--- description: Busca información actualizada sobre Salesforce Marketing Cloud Account Engagement. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Salesforce Marketing Cloud Account Engagement con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Salesforce Marketing Cloud Account Engagement: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Software de gestión de campañas](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud Account Engagement](/software/8294/pardot) # Salesforce Marketing Cloud Account Engagement Canonical: https://www.getapp.es/software/8294/pardot Página: 1 de 27\ Siguiente: [Página siguiente](https://www.getapp.es/software/8294/pardot?page=2) > Pardot, de Salesforce, es una solución de automatización de marketing diseñada para cerrar la brecha entre los equipos de ventas y marketing. > > Veredicto: 649 usuarios lo han valorado con **4.1/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.1/5** | 649 Opiniones | | Facilidad de uso | 3.8/5 | Basado en las opiniones generales | | Asistencia al cliente | 3.8/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.8/5 | Basado en las opiniones generales | | Funcionalidades | 4.0/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Salesforce - **Ubicación**: San Francisco, EE. UU. - **Constitución**: 2003 ## Contexto comercial - **Precio inicial**: 1250,00 US$ - **Modelo de precios**: (Prueba gratuita) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Android (móvil) - **Idiomas admitidos**: inglés - **Países disponibles**: Australia, Canadá, China, Estados Unidos, Filipinas, India, Indonesia, Malasia, Reino Unido, Singapur, Tailandia, Taiwán, Vietnam ## Funcionalidades - A/B Testing - API - Acceso móvil - Acciones activadas por evento - Alertas y notificaciones - Análisis de campañas - Análisis de evolución de ventas - Análisis de páginas web - Análisis de ventas - Análisis visual - Archivo y conservación - Arrastrar y soltar - Automatización de marketing - Automatización proceso/flujo de trabajo - Autoresponders - Base de datos de clientes - Base de datos de contactos - Biblioteca de imágenes - Bloqueo de spam - Búsqueda de clientes potenciales ## Integraciones (en total: 20) - Eventbrite - FullContact - Gmail - GoTo Webinar - GoodData - Google Ads - Google Analytics 360 - LinkedIn for Business - Meta for Business - Microsoft Outlook - Olark - Salesforce Marketing Cloud - Salesforce Platform - Salesforce Sales Cloud - SugarCRM … y 5 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Software de gestión de campañas](https://www.getapp.es/directory/304/campaign-management/software) ## Categorías relacionadas - [Software de gestión de campañas](https://www.getapp.es/directory/304/campaign-management/software) - [Herramientas de email marketing](https://www.getapp.es/directory/307/email-marketing/software) - [Herramientas de automatización de marketing](https://www.getapp.es/directory/308/marketing-automation/software) - [Sistemas automatizados de ventas](https://www.getapp.es/directory/338/sales-force-automation/software) - [Herramientas de administración de leads](https://www.getapp.es/directory/339/lead-management/software) ## Alternativas 1. [Brevo](https://www.getapp.es/software/91466/brevo) — 4.6/5 (3416 reviews) 2. [Gmail](https://www.getapp.es/software/91602/gmail) — 4.8/5 (13367 reviews) 3. [Mailchimp](https://www.getapp.es/software/8268/mailchimp) — 4.5/5 (17585 reviews) 4. [ActiveCampaign](https://www.getapp.es/software/2348/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.getapp.es/software/10156/mailerlite) — 4.7/5 (2257 reviews) ## Opiniones ### "Fast, Easy, and Powerful Marketing Automation" — 5.0/5 > **Garrett** | *7 de agosto de 2018* | Software informático | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats. The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome\! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs. Awesome update releases thanks to being a Salesforce product. > > **Desventajas**: The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users. The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use. The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings. > > I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise. ----- ### "Strong Marketing Automation Tool\! Highly recommended for SME and Mid Range Businesses" — 5.0/5 > **Tiju** | *2 de noviembre de 2021* | Tecnología y servicios de la información | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: In-house integration with SFDC. Easier to manage. Not complicated. It has similar functionality as the other major peers like Hubspot and Marketo and it was easier to learn and start working on it. > > **Desventajas**: Lead routing is not available. I am looking for in-built round-robin routing functionality. > > Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING\!\!\! It has the modern look and feel. I am going to stay with Pardot for a long time. Truly recommend it\! ----- ### "Gets the job done" — 3.0/5 > **Usuario verificado** | *21 de diciembre de 2021* | Transporte/transporte en camión/ferrocarril | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: Creating emails and landing pages are easy once you have templates that are built out. If you are not familiar with how to build templates, it may be difficult for you to use Pardot, as there is no drag and drop feature. The automation rules make it really easy for us to integrate into Salesforce, which we love. It's also very simple to create custom fields, which was important for us. > > **Desventajas**: The reporting feature in Pardot is subpar. It is extremely difficult to report on our marketing activities with their current reporting structure. There is no way to create a custom report, making it very difficult for our team to track ROI. Probably the biggest downside to using this platform. > > Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller businesses that may just be starting out. If you are a larger company, I recommend either Marketo or Pardot. ----- ### "The best Marketing Automation tool out there\!" — 5.0/5 > **Saurabh** | *25 de julio de 2020* | Tecnología y servicios de la información | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications. > > **Desventajas**: Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly. > > The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation. ----- ### "The tool you have to choose if you work in Salesforce infrastructure" — 4.0/5 > **Yurii** | *2 de febrero de 2024* | Tecnología y servicios de la información | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: Smooth integration with Salesforce. Works fast enough > > **Desventajas**: Pricing is not competitive when you look at other options available on the market (not SF appexchange) The other things might be solved with other more expensive packages, but Pardot is already expensive) Not possible to set local time of receiver when you send emails. All of them go out at once Not possible to send emails based on user behavior (also the time when they are sent) No tracking of email forwards Poor responsiveness of pages you can create through internal tools (for example to track unsubscribe reasons) ----- Página: 1 de 27\ Siguiente: [Página siguiente](https://www.getapp.es/software/8294/pardot?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/8294/pardot) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Datos estructurados