes de precios:

Suscripción

P. ¿ActiveCampaign es compatible con dispositivos móviles?

ActiveCampaign admite los siguientes dispositivos:

Android, iPhone, iPad

P. ¿Con qué otras aplicaciones se integra ActiveCampaign?

ActiveCampaign se integra con las siguientes aplicaciones:

Bitium, Capsule, Instapage, LiveChat, Nimble, OnePageCRM, Pipeliner CRM, Survicate, WorkBook, Zendesk

P. ¿Qué tipo de asistencia ofrece ActiveCampaign?

ActiveCampaign ofrece las siguientes opciones de asistencia:

Preguntas frecuentes, Foro, Base de conocimientos, Asistencia en línea, Asistencia telefónica, Tutoriales en vídeo