Opiniones de Criteo

Puntos a favor

The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.

Puntos en contra

Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.

Puntos a favor

One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.

Puntos en contra

For an E-commerce website, it's not that easy to implement the Criteo script.

Puntos a favor

We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff.

Puntos en contra

Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money.

Puntos a favor

Criteo offers great solutions for programmatic retargeting and makes it possible to target exactly the right people to maximize ROI. With their international focus and presence, it is a great partner for brands buying programmatically world-wide.

Puntos en contra

Criteo is not the most transparent partner. Due to their business model, it is not always clear what their fee is and if buying could be even more efficient.

Puntos a favor

Great performance, ease of use and reliability of accounts

Puntos en contra

Lack of a detailed site list or whitelist options

Puntos a favor

Criteo is incredibly easy to set up and brings more revenue than any other remarketing service I have ever used.

Puntos en contra

Criteo is exclusively for higher paying companies. Smaller companies with smaller budgets cannot use Criteo because they require a certain monthly payment. For many companies this is easy of course to spend on remarketing but smaller companies cannot afford that.

Puntos a favor

The return on investment, reach in terms of placements, and customer support

Puntos en contra

I don't like how little control you have over targeting, account setup, graphics, or budget. I wish you could control all the bells and whistles.

Puntos a favor

Easy to use dashboard. Allows you to optimize based off your goals.

Puntos en contra

Creative updates were tough as you always have to go through a rep in order to make an update. I will say it is a positive they do offer A/B testing with creative, though.

Puntos a favor

Easy to use interface and tracking that displays the number of impressions, clicks,and sales along with the spend, return and ROAS

Puntos en contra

It can take 2 - 3 weeks for the return to catch up to the spend as everything is being dialed into your customer base. There will be a sweet spot of impressions that will limit the scaling ability of your spend / return. The seasonality of our business limited the amount we could use it.

Puntos a favor

I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software. Once that stopped and it was turned over to their inside team or "MACHINE" in Europe with NO point of contact at all, it went VERY BAD. I was very unhappy with the service overall and yanked my budget within months of this changeover.

Puntos en contra

The machine learning kept our bids accelerated way after 4th Quarter and then it overspent my budget in January in one week instead of the usual monthly budget alloted. The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error!!!

Puntos a favor

We generated a good amount of sales of this tool. Good image options.

Puntos en contra

We had to rely on programmers at Criteo for too much; not enough self-service.