--- description: Busca información actualizada sobre ActiveCampaign. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara ActiveCampaign con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: ActiveCampaign: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Programa CRM](/directory/230/crm/software) > [ActiveCampaign](/software/2348/activecampaign) # ActiveCampaign Canonical: https://www.getapp.es/software/2348/activecampaign Page: 1 / 104\ Siguiente: [Next page](https://www.getapp.es/software/2348/activecampaign?page=2) > Conexión entre marketing por correo electrónico, automatización de marketing, CRM y gestión de cuentas para empresas que buscan contactar e interactuar con los clientes. Envía un seguimiento que se adapte a la conducta del cliente, transmitiendo el mensaje perfecto en el momento adecuado. Tendrás clientes más felices y más conversiones. > > Verdict: Rated **4.6/5** by 2557 users. Top-rated for **Probabilidad de recomendación**. ----- ## Quick Stats & Ratings | Metric | Valoración | Detail | | **En general** | **4.6/5** | 2557 Opiniones | | Facilidad de uso | 4.2/5 | Based on overall reviews | | Asistencia al cliente | 4.4/5 | Based on overall reviews | | Relación calidad-precio | 4.3/5 | Based on overall reviews | | Funcionalidades | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Precio inicial**: 15,00 US$ - **Modelo de precios**: (Prueba gratuita) - **Target Audience**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000 - **Deployment & Platforms**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop), Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: alemán, chino, danés, español, finés, francés, indonesio, inglés, italiano, neerlandés, portugués, turco - **Available Countries**: Alemania, Australia, Brasil, Bélgica, Canadá, China, Dinamarca, España, Estados Unidos, Francia, India, Irlanda, Italia, Japón, México, Nueva Zelanda, Países Bajos, Portugal, Reino Unido, Singapur ## Funcionalidades - A/B Testing - API - Acceso móvil - Acciones activadas por evento - Alertas y notificaciones - Almacenamiento de documentos - Análisis de campañas - Análisis de evolución de ventas - Análisis de ventas - Análisis visual - Aplicación móvil - Archivo y conservación - Arrastrar y soltar - Automatización de marketing - Automatización proceso/flujo de trabajo - Autoresponders - Autorizaciones basadas en roles - Base de datos de clientes - Base de datos de contactos - Biblioteca de imágenes ## Integrations (211 total) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... and 196 more integrations ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Programa CRM](https://www.getapp.es/directory/230/crm/software) ## Categorías relacionadas - [Programa CRM](https://www.getapp.es/directory/230/crm/software) - [Software de gestión de campañas](https://www.getapp.es/directory/304/campaign-management/software) - [Herramientas de email marketing](https://www.getapp.es/directory/307/email-marketing/software) - [Herramientas de automatización de marketing](https://www.getapp.es/directory/308/marketing-automation/software) - [Software de gestión de contactos](https://www.getapp.es/directory/337/contact-management/software) ## Alternativas 1. [Brevo](https://www.getapp.es/software/91466/brevo) — 4.6/5 (3382 reviews) 2. [Mailchimp](https://www.getapp.es/software/8268/mailchimp) — 4.5/5 (17543 reviews) 3. [MailerLite](https://www.getapp.es/software/10156/mailerlite) — 4.7/5 (2254 reviews) 4. [Constant Contact](https://www.getapp.es/software/90578/constant-contact) — 4.3/5 (2899 reviews) 5. [EmailOctopus](https://www.getapp.es/software/111489/emailoctopus) — 4.8/5 (652 reviews) ## Opiniones ### "Great option for building out email campaigns and overall marketing" — 5.0/5 > **Mike** | *31 de julio de 2023* | Marketing y publicidad | Recommendation rating: 10.0/10 > > **Puntos a favor**: Very easy to use, the interface was intuitive and simple > > **Desventajas**: Found it pretty difficult to send emails on behalf of clients. It was not simple to add a send from email address that was from a different domain than the one I used as my login email. > > Great and simple product, especially for an in house marketing team. Lots of power, easy to integrate with other systems and full support from Zapier if you need it. ----- ### "Simple, Reliable, Efficient- One of the best CRMs" — 5.0/5 > **Niraj** | *27 de febrero de 2025* | Tecnología y servicios de la información | Recommendation rating: 9.0/10 > > **Puntos a favor**: Automation is top-notch: Once set up, it runs seamlessly CRM and Email marketing in one: No need for multiple tools Good segmentation \& tagging – Helps in targeting right set of customers > > **Desventajas**: UI feels outdated: Not as smooth as competitiors Pricing is a bit high: Not the most affordable option Lags at times > > ActiveCampaign is a great tool for email automation and customer engagement. It is very easy to setup and has some powerful features, but can be bit tricky for beginners. The UI could be smoother, but overall, it helps in streamlining workflows and marketing efforts. ----- ### "A powerful tool but time to move on" — 3.0/5 > **Marcus** | *29 de diciembre de 2024* | Internet | Recommendation rating: 4.0/10 > > **Puntos a favor**: ActiveCampaign stands out for its robust complexity and flexibility, making it ideal for those who want more than just a basic email marketing tool. The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows. The two taxonomies—tags and lists—provide excellent organizational capabilities, making it easy to manage contacts at scale. Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms. > > **Desventajas**: While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget. Additionally, the system has become slow and overly complex, which can be frustrating for users who want efficiency. There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s still a drawback for such a premium-priced service. The combination of higher costs and reduced performance can make it less appealing for some users. > > I used ActiveCampaign extensively for a long time and heavily relied on its advanced automations, dual taxonomy system, and versatile API. It was a powerful tool that offered great flexibility and helped manage complex workflows effectively. However, over time, the pricing became steep, and the platform felt slower and more complicated to navigate. While it served me well for years, I eventually felt a sense of relief after switching to a simpler, more efficient solution. ActiveCampaign is undoubtedly powerful, but for me, its complexity and cost eventually outweighed its benefits. ----- ### "ActiveCampaign is an Effective Email Marketing Product." — 5.0/5 > **Fabrizio** | *4 de noviembre de 2025* | Arquitectura y planificación | Recommendation rating: 9.0/10 > > **Puntos a favor**: This platform has the most profitable marketing campaigns management and monitoring capabilities. To create sales operations data reports and tracking of multiple web visitors through ActiveCampaign is excellent and the data integration tools are very responsive. > > **Desventajas**: No problems that i can recall experiencing from ActiveCampaign after easy implementation process and easy features configuration. > > Email marketing and access control and also scheduling ActiveCampaign provides the most reliable options and real time data analytics generation ability is helpful. ----- ### "Affordable and complete CRM software." — 5.0/5 > **Javier** | *26 de octubre de 2024* | Administración educativa | Recommendation rating: 10.0/10 > > **Puntos a favor**: It's a complete CRM Software at an affordable price point that easily competes with Hubspot. > > **Desventajas**: The lists feature could use some tweaks to be more versatile and edit criteria on the fly. > > Been using it for several years and I'm very satisfied by the software. ----- Page: 1 / 104\ Siguiente: [Next page](https://www.getapp.es/software/2348/activecampaign?page=2) ## Links - [View on GetApp](https://www.getapp.es/software/2348/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data