Opiniones de Brandwatch

Me encanta la aplicación, me aporta ideas y gracias a esta aplicación puedo generar nuevas estrategias para mi empresa

Todo bien con la aplicación, bastante segura y excelente

The metrics are very clear and pretty easy to use once everything is setup.

Overall, there is far too much clicking just to schedule a post. And then if you copy/paste a post it's even more painful.

Publish, Engage and Measure are the best features for me. I do a lot of reporting and measure is great for time-saving on that.

Bulk-labelling would be incredibly useful.
The new engagements reports don't sync up correctly with our current reporting but I'm very excited to see that get up and running properly.

We solely use the software for measurement and it works great for us. It makes is really easy to visualize how our clients perform across multiple social platforms at once. The export options are good and the generated reports look great. It would be even better if the reports allowed for further customization; advanced period comparison, layout options etc.

The measurement view could be better organized when working with multiple clients. It can be difficult to focus in on one client at the time without using filters. Also, it can be really slow but that could be down to the amount of data being processed or the use of Angular :-)

Customer service is prompts and helpful.
The calendar view for upcoming scheduled posts is helpful

Always seems to be under maintenance, disconnected accounts happens frequently, previews have issues with spacing/layout requiring the browser to be refreshed which is just annoying, lots of improvements that can be made but overall a decent software to use

Good communication, easy to use interface and happy to help account management team.

Reporting dashboards are all well and good but the exportable reports do not offer enough of a visual representation of performance, it’s all excel.

100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need

to leverage it at fool capacity it require some serious skills in query wirting

Brandwatch provides data visualization tools that make it easy to analyze and present data in an understandable way and it allows users to customize their dashboards to track and analyze specific metrics that are important to their business.

Brandwatch can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses.

I like the brand management features
It makes social media monitoring and management easy
It comes with some analytics capabilities

Brandwatch has handled our needs as required and no issues

Falcon is user-friendly and helps me plan and schedule content in advance. It also gives me an easy way to gain insights on the performance of content on social media. It makes community management a breeze as well.

It would be great if we could make carousels or upload multiple images directly in Falcon.io without the hub app.

Engage function is really great. The scheduling function is great for Twitter, Facebook, the new Share function is great for sharing drafts with people not on the platform - can you add the share function to every draft page so you don't have to add Labels to get the right content?

1. You can't boost from the page. This means that any post you are putting money behind, you have to use creator studio for.
2. Multiple photos to Instagram. Again, need to deflect to Creator Studio for this.
3. I feel the Calendar functions could be better so that you can use it more in planning.

It's very user-friendly and easy to use. The statistic utilities are great. Very good that you can connect your organization's social media accounts without involving your personal account.

It needs more features. One would like to control all aspects of, for example, your Facebook-page via Falcon. Including the cover. It also needs to include Instagram DMs. There is a big delay from when the first comment is visible within Falcon from when it's done. We've also experienced big delays when it comes to controlling comments in big advertising campaigns. We where also promised that we could, via Falcon, connect all our organizations accounts, even the local branches own accounts. But that didn't work.

Organization, ease of use, customer support

limited reporting features for Instagram, limited scrape of YouTube comments

I liked the dashboard for reporting, however I found it challenging to share the report outside the organization.

No tagged products functionality for IG or FB. Weak onboarding and CS.

Falcon has helped us streamline our content publishing, and measure our effectiveness like never before.

Prior to falcon we had to work with free scheduling tools that didn't do all we needed, and content was held in spreadsheets. Now we can plan, implement and measure our social offering all on one platform!

Whilst there are great tools to implement with a CRM system or social media to create profiles, there is not an available API for our CRM system.

Measures and reports can be improved, but they are working on this all the time!

The ability to collect the corresponding information on the social web, allows us to track products on the market, the trends we face, competitors and the online management of our customers.

Everything is good and perfect but just what is not yet good is the limitation of sample sizes, the long duration of the analysis of the results.

The best thing about Falcon is how easy it is to schedule content.

It is very complex to use and requires a lot of time to really understand all its features. I think it can be a very good resource for market research and understanding your own community better, but it often fails to deliver on daily tools (like not being able to directly post carousels or videos properly), or setting up reports that include an engagement rate for the account or post. Many things still have to be done manually or using other platforms.
The community management tool is pretty useless.