--- description: Busca información actualizada sobre Customer.io. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Customer.io con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Customer.io: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de email marketing](/directory/307/email-marketing/software) > [Customer.io](/software/91556/customer-io) # Customer.io Canonical: https://www.getapp.es/software/91556/customer-io Página: 1 de 5\ Siguiente: [Página siguiente](https://www.getapp.es/software/91556/customer-io?page=2) > Envía correos electrónicos en función de lo que las personas hacen o no en la aplicación. Esta solución te permite enviar correos electrónicos a las personas según la forma en que usan la aplicación. Supervisa el comportamiento de los usuarios y emplea técnicas de Google para identificar la aguja en el pajar en grandes conjuntos de datos. Envía correos electrónicos y rastrea cómo influyen en el comportamiento del usuario. > > Veredicto: 87 usuarios lo han valorado con **4.7/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.7/5** | 87 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.5/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.3/5 | Basado en las opiniones generales | | Funcionalidades | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Customer.io - **Constitución**: 2012 ## Contexto comercial - **Precio inicial**: 100,00 US$ - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Alemania, Brasil, Bélgica, Canadá, Chipre, Dinamarca, Egipto, Emiratos Árabes Unidos, Estados Unidos, Francia, Irlanda, Israel, Italia, Malta, México, Noruega, Nueva Zelanda, Países Bajos, Reino Unido, Rusia y 4 más ## Funcionalidades - A/B Testing - API - Acceso móvil - Acciones activadas por evento - Alertas y notificaciones - Almacenamiento seguro de datos - Análisis de campañas - Análisis visual - App Notifications - Arrastrar y soltar - Automatización de marketing - Automatización proceso/flujo de trabajo - Autoresponders - Base de datos de clientes - Base de datos de contactos - Biblioteca de imágenes - CAN-SPAM Compliance - CRM - CTA personalizables - Campañas de goteo ## Integraciones (en total: 136) - AWS Lambda - Acuity Scheduling - AdRoll - Aha\! - Airtable - Amazon Polly - Amazon Redshift - Amazon S3 - Amplitude - Appcues - AppsFlyer - Asana - AtomX Live Chat - Attribution - Azure Blob Storage … y 121 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Chat ## Categoría - [Herramientas de email marketing](https://www.getapp.es/directory/307/email-marketing/software) ## Categorías relacionadas - [Herramientas de email marketing](https://www.getapp.es/directory/307/email-marketing/software) - [Herramientas de automatización de marketing](https://www.getapp.es/directory/308/marketing-automation/software) - [Software de plataformas de datos de clientes](https://www.getapp.es/directory/1425/customer-data-platform/software) - [Software de compromiso del cliente](https://www.getapp.es/directory/650/customer-engagement/software) - [Herramientas de mobile marketing](https://www.getapp.es/directory/309/mobile-marketing/software) ## Alternativas 1. 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[MailerLite](https://www.getapp.es/software/10156/mailerlite) — 4.7/5 (2258 reviews) ## Opiniones ### "Great Customer Email Tool - Content Creation Needs Improvement" — 4.0/5 > **Michael** | *22 de marzo de 2016* | Tecnología y servicios de la información > > **Puntos a favor**: - Customer data base is very flexible, and easy to keep up to date via API - Very powerful segmentation tool that can use customer profile fields, events, and even interaction with email to segment customers for subsequent communication - Easy, intuitive construction and management of triggered, multi-part communications workflows - Attractive visual reporting of emails sent, opened, clicked - Reasonably priced, automatic scaling of pricing based on actual volume used (emails, customer profiles) - Built-in A/B testing of email copy > > **Desventajas**: - Text editor lacks power features; requires HTML in order to optimize emails - Minimal pre-packaged layouts; layout design requires knowledge of CSS - Lack of workflow cloning or replication creates unnecessary work > > We have been using Customer.io for nearly three months, and it has revolutionized the way our SaaS business communicates with its customers. From multi-part onboarding of new customers to re-stimulation of lapsed users to announcements of new features, Customer.io has been a dream come true for our subscription business. Building a sequence ("workflow") of emails, triggered by a particular event (like SIGN-UP or UPGRADE or CANCELLATION) is a snap. And applying it to individual customer segments is easy, though you'd better brush up on your logic (AND/OR/NOT etc.) before you construct a more exotic segment. So, too, is the ease of constructing one-time mailings ("newsletters") to an entire group of customers meeting a certain set of criteria. Once the segments are defined, sending newsletters is quite straightforward. In this regard, Customer.io runs circles around MailChimp, which we used to use for this purpose. Integration with a software product like ours is quite straightforward, and Customer.io offers a nice API for updating customer profiles and posting events for those customers. Customer.io currently falls short in the content creation department. Its text editor doesn't measure up to the rest of the application, and requires quite a bit of hand-manipulation of HTML to get newsletters and emails looking just the way you'd like them. Getting email text to wrap around a right-justified image, for example, requires knowledge of and hand-coding in HTML. And even then, the HTML produced by the text editor is not clean. Missing, too, are functions like being able to duplicate a workflow in order to launch a slightly different communication flow to a different customer segment. Onboarding customers to two different product tiers, for example, requires that the entire workflow be created from scratch for each segment, rather than allowing the user to duplicate the workflow and make changes to suit the second segment. Those shortcomings aside, Customer.io is a tool that shows a great deal of promise for any company that wants to communicate on a regular basis with its customers, especially when those communications need to be sequenced over a customer lifecycle. For a recurring-revenue business, where ongoing communication is key to retention and referral, a tool like Customer.io is essential to success. ----- ### "Smooth experience" — 5.0/5 > **Kar Wing** | *31 de mayo de 2023* | Fabricación de productos eléctricos/electrónicos | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The UI/UX is very smooth and clean, and customer service is spectacular. As someone who has used many ESPs, it's very important to me that I can work smoothly without interruptions. In my career, CIO stands alone in UI/UX among competitors. Our account representative is always available for help and consultations, and is always bringing value to our relationship. > > **Desventajas**: It would be nice if there was an out-of-the-box solution for opt-in forms, but it integrates well with our third party app so this isn't a big deal. What they lack here is completely made up for in the quality of their platform and their integrations > > Extremely positive ----- ### "Pricing doesn't work" — 4.0/5 > **George** | *12 de abril de 2024* | Servicios financieros | Valoración de la recomendación: 3.0/10 > > **Puntos a favor**: It can send emails based on actions triggered within our app. > > **Desventajas**: The pricing structure. It assumes clients are B2B businesses, not B2C or e-commerce. > > Customerio is generally fine, but the pricing structure doesn't work for us. Ordinarily, in this situation, we would just go with a different company, but we haven't found one that makes sense. They got us in on their startup program, but that is just a bandaid on their pricing model. ----- ### "Very powerful tool for everything related to email marketing" — 5.0/5 > **Kate** | *5 de junio de 2023* | Marketing y publicidad | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The platform has a steep learning curve, but once you get past that phase, it's truly powerful. Things that seemed impossible with other email clients are feasible with Customer.io. The drag and drop editor is also much better and runs much more smoothly than others I've used. > > **Desventajas**: I'd say the biggest con is that it's a bit pricey. It can also be a bit overwhelming at first because there are so many features, but you just have to push through the learning curve. > > I'm happy with the tool and feel confident sending transactional emails or marketing newsletters. ----- ### "Customer.io has changed our marketing processes for the better" — 5.0/5 > **Joanne** | *9 de enero de 2023* | Telecomunicaciones | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I like you can easily integrate with other platforms, with the open API makes it so very easy\! > > **Desventajas**: Nothing\! It has just been amazing, I love this software > > Its been so easy, \[purchase, set up and launching I cant complain at all. ----- Página: 1 de 5\ Siguiente: [Página siguiente](https://www.getapp.es/software/91556/customer-io?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/91556/customer-io) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Datos estructurados