Opiniones de Salesforce Marketing Cloud

La cantidad de herramientas disponibles para poder automatizar y gestionar distintos canales dentro de una estrategia (SMS, email, web, redes sociales). Además tiene un gran poder de segmentación y permite análisis muy detallados.

Uno de los puntos negativos es el precio para pequeños negocios. Y el segundo punto negativo, es que es un software bastante complejo de configurar y de manejar, es necesario dedicar bastante tiempo y recursos adicionales con un partner integrador que pueda ayudar a sacar todo el provecho de la herramienta.

Tiene una variedad increíble de opciones y herramientas, puedes usarla para casi todo: generar leads, crear flujos de experiencias multicanal, gestionar nuestras redes sociales...y además puedes hacerlo todo en la propia plataforma, lo cual simplifica mucho el proceso. Puedes tener prácticamente todo tu marketing automatizado, lo cual es muy cómodo. Es mucho más "manejable" y fácil de utilizar que otras plataformas similares.

A veces, cuando hay mucho volumen se colapsa y tarda en reaccionar o incluso se cae. No es un software barato. Puede ser muy complicado empezar a utilizarla al principio.

El producto está integrado con el CMS, lo que nos permite compartir información en ambas vías y generar automatismos en base a eventos que ocurren en el CMS (cambio de estado de potenciales, etc).

Algunas funcionalidades son complejas de implementar y se necesita la ayuda externa del equipo de Salesforce. El proceso de implementación fue bastante costoso, pero después el mantenimiento es sencillo.

Marketing Cloud es una forma estupenda de gestionar fácilmente nuestras cuentas de redes sociales, las publicaciones en Facebook y las soluciones de automatización del correo electrónico. Como esta plataforma está integrada en nuestro sitio web, sigue siendo muy fácil contar con proveedores externos y soluciones de software que se integren en ella. Un ejemplo de ello es que todavía utilizamos Mailchimp para ayudar a gestionar nuestro canal de correo electrónico a pesar de que Marketing Cloud ofrece una solución de correo electrónico como parte de su software..

Poca formación a menos que se compre por separado.Puede ser muy abrumador al principio aprender Marketing Cloud en su conjunto.Es caro para las pequeñas empresas; puede llevar mucho tiempo aprender a usarloServicio al cliente poco efectivo

Es realmente extensa la cantidad de features que tienen. Y al ser un ecosistema muy completo, poseen todo tipo de soluciones, para todos los aspectos del negocio.

La mismas features, son las que más dificultan el proceso de implementación, dado que, se tiene que analizar muy detalladamente el negocio, sus procesos y los involucrados.

lo que mas me gusta la interfaz ya que es fácil de leer la información.

las caídas de sistema cuando hay mucho flujo

Está toda la información bien situada y conectada.

Si no se gestiona bien pueden faltar herramientas.

Fácil manejo del programa para poder realizar las actividades relacionadas con el

Al principio algo difícil pero ya sabiendo usar ya es muy rápido y entendible.

Mas alla de la amplia gama de funciones que posee a la hora de consultar como funciona los intereses de tu audiencia, posee la capacidad de poder consultar tus estadisticas en cualquier dispositivo, lo cual mas alla de ser extremadamente abarcativo, lo hace sumamente comodo.

Puede ser agobiante la idea de tener que pagarlo en ocasiones, mas dependiendo de tu alcance economico en ciertas instancias.

Marketing Automation is hugely important to any business looking to scale their user base. SFDC's Marketing Cloud allows all communications that go to customers to be tracked, seamlessly within your overall SFDC instance. Campaigns to different groups are a cinch to setup. They have a nice, graphic UI for overall management, much better than the core SFDC stuff, for sure. Overall, this is a great tool to add to your company toolkit.

Maybe I am in the minority, but just about anything in Salesforce takes a little bit more time to learn than it seems like it should. Their UI is a touch clunky, and it certainly could use more design.

There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across multiple channels.

sometimes for new user it is difficult to manage and it takes time to apply the filters

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Salesforce Marketing Cloud offers amazing automation features that help to reduce manual labor and increase efficiency. The platform is highly customizable and allows us to easily create personalized marketing campaigns to meet our specific needs.

Salesforce Marketing Cloud can be expensive, so it might not be an option for small businesses with limited budgets. Additionally, the platform can be complex and overwhelming to learn, which can be a barrier for new users.

I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product.

There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue.

There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in.

Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.

There were tons go great features and abilities in the Salesforce software, you could note or track just about anything that you want.

Salesforce has programs specifically designed for companies that use it and I feel like there are many functions and features that could have been improved and perfected before customization.

We use Salesforce on a daily basis to build relationships with clients. It has been extremely helpful in managing customer interactions, dispatching and creating emails, and obtaining detailed reports.

It might be difficult to grasp at first, but the learning curve is short, and you'll be an expert in no time.

Salesforce Marketing Cloud is an excellent marketing automation software that provides a comprehensive solution for managing and automating marketing campaigns across multiple channels. Its personalization and analytics features, integration capabilities, and collaboration tools make it ideal for businesses looking to enhance their marketing efforts. I highly recommend Salesforce Marketing Cloud to any digital marketer looking for powerful marketing automation software.

No cons from the side. I just love every feature out there.

its comprehensive email marketing capabilities. The platform offers a range of features, including email templates, A/B testing, and email automation, that can help businesses create and execute effective email marketing campaigns.Robust analytics and reporting capabilities. The platform offers a range of reporting tools, including real-time dashboards and customizable reports, that can help businesses track the performance of their marketing campaigns and make data-driven decisions.

The level of complexity involved in setting up and using the platform. This may require some technical expertise and training for users, which can be a challenge for some businesses.

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

I didn't find it any features useless. However, it should be updated with new version.

Robust data features, but difficult to deploy without technical resource

- Transactional emails randomly turned off for months
- error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages
- no conversion tracking
- very little integration with company or Google analytics
- implementation was a nightmare and was never completed
- DMARC/DKIM/SPF never set up
- UX/UI difficult to use
- support was terrible and couldn't even help us set up an abandoned cart email

As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them. The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.

Make sure you have an infrastructure in place that will allow for the immense amount of data entry and data maintenance necessary to keep the CRM up-to-date and allow intelligent marketing insights and automation to even be possible. You don’t want to make marketing decisions based on an accurate CRM information.

You can send emails, SMSs, Mobile Push notifications as Super messages....
End to End Automation with Automation studio and Journey Builder
It's better than using 3 x 5 index cards
User friendly and super easy to learn new options/reports.

Costly Time-intensive
Little training unless purchased separately.
It can be very overwhelming at first learning Marketing Cloud as a whole.
Back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

Analytics that you can drill down related to any specific activity (open rate, click ratio, engagements). You can manage all your marketing programs from various channel under the same platform.

It needs a little learning before you start using it in a efficient manner. UI can be a little more friendly to all the users. Importing/ exporting files can sometimes get corrupted. Having said, it's the best in its space.

Features are good in concept. Support takes at most a day to get back to you on cases. Support can usually help you, but not always.

Documentation is poor and almost always not descriptive enough and outdated. The system itself is very buggy. The typical response from support is "Just start fresh" in regard to whatever you're working on. We have a Sales cloud integration which does not work well with Marketing cloud. The connector is antiquated and it's impossible to leverage synchronized data extensions in journeys and other marketing content.