Outreach

Sequences is what makes Outreach so powerful. The fact that you can time, automate, and blast various emails to prospects using custom variables for a personalized feel is what makes Outreach so powerful. My role requires me to send mass volumes of emails to specific personas at various B2B companies. Most people don't respond after just 1 email. By loading multiple folks into a sequence and blasting that sequence has saved me significant time.

Outreach also acts a CRM that keeps track of all communications. You can use filters to find specific prospects who have been sequenced or if they've been opted out or if they're in a specific stage in a sequence. These custom filters enable for specific targeting and tailoring.

Outreach does require level of training to some extent that isn't straightforward. For example, knowing how to load sequences, or create triggers, or how to automate certain tasks does require some playing around that is not intuitive unless you have some training. Our organization needed some 3rd party training for us to actually grasp the various aspects and nuances of Outreach. Without that 3rd party training, we would've made numerous mistakes and probably wouldn't have utilized the tool to the maximum efficiency.

It is feature rich, and enterprise level in what it offers.

we ended up cancelling because of data syncing issues. we constantly had duplicates, inaccurate data (compared to the source: Salesforce), and the field mapping feature was horrendous.

I love the ease of use. I work with many people new to sales, new to our industry and they fall in love with outreach. It automates our sales strategy. It helps us follow a cadence or campaign on emailing, calling, sending a LinkedIn message, etc. Without it, we would struggle to follow up with our clients.

There are some small things that I don't like with Outreach. Things get stuck in failed & pending states and you are not notified... These are usually found too late as well. Wish there was more of an aggressive notification when things happen that we should be aware of. Also - I would love for them to build out their interface better for closing roles and marketing roles. We have it for our SDRs but would struggle to have marketing and account executives use the tool at the same time.