--- description: Busca información actualizada sobre Odyssey Attribution. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Odyssey Attribution con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Odyssey Attribution: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de marketing de atribución](/directory/1317/marketing-attribution/software) > [Odyssey Attribution](/software/126643/odyssey-attribution) # Odyssey Attribution Canonical: https://www.getapp.es/software/126643/odyssey-attribution > Odyssey Attribution es una solución de atribución de marketing basada en la nube que se integra con Google Analytics y que ayuda a los anunciantes con recomendaciones de gasto publicitario y gestión de canales. Sus principales funciones incluyen analíticas de tráfico, gestión de campañas, recomendaciones de gastos publicitarios y paneles personalizados. > > Veredicto: 5 usuarios lo han valorado con **4.8/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.8/5** | 5 Opiniones | | Facilidad de uso | 4.8/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.8/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.6/5 | Basado en las opiniones generales | | Funcionalidades | 4.8/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Odyssey - **Ubicación**: Amsterdam, Países Bajos - **Constitución**: 2016 ## Contexto comercial - **Precio inicial**: 500,00 € - **Modelo de precios**: (Prueba gratuita) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés, neerlandés - **Países disponibles**: Alemania, Australia, Austria, Brasil, Bélgica, Canadá, China, Estados Unidos, Finlandia, Francia, India, Irlanda, Islandia, Japón, México, Nueva Zelanda, Países Bajos, Reino Unido, Suecia ## Funcionalidades - API - Análisis de campañas - Análisis visual - Atribución entre canales - Atribución táctil múltiple - Búsqueda/filtro - Cartografía del viaje de cliente - Creación de informes y estadísticas - Creación de informes/análisis - Creación de paneles de comunicaciones - Gestión de campañas - Gestión de canales - Gestión multicanal - Importación y exportación de datos - Informes personalizables - Integración de redes sociales - Marketing multicanal - Modelado de atribuciones - Multi-Channel Attribution - Métricas de rendimiento ## Integraciones (en total: 10) - Awin - Google Ads - Google Analytics 360 - Instagram - Meta for Business - Radius - Shopify - TradeTracker - WooCommerce - impact.com ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas de marketing de atribución](https://www.getapp.es/directory/1317/marketing-attribution/software) ## Categorías relacionadas - [Herramientas de marketing de atribución](https://www.getapp.es/directory/1317/marketing-attribution/software) - [Herramientas de análisis de datos de marketing](https://www.getapp.es/directory/602/marketing-analytics/software) - [Software para plan de marketing](https://www.getapp.es/directory/999/marketing-planning/software) - [Herramientas de mapeo del viaje del cliente](https://www.getapp.es/directory/1611/customer-journey-mapping-tools/software) ## Alternativas 1. [Marketo Engage](https://www.getapp.es/software/990/marketo-lead-management) — 4.3/5 (710 reviews) 2. [Dreamdata](https://www.getapp.es/software/131879/dreamdata-io) — 4.8/5 (55 reviews) 3. [Cinch](https://www.getapp.es/software/129231/cinch-marketing) — 4.8/5 (6 reviews) 4. [LeadsRx](https://www.getapp.es/software/105887/leadsrx-attribution-software) — 4.4/5 (144 reviews) 5. [monday.com](https://www.getapp.es/software/91734/monday-com) — 4.6/5 (6035 reviews) ## Opiniones ### "Odyssey helps us save tons (sometimes literraly) of money through attribution insights." — 5.0/5 > **Vincent** | *21 de junio de 2019* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Odyssey is great for its core functionality; finding out the incrementality of our marketing campaigns. This helps us redistribute budgets more effectively and increase overall sales coming from online marketing using the same or oftentimes lower budgets than before. I firmly believe in the Odyssey vision of using the human brain as the last touch. We often see that other attribution models get it wrong because they're based on multiple assumptions that sometimes don't hold. They don't incorporate the nuances (e.g. sales periods, events, changes in the industry etc.) where humans still have an edge on the machines. Simplicity is another core strength, I don't have to wade through dozens of reports/datasets to find the insights I'm looking for. Once a week I can go into the account(s) and look at the insights (i.e. are we driving incremental growth in our campaigns and how can we improve that). This makes budgeting very easy, as Odyssey suggests the media spend for each channel and campaign. We don't need to have expensive monthly/quarterly budgeting meetings that yield mediocre results anymore. In short, Odyssey is simple yet effective. > > **Desventajas**: As a data geek, sometimes I would like to have more ability to customize columns and create custom KPIs. Currently, Odyssey doesn't allow you to create custom columns. However, it's easy to talk to the team and suggest improvements, so I expect the tool to become better and better. > > Odyssey has helped us make decisions based on the right data. Before, like most companies, we were using mostly last-click attribution. Last-click attribution may help FB/Google grow, but it's a fundamentally broken KPI that hurts lots of online businesses. We have now gained a competitive edge over other agencies that still continue to work with just last click data. This has become a USP for our company and it helps us drive more growth for our clients. ----- ### "Perfect tooling" — 5.0/5 > **Berend** | *17 de marzo de 2021* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Very nice interface and easy to use on a daily basis > > **Desventajas**: More information about the suggested spend per daily instead of the suggested spend per selected data range > > Very helpfull to analyse every channel/campaign on a attributed way ----- ### "Great tooling for seeing the real value of each marketing channel in the customer journey" — 4.0/5 > **Huma** | *15 de marzo de 2021* | Medios online | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Odyssey Tooling really helps us as online marketers to not only see the omnichannel revenue based on what Google Analytics says, but it really looks beyond that. Especially the incrementality value of each marketing channel really helps us evaluating what role a certain channel has in the customer journey (also based on the ad spend per channel). For example if you would look at Analytics last click data you will find that social media platforms such as Facebook always has a lower score in terms of conversions and traffic. However with the tooling of Odyssey we can see that this channel really adds value in the customer journey as being the initiating channel for a new customer journey and reaching out new clients. The same applies for the other channels aswell such as Google Ads, Microsoft, display marketing etc. > > **Desventajas**: I would say it really takes time to fully understand how the tooling works and how to be able to read the given data correctly as there is a lot of information shared in the tooling. At this point we are also looking into ways on how we can make this as easy to follow for our clients aswell building a custom dashboard were we only show the most important data. Sometimes it can be a bit challenging to implement changes because they don't match with the clients marketing strategy which is why we are looking into smarter ways to read the data. However once you've mastered this, the tooling is really easy to use. > > The staff working at Odyssey are really easy to reach out to and reply fast. There is also a good collaboration between the two companies into making sure the implementation goes smooth. Also their demo option (which we can book with the client, Odyssey and ourselves) really helps understanding the platform better. ----- ### "The best attribution tool" — 5.0/5 > **milo** | *17 de marzo de 2021* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: It give you a good insight of the attribution of every marketing channel. > > **Desventajas**: None yet, they will solve the problem quite quick for you. ----- ### "Great tool enabling marketeers to analyse their marketing channels" — 5.0/5 > **Tom** | *17 de mayo de 2019* | Ropa y moda | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: - Easy to us - Great customer support - The development team always quick with helping out - Provides interesting insight into our marketing channels > > **Desventajas**: - Didn't find one really. The fact that attribution to net revenue will be included soon makes the tool even stronger. > > \- Great guys and developers behind the tool trying to make the most out of it for their customers\! ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/126643/odyssey-attribution) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Datos estructurados