--- description: Busca información actualizada sobre Later Social. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Later Social con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Later Social: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de marketing en redes sociales](/directory/104/social-media/software) > [Later Social](/software/169715/later) # Later Social Canonical: https://www.getapp.es/software/169715/later Página: 1 de 17\ Siguiente: [Página siguiente](https://www.getapp.es/software/169715/later?page=2) > Later es una plataforma de marketing basada en la web que está diseñada para ayudar a las empresas a planificar y programar publicaciones en plataformas de redes sociales tales como Instagram, Facebook, Twitter y Pinterest. La herramienta de calendario de arrastrar y soltar permite a los usuarios planificar las publicaciones en redes sociales para la semana siguiente y supervisar la participación en tiempo real. > > Veredicto: 398 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.4/5** | 398 Opiniones | | Facilidad de uso | 4.4/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.3/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.3/5 | Basado en las opiniones generales | | Funcionalidades | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Later - **Constitución**: 2014 ## Contexto comercial - **Precio inicial**: 25,00 US$ - **Modelo de precios**: (versión gratuita disponible) (Prueba gratuita) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: inglés - **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudí, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice y 208 más ## Funcionalidades - Arrastrar y soltar - Biblioteca de contenidos - Biblioteca de imágenes - Creación de informes/análisis - Etiquetado - Gestión de calendarios - Gestión de contenidos - Gestión de varias cuentas - Importación y exportación de datos - Integración de redes sociales - Marketing multicanal - Métricas de rendimiento - Programación automatizada - Programación de publicaciones - Promoción social - Publicaciones automatizadas - Seguimiento de la participación - Supervisión de redes sociales ## Integraciones (en total: 3) - Instagram - Meta for Business - Twitter/X ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Chat ## Categoría - [Herramientas de marketing en redes sociales](https://www.getapp.es/directory/104/social-media/software) ## Alternativas 1. [HubSpot Marketing Hub](https://www.getapp.es/software/20444/hubspot-marketing) — 4.5/5 (6221 reviews) 2. [Instagram](https://www.getapp.es/software/107131/instagram) — 4.7/5 (5145 reviews) 3. [Snapchat for Business](https://www.getapp.es/software/109331/snapchat) — 4.6/5 (1134 reviews) 4. [Meta for Business](https://www.getapp.es/software/91327/facebook) — 4.4/5 (2372 reviews) 5. [Zoho Social](https://www.getapp.es/software/102087/zoho-social) — 4.7/5 (3397 reviews) ## Opiniones ### "Gave me My Life Back\!\!\!" — 5.0/5 > **Laura** | *7 de marzo de 2019* | Fotografía | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Later is unbelievably EASY to use\! Whether you choose weekly or monthly view, , scheduling with Later could not be any easier\!\! I have Pinterest, Facebook and Instagram, plus you can connect Twitter as well. They now have scheduling for Insta Stories which is a REALLY BIG DEAL\!\!\! The analytics tools are pure gold because they will help you see exactly how your posts are performing and focus on how to steer your campaigns moving forward. The newly released hashtags analytics will also let you see exactly how well each and every hashtag you're using is performing, so you'll know if you should be using them or research more and replace those hashtags with new ones. Especially if you are handling multiple accounts across a multitude of platforms, and you want to stay on top of your social media, Later is ABSOLUTELY a tool that anyone with a business should use nowadays\!\!\! > > **Desventajas**: I started using Later about two years ago and I can already tell how much they have evolved in just the two years since I've been a user. in the beginning they did not have a placeholder for images, just in case I just had an idea and had the text/copy, but would add the image later. Well, they just rolled this out. So this is just one example of one shortcoming I used to not like about the software, but they are making huge huge strides in constantly improving the platform\! > > Later has legitimately changed the way I do business and how I think about social media as a whole. Social media is not a burden anymore, but something that I am very intentional with, I keep my media organized, I get it scheduled, I find it joyful and not a drag to deal with and I owe this all to Later. Major kudos to the Later team for making such an amazing platform\! ----- ### "Decent social scheduler, but not the best I've used" — 4.0/5 > **Katelyn** | *1 de septiembre de 2024* | Marketing y publicidad | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: Easy to schedule content, and rearrange my content calendar with drag/drop features. > > **Desventajas**: Was often slow and didn't support all of the platforms I needed to post to, so I needed to use multiple scheduling tools. ----- ### "Small but decent social tool if you're just getting started" — 3.0/5 > **Bryan** | *12 de septiembre de 2024* | Hostelería | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Posting and Scheduling was fairly simple > > **Desventajas**: Lacks a lot of functionality of other services > > Used it for a small time but ended up moving to other platforms ----- ### "Well designed Social Media Management platform with a fatal flaw" — 4.0/5 > **Darien** | *21 de enero de 2020* | Instituciones religiosas | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram \& Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views \& even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them. > > **Desventajas**: While Later's platform was absolutely stunning \& incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted. With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive \& less featured platform that would auto-post to instagram. As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform. > > Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products. ----- ### "Quite expensive tool, but works fine" — 4.0/5 > **Thierry** | *13 de diciembre de 2022* | Software informático | Valoración de la recomendación: 5.0/10 > > **Puntos a favor**: It was very useful to create and schedule post on FB and Instagram accounts.Analytics use to be good too. > > **Desventajas**: Being a user for years, they suddenly raised their price drastically, for way less options that I had before.I understand that you can adjust prices according to the market, but changing completely the plans and options of an existing customer is clearly not nice. I have lost confidence with this product since then. > > I used Later nicely for years, until they decided to change existing plans and raise the price dramatically. Due to that, I started to search for alternatives, and I've found out that these days, you can archive more than 90 percent of the same things directly with Meta (FaceBook and Instagram), but for free \!Also, the analytics looks great at first to see what is working or not, but again, the same tools are available in Facebook or Instagram directly now. So I'm not sure that I'll continue to work with Later for long still... ----- Página: 1 de 17\ Siguiente: [Página siguiente](https://www.getapp.es/software/169715/later?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/169715/later) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados