Brand24

Puntos a favor

Brand24 not only can look into mentions of your brand and products but also can help you find new customers and business possibilities. Thanks to amazing customer service (really helpful support!) you can set up your own projects and monitor them in real-time. Notifications work perfect, e-mail alerts work great, reports in PDF are just so pretty that you want to send them further to your customers, without any corrections. Also, it provides with many interesting results you wouldn't find on your own.

Puntos en contra

It can be a bit complicated if you have never used it before - but onboarding process is great, customer support is really well-maintained and also there are many extra materials such as webinars and knowledge base to clarify some things for you.

Puntos a favor

Firstly, what I love the most about this application is its social monitoring capabilities. If someone mentions me, across any social media, I can get to them right away and respond. Not just keeping a close watch on our brands and products, it has also helped us explore business possibilities, insights and improve conversion rates. I found the customer service to be extremely responsive and helpful. Brand24 is very user-friendly, easy to navigate and intuitive, you don’t need a lot of technical knowledge to be a pro at using it! We can compose immense and crisp reports about our brands using this application.I have had very good experience with their customer support team.

Puntos en contra

The application is quite costly, it is not affordable for a small-scale business or for personal use. I found the mobile version too difficult to use as compared to the desktop version. The searchability and analytics features, if improved could make the application perfect. I hope they upgrade the sentiment recognition feature.

Puntos a favor

- with Brand24 you can be up to date with all mentions of your company (or any other word or phrase) on the web;
- It is crucial to react as soon as possible to everything that is written about your company on the Internet. This allows you to quickly solve your customers' problems, calm down troublesome discussions, or even find great solutions for your business. All this is possible with Brand24;
- apart from a great tool, Brand24 provides a lot of interesting use cases, which can be useful for developing your business;
- UI and UX of their tool make using it pleasant and easy;
- they often introduce updates, test various solutions to make the product as useful as possible for their users;
- aside from that, they have a team of awesome people who are always at your service and are willing to support and help in any case.

Puntos en contra

Literally, I didn't find anything I couldn't like

Puntos a favor

The customer support is very fast and highly trained an very proactive. They hand hold you to customize your monitoring campaigns and projects.

Puntos en contra

A lot of spam results or mentions that are completely irrelevant. Their filters must be fixed and once in a while there are bugs (ex: word cloud goes offline frequently). A bit expensive

Puntos a favor

A very intuitive and easy-to-learn interface while including some fairly advanced features. Setting up and getting started with a "project" (workspace and dashboard for specific keywords) only takes a couple of seconds. Another big pro is the amount of channels that Brand24 listens to.

Puntos en contra

Perhaps I missed some functionality but, with a pretty generic brand name, it can be a little hard to isolate only relevant mentions, even when using negative keywords. This is not an issue unique to this solution, however.