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242 opiniones
- Sector: Consultoría de gestión
- Tamaño de la empresa: 11-50 empleados
- Software usado Semanalmente durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Correcto algunas mejoras pendientes
Revisado el 16/4/2023
Bastante buena, a espera de más mejoras
Puntos a favor
Lo más atractivo de la herramienta es lo fácil de usar que es y su apartado de segmentación y automatizaciones así como la posibilidad de poder enviar campañas de GDPR, y HIPA
Desventajas
Las landings y formularios, muy desfasados y poco personalizables. Y el registro de auditoría no arroja prácticamente ninguna información y no es descargable, sería interesante que se pudiera filtrar por instancia , registro de auditoría de biblioteca, de campañas, de automatización, de segmentos, así como poder crear copias de seguridad de datos, cosa que hasta la fecha no existe en la herramienta.
Alternativas consideradas
MailchimpRazones para cambiar a Zoho Campaigns
Mas económico y dentro de una suite de apps- Sector: Administración educativa
- Tamaño de la empresa: 2-10 empleados
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
Plataforma para analizar el marketing
Revisado el 30/11/2022
Herramienta que te ayuda a automatizar todo el marketing de tu empresa a través del correo electrónico.
Puntos a favor
Perfecta para analizar y estudiar las campañas publicitarias de tu empresa de una forma muy precisa. Es totalmente compatible con Zoho CRM y además, combinadas, funcionan a la perfección, se sincronizan muy bien.
Desventajas
Al principio, es algo difícil de manejar, recomiendo que alguien te lo implemente para poder sacarle el máximo partido.
- Sector: Software informático
- Tamaño de la empresa: 11-50 empleados
- Software usado Semanalmente durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Zoho Campaigns, segmenta al máximo a tu audiencia con la información de tu CRM
Revisado el 20/11/2022
Si solo buscas una herramienta de email marketing , es una buena herramienta pero el potencial que hace que supere a todas las herramientas competidoras es cuando se nutre de toda la información de tu empresa, ahí es donde se ve que las demás herramientas no pueden competir.
Puntos a favor
Que se puede conectar con Zoho CRM y te permite nutrir toda la información de tu empresa para luego utilizarla en tus campañas publicitarias segmentando al máximo tus campañas y obteniendo unas métricas muy buenas para la toma de decisiones.
Desventajas
Al principio es posible que necesites ayuda de un partner premium de zoho para la implementación, pero es una herramienta que merece mucho la pena.
- Sector: Aprendizaje en línea
- Tamaño de la empresa: 11-50 empleados
- Software usado Semanalmente durante 6-12 meses
-
Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
Muy buena plataforma de email marketing
Revisado el 8/12/2022
Puntos a favor
Interfaz intuitiva, rápida y fácil de utilizar. Tienes un gran abanico de opciones disponibles y funciona realmente bien para automatizar campañas y hacerles seguimiento.
Desventajas
Necesitas alguien con experiencia para sacarle el máximo partido, ya que no es de las más fáciles de manejar. El servicio al cliente también podría ser mejor.

- Sector: Marketing y publicidad
- Tamaño de la empresa: Trabajador autónomo
- Software usado Semanalmente durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Une buena opción para hacer email Marketing
Revisado el 26/8/2022
Puntos a favor
Es relativamente sencillo de usar. Si además tienes cualquier otro producto de Zoho (Zoho CRM, Bigin...) podrás sincronizar contactos y listas.
Desventajas
No tiene el mejor servicio al cliente del mundo, pero con un poco de esfuerzo puedes arreglar el prob lema que tengas.
- Sector: Software informático
- Tamaño de la empresa: 51-200 empleados
- Software usado Mensualmente durante 6-12 meses
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Buen análisis de campañas publicitarias
Revisado el 1/11/2022
Actualmente utilizamos la herramienta para llevar a cabo todo el ciclo de vida de las campañas publicitarias de nuestra empresa; desde la carga de nuevos contactos, hasta el envío de los diferentes correos electrónicos. Luego de realizadas las distintas campañas, la herramienta cuenta con una gran cantidad de pantallas de monitoreo de las distintas campañas realizadas, junto a un resumen de cada una de ellas.
Puntos a favor
Proporciona una buena herramienta de análisis de las campañas publicitarias que hemos realizado. Facilita la gestión de los contactos que cuenta la empresa.
Desventajas
Puede llegar a ser complicado al comienzo de su uso, pero tras realizar las primeras configuraciones se comprende rápidamente la distribución y organización de las diferentes opciones.
- Sector: Aprendizaje en línea
- Tamaño de la empresa: 11-50 empleados
- Software usado Mensualmente durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Extraordinaria herramienta para Campañas de Emailing
Revisado el 24/2/2023
Extraordinaria, nos ha ayudado mucho para enviar campañas a nuestros prospectos, estudiantes y a la comunidad universitaria en general.
Puntos a favor
Facilidad en el uso, herramientas diversas
Desventajas
Pocos emoticones para el título de los correos electrónicos
- Sector: Telecomunicaciones
- Tamaño de la empresa: 51-200 empleados
- Software usado Mensualmente durante Prueba gratis
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 6.0 /10
Pruebas sms
Revisado el 26/1/2023
Puntos a favor
Utilizaba este software para probar el envio de sms desde el desarrollo y comprobar el sms y el formato y no ella preciso e inmediato
Desventajas
El acceso se convierte aveces en algo complicado

- Sector: Salud, bienestar y deporte
- Tamaño de la empresa: 201-500 empleados
- Software usado A diario durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Marketing activities made simple by Zoho
Revisado el 7/9/2022
An amazing solution to handle email & sms marketing acatuvities. Very cost effective, they have very gold customer support based on different time zone.
Puntos a favor
Soho campaign is a very good product to manage both email and SMS campaigns.
Cost-effective
User friendly
Spam controlled
Feature loaded
Desventajas
To be honest there is price list made me bit confused, took time to understand.
Alternativas consideradas
MailchimpRazones para cambiar a Zoho Campaigns
Cost and features and support- Sector: Biotecnología
- Tamaño de la empresa: 5.001-10.000 empleados
- Software usado Semanalmente durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Best option email marketing for small business
Revisado el 29/6/2022
Wide verity of options available in the tool and their constant improvement of the product. I can campare the tool which I was using in 2009 and the difference now. There are more in terms of features introduced and look and feel of the platform has been changed a lot. This is one of the best Indian based platform for small and medium business
Puntos a favor
Continues improvement of the product and more number of features available to manage your email marketing campaigns. the ability to test the dynamic content is one of the good feature they added to the list. Predefined automation flow which sync with CRM toll is one of the great feature.
Desventajas
Sometime, the platform runs slow. It's really pain to manage when it perform very slow. Some of the templates looks good on the platform where as the same have issues. Specifically the compatibility across multiple email platforms need to be improved.
Alternativas consideradas
SurveyMonkeyRazones para elegir Zoho Campaigns
We used to face the campaign get block and reason they state as spam. It get hold for some time and we used to connect with support team multiple time.Software anterior
MailchimpRazones para cambiar a Zoho Campaigns
We started used way back in 2007. That time we used to have all the features for free and Zoho is the first option use to chose and also we were using Zoho CRM before we start using the campaigns.- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
Does NOT sync well with its own CRM product!
Revisado el 2/8/2018
For the price, its stated complement of features is good. The fact that it does not FUNCTION as stated and it's almost impossible to get in touch with someone who is able or willing to help makes it, in my opinion, basically worthless.
Puntos a favor
In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.
Desventajas
The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.
- Sector: Marketing y publicidad
- Tamaño de la empresa: 5.001-10.000 empleados
- Software usado Semanalmente durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
An Effective Tool for Automated Email Marketing
Revisado el 19/2/2023
My overall experience with Zoho Campaigns has been positive. I found the platform to be user-friendly and easy to navigate. I was able to quickly get up and running with the platform, as it offers helpful tutorials and support. I appreciated the automation features, which enabled me to save time and increase efficiency. I also found the reporting and analytics to be useful in tracking the performance of my campaigns. That being said, I did find the design options to be limited and the price to be a bit higher than some of its competitors.
Puntos a favor
1. Automation Capabilities: Zoho Campaigns offers triggers and scheduled emails, allowing users to increase efficiency by automating their campaigns.2. Connectivity: With Zoho Campaigns, users can sync data across their entire organization, as it integrates with a variety of third-party apps, such as Salesforce and Google Analytics.3. Detailed Reports: The platform provides users with in-depth reporting and analytics to track the performance of their campaigns.4. A/B Testing: Zoho Campaigns enables users to compare different versions of their emails to determine which performs the best.5. Mobile Optimization: Zoho Campaigns emails have been optimized for mobile devices, so that recipients can view them clearly on their phones or tablets.
Desventajas
1. Contact List Limitations: Zoho Campaigns does not support contact list imports from external sources.2. Design Restrictions: The platform does not offer a wide range of design options, which may reduce the creativity of users.3. Automation Limitations: Depending on the size of a user's contact list, the automation capabilities of Zoho Campaigns may be limited.4. Limited Support: Zoho Campaigns does not offer telephone support, making it difficult for users to get assistance quickly.
- Sector: Fabricación de productos eléctricos/electrónicos
- Tamaño de la empresa: 11-50 empleados
- Software usado Mensualmente durante 1-5 meses
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
Zoho campaigns for email marketing
Revisado el 10/5/2022
Improving our donation collection based on appeals. We have only used campaigns a few times but can see a remarkable improvement in the communications with our donors.
Puntos a favor
Zoho campaigns has good analytics of the click rates and provides a visual analysis of clicks by the relative location of the Link in the email.
For some campaigns this can indeed be useful as one may do AB testing to see if click rates improve based on position or based on content, helping in creating compelling campaigns.
Desventajas
The content development for email templates is very basic in Zoho campaigns.
Email template upload of html is possible and so that saves the day and still makes it worthwhile but the inbuilt template maker leaves a lot wanting in terms of visual design, but can need used for very basic campaigns set up.
Alternativas consideradas
MailchimpRazones para cambiar a Zoho Campaigns
Part of a suite of Zoho products we already use. Integrates well with Zoho CRM where all our contacts are stored.
- Sector: Tecnología y servicios de la información
- Tamaño de la empresa: 2-10 empleados
- Software usado Semanalmente durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
Powerful email marketing campaign management
Revisado el 20/9/2018
Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house.
Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff.
Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well.
Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with
If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers.
However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.
Puntos a favor
- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress
Desventajas
- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be
- Sector: Ocio, viajes y turismo
- Tamaño de la empresa: 201-500 empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 10.0 /10
Great tool to create professional emails
Revisado el 10/2/2023
Puntos a favor
The interface is user friendly and allows you to create nice email without having to be tech savvy
Desventajas
There is an issue with generic email address like info@ admin@ the system don't deliver email to those type of addresses.
- Sector: Formación profesional y coaching
- Tamaño de la empresa: Trabajador autónomo
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 8.0 /10
Great include with Zoho One
Revisado el 17/9/2022
Puntos a favor
Good reporting feature. Integrates well with Zoho products.
Desventajas
can be costly and setup took a bit longer than expected
- Sector: Marketing y publicidad
- Tamaño de la empresa: 2-10 empleados
- Software usado Semanalmente durante Más de un año
-
Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 4.0 /10
Has a lot but not easy to use
Revisado el 14/1/2023
Puntos a favor
It seems to offer a lot of different capabilities to meet various departmental needs from operations, to sales, to marketing, etc.
Desventajas
It required training - it was not the sort of tool you could jump into and start using without someone guiding you. It didn't look intuitive.
- Sector: Marketing y publicidad
- Tamaño de la empresa: Trabajador autónomo
- Software usado Mensualmente durante Prueba gratis
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Probabilidad de recomendación 7.0 /10
A good automation software that enables businesses to create, send, and track email campaigns.
Revisado el 16/2/2023
Overall, Zoho Campaigns is a solid email marketing software with several useful features, especially for small businesses. Its ease of use, automation capabilities, and detailed reporting make it a great option for businesses looking to automate their email marketing campaigns.
Puntos a favor
Zoho Campaigns has a simple and easy-to-use interface, making it an ideal solution for beginners or small businesses with limited marketing experience. The software provides advanced automation features such as triggered email campaigns, autoresponders, and behavioral targeting. Zoho Campaigns offers an array of customizable email templates that businesses can personalize to match their brand's visual identity. Provides detailed reports and analytics to track email performance, including open rates, click-through rates, and unsubscribe rates. This feature helps businesses understand how their email campaigns are performing and make data-driven decisions.
Desventajas
Its limited customization and integration options may be a drawback for some businesses, and its pricing structure may not be suitable for small businesses on a budget.
- Sector: Bienes de consumo
- Tamaño de la empresa: 11-50 empleados
- Software usado Semanalmente durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Good for emailing customer subscription list
Revisado el 22/10/2020
Puntos a favor
The strongest point is integration with Zoko CRM. It gives a better way to mass email subscribed customers than using the CRM mass email. The free account is comparable with competitors like MailChimp.
Desventajas
The user interface is clunky in places and buggy in others, and generally frustrating until you learn its quirks.
Alternativas consideradas
MailchimpSoftware anterior
AWeber- Sector: Salud, bienestar y deporte
- Tamaño de la empresa: 2-10 empleados
- Software usado A diario durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 2.0 /10
Good except for a major error in setup design
Revisado el 21/5/2019
We are a small business and thought we were using a system that took care of the problems instead of creating one. Maybe if you hire a zoho expert they would know the ins and outs, I am not sure. We unfortunately were ill informed at a great cost to our business.
Puntos a favor
Zoho CRM is supposed to integrate automatically with campaigns. It is synced together so that you never have to manually sync changes in records
Desventajas
we have been a user for 2+ years. We found out today that many of our records had not been synced. For 2 years. So new prospects were not synced - unless they came from one user.
When we called set up sync initially with tech support, we asked if all our records were now permanently synced. They said yes. , they never said - any users other than me who used zoho had to set up sync separately, even though they are already users of zoho crm. No messages or instructions were given by zoho. We also wonder what else we don't know? for 2 years, no new records for my 2 main zoho managers were mailed - and we were not notified and informed of such a need.

- Sector: Marketing y publicidad
- Tamaño de la empresa: 11-50 empleados
- Software usado Semanalmente durante Más de dos años
-
Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Easy to use email marketing tool
Revisado el 12/6/2021
When you are already working with Zoho CRM it makes it easier to send campaigns and have a better database management.
Puntos a favor
It is easy to use, you can create your own HTML campaign, use a template or the drag and drop builder. If you use it with other Zoho products you can sync the database available or upload you own. You can schedule the campaigns in your time zone or in the recipient time zone.
Desventajas
The drag and drop has some bugs from time to time and the platform performs better when you use it with other Zoho products.
- Tamaño de la empresa: 2-10 empleados
- Software usado A diario durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Probabilidad de recomendación 9.0 /10
Affordable Email Marketing Tool
Revisado el 23/5/2018
If you do decide to go with Zoho, be sure to check out the other Zoho Applications! They work very well together and can really enhance workflow!
Puntos a favor
The cost of the various Zoho applications is very low allowing you to get the features you need and save on the fluff you don't need. Beyond just the pricing, we have found Zoho Campaigns to be a great way to market to our email list. The analytics are great as well!
Desventajas
If you are looking for all the bells and whistles, you might choose a tool that has more features than you need at the moment expecting that you might need them later. This is one case in which it might make sense to go with a different option. Additionally, some of our team mentioned that the User Interface is not as appealing as other email marketing tools.

- Sector: Hospital y atención sanitaria
- Tamaño de la empresa: 10.000+ empleados
- Software usado Semanalmente durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
A Simple to use Campaign tool
Revisado el 15/10/2022
Puntos a favor
Zoho campaigns have assisted our team with email automation. The tool perfectly syncs with the CRM, and we can easily schedule campaigns and get insightful reports.
Desventajas
Client assistance is a drag. They take two to three days to devise a possible solution for our occasional challenges. More features could get added.
- Sector: Construcción
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Easy to use, after you do it a couple of times
Revisado el 8/2/2019
It is easy to start a campaign and from the analytics see he opens it, call them while your email is still fresh in their minds, then move onto the next step.
Puntos a favor
You can use their stock templates or create your own. Adding pictures is very easy, along with call to action buttons. The Zoho team test it before you send it out to make sure it will work in all formats.
Desventajas
You can't resend a campaign without cloning it.
- Sector: Seguros
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 6.0 /10
GREAT product but minor drawbacks..
Revisado el 6/1/2021
Overall, I found learning to use and create Campaigns fairly simple. It's could be more modern and impressive with templates. It's a little dated for 2021.
Puntos a favor
The best part of this software is it lets you schedule multiple campaigns.It also allows you to clone campaigns and change minor details if you are sending a re-occurring campaign.
Desventajas
The worst part is you can only schedule campaigns 24 hours from the time you create the campaign. This isn't helpful at all and is a huge drawback for me while using Zoho Campaigns.