--- description: Busca información actualizada sobre Datorama. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Datorama con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Datorama: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Software de cuadro de mando](/directory/586/reporting-dashboard/software) > [Datorama](/software/2038979/datorama) # Datorama Canonical: https://www.getapp.es/software/2038979/datorama Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.es/software/2038979/datorama?page=2) > Datorama de Salesforce es un software habilitado para IA y diseñado para ayudar a las empresas a unificar y administrar los datos de marketing. Permite a los administradores supervisar los KPI, realizar un seguimiento del ROI y almacenar documentos en un repositorio centralizado. > > Veredicto: 22 usuarios lo han valorado con **4.3/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.3/5** | 22 Opiniones | | Facilidad de uso | 3.9/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.0/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.6/5 | Basado en las opiniones generales | | Funcionalidades | 4.1/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Salesforce - **Ubicación**: San Francisco, EE. UU. - **Constitución**: 2003 ## Contexto comercial - **Precio inicial**: 3000,00 US$ - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: inglés - **Países disponibles**: Canadá, Estados Unidos ## Funcionalidades - API - Alertas y notificaciones - Análisis de páginas web - Análisis predictivo - Análisis visual - Arrastrar y soltar - Búsqueda/filtro - Captura y transferencia de datos - Cartografía del viaje de cliente - Conectores de datos - Consulta ad hoc - Controles o permisos de acceso - Creación de informes ad hoc - Creación de informes financieros - Creación de informes/análisis - Creación de marca personalizable - Descubrimiento visual - Formularios de evaluación (scorecards) - Funciones/cálculos - Gestión de datos ## Integraciones (en total: 10) - Google Ads Creator - Google Analytics 360 - Instagram - LinkedIn for Business - Mailchimp - Marketo Engage - Meta for Business - Salesforce Platform - Tableau - Twitter/X ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Software de cuadro de mando](https://www.getapp.es/directory/586/reporting-dashboard/software) ## Categorías relacionadas - [Software de cuadro de mando](https://www.getapp.es/directory/586/reporting-dashboard/software) - [Herramientas de análisis de datos de marketing](https://www.getapp.es/directory/602/marketing-analytics/software) - [Herramientas de visualización de datos](https://www.getapp.es/directory/740/data-visualization/software) - [Herramientas de reporting](https://www.getapp.es/directory/931/analytics-reporting/software) ## Alternativas 1. [Tableau](https://www.getapp.es/software/90797/tableau-software) — 4.6/5 (2348 reviews) 2. [Sisense](https://www.getapp.es/software/91224/sisense-prism) — 4.5/5 (378 reviews) 3. [Looker](https://www.getapp.es/software/91545/looker) — 4.5/5 (282 reviews) 4. [ClicData](https://www.getapp.es/software/103091/clicdatadashboards) — 4.6/5 (145 reviews) 5. [Domo](https://www.getapp.es/software/91408/domo) — 4.3/5 (329 reviews) ## Opiniones ### "Best data visualization and dashboard product in the market" — 5.0/5 > **Phil** | *11 de noviembre de 2021* | Marketing y publicidad | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The data import, data visualization, and reporting dashboard tools are the most important features for our business. Datorama is a complex system and the setup takes time. > > **Desventajas**: The complexity and time it takes to set up, but this is expected for data visualization and reporting tools. > > Exceptional product that our clients love. ----- ### "Highly recommend for digital analytics needs" — 5.0/5 > **Usuario verificado** | *13 de enero de 2021* | Servicios de información | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: The ability to build visually stunning dashboards, and the ability to customize the look and feel of reporting built within the tool. The data often is quick to sync in real time data between external system and is very reliable for pulling in third party data inside of the solution. > > **Desventajas**: Troubleshooting errors that occur with API integration with some third party tools can be difficult to find the exact right answer and may take time to find the right answer through support or product documentation. > > My overall experience has been very positive when I factor in product reliability, suite of capabilities, customization of data design, and ability to integrate with other marketing programs. ----- ### "Duped by Datorama: An advertising agency’s experience with the Salesforce platform" — 2.0/5 > **Lori** | *31 de marzo de 2022* | Marketing y publicidad | Valoración de la recomendación: 1.0/10 > > **Puntos a favor**: As a small- to mid-sized, full-service advertising agency, we consume enormous amounts of data daily—monitoring, optimizing, analyzing, aggregating and measuring to maximize our clients’ investments. While increased data means increased insights, it also consumes a great deal of manpower. So when a Datorama sales team promised the platform would capture, organize and manage myriad media streams of data, we were sold. This meant our teams at Brogan \& Partners would have more time to analyze and optimize media performance. (This is the essence of the Datorama sales pitch.) > > **Desventajas**: Eight months, 80+ internal and external meetings, hundreds of manhours and tens of thousands of dollars later and the platform couldn’t generate a single, accurate report. We’re not talking meaningful or quality insights either. We’re talking about basic reports—i.e. impressions by media source. Meanwhile, we received a constant drip of warnings that our storage limit was nearing capacity. “Danger\! You need more rows\!” We soon learned that this was Salesforce speak for “more money, please.” We reached out to the sales team and our implementer partner in earnest throughout the ordeal. We repeatedly asked for sample templates to expedite the taxonomy process. Surely there must be many agencies like us in the Salesforce universe that we could model against? (No dice.) We provided assorted dashboards and Tableau generated reports. When they went missing, we sent them again and again. We cajoled and cheerlead our vendors to be patient. We offered to surrender internal processes to accommodate the platform. Apart from the rare guest appearance from our account manager at the implementation agency and apathetic email response from the Salesforce sales team, nothing moved us forward. > > At the end of the day, we concluded that Salesforce/Datorama is not a fit for small- to medium-sized advertising agencies. It cannot manage the various media data streams and provide the one source of truth that we had sought. So, buyer beware. Per another disenchanted customer, “It’s called Salesforce, not Helpforce for a reason.” Based on the handful of sales calls we’ve received from Salesforce since officially quitting the platform, it seems that they don’t respect the platform’s own CRM tools. Just last week, a sales rep reached out to alert us that our “Datorama row capacity has hit 98%.” Still selling, not solving. ----- ### "An amazing tool, with a Price." — 5.0/5 > **Avner** | *19 de mayo de 2022* | Comercio minorista | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Datorama seems to be the super car of BI. Working fast like it, slik, designed and easy. > > **Desventajas**: Have a cost of a super car. You pay per raws, which cn be an issue wheniees grow. The payment tiers are very high. ----- ### "Premium Self-Service Marketing Analytics" — 5.0/5 > **Jordan** | *10 de marzo de 2019* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: When considering the hundreds of dashboarding tools available on the market, Datorama stood out to me because it's a database/data manipulation/data visualization tool all in one. It's taken the pain out of organizing many systems to constantly monitor all marketing data (i.e. from platforms such as Facebook Ads, Google DoubleClick and Seach Ads 360). > > **Desventajas**: The price point. If you're lucky enough to work for a firm or advertiser that can afford this tool, you'll be in analytics heaven. It's clear that it's a premium price point for a premium marketing analytics tool. > > Overall, my experience has been amazing with every step of the Datorama onboarding process and going forward after the initial set-up. The customer success team is very knowledgable about the product and the many use-cases that our firm was requesting. Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.es/software/2038979/datorama?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/2038979/datorama) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | ----- ## Datos estructurados