Adverity

Puntos a favor

Adverity is both very flexible and very reliable - after looking at all the options in the ecosystem for connections to Martech/Adtech APIs for ETL, Adverity provided the most robust and flexible solution that fit our needs.

As a part of our onboarding - Adverity created new integrations to some of our edge-case platforms that were not already integrated. When they first told me they would build any connections that we needed I was a bit skeptical, but after about 4 weeks of signing the contract, all of the platforms we needed were fully integrated and available in their product. We also needed some unique flexibility on the destination side and Adverity was able to build out a solution that fit our needs.

Their support team is also incredible, it's very refreshing to have account managers assigned to your account that can provide technical assistance, when we have had some unique/complex transformation needs, our main contacts were able to help us with our transformation scripts directly without the need to send us to support.

Puntos en contra

While Adverity does not provide the most aesthetic platform/UI currently available among other ETL tools, it is a testament to where Adverity spends their time and focus, making a very robust and flexible product. They are building out more documentation available inside the product, but sometimes documentation around unique cases/features can be a bit light.

Puntos a favor

1. Very powerful and flexible. You can do almost any ETL-related operations. Transformation mechanism is powerful and marketing-oriented - some complex transformations typical in marketing can be done easily. Data can be retrieved from different sources, including Spreadsheets and email attachments - an unfortunate, but often occurrence in data automation :) Debugging, scheduling, cleaning up and joining data - everything is very powerful and imposes almost no limits.
2. High quality support. It doesn't happen often with complex technical products, but our requests are quickly understood and detailed help is provided. If it requires some technical fixes, they happen within reasonable time.
3. Quick implementation of new data connectors. Several times we asked to add support for a new connector, and it was implemented quickly and without extra cost - increasing the value we get out of the tool.

Puntos en contra

Learning curve is substantial - understanding the logic of the product takes time and some technical skills.
Some error messages are not explanatory and, again, require some experience with the product and technical knowledge.
Documentation is still in development, and extra communication with support team is inevitable.

Puntos a favor

The ability to merge the data and visualize it in terms of marketing professional vision

Puntos en contra

It is a bit harder to use it properly until you get the grasp of how things are done. Adverity was my first data visualization tool to use. It can be the reason I didn't handle it at the very beginning. But after using other tools I can see why Adverity stands out

Puntos a favor

The new quick editor (filter, customize) buttons are really great to have. Usually we only change the filters on a chart, and with the quick filters it's even more quicker!

The design of the tool is really clean, which is great once you get the hang of how the tool is working.

Having the Hubs/Clients/Brands structure is a great way to organise our reports. Also having the possibility to give only access to different levels and elements of the structure is one of the best things.

From data integration side, with the help of Adverity we are able to combine many data sources (static, dynamic) in one report.

Puntos en contra

Terribly missing the option to send a chart from one riport to another.

At first sight the platform can be quiet overhelming for those whom have never used such tools, but I believe this can be overcomed by preliminary introduction before actual usage.

Puntos a favor

I like the possibility of having data from different Datasources in one system. You have a perfect overview of all your campaigns.

We also appreciate the help from the support team, they are always trying to solve our problems as fast as they can and try to they put our ideas into reality.

Puntos en contra

Transformation scripts can be a little bit complicated in the beginning if you are not familiar with python, but there is many help from the support team.