Opiniones de Zoho Campaigns

Lo más atractivo de la herramienta es lo fácil de usar que es y su apartado de segmentación y automatizaciones así como la posibilidad de poder enviar campañas de GDPR, y HIPA

Las landings y formularios, muy desfasados y poco personalizables. Y el registro de auditoría no arroja prácticamente ninguna información y no es descargable, sería interesante que se pudiera filtrar por instancia , registro de auditoría de biblioteca, de campañas, de automatización, de segmentos, así como poder crear copias de seguridad de datos, cosa que hasta la fecha no existe en la herramienta.

Perfecta para analizar y estudiar las campañas publicitarias de tu empresa de una forma muy precisa. Es totalmente compatible con Zoho CRM y además, combinadas, funcionan a la perfección, se sincronizan muy bien.

Al principio, es algo difícil de manejar, recomiendo que alguien te lo implemente para poder sacarle el máximo partido.

Que se puede conectar con Zoho CRM y te permite nutrir toda la información de tu empresa para luego utilizarla en tus campañas publicitarias segmentando al máximo tus campañas y obteniendo unas métricas muy buenas para la toma de decisiones.

Al principio es posible que necesites ayuda de un partner premium de zoho para la implementación, pero es una herramienta que merece mucho la pena.

Interfaz intuitiva, rápida y fácil de utilizar. Tienes un gran abanico de opciones disponibles y funciona realmente bien para automatizar campañas y hacerles seguimiento.

Necesitas alguien con experiencia para sacarle el máximo partido, ya que no es de las más fáciles de manejar. El servicio al cliente también podría ser mejor.

Es relativamente sencillo de usar. Si además tienes cualquier otro producto de Zoho (Zoho CRM, Bigin...) podrás sincronizar contactos y listas.

No tiene el mejor servicio al cliente del mundo, pero con un poco de esfuerzo puedes arreglar el prob lema que tengas.

Proporciona una buena herramienta de análisis de las campañas publicitarias que hemos realizado. Facilita la gestión de los contactos que cuenta la empresa.

Puede llegar a ser complicado al comienzo de su uso, pero tras realizar las primeras configuraciones se comprende rápidamente la distribución y organización de las diferentes opciones.

Facilidad en el uso, herramientas diversas

Pocos emoticones para el título de los correos electrónicos

Utilizaba este software para probar el envio de sms desde el desarrollo y comprobar el sms y el formato y no ella preciso e inmediato

El acceso se convierte aveces en algo complicado

Soho campaign is a very good product to manage both email and SMS campaigns.

Cost-effective
User friendly
Spam controlled
Feature loaded

To be honest there is price list made me bit confused, took time to understand.

Continues improvement of the product and more number of features available to manage your email marketing campaigns. the ability to test the dynamic content is one of the good feature they added to the list. Predefined automation flow which sync with CRM toll is one of the great feature.

Sometime, the platform runs slow. It's really pain to manage when it perform very slow. Some of the templates looks good on the platform where as the same have issues. Specifically the compatibility across multiple email platforms need to be improved.

In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.

The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.

1. Automation Capabilities: Zoho Campaigns offers triggers and scheduled emails, allowing users to increase efficiency by automating their campaigns.2. Connectivity: With Zoho Campaigns, users can sync data across their entire organization, as it integrates with a variety of third-party apps, such as Salesforce and Google Analytics.3. Detailed Reports: The platform provides users with in-depth reporting and analytics to track the performance of their campaigns.4. A/B Testing: Zoho Campaigns enables users to compare different versions of their emails to determine which performs the best.5. Mobile Optimization: Zoho Campaigns emails have been optimized for mobile devices, so that recipients can view them clearly on their phones or tablets.

1. Contact List Limitations: Zoho Campaigns does not support contact list imports from external sources.2. Design Restrictions: The platform does not offer a wide range of design options, which may reduce the creativity of users.3. Automation Limitations: Depending on the size of a user's contact list, the automation capabilities of Zoho Campaigns may be limited.4. Limited Support: Zoho Campaigns does not offer telephone support, making it difficult for users to get assistance quickly.

Zoho campaigns has good analytics of the click rates and provides a visual analysis of clicks by the relative location of the Link in the email.

For some campaigns this can indeed be useful as one may do AB testing to see if click rates improve based on position or based on content, helping in creating compelling campaigns.

The content development for email templates is very basic in Zoho campaigns.

Email template upload of html is possible and so that saves the day and still makes it worthwhile but the inbuilt template maker leaves a lot wanting in terms of visual design, but can need used for very basic campaigns set up.

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

The interface is user friendly and allows you to create nice email without having to be tech savvy

There is an issue with generic email address like info@ admin@ the system don't deliver email to those type of addresses.

Good reporting feature. Integrates well with Zoho products.

can be costly and setup took a bit longer than expected

It seems to offer a lot of different capabilities to meet various departmental needs from operations, to sales, to marketing, etc.

It required training - it was not the sort of tool you could jump into and start using without someone guiding you. It didn't look intuitive.

Zoho Campaigns has a simple and easy-to-use interface, making it an ideal solution for beginners or small businesses with limited marketing experience. The software provides advanced automation features such as triggered email campaigns, autoresponders, and behavioral targeting. Zoho Campaigns offers an array of customizable email templates that businesses can personalize to match their brand's visual identity. Provides detailed reports and analytics to track email performance, including open rates, click-through rates, and unsubscribe rates. This feature helps businesses understand how their email campaigns are performing and make data-driven decisions.

Its limited customization and integration options may be a drawback for some businesses, and its pricing structure may not be suitable for small businesses on a budget.

The strongest point is integration with Zoko CRM. It gives a better way to mass email subscribed customers than using the CRM mass email. The free account is comparable with competitors like MailChimp.

The user interface is clunky in places and buggy in others, and generally frustrating until you learn its quirks.

Zoho CRM is supposed to integrate automatically with campaigns. It is synced together so that you never have to manually sync changes in records

we have been a user for 2+ years. We found out today that many of our records had not been synced. For 2 years. So new prospects were not synced - unless they came from one user.

When we called set up sync initially with tech support, we asked if all our records were now permanently synced. They said yes. , they never said - any users other than me who used zoho had to set up sync separately, even though they are already users of zoho crm. No messages or instructions were given by zoho. We also wonder what else we don't know? for 2 years, no new records for my 2 main zoho managers were mailed - and we were not notified and informed of such a need.

It is easy to use, you can create your own HTML campaign, use a template or the drag and drop builder. If you use it with other Zoho products you can sync the database available or upload you own. You can schedule the campaigns in your time zone or in the recipient time zone.

The drag and drop has some bugs from time to time and the platform performs better when you use it with other Zoho products.

The cost of the various Zoho applications is very low allowing you to get the features you need and save on the fluff you don't need. Beyond just the pricing, we have found Zoho Campaigns to be a great way to market to our email list. The analytics are great as well!

If you are looking for all the bells and whistles, you might choose a tool that has more features than you need at the moment expecting that you might need them later. This is one case in which it might make sense to go with a different option. Additionally, some of our team mentioned that the User Interface is not as appealing as other email marketing tools.

Zoho campaigns have assisted our team with email automation. The tool perfectly syncs with the CRM, and we can easily schedule campaigns and get insightful reports.

Client assistance is a drag. They take two to three days to devise a possible solution for our occasional challenges. More features could get added.

You can use their stock templates or create your own. Adding pictures is very easy, along with call to action buttons. The Zoho team test it before you send it out to make sure it will work in all formats.

You can't resend a campaign without cloning it.

The best part of this software is it lets you schedule multiple campaigns.It also allows you to clone campaigns and change minor details if you are sending a re-occurring campaign.

The worst part is you can only schedule campaigns 24 hours from the time you create the campaign. This isn't helpful at all and is a huge drawback for me while using Zoho Campaigns.