--- description: Busca información actualizada sobre Hotjar. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Hotjar con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Hotjar: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/109/web-analytics/software) > [Hotjar](/software/101789/hotjar) # Hotjar Canonical: https://www.getapp.es/software/101789/hotjar Página: 1 de 23\ Siguiente: [Página siguiente](https://www.getapp.es/software/101789/hotjar?page=2) > Hotjar va más allá de los análisis web tradicionales para comprender lo que hacen realmente los visitantes en el sitio. > > Veredicto: 543 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.6/5** | 543 Opiniones | | Facilidad de uso | 4.6/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.5/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.4/5 | Basado en las opiniones generales | | Funcionalidades | 4.5/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: ContentSquare - **Constitución**: 2012 ## Contexto comercial - **Precio inicial**: 39,00 US$ - **Modelo de precios**: (versión gratuita disponible) (Prueba gratuita) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, español, francés, inglés, portugués de Brasil - **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudí, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice y 208 más ## Funcionalidades - A/B Testing - API - Aleatorización - Alertas de secciones ambiguas - Alertas y notificaciones - Anotaciones - Análisis comparativo y cualitativo - Análisis de búsquedas de usuarios - Análisis de comportamientos - Análisis de comportamientos - Análisis de elementos - Análisis de páginas web - Análisis de sentimientos - Análisis de tendencias - Análisis de texto - Análisis del embudo - Análisis estadístico - Análisis visual - Arrastrar y soltar - Asistencia por vídeo ## Integraciones (en total: 72) - AB Tasty - Aha\! - Airtable - Amplitude - Appcues - Asana - Basecamp - BigCommerce - ClickFunnels - ClickUp - Contentsquare - Drip - Drupal - Firebase - Freshdesk … y 57 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Chat ## Categoría - [Herramientas de análisis web](https://www.getapp.es/directory/109/web-analytics/software) ## Categorías relacionadas - [Herramientas de análisis web](https://www.getapp.es/directory/109/web-analytics/software) - [Herramientas de mapas de calor](https://www.getapp.es/directory/1293/heatmap/software) - [Aplicaciones para hacer encuestas](https://www.getapp.es/directory/234/survey/software) - [Software de gestión de experiencia del cliente](https://www.getapp.es/directory/601/customer-experience/software) - [Herramientas de análisis de datos de marketing](https://www.getapp.es/directory/602/marketing-analytics/software) ## Alternativas 1. [Lucky Orange](https://www.getapp.es/software/112955/lucky-orange) — 4.7/5 (264 reviews) 2. [Tableau](https://www.getapp.es/software/90797/tableau-software) — 4.6/5 (2357 reviews) 3. [Mouseflow](https://www.getapp.es/software/91246/mouseflow) — 4.7/5 (122 reviews) 4. [Fullstory](https://www.getapp.es/software/116603/fullstory) — 4.6/5 (67 reviews) 5. [Smartlook](https://www.getapp.es/software/108697/smartlook) — 4.7/5 (136 reviews) ## Opiniones ### "Power Tool for User Experience Optimization" — 5.0/5 > **Rodrigo** | *22 de octubre de 2024* | Tecnología y servicios de la información | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Hotjar can handle massive datasets and traffic, enabling granular user segmentation. Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns and continually improve user experience. > > **Desventajas**: I've been very satisfied with this tool and haven't experienced any negative aspects. > > Using Hotjar with my team and across the company has enabled us to make data-driven decisions, leading to optimized resource allocation and increased profitability. ----- ### "Hotjar offers a great toolset but it takes sometime to understand thep pricing" — 4.0/5 > **Mihail** | *25 de octubre de 2024* | Servicios financieros | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Hotjar has some neat features that can help any site owner better understand their customers. > > **Desventajas**: After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added additional friction and made me move to other tools and services. > > My experience with Hotjar was extremely positive before Contentsquare acquired it. However, after the acquisition, the pricing tiers became super annoying and unclear. It is even not the pricing itself but the way you pay for a tier and some features require a higher tier but it was unclear. ----- ### "Does what it needs to do" — 3.0/5 > **Usuario verificado** | *4 de diciembre de 2018* | Medios de difusión | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: We are only using this tool for post transaction surveys. Creating a quick survey and linking it to a landing page is very quick and easy. There are no widgets to install, you simply feed the tool the landing page URL and it will link the survey to the page. When your user hits the page, a request that they take a survey pops up. You are given the option to perform the pop-up on page load or with a slight delay. I can set up a new survey and link to it in under 10 minutes - and I can clone other surveys (though it is a little difficult to find this option). The documentation is pretty well done and has been helpful. > > **Desventajas**: The tool is not geared toward automation of the results. You can't edit a small typo in your questions, any changes and the tool automatically creates a new question and I believe deactivates the other. This means your results are now split into two columns. While I understand the logic behind this, there should be a way to simply edit a typo. I wish there was a way to have an internal name for the surveys so I can easily identify what and when I used a specific survey. I also wish there was a way to archive the results so that I am not reviewing already reviewed answers. I'm hoping there will be a more open api in the future so I could pass in an account id and pull the data directly from Hot Jar into my CRM. > > We are capturing feedback from our members right after they make a donation to our organization. This is a great way for us to know why our members support the organization. Being able to more accurately attribute them to individual members in our CRM would be very beneficial. ----- ### "The greatest resource for businesses conducting online transactions is Hotjar." — 5.0/5 > **Md. Tanvir Bin** | *7 de noviembre de 2023* | Administración educativa | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: For individuals looking to increase revenue and maximize their conversion rate, this product is perfect. With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to our website pages. They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our website. Hotjar allows me to store data for a maximum of one year. If I want to know what's going on our website for an extended amount of time, this is a good alternative. One feature we've refined in FullSession is visitor recordings. In contrast to Hotjar, FullSession doesn't slow down our website aside from offering sophisticated filtering tools and comprehensive analytics. > > **Desventajas**: A few customers mentioned that they would have preferred a user behavioral analysis tool with greater depth. Predictive analytics, which could be useful in predicting user behavior, is not available in the software. > > The SEO of websites is revolutionized by Hotjar. As if we had a hidden window into the brains of our guests. A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights. It is also quite easy to use. ----- ### "Excellent for website visitor tracking and future decision making." — 5.0/5 > **Rezaul** | *26 de octubre de 2022* | Investigación | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The most crucial component of our platform—and the one that has gained it the most popularity among our research teams—are the heatmaps. Heatmaps are used to show users where they can scroll and click on our website after they arrive.Contrary to popular belief, knowledge is not only useful but may really be quite helpful to marketing teams. There are two possible explanations for why someone would scroll down our page: either they don't like what they are reading or they want to read more of it.I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms. Form Analysis, as the name implies, informs me of how users interact with and utilize our forms. Utilizing such data will help me lower the amount of unsuccessful attempts to complete our form. > > **Desventajas**: Some features should be improved compared to other platform. Price should be customized. Heatmaps feature may be upgraded more. > > As a data analyst, HotJar enables me to build, personalize, and deliver surveys and polls to our customers so they can respond and let us know what they like and dislike about our business. The data is promptly updated to our HotJar account as clients submit their answers, allowing me to analyze it right away. ----- Página: 1 de 23\ Siguiente: [Página siguiente](https://www.getapp.es/software/101789/hotjar?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/101789/hotjar) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados