--- description: Busca información actualizada sobre RO Innovation. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara RO Innovation con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: RO Innovation: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de marketing de contenidos](/directory/607/content-marketing/software) > [RO Innovation](/software/113359/ro-enablement) # RO Innovation Canonical: https://www.getapp.es/software/113359/ro-enablement Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.es/software/113359/ro-enablement?page=2) > RO Innovation es un software web de gestión de referencias de clientes que facilita la creación, implementación, gestión y medición de contenido asociado con una biblioteca de búsqueda centralizada, flujos de trabajo automatizados, informes de paneles, notificaciones, micrositios e integraciones de terceros. > > Veredicto: 19 usuarios lo han valorado con **4.2/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.2/5** | 19 Opiniones | | Facilidad de uso | 3.9/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.0/5 | Basado en las opiniones generales | | Funcionalidades | 3.9/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Upland Software - **Ubicación**: Austin, EE. UU. - **Constitución**: 2004 ## Contexto comercial - **Precio inicial**: 10,00 US$ - **Público objetivo**: 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Albania, Alemania, Andorra, Austria, Bielorrusia, Bosnia y Herzegovina, Bulgaria, Bélgica, Chequia, Chipre, Ciudad del Vaticano, Croacia, Dinamarca, Eslovaquia, Eslovenia, España, Estados Unidos, Estonia, Finlandia, Francia y 34 más ## Funcionalidades - Acciones activadas por evento - Automatización de solicitud de referencias - Ayuda al empleado - Base de datos de clientes - Biblioteca de contenidos - Biblioteca de contenidos ya aprobados - Búsqueda/filtro - CRM - CRM Integration - Clientes embajadores de marca (Customer advocacy) - Creación de informes/análisis - Filtrado - Formación e incorporación a las ventas - Gestión de abogados - Gestión de campañas - Gestión de contactos - Gestión de contenidos - Gestión de flujos de trabajo - Gestión de formularios - Gestión de incentivos ## Integraciones (en total: 10) - Gainsight CS - HubSpot CRM - Influitive - Jive - MS Dynamics - Marketo Engage - Oracle Eloqua Marketing Automation - Salesforce Marketing Cloud Account Engagement - Salesforce Sales Cloud - SugarCRM ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica ## Categoría - [Herramientas de marketing de contenidos](https://www.getapp.es/directory/607/content-marketing/software) ## Categorías relacionadas - [Herramientas de marketing de contenidos](https://www.getapp.es/directory/607/content-marketing/software) - [Software para gestión de referencias de clientes](https://www.getapp.es/directory/1097/customer-reference-management/software) - [Software de ventas y marketing](https://www.getapp.es/directory/605/sales-enablement/software) - [Herramientas de promoción](https://www.getapp.es/directory/903/advocacy/software) ## Alternativas 1. [monday CRM](https://www.getapp.es/software/2056613/monday-crm) — 4.7/5 (453 reviews) 2. [monday.com](https://www.getapp.es/software/91734/monday-com) — 4.6/5 (5726 reviews) 3. [Salesforce Sales Cloud](https://www.getapp.es/software/90378/salesforce) — 4.4/5 (18768 reviews) 4. [Bitrix24](https://www.getapp.es/software/90602/bitrix24) — 4.2/5 (984 reviews) 5. [Visme](https://www.getapp.es/software/105537/visme) — 4.5/5 (719 reviews) ## Opiniones ### "Reference View has been a great too for me. I can keep track of" — 5.0/5 > **Sherry** | *6 de febrero de 2018* | Software informático | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: It helps me keep track of our advocates and match them to requests that are a good fit for them. It also allows me to protect them from overuse and recognize them for their contributions. We've grown our advocacy program a great deal over the last 3 years and I can't even imagine trying to do what we do out of a spreadsheet\! Now my information is very organized and it's pretty easy for me to pull the information I need out of it. The RO team is very responsive and easy to work with. > > **Desventajas**: There are a lot of features/fields that we don't use, so there's some clutter, but it's not a problem to work around it. > > I'm able to organize information about or advocates that allows me to match them to requests, protect them from overuse, reward and recognize them for their contributions. I've been able to report trends and the impact that our advocates are having on our bottom line. ----- ### "RO Innovation puts the entire company rolodex of customer advocates into the hands of every employee" — 5.0/5 > **Chuck** | *7 de febrero de 2018* | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: I've used 3 different customer reference management platforms over the past 12 years and RO Innovation has proven to be the most impactful one for getting customer advocates into the sales teams hands. As an administrator, the simplicity of the platform allows the reference team to focus on curating new advocates vs. administrative tasks. The integration into Salesforce is a key part of the platform for sales users, giving them access to RO Innovation via a tool they already use daily. With a large sales team, this self service aspect is key. Overall, the responsiveness of RO Innovation employees is incredible and they are a valued partner. They also give back to the customer reference community by hosting a can't miss annual thought leadership conference. > > **Desventajas**: As my companies product lines evolve, I find myself tweaking the RO Innovation instance to include new dashboards, filter functionality and hosting training sessions. RO Innovation is not "a set it and forget it" platform. It has many capabilities and one has to be thoughtful of how RO Innovation can adapt to support new needs from your business. ----- ### "Decent starting point for young reference programs" — 2.0/5 > **Katie** | *6 de febrero de 2018* | Software informático | Valoración de la recomendación: 5.0/10 > > **Puntos a favor**: RO provides a nice framework for a company who is getting started with a reference program. The search functionality to search for customer and/or content by criteria such as use case, industry, key competitor, ex... is very helpful. > > **Desventajas**: Admin reporting requires a bit of manual attention before it is useful. Email notifications triggered by the system are a poor user experience. > > We are not using the content/spotlight features, although I wish we were. Without leveraging this functionality, I am not sure that the software is worth its cost. It is helpful to organize and track reference notes, but reporting is challenging. ----- ### "Best in class, but needs work." — 4.0/5 > **Usuario verificado** | *31 de octubre de 2018* | Tecnología y servicios de la información | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: RO Enablement is the best in class reference management platform available. Full featured, flexible, and many, many options. RO has options for not only reference management, but Content (Marketing Asset) sharing, and sales ennoblement tools. > > **Desventajas**: Does not live up to the sales pitch in many areas. The User interface is dated (even the new Responsive design). Reporting is clunky. Total lack of modern "Dashboard" views. ----- ### "RO Innovation is an excellent customer advocacy tool that I use daily" — 5.0/5 > **Amy** | *7 de febrero de 2018* | Seguridad informática y de redes | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Ease of use and for both the advocacy team and sales team. Easy to find out who the contact person is an what they have done. Great for tracking > > **Desventajas**: Not as easy to build custom requests on the fly. But the engineering team is awesome and will help build your request and meet your needs > > Finding reference customers ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.es/software/113359/ro-enablement?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/113359/ro-enablement) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | ----- ## Datos estructurados