Hotjar

Hotjar

La solución permite obtener ideas y comentarios a través de analíticas móviles y de sitio web.

4.7/5 (279 opiniones)

Información general sobre Hotjar

Hotjar es una herramienta de análisis móvil y de sitio web que permite a los desarrolladores web, diseñadores de interfaz de usuario (UI), analistas, comercializadores digitales, entre otros, optimizar la usabilidad y la tasa de conversión de sus sitios web.

Hotjat combina herramientas de análisis y comentarios para brindar a los usuarios información sobre cómo los visitantes interactúan con su sitio, cómo podrían mejorar su experiencia de usuario y, por último, cómo podrían aumentar las tasas de conversión. Con Hotjar, los usuarios pueden pensar como un visitante real del sitio web, entender su mentalidad e identificar los problemas de UX que les resultan frustrantes.

Mediante características como mapas de calor, grabaciones de visitantes y embudos, Hotjar permite a los usuarios visualizar la interacción de los visitantes en el sitio, entender dónde ocurren los abandonos e identificar áreas de mejora. Se pueden obtener comentarios más directos de los visitantes a través de características de contacto directo con ellos, que incluyen encuestas personalizadas y sondeos en más de 20 idiomas. Estas herramientas de "voz del usuario" permiten a los desarrolladores escuchar directamente de los visitantes lo que tienen que decir sobre su experiencia como usuarios. Hotjar también permite a los usuarios reclutar usuarios de prueba para realizar investigaciones y pruebas directamente en el sitio.

Precio

A partir de
29,00 US$/mes
Opciones de precios
Prueba gratis
Gratis
Suscripción
Relación calidad-precio

Dispositivos

Tamaño de la empresa

P
M
G

Disponible en los países siguientes

Asia, Australia, Brasil, Canadá, China y otros 5, Europa, Alemania, India, Japón, Latinoamérica

Idiomas admitidos

Árabe, Chino (tradicional), Checo, Danés, Neerlandés y otros 16, Inglés, Finés, Francés, Alemán, Hebreo, Húngaro, Italiano, Japonés, Noruego, Polaco, Portugués, Ruso, Español, Sueco, Turco, Ucraniano

Opiniones de Hotjar

Calificación general
4.7/5
97% reseñas positivas
198
Excelente
73
Muy bien
8
Normal
0
Pobre
0
Malo
Akande D.
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HotJar is an awesome tool for studying websites and optimizing!

Software usado A diario durante Más de dos años
Revisado el 22/8/2019
Fuente de la reseña: Capterra

Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Puntos a favor

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Puntos en contra

There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

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Respuesta de Hotjar

Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at support@hotjar.com if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación

9.0/10
Ratish K.
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Hotjar Really Helped Us Leverage Our Business!

Software usado A diario durante Más de dos años
Revisado el 5/12/2018
Fuente de la reseña: Capterra

My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Puntos a favor

Have been using Hotjar for more than a couple of years and is the opinion on the tool
1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.
2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.
3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.
4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.
5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.
6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.
7. Multiple filter feature saves our time in analyzing the important pages and metrics.
8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.
9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Puntos en contra

Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación

10.0/10
David R.
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The ultimate voice of visitor tool - no need for anything else

Software usado Semanalmente durante Más de dos años
Revisado el 3/9/2019
Fuente de la reseña: Capterra

Hotjar shortcuts hours of quant research by letting you SEE what's happening on your web pages, and HEAR a users thoughts. Priceless if you're in the business of designing web pages that serve your users better.

Puntos a favor

It's a one-stop shop. No need for expensive subscriptions to multiple tools. Everything you need to understand your visitors is at your fingertips. The only condition for success is that you actually use it!

Puntos en contra

Very difficult to think of a disadvantage. It's cheap. Fully featured. Customer support is great. Perhaps the fact that you can't run a/b tests too. But there's plenty of other great tools for that.

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Respuesta de Hotjar

Hey David,

Thanks so much for reviewing Hotjar! We really appreciate it and it's great to hear you that you consider the tool essential in understanding your visitors.

Best,
Kayleigh

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación

10.0/10
Jeffrey H.
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Must Have for landing Pages

Software usado A diario durante 6-12 meses
Revisado el 10/9/2019
Fuente de la reseña: Capterra

Hotjar has allowed us to test ideas with web design. It helps confirm the effectiveness of certain visual cues, the flow of information and the effectiveness of the overall sales funnel by showing us exactly where the viewers attention is going on our web page. It has been an essential source for our overall analytics and critical to our design process.

Puntos a favor

Hotjar adds a much-needed type of analytics to your arsenal. It allows you to see exactly what your page-viewers (potential buyers) are doing, seeing and spending time on your landing page or funnel. It allows you to test different design cues or features and see how your targets react.

Also, the pricing is very convenient. Having this tool for free up to 200 pageviews per day is huge.

it's just one of those tools that you need if you want to build new landing pages and help them convert.

Puntos en contra

The only issue I've had with this tool thus far is sometimes the screen recordings come out laggy or completely black, but this happens rarely. Other than that, it's been very informative and a great addition to our toolset.

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Respuesta de Hotjar

Hey Jeffrey,

Thanks so much for reviewing Hotjar! We love feedback and it's great to hear you consider our tool an essential part of landing page optimization!

Sorry to hear you've had a problem with Recordings. Feel free to reach out to support@hotjar.com and someone will be able to take a look into the issue.

Best,
Kayleigh

Desglose por calificación

Facilidad de uso

Probabilidad de recomendación

10.0/10
Ranvir G.
Traducir con Google

Analytics on steroids

Software usado A diario durante Más de un año
Revisado el 25/12/2018
Fuente de la reseña: Capterra

Puntos a favor

From a marketing point of view it is an absolute necessity to know which areas of your webpage does your visitor interact with most and what can you do to create more engagement. It is also essential for a marketeer to undestand which pages of portions of a page leads to users bouncing off the site. I used to use google analytics for most of my analytics works it simply did not work. That’s when I found hotjar and it was the thing of my dreams. It let me see usign heatmeaps the exact areas where users are interacting with most and allowed us to create suer polls right on the site for users to tell us what they would like us to add to the site.

Puntos en contra

Though no one should mind paying for such a great tool, and its offers a lot of features for free, some of them like unlimited storage of analytic reports will only be available to paying users, but thats only fair as far as I am concerned. Apart from this I have never found any other issue with their application.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación

8.0/10

Precios de Hotjar

A partir de
29,00 US$/mes
Opciones de precios
Prueba gratis
Gratis
Suscripción
Relación calidad-precio

Funciones de Hotjar


  • API
  • Análisis en tiempo real
  • Análisis visual
  • Creación de diagramas
  • Creación de informes ad hoc
  • Creación de informes en tiempo real
  • Creación de informes personalizables
  • Creación de informes y estadísticas
  • Creación de paneles de comunicaciones
  • Datos en tiempo real
  • Filtrado de datos
  • Herramientas de colaboración
  • Importación y exportación de datos
  • Integración de terceros
  • Inteligencia empresarial
  • Interfaz para arrastrar y soltar
  • Panel de actividades
  • Supervisión
  • Vistas filtradas
  • Visualización de datos

Preguntas frecuentes sobre Hotjar

He aquí algunas preguntas frecuentes sobre Hotjar.

P. ¿Qué tipo de planes de precios ofrece Hotjar?

Hotjar ofrece los siguientes planes de precios:

A partir de: 29,00 US$/mes

Modelo de precios: Gratis, Suscripción

Prueba gratis: No disponible

P. ¿Cuáles son las características principales de Hotjar?

No tenemos información sobre las características de Hotjar

P. ¿Quiénes son los usuarios habituales de Hotjar?

Los clientes habituales de Hotjar son:

Trabajadores autónomos, Empresas Grandes, Empresas medianas, Sin ánimo de lucro, Empresas pequeñas

P. ¿Qué idiomas admite Hotjar?

Hotjar admite los siguientes idiomas:

Árabe, Chino (tradicional), Checo, Danés, Neerlandés, Inglés, Finés, Francés, Alemán, Hebreo, Húngaro, Italiano, Japonés, Noruego, Polaco, Portugués, Ruso, Español, Sueco, Turco, Ucraniano

P. ¿Qué tipo de planes de precios ofrece Hotjar?

Hotjar cuenta con los siguientes planes de precios:

Gratis, Suscripción

P. ¿Hotjar es compatible con dispositivos móviles?

Hotjar admite los siguientes dispositivos:

Android, iPhone

P. ¿Con qué otras aplicaciones se integra Hotjar?

Hotjar se integra con las siguientes aplicaciones:

Astronomer, Crowded Communities, HubSpot CRM, HubSpot Marketing, Omniconvert, Optimizely, QuickSilk, Qwilr, Smarty, Unbounce

P. ¿Qué tipo de asistencia ofrece Hotjar?

Hotjar ofrece las siguientes opciones de asistencia:

Preguntas frecuentes, Base de conocimientos, Asistencia en línea

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