Hootsuite

Hootsuite

Programación y gestión de redes sociales

4.4/5 (2353 opiniones)

Información general sobre Hootsuite

¿Qué es Hootsuite?

Hootsuite ayuda a las organizaciones a usar las redes sociales para lanzar campañas de marketing, identificar y aumentar el público y distribuir mensajes dirigidos a través de múltiples canales.

Con el panel único de redes sociales de Hootsuite, los equipos pueden programar actualizaciones de forma colaborativa en varias redes sociales, integrar sus herramientas de marketing existentes para optimizar el flujo de trabajo y supervisar los resultados de la campaña y las tendencias del sector para adaptar rápidamente sus tácticas.

Información general sobre Hootsuite

Precio

A partir de
29,00 US$/mes

Opciones de precios

Prueba gratis
Gratis
Suscripción
Relación calidad-precio

Funciones de Hootsuite

Dispositivos
Tamaño de la empresa
P M G
Disponible en los países siguientes
Asia, Australia, Brasil, Canadá, China y otros 5, Europa, Alemania, India, Japón, Latinoamérica
Idiomas admitidos
Neerlandés, Inglés, Francés, Alemán, Italiano y otros 5, Japonés, Polaco, Portugués, Español, Turco

Capturas de pantalla

Captura de pantalla de Hootsuite: Track and prove social ROI
Captura de pantalla de Hootsuite: Track and prove social ROI Captura de pantalla de Hootsuite: Schedule posts automatically Captura de pantalla de Hootsuite: See a social content schedule at a glance Captura de pantalla de Hootsuite: Search by keyword or location Captura de pantalla de Hootsuite: Get an overview of key metrics Captura de pantalla de Hootsuite: Export reports as Adobe PDF, Microsoft PowerPoint, Microsoft Excel, or Comma-separated values Captura de pantalla de Hootsuite: Set custom permission levels

Opiniones de Hootsuite

Opiniones de Hootsuite

Calificación general
4.4
/
5 2353 opiniones
Excelente
1190

Muy bien
864

Normal
248

Pobre
40

Malo
11

Relación calidad-precio
4.2
Funciones
4.2
Facilidad de uso
4.3
Asistencia al cliente
4.2
87% Un ha recomendado esta aplicación
Virginia B.

Manage and schedule your tweets (and posts) for SUITE results


Traducir con Google
Shanna T.

Hootsuite: Best Social Scheduling Tool for Monitoring Comments

Overall, I love Hootsuite for it's social monitoring capabilities and reporting capabilities, but better yet, my clients really responded to the updated reporting from our previous vendors. The real meat of the reports are at the beginning, which holds my clients attention spans better and gets them the information they actual want quickly and in an easy-to-digest manner.


Traducir con Google
Charity R.

Impressive free plan

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.


Traducir con Google
Brie S.

Mediocre at best

Where is the competition in the social media management software space? There has to be a better option than this?


Traducir con Google
Brady F.

Scheduling publications has never been easier.

It has saved me too much time in the management of social networks and without it this work that would have taken me much more time, in addition to giving me the function of user analysis i have been able to do all the metrics of our customers, to know what is the performance, interaction and growth of their social networks.


Traducir con Google
Virginia B.
Sector: Tecnología y servicios de la información
Tamaño de la empresa: 51-200 empleados
Traducir con Google

Manage and schedule your tweets (and posts) for SUITE results

Software usado Semanalmente durante Más de dos años
Revisado el 23/7/2018
Fuente de la reseña: GetApp

Puntos a favor

As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week.

PROS
The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc.

Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

Puntos en contra

One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison).

You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 10.0/10

Shanna T.
Sector: Marketing y publicidad
Tamaño de la empresa: 501-1000 empleados
Traducir con Google

Hootsuite: Best Social Scheduling Tool for Monitoring Comments

Software usado Semanalmente durante 1-5 meses
Revisado el 13/1/2020
Fuente de la reseña: Capterra

Overall, I love Hootsuite for it's social monitoring capabilities and reporting capabilities, but better yet, my clients really responded to the updated reporting from our previous vendors. The real meat of the reports are at the beginning, which holds my clients attention spans better and gets them the information they actual want quickly and in an easy-to-digest manner.

Puntos a favor

My department is currently in the process of shopping social scheduling/monitoring/reporting tools (i.e. Buffer, Sprout, Hubspot, etc.), and Hootsuite is one that I was assigned to test. The feature I enjoyed best was definitely the feeds setup. Unlike other providers I've used, Hootsuite allows you to set up different feeds (i.e. mentions, hashtags, etc.). This allows me to monitor all platforms and mentions, and even keep tabs on things like certain keywords I can respond quickly. For instance, I manage the social presence for a popular sporting goods company, and I can search for FAQs on Twitter and quickly provide an answer and a link, all while responding to different DMs across our other social platforms. On Sprout Social, everything was aggregated into one feed. I prefer to have it parsed out so I can know how to modify my answers quickly depending on the platform. I also really liked the reporting options - the reporting templates are set up so the bulk of the numbers are at the beginning, rather than below the fold, which has been great for clients with short attention spans.

Puntos en contra

The UI seems a bit dated. The features themselves are great, so it truly doesn't matter, but it's just not as modern and beautiful as other platforms. I don't think it's changed much, looks-wise, since when I last used it in a previous role 5+ years ago. It has no effect on actual usability, but an update would make it feel less clunky and more intuitive.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 8.0/10

Charity R.
Sector: Entretenimiento
Tamaño de la empresa: Trabajador autónomo
Traducir con Google

Impressive free plan

Software usado Semanalmente durante Más de un año
Revisado el 12/12/2019
Fuente de la reseña: Capterra

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Puntos a favor

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Puntos en contra

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Desglose por calificación

Relación calidad-precio
Facilidad de uso

Probabilidad de recomendación: 7.0/10

Brie S.
Sector: Entretenimiento
Tamaño de la empresa: 2-10 empleados
Traducir con Google

Mediocre at best

Software usado A diario durante 6-12 meses
Revisado el 19/3/2019
Fuente de la reseña: SoftwareAdvice

Where is the competition in the social media management software space? There has to be a better option than this?

Puntos a favor

I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

Puntos en contra

The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 5.0/10

Brady F.
Sector: Marketing y publicidad
Tamaño de la empresa: 5001-10.000 empleados
Traducir con Google

Scheduling publications has never been easier.

Software usado A diario durante Más de dos años
Revisado el 30/9/2019
Fuente de la reseña: Capterra

It has saved me too much time in the management of social networks and without it this work that would have taken me much more time, in addition to giving me the function of user analysis i have been able to do all the metrics of our customers, to know what is the performance, interaction and growth of their social networks.

Puntos a favor

This is the most complete software that allows you to manage all your networks from a single site, by providing better customer service and you know what happens at every moment and you can control it, the planner is wonderful gives you the convenience of specifying the time and day in which you want the publication, the reports are very detailed these help us to monitor trends and measure the continued growth of social networks that we carry. Actually i'm very satisfied with all the tools it provides, makes my life at work a little simpler by providing customers with quality results.

Puntos en contra

The only thing i don't like is that the free version is very limited, you have to go from once to the paid version if you want to enjoy the real benefits, and another thing is that the Hootsuite mobile application is slow and sometimes stops working because it is not fully developed yet.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 10.0/10

Recomendación de usuario
8.2/10
Basado en 2353 valoraciones de usuarios
Compara con las alternativas según las recomendaciones de los usuarios
Compara las alternativas

Precios de Hootsuite

Precios de Hootsuite

A partir de
29,00 US$/mes
Prueba gratis
Gratis
Suscripción
Relación calidad-precio
Relación calidad-precio
4.2/5
Basado en 2353 valoraciones de usuarios
Compara las alternativas según la relación calidad-precio
Compara las alternativas

Funciones de Hootsuite

Funciones de Hootsuite

API
Análisis de campaña
Análisis de participación
Análisis en tiempo real
Creación de informes y estadísticas
Creación de marca personalizable
Gestión de campañas
Gestión de contenidos
Gestión de email marketing
Importación y exportación de datos
Integración de redes sociales
Integración de terceros
Interfaz para arrastrar y soltar
Marketing multicanal
Modelos personalizables
Notificaciones automáticas
Panel de actividades
Pruebas A/B
Segmentación de campañas
Supervisión
Funciones
4.2/5
Basado en 2353 valoraciones de usuarios
Compara con las alternativas según la valoración de características
Compara las alternativas

Categorías

Vídeos y tutoriales

Vídeos y tutoriales

Preguntas frecuentes sobre Hootsuite

Preguntas frecuentes sobre Hootsuite

He aquí algunas preguntas frecuentes sobre Hootsuite.

P. ¿Qué tipo de planes de precios ofrece Hootsuite?

Hootsuite ofrece los siguientes planes de precios:

A partir de: 29,00 US$/mes

Modelo de precios: Gratis, Suscripción

Prueba gratis: Disponible

P. ¿Cuáles son las características principales de Hootsuite?

No tenemos información sobre las características de Hootsuite

P. ¿Quiénes son los usuarios habituales de Hootsuite?

Los clientes habituales de Hootsuite son:

Trabajadores autónomos, Empresas Grandes, Empresas medianas, Sin ánimo de lucro, Administraciones públicas, Empresas pequeñas

P. ¿Qué idiomas admite Hootsuite?

Hootsuite admite los siguientes idiomas:

Neerlandés, Inglés, Francés, Alemán, Italiano, Japonés, Polaco, Portugués, Español, Turco

P. ¿Qué tipo de planes de precios ofrece Hootsuite?

Hootsuite cuenta con los siguientes planes de precios:

Gratis, Suscripción

P. ¿Hootsuite es compatible con dispositivos móviles?

Hootsuite admite los siguientes dispositivos:

Android, iPhone, iPad

P. ¿Con qué otras aplicaciones se integra Hootsuite?

Hootsuite se integra con las siguientes aplicaciones:

Batchbook, Bitium, Brandwatch, Constant Contact, Influitive, Kapost, Locowise, LoginRadius, Nimble, Zendesk

P. ¿Qué tipo de asistencia ofrece Hootsuite?

Hootsuite ofrece las siguientes opciones de asistencia:

Preguntas frecuentes, Base de conocimientos, Asistencia en línea, Asistencia telefónica, Tutoriales en vídeo