--- description: Busca información actualizada sobre ActiveCampaign. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara ActiveCampaign con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: ActiveCampaign: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Programa CRM](/directory/230/crm/software) > [ActiveCampaign](/software/2348/activecampaign) # ActiveCampaign Canonical: https://www.getapp.es/software/2348/activecampaign Página: 1 de 104\ Siguiente: [Página siguiente](https://www.getapp.es/software/2348/activecampaign?page=2) > Conexión entre marketing por correo electrónico, automatización de marketing, CRM y gestión de cuentas para empresas que buscan contactar e interactuar con los clientes. Envía un seguimiento que se adapte a la conducta del cliente, transmitiendo el mensaje perfecto en el momento adecuado. Tendrás clientes más felices y más conversiones. > > Veredicto: 2565 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.6/5** | 2565 Opiniones | | Facilidad de uso | 4.2/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.3/5 | Basado en las opiniones generales | | Funcionalidades | 4.5/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: ActiveCampaign - **Constitución**: 2003 ## Contexto comercial - **Precio inicial**: 15,00 US$ - **Modelo de precios**: (Prueba gratuita) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop), Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: alemán, chino, danés, español, finés, francés, indonesio, inglés, italiano, neerlandés, portugués, turco - **Países disponibles**: Alemania, Australia, Brasil, Bélgica, Canadá, China, Dinamarca, España, Estados Unidos, Francia, India, Irlanda, Italia, Japón, México, Nueva Zelanda, Países Bajos, Portugal, Reino Unido, Singapur ## Funcionalidades - A/B Testing - API - Acceso móvil - Acciones activadas por evento - Alertas y notificaciones - Almacenamiento de documentos - Análisis de campañas - Análisis de evolución de ventas - Análisis de ventas - Análisis visual - Aplicación móvil - Archivo y conservación - Arrastrar y soltar - Automatización de marketing - Autoresponders - Autorizaciones basadas en roles - Base de datos de clientes - Base de datos de contactos - Biblioteca de imágenes - Bloqueo de spam ## Integraciones (en total: 205) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable … y 190 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Programa CRM](https://www.getapp.es/directory/230/crm/software) ## Categorías relacionadas - [Programa CRM](https://www.getapp.es/directory/230/crm/software) - [Software de gestión de campañas](https://www.getapp.es/directory/304/campaign-management/software) - [Herramientas de email marketing](https://www.getapp.es/directory/307/email-marketing/software) - [Herramientas de automatización de marketing](https://www.getapp.es/directory/308/marketing-automation/software) - [Software de gestión de contactos](https://www.getapp.es/directory/337/contact-management/software) ## Alternativas 1. [Brevo](https://www.getapp.es/software/91466/brevo) — 4.6/5 (3489 reviews) 2. [Mailchimp](https://www.getapp.es/software/8268/mailchimp) — 4.5/5 (17643 reviews) 3. [MailerLite](https://www.getapp.es/software/10156/mailerlite) — 4.7/5 (2318 reviews) 4. [Constant Contact](https://www.getapp.es/software/90578/constant-contact) — 4.3/5 (2934 reviews) 5. [EmailOctopus](https://www.getapp.es/software/111489/emailoctopus) — 4.8/5 (655 reviews) ## Opiniones ### "Marketing automation with superpowers" — 4.0/5 > **Vincenzo Bernardino** | *6 de abril de 2025* | Marketing y publicidad | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: If goes very deep into marketing automation building > > **Desventajas**: There's nothing I don't like maybe it's a bit pricey but it makes sense for the tool > > I've used it in different instances to create automation. It's not the easiest tool but not even too hard, it goes very deep ----- ### "Simple, reliable, and perfect for coaches" — 5.0/5 > **Usuario verificado** | *21 de agosto de 2025* | Salud, bienestar y deporte | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: I love how easy and reliable the automations are. Once set up, they just run in the background and save me so much time. It’s also very intuitive to use, even if you’re not super technical. The integration with Ablefy works seamlessly, which makes connecting my courses with email marketing effortless. > > **Desventajas**: The reporting could be a bit simpler and more beginner-friendly. Sometimes I just want quick insights, but they’re hidden behind several clicks. Also, some features feel a bit limited in the smaller plan, though that’s fair for the price point. > > Overall, ActiveCampaign has been a great fit for my coaching business. It automates the most important steps, helps me welcome new clients smoothly, and keeps my community engaged with ease. For anyone running an online business or coaching program, it’s a solid, dependable tool that lets you focus on your clients instead of tech struggles. ----- ### "Potentially great but underperforms." — 2.0/5 > **Caspar** | *9 de octubre de 2025* | Tecnología y servicios de la información | Valoración de la recomendación: 2.0/10 > > **Puntos a favor**: Can eventually do most tasks we are asking of it consistently. Email campaigns and automations work and are sent out in a timely manner. > > **Desventajas**: Bad usability and very buggy. Not simple to create and edit email campaigns. Not easy to track UTM data through forms. Not easy to manage contact lists. > > Not great. Causes a lot of frustrations among users. Often randomly signed out. Experience issues most times we use it. ----- ### "Automating our distributor pipeline on B2B." — 4.0/5 > **Christopher** | *26 de marzo de 2026* | Vidrio, cerámica y hormigón | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record. > > **Desventajas**: The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople. > > As a Commercial Director, it is important to nurture our B2B long-term leads in an efficient way. I apply this to automatically run our complicated sales cycles and promotional campaigns. It is an unquestioned giant of focused outreach, and the learning curve is so high that a more traditional, relationship-based sales force can be exasperated by it. ----- ### "ActiveCampaign: Powered to Drive Growth in Marketing Campaigns" — 5.0/5 > **Graziana** | *15 de enero de 2026* | Comercio minorista | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: ActiveCampaign demonstrates an outstanding support in matters marketing automation, with advanced and AI supported capabilities The program records a solid integration with sales and CRM tools I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients > > **Desventajas**: AdtiveCampaign have robust and multiple features, which overwhelms beginners and they need more learning I don’t like the advanced ActiveCampaign tiers, which makes the app expensive > > ActiveCampaign is a vibrant tool that handles diverse marketing tasks and it brings a consistent customer communication The program is valuable in nurturing customers conversions and improving on customer follow up The app combines sales and marketing, bringing a versatile approach to the market ----- Página: 1 de 104\ Siguiente: [Página siguiente](https://www.getapp.es/software/2348/activecampaign?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/2348/activecampaign) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados