---
description: Busca información actualizada sobre Upfluence. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Upfluence con productos similares hasta encontrar la opción adecuada.
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title: Upfluence: precios, funciones y opiniones | GetApp España 2026
---

Breadcrumb: [Inicio](/) > [Software de influencer marketing](/directory/1455/influencer-marketing/software) > [Upfluence](/software/121071/upfluence)

# Upfluence

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> Upfluence es una solución de gestión de influencers basada en la nube y diseñada para ayudar a empresas de todos los tamaños a gestionar campañas de marketing en redes sociales. La plataforma permite a los usuarios administrar múltiples campañas e incluye un sistema de inteligencia artificial (IA) que sugiere los mejores precios para cada influencer.
> 
> Veredicto: 44 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**.

-----

## Estadísticas y valoraciones rápidas

| Métrica | Valoración | Detalles |
| **En general** | **4.4/5** | 44 Opiniones |
| Facilidad de uso | 4.5/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.4/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.3/5 | Basado en las opiniones generales |
| Funcionalidades | 4.2/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Upfluence
- **Ubicación**: New York City, EE. UU.
- **Constitución**: 2013

## Contexto comercial

- **Modelo de precios**:  (Prueba gratuita)
- **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Alemania, Argentina, Australia, Austria, Bélgica, Canadá, Chile, China, Corea del Sur, Costa Rica, Dinamarca, Emiratos Árabes Unidos, España, Estados Unidos, Finlandia, Fiyi, Francia, Grecia, Guam, Irlanda y 36 más

## Funcionalidades

- API
- Análisis de campañas
- Base de datos de contactos
- Búsqueda/filtro
- CRM
- Comentarios/notas
- Control de procesos de aprobación
- Creación de informes y estadísticas
- Creación de informes/análisis
- Datos demográficos
- Descubrimiento de influencers
- Etiquetado
- Facturación
- Filtrado
- Filtrado por palabras clave
- Filtro y búsqueda por facetas
- Gestión de activos digitales
- Gestión de asignaciones
- Gestión de campañas
- Gestión de clientes

## Integraciones (en total: 11)

- Amazon Seller Tool
- BigCommerce
- Gmail
- Hootsuite
- Klaviyo
- Microsoft Outlook
- PayPal
- Refersion
- Shopify
- WooCommerce
- Zapier

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Chat

## Categoría

- [Software de influencer marketing](https://www.getapp.es/directory/1455/influencer-marketing/software)

## Categorías relacionadas

- [Software de influencer marketing](https://www.getapp.es/directory/1455/influencer-marketing/software)
- [Software para agencias de publicidad](https://www.getapp.es/directory/299/advertising/software)
- [Herramientas de marketing en redes sociales](https://www.getapp.es/directory/104/social-media/software)

## Alternativas

1. [Grin](https://www.getapp.es/software/119875/grin) — 4.7/5 (147 reviews)
2. [Julius](https://www.getapp.es/software/128603/julius) — 4.5/5 (107 reviews)
3. [OpenSponsorship](https://www.getapp.es/software/2051545/opensponsorship) — 4.8/5 (40 reviews)
4. [Inflead](https://www.getapp.es/software/2066413/inflead) — 4.3/5 (32 reviews)
5. [HypeAuditor](https://www.getapp.es/software/2054345/hypeauditor) — 4.8/5 (35 reviews)

## Opiniones

### "incredible influencer marketing and affiliate software" — 5.0/5

> **Estelle** | *29 de junio de 2023* | Producción audiovisual | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: I love how Upfluence made managing my influencer relationships a breeze. Their platform offered a streamlined communication system, allowing me to collaborate with influencers, share briefs, and review content seamlessly. It really helped me maintain strong partnerships and ensured a smooth workflow.
> 
> **Desventajas**: Would have loved to have known from the start that they have an in-house influencer marketing agency, which could have helped us run our campaigns. This would have helped us onboard faster.
> 
> I can't speak highly enough about Upfluence. It has exceeded my expectations in every aspect. Their intuitive interface, powerful analytics, and great customer support have made it a pleasure to work with their platform.

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### "The best IM software for e-commerce" — 5.0/5

> **Hugo** | *7 de julio de 2023* | Marketing y publicidad | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: What impress me the most about Upfluence was their extensive influencer database. They have a vast network of influencers across various niches and platforms. It gave me access to a diverse pool of creators, allowing me to find the perfect match for my brand, not matter my needs.
> 
> **Desventajas**: Apart from typical small glitches, not much at all\! Overall, we are really happy.
> 
> Working with Upfluence has been a true partnership. Their team understands our brand goals and provides personalized guidance to maximize our influencer campaigns. It's been an invaluable asset in elevating our marketing efforts.

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### "works well until it does not\!\!\!. then your left in the dark" — 3.0/5

> **petra** | *6 de febrero de 2024* | Salud, bienestar y deporte | Valoración de la recomendación: 0.0/10
> 
> **Puntos a favor**: It has a nice dashboard and easy to use
> 
> **Desventajas**: The customer support is horrendous. Dealing with their IT when things are completely broken takes days to respond and then its always the same response that doesnt fix anything. &#10;texting thru the cx chat all you get is one first contact response then crickets
> 
> I think the idea and functionality of the platform are great however dealing with the customer support or technical issues is beyond painful. We have disconnected from the platform for almost 9 months and tried numerous times until we gave up trying. Billing refuses to stop billing even tho they are not able to repair the integration. Billing and CX just ignores all emails

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### "Great Platform with Some Glaring Weaknesses" — 4.0/5

> **Samuel** | *4 de abril de 2024* | Comercio minorista | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: The search and filter functionality or finding influencers is really clever. &#10;&#10;We really enjoyed the "tinder-style" approve/deny system of selecting influencers and adding them to lists. &#10;&#10;By far, the strongest thing Upfluence has going for them is their ability to drill down influencers by criteria. It was the main thing that attracted us t other platform, and for good reason.
> 
> **Desventajas**: Unfortunately, what they excel in with influencer search, they lack in automation, considerably their automated email sequencing (which there's next to none of).&#10;&#10;Emails have to be sent out individually, and once you get a response, the automation ceases, which makes for a lot of time spent communicating with Influencers. &#10;&#10;Beyond that, the way you organize lists and campaigns is very clunky in Upfluence. The UI isn't very well optimized, and it made for a very confusing time navigating the platform when we were using it. &#10;&#10;But the biggest issue by far is the inability to edit campaigns once they are setup. And, to make thing worse, if you spend time working on configuring a campaign's setup, there's no way to save your progress midway through, which means you can easily lose all of your progress if you don't complete the campaign setup all at one time. That led to a lot of time wasted when we would refresh a page or navigate away from the setup and then have to start all over again.
> 
> Overall, it was middling but edging toward the more positive side. &#10;&#10;No influencer marketing platform is perfect, but the thing we loved most about Upluence was its strong search and filter features. &#10;&#10;If it only paid a little more attention to the actual campaign management UI, this platform would be a LOT stronger.

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### "DG Upfluence Journey" — 5.0/5

> **Davinia** | *21 de julio de 2023* | Marketing y publicidad | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Having reviewed several platforms to compare, Upfluence provided much more functionality that made it an easier decision to decide to invest. The team from day one has been amazing, supportive, responsive, and generally caring about you as a business/customer. Using Upfluence has also provided credibility to creators as they're more inclined to work with you based on the fact that you're using a reputable platform.
> 
> **Desventajas**: I would love to see a search functionality provided when you accidentally reject a creator from your search.When uploading an influencer the data upload seems to take a while, at times doesn't load at all. And finally when uploading an influencer's additional social account, instead of a spreadsheet, they automatically plug into the current data as opposed to having the need to upload a CSV file.
> 
> From day one have brought into the platform from learning during the discovery calls to onboarding, there have been a few glitches along the way, but the team are quick to respond and resolve issues. Besides which nothing is perfect from the off\!

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