Marketo Engage

4,3 (705)
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Automatización de marketing para marketing digital

Calificación general

4,3 /5
(705)
Relación calidad-precio
3,8/5
Funcionalidades
4,3/5
Facilidad de uso
3,8/5
Asistencia al cliente
3,9/5

87%
de los usuarios recomienda esta aplicación
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704 opiniones

Efraín
Efraín
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 51-200 empleados
  • Software usado Semanalmente durante 1-5 meses
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Un software gigante y poderoso para email marketing y engagement

Revisado el 6/2/2023

Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas.

Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas.

Puntos a favor

Las principales ventajas es que es una de las plataformas de marketing más completas abarcando varias áreas. La automatización de todos los procesos y la segmentación de personas según perfiles, lo que logra mayor efectividad en las campañas.

Desventajas

No es tan fácil de usar, algunas de sus funciones son muy complicadas.

Álvaro
Álvaro
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: Trabajador autónomo
  • Software usado Semanalmente durante 1-5 meses
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

Una vez superada curva de aprendizaje, es una opción "todo en uno" realmente práctica y...

Revisado el 14/5/2023

En general, Marketo Engage es una herramienta robusta y versátil para la automatización del...

En general, Marketo Engage es una herramienta robusta y versátil para la automatización del marketing. Aunque tiene algunos desafíos, sus características integrales, la capacidad de personalización y la escalabilidad son puntos fuertes que hacen que la inversión en esta herramienta merezca la pena si lo que buscas es una solución "todo en uno"

Puntos a favor

Su funcionalidad integral, que te permite tenerlo todo en una sola plataforma, así como sus enormes opciones de escalabilidad y las muchas alternativas para personalización que ofrece.

Desventajas

La curva de aprendizaje inicial es algo elevada, lo cual hace que la configuración inicial de la herramienta conlleve bastante tiempo.

Yosue
Yosue
Calificación general
  • Sector: Desarrollo de programas
  • Tamaño de la empresa: Trabajador autónomo
  • Software usado Semanalmente durante 1-5 meses
  • Fuente de la opinión

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 10.0 /10

La herramienta perfecta para empresas de diseño web, SEO y marketing

Revisado el 12/10/2023

Una experiencia exquisita como cualquier producto de Adobe, la verdad que es señal de calidad y...

Una experiencia exquisita como cualquier producto de Adobe, la verdad que es señal de calidad y buenos resultados (y precio elevado cof cof)

Puntos a favor

La automatización y programación, los diseños y optimización de las campañas y su facilidad de uso la hacen una herramienta excelente de primer nivel

Desventajas

Precio elevado, solo úsalo cuando quieras realmente escalar a lo grande, ya que ayuda mucho a generar conversiones y leads

Cameron
Cameron
Calificación general
  • Sector: Internet
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

Revisado el 28/7/2020

I've been using Marketo for over 2 years and have managed multiple instances, including implementing...

I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Puntos a favor

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Desventajas

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.

Usuario verificado
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Very powerful, not the most user-friendly tool out there.

Revisado el 6/1/2023

We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the...

We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart.

Puntos a favor

It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing.

Desventajas

Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team.

Alternativas consideradas

HubSpot CRM

Razones para elegir Marketo Engage

We felt we needed more flexible automation options as well as better integration with Salesforce.com.

Software anterior

Drip

Razones para cambiar a Marketo Engage

For the flexibility and power of the platform. We also had operators who were more comfortable with the platform.
Adam
Calificación general
  • Sector: Tecnología y servicios de la información
  • Tamaño de la empresa: 11-50 empleados
  • Software usado Semanalmente durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Why Marketo Engage?

Revisado el 2/5/2024

Puntos a favor

It was straightforward to deploy and implement Marketo Engage.
It allows me to automate marketing strategies and improve the SEO of our brand.

Desventajas

There is no daunting aspect that I encounter when using Marketo Engage.

Usuario verificado
Calificación general
  • Sector: Semiconductores
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 5.0 /10

Marketo is a beast

Revisado el 3/1/2020

It’s been really hard to learn everything but I’m starting to feel a little more confident.

It’s been really hard to learn everything but I’m starting to feel a little more confident.

Puntos a favor

Marketo has the ability to do so many things which is a pro and con. It takes a while to get the hang of things but Marketo can really make this happen for your company.

Desventajas

I wish Marketo was more visual. It’s sometimes hard to get from start to finish on a project without realizing how you May be affecting other campaigns and lead funnels.

Alternativas consideradas

HubSpot CRM

Razones para cambiar a Marketo Engage

Price and training
Mumbo
Calificación general
  • Sector: Investigación
  • Tamaño de la empresa: 201-500 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Effective and centralized email marketing and engagement tracking solution

Revisado el 5/3/2024

The experience has been superb and we have been able to reach a wide audience in email marketing...

The experience has been superb and we have been able to reach a wide audience in email marketing and tracking our engagements.

Puntos a favor

I like that Marketo Engage is easy to use and effective in reaching a wide audience in email marketing and tracking engagements.

Desventajas

The only downside is that customizing templates might require some level of expertise and experience.

Jose Manuel
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: Trabajador autónomo
  • Software usado Semanalmente durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Email marketing with a wide array of versatile features.

Revisado el 7/12/2023

When it came to selecting an email marketing platform, I was seeking more extensive options than...

When it came to selecting an email marketing platform, I was seeking more extensive options than what Mailchimp provided. A colleague of mine recommended Marketo Engage due to its expansive feature set and capabilities. He was right.

Puntos a favor

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Desventajas

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Jon
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 2-10 empleados
  • Software usado Semanalmente durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Marketo - great software for demand generation

Revisado el 17/12/2019

We implement and optimize Marketo (and several other platforms) on behalf of our clients and have...

We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.

Puntos a favor

1. Ease of use
2. Drip campaigns triggered on behaviors of leads
3. Lead management (inquiry to close)
4. Ubiquitous in the 100-1000 employee segment, SaaS business

Desventajas

1. Customer support lacks
2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example
3. Limitations on API use
4. Mobile responsive templates are not mobile responsive!
5. Anything account based related

Razones para cambiar a Marketo Engage

Most flexible, best integration, best deliverability, best feature functionality - scales the best.
James
James
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 5.0 /10

I used Marketo for over a year and it was not very user friendly

Revisado el 25/7/2018

Puntos a favor

Marketo seems like it is a good option for large companies and developers. We successfully ran webinars through the automation functionality and thought their support staff were nice.

Desventajas

Compared to the CMS I am using now, Marketo is very cumbersome and archaic. Marketo was very hard to get up and running on. It is very difficult to find user help articles when you need to find out how to do something. Much of the content is supplied by Marketo users rather than the company itself and ends up being very technical and hard to understand for anyone outside of being a developer. If you are new to marketing automation, I would not recommend this product.

Jason
Jason
Calificación general
  • Sector: Servicios financieros
  • Tamaño de la empresa: 201-500 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Great to use for basic reporting

Revisado el 24/11/2018

If you want to see how your email performed, then Marketo Analytics provide the metrics. However,...

If you want to see how your email performed, then Marketo Analytics provide the metrics. However, you might find it a challenge to try to understand more than that (conversions, web page views)

Puntos a favor

- easy to use when it comes to getting email performance
- easy to replicate reports
- able to customize the columns you want exported
- easy to share various of reports

Desventajas

- slow to load reports when trying to segment
- find reporting to be simple, limited filtering
- unable to easily see performance and conversion in the same report

Billie
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: Trabajador autónomo
  • Software usado Mensualmente durante Prueba gratis
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 2.0 /10

Great software, confusing to set up

Revisado el 29/3/2024

It’s a great software once you learn how to set it up however that will likely be difficult.

It’s a great software once you learn how to set it up however that will likely be difficult.

Puntos a favor

It’s a great software, lots of features

Desventajas

It was extremely confusing to set up and learn

Ed
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Marketo is the Gold Standard of Marketing CRMs in the marketplace!!

Revisado el 5/5/2022

My experience with Marketo has been amazing from the sales rep, our implementation specialist,...

My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

Puntos a favor

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

Desventajas

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

Razones para elegir Marketo Engage

We had to connect Infusionsoft with a 3rd party integration platform that had built a custom integration and it was a significant monthly investment and Infustionsoft is an inferior platform compared to Marketo Engage. It was a no brainer to make the switch.

Razones para cambiar a Marketo Engage

Marketo offers an agency level account allowing us to connect our clients Salesforce with a license of Marketo under our single Agency level account with Marketo Engage which allows us to provide marketing services along with our sales services, aligning both and providing maximum return on our clients investment working with us and a win/win for everyone. Also, Marketo doesn't try and be everything to everybody, they set the standard for marketing CRMs and have an excellent, deep integration with Salesforce and other platforms just didn't match up in comparison.
Lauren
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 10.000+ empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Strong Platform for B2B Marketing

Revisado el 5/5/2022

I have helped clients (and our own internal org) plan, automate and execute their marketing with...

I have helped clients (and our own internal org) plan, automate and execute their marketing with Marketo for over 6 years. During this time, I have also worked with other B2B and B2C Marketing Automation tools and find Marketo to the right combination of powerful, relatively easy to use (you don't have to spend thousands of dollars to master) and flexible.

Puntos a favor

It is a good balance of standard features and the ability to customize .

Desventajas

If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and time-consuming.

Austin
Calificación general
  • Sector: Consultoría de gestión
  • Tamaño de la empresa: Trabajador autónomo
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Best-in-class Marketing Automation Solution

Revisado el 6/6/2017

Puntos a favor

Marketo is the "Porsche with a manual transmission" of marketing automation platforms. It's full of cool features and is incredibly powerful. The strengths: 1) Workflow flexibility that is unmatched by other platforms. Building complex data management, lead scoring, and organizational processes (such as lead routing) is very achievable in Marketo. They basically give you every function they can possibly code and let their customers piece them together as they like (more on this in #7). 2) The engagement programs, primarily meant for lead nurturing, are truly best-in-class. It's a little bit of an adjustment at first, but it really simplifies complex nurturing tracks and saves marketers from putting prospects into multiple tracks at once (which happens more than most admit) 3) The vision is impressive. Marketo has a clear, long-term vision that they continually deliver on. Examples being advances in personalization, ABM, ect. I'd bet on them to lead the way (or buy the way via Vista ) to whatever is next in marketing automation, such as AI or machine learning.

Desventajas

I love Marketo. But, there are some things I don't love. 1) The landing page builder has made improvements but still, leaves some to be desired. Unless a template available for import matches what you'd like to do, you pretty much have to hire a developer to build your templates. 2) The reporting is somewhat overhyped. They REALLY sell revenue cycle analytics, but in reality, it's tough to implement and even tougher to accurately maintain. Since data is essentially timestamped and not stored in an external record (i.e. like Salesforce has for a campaign member), if you mess it up, you're SOL. Marketo's advice to me was "don't mess up."

Jared
Jared
Calificación general
  • Sector: Maquinaria
  • Tamaño de la empresa: 10.000+ empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Marketing strategies with great impact on our sales.

Revisado el 3/3/2023

Marketo Engage has allowed us to automate the different advertising campaigns focusing on the...

Marketo Engage has allowed us to automate the different advertising campaigns focusing on the different needs of our clients, we have improved the acquisition of new clients and increased sales, we have been using it for 3 years and we have intensified the positive results with great automation in marketing campaigns.

Puntos a favor

Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software.

Desventajas

The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers.

Usuario verificado
Calificación general
  • Sector: Servicios financieros
  • Tamaño de la empresa: 10.000+ empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Marketo Engage - best automation tool to date

Revisado el 12/1/2022

Excellent overall, can be the engine of the marketing department and best support for sales if used...

Excellent overall, can be the engine of the marketing department and best support for sales if used properly

Puntos a favor

best automation/database management tool to date.
Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem.

Desventajas

No batching of operations, editor of emails can be improved

Razones para elegir Marketo Engage

prior had limited functionalities

Razones para cambiar a Marketo Engage

Best product on the market
Devendra Kumar
Calificación general
  • Sector: Tecnología y servicios de la información
  • Tamaño de la empresa: 11-50 empleados
  • Software usado Mensualmente durante Más de un año
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

"Powerfully Engage Your Customers with Marketo Engage: A Comprehensive Review"

Revisado el 11/2/2023

My overall experience with Marketo Engage Software has been positive. Marketo Engage has enabled us...

My overall experience with Marketo Engage Software has been positive. Marketo Engage has enabled us to create personalized customer journeys, allowing us to build relationships with our customers and increase engagement. We have been able to track our customer journey, understand their behavior and tailor our campaigns accordingly. This has resulted in improved customer retention and improved customer loyalty. Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on customer-facing activities. Finally, Marketo Engage has given us a better understanding of our customers, allowing us to better target our campaigns and improve our ROI. All in all, Marketo Engage has been a great asset for our business.

Puntos a favor

1. Easy-to-use interface: Marketo Engage has an intuitive user interface that makes it easy to quickly build complex marketing programs and campaigns.2. Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure maximum engagement.3. Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and improve efficiency. It also allows for easy integration with other systems, such as Salesforce and Google Analytics.4. Flexible and customizable: Marketo Engage allows for easy customization of all marketing programs and campaigns, enabling users to tailor their activities to their specific needs.5. Comprehensive reporting: Marketo Engage provides comprehensive, real-time reporting on all activities, enabling users to track and measure their results.

Desventajas

One of the cons of Marketo Engage software is that its user interface is not always intuitive. It can be difficult to navigate or find the features or settings you’re looking for. Additionally, the integration with existing business processes can be tricky and may require additional time and resources to ensure a successful integration. Additionally, the software can be quite expensive, which might be cost-prohibitive for some businesses. Finally, some features are missing from the software that could be useful, such as an AI-powered analytics engine or a more comprehensive CRM system.

Louis
Calificación general
  • Sector: Hardware informático
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Our team has found Marketo an essential tool to organize and to optimize new customer...

Revisado el 26/9/2019

Our review focused on the process of discovery relative to our website and front line presentations...

Our review focused on the process of discovery relative to our website and front line presentations to the market prospect visitors. However , Marketo Software covers the complete spectrum of marketing and prospect lead generation. Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

Puntos a favor

We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side. This task is accomplished through their easy to use user interface and dashboard which can report the necessity to upgrade target key search words and title tags. We also employ Marketo's ability to collect information from prospective visitors to our site and with its tools which customize the visitors experience based the application's unique reaction to visitor company size and industry sector as well as inquiry behavior while interacting.

Desventajas

We hoped the customer service hours to be more robust and available as we work late hours and over seas times. This is a small complaint in the over all scheme and we rate Marketo as a fine product . The online support resources are helpful.

Mark
Calificación general
  • Sector: Redacción y edición
  • Tamaño de la empresa: Trabajador autónomo
  • Software usado A diario durante Prueba gratis
  • Fuente de la opinión

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 7.0 /10

Self sufficient automation

Revisado el 21/3/2023

Overall Marketo Engage has helped enhance my advertising greatly. The value the software brings in...

Overall Marketo Engage has helped enhance my advertising greatly. The value the software brings in its ability to essentially run self- automated is invaluable, saving time and targeting the advertisement in a way that is far more efficient than manual work.

Puntos a favor

Marketo Engage is your run of the mill advertisement automation service. Marketo Engage also implements AI and allows for extensive use of AI when marketing. This feature is rare in this genre of advertising and helps stand Marketo Engage from its competitors, as will it help your product be advertised in its own unique and memorable way. The AI also helps targets aspects of advertising it considers needs improving and is capable of learning as it goes along, spotting customer trends and clickthrough rate trends. The analytics Marketo can offer also mirror conventional analytics with clickthrough rate and overall views being shown in a clear and simple way for manual improvements to advertising.

Desventajas

Marketo Engage excels in its AI component. As a result, it is necessary to give the application time to acclimatise to your advertisement style and efficacy. The AI does work best after around 1-2 weeks and so you may not see many effects before then. In order to get the best efficiency, it is also recommended that you use a wide range of Adobe products which could require some business restructuring.

Rares
Calificación general
  • Sector: Hostelería
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Probabilidad de recomendación 7.0 /10

Powerful marketing automation tool with a wide range of capabilities

Revisado el 11/3/2023

Puntos a favor

Definitely the wide range of features. From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has everything we need to execute complex campaigns and track our results. Integrations with a wide range of platforms and marketing tools are also a strong point of Marketo.

Desventajas

I feel that there is a bit of a learning curve when it comes to using the platform. It's not the most intuitive system and it can take some time to get the hang of all the different tools and settings. Also, the user interface and some of the functionalities seem to be a bit old or outdated. The reporting section seems a bit complex and difficult to use. Difficult to keep the database healthy due to syncing errors with our CRM.

Vincent
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

The most complete and powerful marketing automation software!

Revisado el 12/1/2023

I use marketo as a consultant and I help and train my clients to get the best out of it. The tool...

I use marketo as a consultant and I help and train my clients to get the best out of it. The tool is hard to use as the user interface is difficult to comprehend and take on on your own, but once you've got the proper training, the possibilities that the tool offer are endless! The greatest perk is probably the ability to integrate marketo with almost any other software, which really opens the possibilities and the variety of campaigns we can do as marketers, as well as tracking all our marketing performances.

Puntos a favor

What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation.

Desventajas

The user interface is quite difficult to take on on our own, and professional training is needed/recommended.

Usuario verificado
Calificación general
  • Sector: Aprendizaje en línea
  • Tamaño de la empresa: 1.001-5.000 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Easy and effective saas marketing

Revisado el 19/2/2022

Honestly, it’s great. Most of my colleagues agree it’s very streamlined and intuitive!

Honestly, it’s great. Most of my colleagues agree it’s very streamlined and intuitive!

Puntos a favor

I love how it’s all of the necessary tools for data collection and customer engagement in one place. The workflow is extremely easy to follow as well. Also, the setup was quick; so we were off and running quicker than I expected.

Desventajas

I would say that the reporting would be the biggest drawback. Honestly, it meets our needs. However if we needed more detailed analytics, we might hit a few snags.

Alternativas consideradas

Zoho CRM
norah
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 201-500 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente

Not intuitive

Revisado el 27/6/2017

If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.

If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.

Puntos a favor

Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template,

Desventajas

While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier.