--- description: Busca información actualizada sobre MediaMath. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara MediaMath con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: MediaMath: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Software de análisis predictivo](/directory/628/predictive-analytics/software) > [MediaMath](/software/2037807/mediamath) # MediaMath Canonical: https://www.getapp.es/software/2037807/mediamath Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.es/software/2037807/mediamath?page=2) > MediaMath es una plataforma de publicidad digital que ha sido diseñada para ayudar a los equipos de marketing a gestionar datos publicitarios, segmentación del público y marketing programático. Permite a las empresas crear, lanzar y gestionar campañas de marketing e identificar a clientes potenciales en diversas plataformas online y tipos de dispositivos. > > Veredicto: 11 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.6/5** | 11 Opiniones | | Facilidad de uso | 4.5/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.7/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.4/5 | Basado en las opiniones generales | | Funcionalidades | 4.6/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: MediaMath ## Contexto comercial - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Estados Unidos ## Funcionalidades - A/B Testing - API - Análisis predictivo - Base de datos de clientes - CRM - Campañas de goteo - Captura y transferencia de datos - Cartografiado de datos - Cartografía del viaje de cliente - Creación de informes y estadísticas - Creación de informes/análisis - Estrategias de subasta - Extracción de datos - Gestión de almacenamiento de datos - Gestión de anuncios display - Gestión de campañas - Gestión de flujos de trabajo - Gestión de inventarios de anuncios - Gestión de la publicidad - Herramientas de análisis de datos ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica ## Categoría - [Software de análisis predictivo](https://www.getapp.es/directory/628/predictive-analytics/software) ## Categorías relacionadas - [Software de análisis predictivo](https://www.getapp.es/directory/628/predictive-analytics/software) - [Programas de gestión de datos](https://www.getapp.es/directory/633/data-management/software) - [Software de plataformas de gestión de datos](https://www.getapp.es/directory/2063/data-management-platforms/software) - [Plataformas de demanda (DSP)](https://www.getapp.es/directory/3771/demand-side-platform-dsp/software) ## Alternativas 1. [Lotame](https://www.getapp.es/software/123547/lotame) — 4.5/5 (30 reviews) 2. [theTradeDesk](https://www.getapp.es/software/2037787/the-trade-desk) — 4.4/5 (15 reviews) 3. [SAS Data Management](https://www.getapp.es/software/2037775/sas-data-management) — 4.5/5 (17 reviews) 4. [BEEM](https://www.getapp.es/software/2071555/beem) (0 reviews) 5. [Syniti Knowledge Platform](https://www.getapp.es/software/118275/matchit-on-demand) — 4.3/5 (24 reviews) ## Opiniones ### "Great DSP for agencies" — 4.0/5 > **Francis** | *12 de febrero de 2019* | Internet | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Mediamath is very easy to use. The product keeps evolving. They have great integrations with exchanges, SSPs and DMPs. Campaign management and workflow is really simple and the results are good, meaning their algorithm is pretty skilled at valuing how much to pay for each impression > > **Desventajas**: Creative integration is a pain. Should be easier. The reporting feature is not very good. Seems like to get real insights you need to download the data and analyze on Excel. Its not easy to do it directly from the platfrom. > > Mediamath has been great for us. Its a must have DSP because of their tremendous reach and the exclusive deals they have. However, I recommend complemeting the use of Mediamath with more DSPs as well. ----- ### "User-friendly DSP with a lot of great features" — 4.0/5 > **Usuario verificado** | *11 de febrero de 2019* | Internet | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: In comparison to other DSPs, MediaMath is especially user-friendly and makes it easy to navigate through for both new and experienced users. It makes it possible to scale business up easily and is especially interesting for companies working on a global scale as MediaMath has great international representation. If I had to decide to use 1 DSP moving forward, it would definitely be MediaMath as it combines very easy and efficient work flows with all features you need in a DSP. > > **Desventajas**: Integrating 3rd party data can be challenging, especially when coming for different data sources. Fixing this challenge would allow MediaMath to stand out even more compared to competitors. > > We use MediaMath to buy programmatic ad space in a smart, efficient, and cost-effective way. Instead of buying with publishers directly, we but through MediaMath in an automated way to increase our ROI and have more detailed targeting and therefore reach exactly the people we want to reach. It gives us the opportunity to eliminate wast impressions significantly and focus our RTB efforts to the right audiences. ----- ### "MediaMath Review" — 4.0/5 > **Johnna** | *13 de agosto de 2021* | Servicios jurídicos | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: MediaMath has a lot of audience targeting capabilities and the billing/invoice process is seamless - this is actually why we switched from DV360 to MediaMath. > > **Desventajas**: Integrating third party data can be challenging and is the only callout i have against other DSP platforms > > I have had a positive experience with MediaMath and would recommend to others ----- ### "Hannah's Review" — 5.0/5 > **Hannah** | *16 de septiembre de 2021* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I like that this software has so many areas and items to watch analytics. > > **Desventajas**: It can be seen as a little confusing to new users. > > I like it and the training was useful. ----- ### "Incredible platform with great support and wonderful training tools" — 5.0/5 > **Kay** | *20 de agosto de 2021* | Servicios jurídicos | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: the best thing about this platform is the customer support and the training materials provided for everyone on the team. > > **Desventajas**: nothing that we have noticed so far. 10/10 recommend. > > overall we used this awhile ago and then had to switch for self-management restrictions. this has since been fixed and we implemented immediately ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.es/software/2037807/mediamath?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/2037807/mediamath) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | ----- ## Datos estructurados