Adobe Analytics

es un producto de facil uso que nos ayuda a analizar con mucha prevision todos los ajustes de la implementacion de tecnologia futuras en nuestra industria tecnoogica-educativa.

Adobe Analytics incluye un elemento muy útil llamado Workspace, que es un autoservicio que genera y analiza datos basados ​​en flujos de clics dentro de nuestro sitio web.
También integra una opción que se puede utilizar como detección de anomalías y nos ayuda a identificar y comprender cualquier actividad anormal dentro de nuestro sitio web.

Adobe Analytics, in my opinion, is the must-have analytics solution for large, complex organizations where the digital space is a part of their business. This tool is feature-rich beyond belief, containing more options for data analysis and customization than you can imagine! There are many things I like about Adobe Analytics; these are the top items:* Endless ways to organize and report on data, customizing it for each business unit’s need – the more relevant the data is to them, the easier it is to understand and act on it to optimize digital programs. * Adobe Analytics has a robust report building tool directly within the tool’s UI, but you also can opt for an Excel plug-in to pull data directly into a spreadsheet, or even opt for an on-screen heat map for a quick view of certain stats* Adobe is more geared toward supporting large organizations (you have to pay for that support, of course), but if you need help figuring out how to measure or analyze a specific thing, they can help you work through it, assist in troubleshooting, or generally just jump in where needed* Adobe Analytics has far superior reporting when it comes to tracking eCommerce, as they have pre-built set up configurations geared for this* Adobe Analytics does lifetime data storage (Google Analytics will not store beyond 2 years), which means you can more accurately forecast and track performance over a long period of time

Each time I rave about how much of a fan I am of Adobe Analytics, I occasionally will hear from those who maybe work for a smaller company or one that doesn't have a complex digital implementation that they think it is too pricey and has way more features and tools than they need. For these, maybe it's not the right solution for you. After all, there are free solutions like Google Analytics (GA) out there if all you need is a very simple analytics toolkit... just be sure to fully research what GA offers and what it doesn't, so you don't have any unfortunate surprises later on. I'm not entirely anti-Google Analytics, it definitely does have use cases that make sense. Small start-up organizations, ones with very simple and straightforward online channels, etc. I will admin that Adobe Analytics does have a much bigger learning curve than simpler solutions, as it is more complex and robust and there's a lot to ramp up and comprehend. If I had to chose one personal "con", that would be it. If I didn't use a feature for a while, I would find that it wasn't always intuitive to remember how to do it, but luckily I was generally able to ask a colleague or easily find the information online.

Adobe Analytics is great at what it does since you can use its insights to obtain accurate and reliable information. A good dashboard is essential for using the tool while you are operating on it. My whole website visitors data has been recorded and used to create dashboards that will help me make better marketing choices. I was able to monitor several data points sequentially with Adobe analytics, unlike GA.

In comparison to other platforms on the market, it is expensive. New tags or metrics that must be deployed have an additional cost associated with them. For small and medium-sized enterprises, not advised.