Hootsuite

Hootsuite

Programación y gestión de redes sociales

4,3/5 (2462 opiniones)

Información general sobre Hootsuite

¿Qué es Hootsuite?

Hootsuite ayuda a las organizaciones a usar las redes sociales para lanzar campañas de marketing, identificar y aumentar el público y distribuir mensajes dirigidos a través de múltiples canales.

Con el panel único de redes sociales de Hootsuite, los equipos pueden programar actualizaciones de forma colaborativa en varias redes sociales, integrar sus herramientas de marketing existentes para optimizar el flujo de trabajo y supervisar los resultados de la campaña y las tendencias del sector para adaptar rápidamente sus tácticas.

Información general sobre Hootsuite

Precio

A partir de
29,00 US$/mes

Opciones de precios

Prueba gratis
Gratis
Suscripción
Relación calidad-precio

Funciones de Hootsuite

Dispositivos
Tamaño de la empresa
P M G
Disponible en los países siguientes
Asia, Australia, Brasil, Canadá, China y otros 5, Europa, Alemania, India, Japón, Latinoamérica
Idiomas admitidos
Neerlandés, Inglés, Francés, Alemán, Italiano y otros 5, Japonés, Polaco, Portugués, Español, Turco

Capturas de pantalla

Captura de pantalla de Hootsuite: Track and prove social ROI
Captura de pantalla de Hootsuite: Track and prove social ROI Captura de pantalla de Hootsuite: Schedule posts automatically Captura de pantalla de Hootsuite: See a social content schedule at a glance Captura de pantalla de Hootsuite: Search by keyword or location Captura de pantalla de Hootsuite: Get an overview of key metrics Captura de pantalla de Hootsuite: Export reports as Adobe PDF, Microsoft PowerPoint, Microsoft Excel, or Comma-separated values Captura de pantalla de Hootsuite: Set custom permission levels

Opiniones de Hootsuite

Opiniones de Hootsuite

Calificación general
4,3
/
5
Excelente
1244

Muy bien
906

Normal
256

Pobre
40

Malo
16

Relación calidad-precio
4,2
Funciones
4,2
Facilidad de uso
4,3
Asistencia al cliente
4,2
87% Un ha recomendado esta aplicación
Charity R.

Impressive free plan

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.


Traducir con Google
Nicholas S.

A Competitive Social Media Scheduler


Traducir con Google
Luis M.

Good, but could be better

Hootsuite did the job well, but it was ultimately outclassed by Buffer in my experience.


Traducir con Google
Brie S.

Mediocre at best

Where is the competition in the social media management software space? There has to be a better option than this?


Traducir con Google
Thomas C.

A Good Option for Social Publishing and Monitoring

At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.


Traducir con Google
Charity R.
Sector: Entretenimiento
Tamaño de la empresa: Trabajador autónomo
Traducir a español

Impressive free plan

Software usado Semanalmente durante Más de un año
Revisado el 12/12/2019
Fuente de la reseña: Capterra

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Puntos a favor

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Puntos en contra

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Desglose por calificación

Relación calidad-precio
Facilidad de uso

Probabilidad de recomendación: 7.0/10

Nicholas S.
Sector: Instituciones religiosas
Tamaño de la empresa: 51-200 empleados
Traducir a español

A Competitive Social Media Scheduler

Software usado Semanalmente durante Más de dos años
Revisado el 31/7/2019
Fuente de la reseña: Capterra

Puntos a favor

Hootsuite offers all the features a basic social media scheduler offers: auto-posting, media library, multiple social media accounts, etc. The amazing thing about this software is it has a free account so you can test out the features before going premium. Definitely a contender for researching a social media scheduler for your business.

Puntos en contra

The software can sometimes be finicky, and auto-publishing doesn't always work.

Desglose por calificación

Facilidad de uso

Probabilidad de recomendación: 5.0/10

Luis M.
Sector: Marketing y publicidad
Tamaño de la empresa: Trabajador autónomo
Traducir a español

Good, but could be better

Software usado Otro durante Más de dos años
Revisado el 5/5/2020
Fuente de la reseña: Capterra

Hootsuite did the job well, but it was ultimately outclassed by Buffer in my experience.

Puntos a favor

Hootsuite lets you track and schedule posts across a variety of social media accounts, although it's mainly used for Facebook. It's indispensable to have a tool like this if you manage a lot of accounts, and it has a free plan.

Puntos en contra

I ended up switching to Buffer because you couldn't post pictures and video natively through Twitter, instead it posted as "owl.ly" links

Desglose por calificación

Facilidad de uso

Probabilidad de recomendación: 7.0/10

Brie S.
Sector: Entretenimiento
Tamaño de la empresa: 2-10 empleados
Traducir a español

Mediocre at best

Software usado A diario durante 6-12 meses
Revisado el 19/3/2019
Fuente de la reseña: SoftwareAdvice

Where is the competition in the social media management software space? There has to be a better option than this?

Puntos a favor

I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

Puntos en contra

The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 5.0/10

Thomas C.
Sector: Marketing y publicidad
Tamaño de la empresa: 13-50 empleados
Traducir a español

A Good Option for Social Publishing and Monitoring

Software usado A diario durante Más de dos años
Revisado el 16/3/2020
Fuente de la reseña: Capterra

At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.

Puntos a favor

One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algoritm and UI updates to platforms like Twitter can make streams obsolete quickly. The platform is super simple to get set up and running with, and the free version (which I'm currently using for my personal accounts/projects) is perfectly serviceable for teams with 3 social accounts or fewer. I've never had to reach out to support, but Hootsuite's online presence is great and they're constantly providing materials that are helpful to social media managers.

Puntos en contra

I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 8.0/10

Recomendación de usuario
8,2/10
Basado en 2462 valoraciones de usuarios
Compara con las alternativas según las recomendaciones de los usuarios
Compara las alternativas

Precios de Hootsuite

Precios de Hootsuite

A partir de
29,00 US$/mes
Prueba gratis
Gratis
Suscripción
Relación calidad-precio
Relación calidad-precio
4,2/5
Basado en 2462 valoraciones de usuarios
Compara las alternativas según la relación calidad-precio
Compara las alternativas

Funciones de Hootsuite

Funciones de Hootsuite

API
Análisis de campaña
Análisis de participación
Análisis en tiempo real
Creación de informes y estadísticas
Creación de marca personalizable
Gestión de campañas
Gestión de contenidos
Gestión de e-mail marketing
Importación y exportación de datos
Integración de redes sociales
Integración de terceros
Interfaz para arrastrar y soltar
Marketing multicanal
Modelos personalizables
Notificaciones automáticas
Panel de actividades
Pruebas A/B
Segmentación de campañas
Supervisión
Funciones
4,2/5
Basado en 2462 valoraciones de usuarios
Compara con las alternativas según la valoración de características
Compara las alternativas

Categorías

Vídeos y tutoriales

Vídeos y tutoriales

Preguntas frecuentes sobre Hootsuite

Preguntas frecuentes sobre Hootsuite

He aquí algunas preguntas frecuentes sobre Hootsuite.

P. ¿Qué tipo de planes de precios ofrece Hootsuite?

Hootsuite ofrece los siguientes planes de precios:

A partir de: 29,00 US$/mes

Modelo de precios: Gratis, Suscripción

Prueba gratis: Disponible

P. ¿Cuáles son las características principales de Hootsuite?

No tenemos información sobre las características de Hootsuite

P. ¿Quiénes son los usuarios habituales de Hootsuite?

Los clientes habituales de Hootsuite son:

Trabajadores autónomos, Empresas Grandes, Empresas medianas, Sin ánimo de lucro, Administraciones públicas, Empresas pequeñas

P. ¿Qué idiomas admite Hootsuite?

Hootsuite admite los siguientes idiomas:

Neerlandés, Inglés, Francés, Alemán, Italiano, Japonés, Polaco, Portugués, Español, Turco

P. ¿Qué tipo de planes de precios ofrece Hootsuite?

Hootsuite cuenta con los siguientes planes de precios:

Gratis, Suscripción

P. ¿Hootsuite es compatible con dispositivos móviles?

Hootsuite admite los siguientes dispositivos:

Android, iPhone, iPad

P. ¿Con qué otras aplicaciones se integra Hootsuite?

Hootsuite se integra con las siguientes aplicaciones:

Batchbook, Bitium, Brandwatch, Constant Contact, Influitive, Kapost, Locowise, LoginRadius, Nimble, Zendesk

P. ¿Qué tipo de asistencia ofrece Hootsuite?

Hootsuite ofrece las siguientes opciones de asistencia:

Preguntas frecuentes, Base de conocimientos, Asistencia en línea, Asistencia telefónica, Tutoriales en vídeo