--- description: Busca información actualizada sobre Measured. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Measured con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Measured: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de análisis de datos de marketing](/directory/602/marketing-analytics/software) > [Measured](/software/120671/measured) # Measured Canonical: https://www.getapp.es/software/120671/measured Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.es/software/120671/measured?page=2) > Measured es una plataforma basada en la nube que ayuda a las marcas, los comerciantes minoristas y los proveedores de comercio electrónico con el marketing entre canales y la medición de la capacidad incremental de los medios. Sus principales funciones incluyen el seguimiento de conversiones, la gestión de datos, la atribución de canales, el análisis de calidad y la creación de informes. > > Veredicto: 10 usuarios lo han valorado con **5.0/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **5.0/5** | 10 Opiniones | | Facilidad de uso | 4.8/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.9/5 | Basado en las opiniones generales | | Relación calidad-precio | 5.0/5 | Basado en las opiniones generales | | Funcionalidades | 4.8/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 100% | (10/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Measured - **Ubicación**: SANTA MONICA, EE. UU. - **Constitución**: 2017 ## Contexto comercial - **Precio inicial**: 0,01 US$ - **Público objetivo**: 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Alemania, Australia, Canadá, Estados Unidos, Francia, Italia, Reino Unido ## Funcionalidades - A/B Testing - Análisis de campañas - Análisis de páginas web - Análisis predictivo - Análisis visual - Atribución entre canales - Atribución táctil múltiple - Búsqueda/filtro - Captura y transferencia de datos - Cartografía del viaje de cliente - Control de calidad de datos - Correspondencia y fusión - Creación de hojas de ruta - Creación de informes y estadísticas - Creación de informes/análisis - ETL - Extract Transfer Load - Gestión de campañas - Gestión de canales - Gestión de clientes potenciales - Gestión de configuración ## Integraciones (en total: 5) - AdRoll - Criteo - Google Ads - Meta for Business - Snapchat for Business ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Herramientas de análisis de datos de marketing](https://www.getapp.es/directory/602/marketing-analytics/software) ## Categorías relacionadas - [Herramientas de análisis de datos de marketing](https://www.getapp.es/directory/602/marketing-analytics/software) - [Software para plan de marketing](https://www.getapp.es/directory/999/marketing-planning/software) - [Herramientas de marketing de atribución](https://www.getapp.es/directory/1317/marketing-attribution/software) - [Software de almacenamiento de datos](https://www.getapp.es/directory/1339/data-warehouse/software) ## Alternativas 1. [Funnel](https://www.getapp.es/software/101465/funnel) — 4.7/5 (19 reviews) 2. [Improvado](https://www.getapp.es/software/112657/improvado) — 4.5/5 (22 reviews) 3. [Lebesgue](https://www.getapp.es/software/2052208/lebesgue) — 4.9/5 (43 reviews) 4. [monday.com](https://www.getapp.es/software/91734/monday-com) — 4.6/5 (5726 reviews) 5. [Looker](https://www.getapp.es/software/91545/looker) — 4.5/5 (282 reviews) ## Opiniones ### "Finance and marketing are finally speaking the same language: incremental contribution\!" — 5.0/5 > **Mark** | *14 de septiembre de 2020* | Medios online | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Cross channel reporting allows for a bird’s eye view of your media portfolio, and also supports the depth to go into tactics for the channels. Metrics that align not only channels, but the finance and marketing team’s goals. Methodology based on incrementality experimentation, so the challenges with MTA do not apply. Services/Team who have been in marketing measurement for a long time. > > **Desventajas**: Due to the complex nature of attribution/design of experiment work, requires some services team help to get setup. Excited for more to be done. > > Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions. ----- ### "Actionable cross channel attribution through incrementality measurement" — 5.0/5 > **Noelle** | *28 de octubre de 2020* | Ropa y moda | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: With updates in privacy laws and breakage all over the place, we decided not to go down the multi-touch attribution path. Measured’s incrementality approach leads to reliable outputs to inform our media budget decisions. Our team logs in regularly and is able to quickly get insights they need. Easy to use and on-board. > > **Desventajas**: Nothing notable. We have been very happy with the product and our results today. > > Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions. ----- ### "Powerful tool for getting the most out of your marketing data" — 5.0/5 > **Gail** | *25 de julio de 2019* | Comercio minorista | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data. > > **Desventajas**: Some of this may be difficult to explain to less analytically-inclined people in the organization > > We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets. ----- ### "Best attribution solution for DTC" — 5.0/5 > **Daniel** | *14 de septiembre de 2020* | Bienes de consumo | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The team at Measured understands the direct to consumer space and the system can be configured for metrics that are important to our business. Measured platform allows for insights across segments that are important for the business. International geographies and brands are supported. > > **Desventajas**: No issues, renewed our contract recently > > We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross channel attribution decisions. They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media incrementality, I highly recommend Measured. ----- ### "Hands-On Attribution Partner" — 5.0/5 > **Serena** | *1 de agosto de 2019* | Ropa y moda | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team. > > **Desventajas**: While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.es/software/120671/measured?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/120671/measured) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados