--- description: Busca información actualizada sobre Lob. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Lob con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Lob: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Software de gestión de campañas](/directory/304/campaign-management/software) > [Lob](/software/101277/lob) # Lob Canonical: https://www.getapp.es/software/101277/lob Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.es/software/101277/lob?page=2) > Lob Direct Mail es una plataforma de software que permite a los equipos de marketing utilizar el correo directo como parte de campañas omnicanal durante todo el ciclo de vida del cliente. Entre sus características se incluyen activadores automáticos, paneles de actividades, creación de informes y analíticas, facturación, plantillas personalizables, seguimiento de entregas y más. > > Veredicto: 9 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.4/5** | 9 Opiniones | | Facilidad de uso | 4.6/5 | Basado en las opiniones generales | | Asistencia al cliente | 3.8/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.8/5 | Basado en las opiniones generales | | Funcionalidades | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Lob - **Ubicación**: San Francisco, EE. UU. - **Constitución**: 2013 ## Contexto comercial - **Modelo de precios**: (versión gratuita disponible) (Prueba gratuita) - **Público objetivo**: 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Estados Unidos ## Funcionalidades - API - Acciones activadas por evento - Adquisición de listas de correo electrónico - Alertas de respuestas - Alertas y notificaciones - Anulación de tarea de impresión - Análisis de campañas - Análisis visual - Asistencia técnica para varias impresoras - Autocomplete - Autorizaciones basadas en roles - Búsqueda/filtro - CRM - Campañas de goteo - Control de calidad de datos - Creación de informes y estadísticas - Creación de informes/análisis - Descubrimiento de datos - Enriquecimiento de datos - Enrutado de tarea de impresión ## Integraciones (en total: 28) - ActionIQ - Adobe InDesign - Agile CRM - Blueshift - Braze - Customer.io - Dynamics 365 - Figma - Formstack Suite - Freshsales - HubSpot CRM - Iterable - Klaviyo - Listrak - Make … y 13 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos ## Categoría - [Software de gestión de campañas](https://www.getapp.es/directory/304/campaign-management/software) ## Categorías relacionadas - [Software de gestión de campañas](https://www.getapp.es/directory/304/campaign-management/software) - [Software de verificación de direcciones](https://www.getapp.es/directory/3817/address-verification/software) - [Software para la gestión de impresiones](https://www.getapp.es/directory/2023/print-management/software) - [Software de automatización de mailing](https://www.getapp.es/directory/2923/direct-mail-automation/software) ## Alternativas 1. [monday.com](https://www.getapp.es/software/91734/monday-com) — 4.6/5 (5726 reviews) 2. [Click2Mail](https://www.getapp.es/software/101029/click2mail-mailing-online) — 4.4/5 (51 reviews) 3. [EngageBay CRM](https://www.getapp.es/software/113999/engagebay-marketing) — 4.7/5 (907 reviews) 4. [Marketing 360](https://www.getapp.es/software/104247/marketing-360) — 4.5/5 (1132 reviews) 5. [Freshsales](https://www.getapp.es/software/104265/freshsales) — 4.5/5 (621 reviews) ## Opiniones ### "Trigger-based actions = prospects now get mail within 7 days, not 7 weeks" — 5.0/5 > **Avery** | *6 de julio de 2023* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The trigger-based actions are a game-changer. Prospects / customers now get direct mail just 7 days after they take an action, like download a pricing sheet. They get direct mail faster, and it reduces my workload by a LOT. I'm no longer pulling lists and scheduling out direct mail to hit 2 months from now. I also like the dynamic personalization, but because the designs have to be in Figma \> Lob, I don't use this as much. > > **Desventajas**: It's weird that you can't dynamically insert text into the letter format...without a letter being added into a Figma design file? This seems like a basic functionality and I'm perplexed that they don't have it. Also, Customer Service has been up and down. Due to changes in the Lob team, we fell through the cracks and didn't really get onboarded. To be fair, however, we also onboarded ourselves really quickly, so we didn't leave them much time. I've had great meetings with the Lob team where I felt they understood my needs, but there have also been instances where we have to schedule a support meeting several days to a week out...which doesn't help me when something is immediately broken. I think Lob should probably hire a few more Customer Support people so their existing people have more time. > > Overall, an incredible time-saver. Event-based triggers are an incredible innovation. We look forward to doing more dynamic personalization in the future. ----- ### "So Simple" — 5.0/5 > **Bianca L.** | *7 de enero de 2019* | Comercio minorista | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The API is so simple to work with, it makes developing fun\! We use their postcards API to send thank you postcards to first-time customers, and the address verification API to check addresses before shipping orders. The Address Verification has saved us so much time speaking to UPS to update incorrect addresses and lots of customers that are no longer blaming us for wrong address. > > **Desventajas**: None. We haven't had any problems with Lob\! ----- ### "Poor Product Quality" — 2.0/5 > **Peter** | *16 de junio de 2019* | Dispositivos médicos | Valoración de la recomendación: 1.0/10 > > **Puntos a favor**: Lob has great developer documentation. The developer docs are easy to read. > > **Desventajas**: 1. Set-up time is extremely intensive. Since lob is an API we needed to hire developers to setup the direct mail functionality. We also had to keep them on staff to maintain it. $$$$ 2. Product skews are extremely limited. Very few options to choose from. 3. Quality was lack luster. We noticed that the same size postcards were being printed in two different states. Each print facility was using different paper weights. Extremely sketchy quality. > > Lob has great developer docs but an extremely lack luster product. Supply chain issues are a huge red flag and we are concerned there are bigger issues at play. ----- ### "Really helpful API" — 4.0/5 > **Usuario verificado** | *19 de marzo de 2021* | Internet | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: A good tool for offline mail automation, simplifies and accelerates this process a lot. > > **Desventajas**: I think it should be much cheaper, quite expensive for now. ----- ### "Clean API but delivery time is slow" — 4.0/5 > **Usuario verificado** | *1 de febrero de 2019* | Internet | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Really easy to get started sending letters, and HTML template support ensured the letters we sent look great > > **Desventajas**: The printing and delivery speed ultimately wasn't what we were looking for - we'd submit a request and it would take 4 days to get mailed out, and another 2-3 days for recipient (US) to receive. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.es/software/101277/lob?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/101277/lob) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Datos estructurados