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description: Busca información actualizada sobre Meltwater. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Meltwater con productos similares hasta encontrar la opción adecuada.
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title: Meltwater: precios, funciones y opiniones | GetApp España 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de marketing en redes sociales](/directory/104/social-media/software) > [Meltwater](/software/100643/meltwater)

# Meltwater

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> Las soluciones de relaciones públicas de Meltwater ofrecen dos productos: Meltwater News para la gestión de relaciones públicas y Meltwater Buzz para el marketing en redes sociales. Ambas soluciones ayudan a las agencias y empresas a administrar y comprender mejor los esfuerzos de marketing en las redes sociales y "earned media".&#10;&#10;Meltwater Buzz es un paquete de marketing en redes sociales basado en SaaS que proporciona supervisión y analíticas de redes sociales para mejorar la implicación social de la marca. &#10;&#10;Meltwater Buzz incluye supervisión de redes sociales para descubrir y comprender conversaciones sobre tu marca, implicación en redes sociales para unirse a conversaciones en Twitter y Facebook y marketing en Facebook para atraer más fanáticos a través de la creación de campañas atractivas.
> 
> Veredicto: 96 usuarios lo han valorado con **4.0/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Estadísticas y valoraciones rápidas

| Métrica | Valoración | Detalles |
| **En general** | **4.0/5** | 96 Opiniones |
| Facilidad de uso | 4.0/5 | Basado en las opiniones generales |
| Asistencia al cliente | 3.7/5 | Basado en las opiniones generales |
| Relación calidad-precio | 3.4/5 | Basado en las opiniones generales |
| Funcionalidades | 4.0/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Meltwater
- **Ubicación**: San Francisco, Noruega
- **Constitución**: 2001

## Contexto comercial

- **Modelo de precios**:  (Prueba gratuita)
- **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Android (móvil), iPhone (móvil), iPad (móvil)
- **Idiomas admitidos**: alemán, chino, español, francés, inglés, irlandés, italiano, japonés, neerlandés, noruego, portugués, sueco
- **Países disponibles**: Alemania, China, España, Finlandia, Francia, Italia, Japón, Noruega, Suecia

## Funcionalidades

- @menciones
- API
- Alertas de correo electrónico
- Alertas de móvil
- Alertas y notificaciones
- Análisis de audiencias
- Análisis de campañas
- Análisis de comportamientos
- Análisis de la competencia
- Análisis de páginas web
- Análisis de sentimientos
- Análisis de tendencias
- Análisis predictivo
- Análisis visual
- Arrastrar y soltar
- Automatización de marketing
- Base de datos de autores de artículos
- Base de datos de contactos
- Benchmarking
- Búsqueda/filtro

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Herramientas de marketing en redes sociales](https://www.getapp.es/directory/104/social-media/software)

## Categorías relacionadas

- [Herramientas de marketing en redes sociales](https://www.getapp.es/directory/104/social-media/software)
- [Software de gestión de campañas](https://www.getapp.es/directory/304/campaign-management/software)
- [Herramientas de relaciones públicas](https://www.getapp.es/directory/311/public-relations/software)
- [Software de plataformas de marketing All-in-One](https://www.getapp.es/directory/310/online-marketing/software)
- [Herramientas de gestión de redes sociales](https://www.getapp.es/directory/927/social-media-management/software)

## Alternativas

1. [HubSpot Marketing Hub](https://www.getapp.es/software/20444/hubspot-marketing) — 4.5/5 (6220 reviews)
2. [Zoho Social](https://www.getapp.es/software/102087/zoho-social) — 4.7/5 (3388 reviews)
3. [Hootsuite](https://www.getapp.es/software/20432/hootsuite) — 4.4/5 (3795 reviews)
4. [Agorapulse](https://www.getapp.es/software/91082/agorapulse) — 4.6/5 (713 reviews)
5. [Sprout Social](https://www.getapp.es/software/20453/sprout-social) — 4.4/5 (606 reviews)

## Opiniones

### "Map" — 5.0/5

> **Sanjay** | *30 de marzo de 2019* | Redacción y edición | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Here is a good software. The person can easily see the map of any place in its device and use it.
> 
> **Desventajas**: The quality of the map of the software is not so high that I can tell it to myself very clear.
> 
> It's a good software that saves time and sitting at home can use it in its small device and it makes it easier for the person to arrive and a free demo of any place can tell.

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### "We use Meltwater Daily and Have for Years... Great tool and service." — 5.0/5

> **Jeff** | *14 de mayo de 2019* | Internet | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: The breadth of features. Ease of use and flexibility. Daily email reports, customizable Dashboards, integration with analytics and social platforms, comprehensive media/influencer database and contact platform. Outstanding proactive service and support.
> 
> **Desventajas**: No real complaints about the software. It is very robust and even after several years, we are finding new beneficial ways to leverage Meltwater.
> 
> We've been a customer for 3+ years and use Meltwater on a daily basis. Initially, we were mostly using the media monitoring features exclusively, and that alone was enough value to justify our account. More recently we've also been using the Influencer platform for media research and outreach and that has also proven to be extremely useful. Much of our content marketing is driven by things we're able to uncover on a daily basis using Meltwater.

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### "Affordable but over hyped and not suitable for a large company" — 3.0/5

> **Emily** | *12 de marzo de 2018*
> 
> **Puntos a favor**: I worked for a large automotive company and moved from NetBase to Sysomos due to cost and ease of use. Sysomos is certainly easy to use and fulfills the basic needs of a small to medium size business - I don't think it's ideal if you have to dive into analytics and provide in depth numbers. If that's the case, Sysomos is not for you.
> 
> **Desventajas**: I found that Sysomos wasn't delivering the analytics that execs were looking for and there was a lot of manual work that went into it. &#10;&#10;The content planning side of the software seemed promising until I had to use it daily and dealt with  glitches of the screen freezing or not being able to scroll up/down.  When presenting content to client and using Sysomos, I was embarrassed. &#10;&#10;Training was not great, there were so many things he missed out on and we found out later on that we were not using the software to it's absolute fullest due to poor training.

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### "Simple Intuitive Social Media Monitoring" — 5.0/5

> **Dawn** | *29 de enero de 2021* | Comercio minorista | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: I'm a business owner for a small ecommerce based business. Social media is a huge part of our advertising and it's extremely time consuming to manage entirely on my own. This software allows me to view important analytics in one place. The interface is extremely intuitive and very easy to use. Everything you "need" to know is on the front page. You can see everything from mentions to impressions and new followers all in one place. They even have a "positivity percentage" and "competitive rank" that compares your audience reaction to others in a similar field.
> 
> **Desventajas**: I've used quite a few social media marketing tools. This one is simple- and that's one thing I really like about it. But I'd like to see a few more options. I really wish I could find a software that allowed me to both manage and monitor in the same application. But, alas, I can only find softwares that do one or the other.
> 
> If you are new to social media marketing and need a software that is easy to follow, Meltwater is one of the best on the market. It will give you all of the tools you need to effectively take your social media presence to the next level by comparing previous posts and finding what truly works best for your brand.

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### "All you need for monitoring mentions" — 5.0/5

> **Andrey** | *29 de noviembre de 2019* | Marketing y publicidad | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: I'm happy with that how a tool like Sysomos can be so amazing\! It is great at monitoring media mentions and pull data from everywhere.&#10;There are many sub-tools of Sysomos which are helpful in finding the relevant search results of the quiries you're looking for.
> 
> **Desventajas**: You need to work further to build the right search queries so to gather only high-quality and relevant results from searches.
> 
> Marketing awareness of brand and products by way of the social publishing tool

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