--- description: Busca información actualizada sobre Later Social. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Later Social con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Later Social: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de marketing en redes sociales](/directory/104/social-media/software) > [Later Social](/software/169715/later) # Later Social Canonical: https://www.getapp.es/software/169715/later Página: 1 de 17\ Siguiente: [Página siguiente](https://www.getapp.es/software/169715/later?page=2) > Later es una plataforma de marketing basada en la web que está diseñada para ayudar a las empresas a planificar y programar publicaciones en plataformas de redes sociales tales como Instagram, Facebook, Twitter y Pinterest. La herramienta de calendario de arrastrar y soltar permite a los usuarios planificar las publicaciones en redes sociales para la semana siguiente y supervisar la participación en tiempo real. > > Veredicto: 399 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.4/5** | 399 Opiniones | | Facilidad de uso | 4.4/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.3/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.3/5 | Basado en las opiniones generales | | Funcionalidades | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Later - **Constitución**: 2014 ## Contexto comercial - **Precio inicial**: 25,00 US$ - **Modelo de precios**: (versión gratuita disponible) (Prueba gratuita) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: inglés - **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudí, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice y 208 más ## Funcionalidades - Arrastrar y soltar - Biblioteca de contenidos - Biblioteca de imágenes - Creación de informes/análisis - Etiquetado - Gestión de calendarios - Gestión de contenidos - Gestión de varias cuentas - Importación y exportación de datos - Integración de redes sociales - Marketing multicanal - Métricas de rendimiento - Programación automatizada - Programación de publicaciones - Promoción social - Publicaciones automatizadas - Seguimiento de la participación - Supervisión de redes sociales ## Integraciones (en total: 3) - Instagram - Meta for Business - Twitter/X ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Chat ## Categoría - [Herramientas de marketing en redes sociales](https://www.getapp.es/directory/104/social-media/software) ## Alternativas 1. [Instagram](https://www.getapp.es/software/107131/instagram) — 4.7/5 (5212 reviews) 2. [Snapchat for Business](https://www.getapp.es/software/109331/snapchat) — 4.6/5 (1141 reviews) 3. [Meta for Business](https://www.getapp.es/software/91327/facebook) — 4.4/5 (2374 reviews) 4. [Zoho Social](https://www.getapp.es/software/102087/zoho-social) — 4.7/5 (3467 reviews) 5. [Twitter/X](https://www.getapp.es/software/1535/twitter) — 4.5/5 (1811 reviews) ## Opiniones ### "Gave me My Life Back\!\!\!" — 5.0/5 > **Laura** | *7 de marzo de 2019* | Fotografía | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Later is unbelievably EASY to use\! Whether you choose weekly or monthly view, , scheduling with Later could not be any easier\!\! I have Pinterest, Facebook and Instagram, plus you can connect Twitter as well. They now have scheduling for Insta Stories which is a REALLY BIG DEAL\!\!\! The analytics tools are pure gold because they will help you see exactly how your posts are performing and focus on how to steer your campaigns moving forward. The newly released hashtags analytics will also let you see exactly how well each and every hashtag you're using is performing, so you'll know if you should be using them or research more and replace those hashtags with new ones. Especially if you are handling multiple accounts across a multitude of platforms, and you want to stay on top of your social media, Later is ABSOLUTELY a tool that anyone with a business should use nowadays\!\!\! > > **Desventajas**: I started using Later about two years ago and I can already tell how much they have evolved in just the two years since I've been a user. in the beginning they did not have a placeholder for images, just in case I just had an idea and had the text/copy, but would add the image later. Well, they just rolled this out. So this is just one example of one shortcoming I used to not like about the software, but they are making huge huge strides in constantly improving the platform\! > > Later has legitimately changed the way I do business and how I think about social media as a whole. Social media is not a burden anymore, but something that I am very intentional with, I keep my media organized, I get it scheduled, I find it joyful and not a drag to deal with and I owe this all to Later. Major kudos to the Later team for making such an amazing platform\! ----- ### "Quite expensive tool, but works fine" — 4.0/5 > **Thierry** | *13 de diciembre de 2022* | Software informático | Valoración de la recomendación: 5.0/10 > > **Puntos a favor**: It was very useful to create and schedule post on FB and Instagram accounts.Analytics use to be good too. > > **Desventajas**: Being a user for years, they suddenly raised their price drastically, for way less options that I had before.I understand that you can adjust prices according to the market, but changing completely the plans and options of an existing customer is clearly not nice. I have lost confidence with this product since then. > > I used Later nicely for years, until they decided to change existing plans and raise the price dramatically. Due to that, I started to search for alternatives, and I've found out that these days, you can archive more than 90 percent of the same things directly with Meta (FaceBook and Instagram), but for free \!Also, the analytics looks great at first to see what is working or not, but again, the same tools are available in Facebook or Instagram directly now. So I'm not sure that I'll continue to work with Later for long still... ----- ### "More a scheduling app that anything else" — 2.0/5 > **Laura** | *19 de septiembre de 2019* | Producción audiovisual | Valoración de la recomendación: 2.0/10 > > **Puntos a favor**: Later is quite useful to have an idea of what your progression is in terms on followers and reactions. What I like the most about it is the preview option that lets you have a better idea of how your posts would look like . There aren't many other apps that offer you such a useful view. Obviously we also like the fact that lets you schedule all your posts and in general is very intuitive and easy to use. I like how it relays on visual structures to plan your feed. It doesn't overcomplicate things which is very handy. Customer service is also really good. > > **Desventajas**: All the analytics part of it is really helpful. However, I think it would improve if it could give more details about the overall engagement of our profile. This means it would be great if we could have graphics that sum up all the reactions ( reactions for our stories, posts and clicks on our link all together). One thing I would also improve is to allow the option of uploading more than one still per post. At the moment every time we want to post a few pictures together we need to do it through out phone. I'd also add predictive text when it comes to tag or mention any of our contacts (at the moment you have to enter the full name of everyone, an it takes way longer than doing it though Instagram, specially when you need to tag a lot of people). I'd also like to have the option for adding text to our stories. At the moment Lates lets you crop or apply filters to your stories but it doesn't let you add text or gifs as you would do directly on Instagram. > > I think it's a good tool to schedule posts os stories that you have previously designed and edited. It'd not very helpful when it comes to tag or mention a large number of people which is quite important if you collaborate with lots of different teams and accounts in your business. Overall, it'd be more helpful if the usability was a bit more similar to what you find on Instagram, however I guess it's just a question of getting used to it (although the predictive keyboard would be a great help). ----- ### "The best scheduler for instagram and twitter posts" — 5.0/5 > **Monique** | *5 de agosto de 2021* | Fotografía | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I love how easy it is on Later either via browser or mobile app to simply upload your media and drag it into a day and write the post. it's easy to add a link in bio. you can also see the best times to post, and put the posts in that slot. it has been helpful to batch create weeks worth of posts at a time. > > **Desventajas**: sometimes later "loses connection" with the social profiles for no reason and you need to reconnect and every now and then, the reconnect fails. > > I have to batch create content. I work for a photographer and I do one post a day for him. Later has helped grow the following by scheduling posts at good times of day to get a lot of engagement and it offers hashtag suggestions too. the best solution for a social media content creator. ----- ### "The best scheduling platforms\!" — 5.0/5 > **Richelle** | *5 de septiembre de 2019* | Recaudación de fondos | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Using Later you are able to schedule post throughout the week that will automatically be added to your feed. Another great feature is you can create a visual Instagram planner to see how content will look aesthetically and if it is on brand before posting. One of the best features with this software is you can link urls to photos that you are posting on your feed. Instead of having to change the link in you bio every time a new event or new article is posted, you can put the later link in your bio and every photo you put a link on using Later will show up. This has been an amazing feature for all the different events our company has going on that requires a customized url. Also very user friendly and easy to teach to new employees. > > **Desventajas**: Currently we use Later for only Instagram, but our Facebook ad Twitter is also linked to the app as well. I have not tried posting onto these platforms yet using this software. One con is that it is tailored to work best with Instagram from what I have seen so far. It would be great for the app to work across all social media platforms. > > I have used other scheduling platforms in the past and Later is by far my favorite and has an number of great features. I would highly recommend using this software for both small and large organizations. It is a great way to collaborate with a large marketing/digital Strategy team or for an individual whose role is posting on social media. It will save you a lot of time and allow you to be creative with the preview and calendar feature. ----- Página: 1 de 17\ Siguiente: [Página siguiente](https://www.getapp.es/software/169715/later?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/169715/later) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados