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description: Busca información actualizada sobre Improvado. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Improvado con productos similares hasta encontrar la opción adecuada.
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title: Improvado: precios, funciones y opiniones | GetApp España 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de análisis de datos de marketing](/directory/602/marketing-analytics/software) > [Improvado](/software/112657/improvado)

# Improvado

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> Improvado es una herramienta de agregación de datos de marketing que permite a los usuarios conectarse a distintas plataformas de marketing e inteligencia comercial sin necesidad de desarrolladores.
> 
> Veredicto: 22 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Estadísticas y valoraciones rápidas

| Métrica | Valoración | Detalles |
| **En general** | **4.5/5** | 22 Opiniones |
| Facilidad de uso | 4.4/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.8/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.5/5 | Basado en las opiniones generales |
| Funcionalidades | 4.3/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Improvado
- **Ubicación**: San Francisco, EE. UU.
- **Constitución**: 2013

## Contexto comercial

- **Público objetivo**: 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Alemania, Australia, Austria, Brasil, Bélgica, Canadá, Chequia, China, Dinamarca, Emiratos Árabes Unidos, España, Estados Unidos, Finlandia, Francia, Islandia, Israel, Italia, Japón, Malasia, México y 12 más

## Funcionalidades

- A/B Testing
- API
- Acceso móvil
- Acciones activadas por evento
- Agregación de datos
- Agregación y publicación de datos
- Alertas y notificaciones
- Almacenamiento de datos
- Almacenamiento seguro de datos
- Análisis ad hoc
- Análisis de autoservicio
- Análisis de campañas
- Análisis de canales
- Análisis de comportamientos
- Análisis de evolución de ventas
- Análisis de la competencia
- Análisis de páginas web
- Análisis de rendimiento
- Análisis de rentabilidad
- Análisis de tendencias

## Integraciones (en total: 113)

- ActiveCampaign
- AdRoll
- Adobe Analytics
- Adobe Commerce
- Adobe Workfront
- Adthena
- Ahrefs
- Algolia
- Amazon DSP
- Amazon Redshift
- Amazon S3
- AppTweak
- AppsFlyer
- Authoritas
- Awin

… y 98 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Herramientas de análisis de datos de marketing](https://www.getapp.es/directory/602/marketing-analytics/software)

## Categorías relacionadas

- [Herramientas de análisis de datos de marketing](https://www.getapp.es/directory/602/marketing-analytics/software)
- [Herramientas ETL](https://www.getapp.es/directory/1303/etl/software)
- [Herramientas de marketing de atribución](https://www.getapp.es/directory/1317/marketing-attribution/software)
- [Herramientas de análisis web](https://www.getapp.es/directory/109/web-analytics/software)
- [Herramientas BI](https://www.getapp.es/directory/318/business-intelligence/software)

## Alternativas

1. [Lebesgue](https://www.getapp.es/software/2052208/lebesgue) — 4.9/5 (43 reviews)
2. [monday.com](https://www.getapp.es/software/91734/monday-com) — 4.6/5 (5737 reviews)
3. [Salesforce Marketing Cloud](https://www.getapp.es/software/607/salesforce-marketing-cloud) — 4.2/5 (528 reviews)
4. [Ortto](https://www.getapp.es/software/100396/autopilot) — 4.6/5 (112 reviews)
5. [Wrike](https://www.getapp.es/software/9964/wrike) — 4.4/5 (2922 reviews)

## Opiniones

### "Easy To Pick Up" — 4.0/5

> **Stephen** | *7 de abril de 2020* | Marketing y publicidad | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data.
> 
> **Desventajas**: When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point.&#10;One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.
> 
> Being able to pull various different platform datas into one solution without having to do too much heavy lifting.

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### "Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it." — 5.0/5

> **Terry** | *13 de marzo de 2018*
> 
> **Puntos a favor**: Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive.&#13;&#10;&#13;&#10;Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data.&#13;&#10;&#13;&#10;Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case.  We have never run into this with Improvado, and they are always getting better.
> 
> **Desventajas**: Would love to get some data preparation and transformation functionality to take things to the next level.

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### "Tried to Get Info But Rep Did Not Call as Scheduled" — 1.0/5

> **Laurie** | *28 de noviembre de 2019* | Salud, bienestar y deporte | Valoración de la recomendación: 0.0/10
> 
> **Puntos a favor**: I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.
> 
> **Desventajas**: The fact that a demo was scheduled at a set day and time and I was  not contacted at that time does not speak well for the support for this product. The  demo should be one of their most important calls.
> 
> Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

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### "Quality ETL Service With Outstanding Support" — 5.0/5

> **Tyler** | *4 de octubre de 2022* | Marketing y publicidad | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: I like the ease of use, the list of connectors, and the customer support that the Improvado team gives. The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result
> 
> **Desventajas**: The price tag is high, especially for smaller organizations, but the features that are included justify the price tag in my opinion
> 
> I would recommend Improvado to anyone looking to contract for an ETL service, they have truly been a great partner

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### "Great Time Saving Client Pleasing Partner" — 5.0/5

> **Scott** | *29 de marzo de 2019* | Marketing y publicidad | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.
> 
> **Desventajas**: It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.
> 
> The entire team from start to finish has been great to work with and they address problems quickly and effectively.

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