Promo.com

Premium templates are good, but way too many technical issues. I can't say anything good about Promo.

TOTAL SCAM! Frequent technical issues when customizing videos, uploading logos, changing font or text size and then when you're ready to publish, it won't publish. Customer service was not helpful.

Promo is relatively simple to use, even for non-tech people. There is a wide range (millions they claim) of video clips available and a pretty good selection of music---all royalty-free.

You own the final product and can do whatever you want with it.

The price is moderate.

Promo began by allowing users to start from scratch with a blank template, but then created their own templates that you are forced to use or get creative about to customize. No amount of logic or pleading with their customer service ever made a difference.

Their in-house creative videos are almost all really amateurish creatively, except for the exercise videos.

The music selection hasn't seemed to expand or improve much during the two years I have used Promo. So, you have to work with what they have, which isn't all that bad.

They are always trying to upsell me on a plan I don't want.

Some of the instructions on how to use their products are confusing.

Despite repeated requests for the capability of doing voiceover narration with the videos, they still do not offer this. A partnership with VoiceBunny or Voices.com or Fiverr would enable users to hire voiceover talent to create videos that didn't just consist of video, slides, and music.

This tool allows you to basically use existing stock video, add your text messaging and music, to make a short video. THe obvious point is that it is really-really easy. Click on a video, type two to four short messages, and they are displayed in an overlay, and pick your soundtrack.

The entire process 'might' take 5 minutes. (If you're indecisive you could spend far longer selecting your video and soundtrack.)

Don't look for multi-layered messages or complexity. These are short videos, intended to punch a point home with a metaphoric video and a soundtrack that supports (or at least doesn't detract) from the message. You can use this for 'awareness' or advertising -- but its far from being an explainer video. The subscription is also pricey for what you get. But there are a lot of videos and soundtrack to choose from. I just wish more of them were directly applicable to B2B selling.