--- description: Busca información actualizada sobre Emarsys. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Emarsys con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Emarsys: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Software de fidelización de clientes](/directory/204/customer-loyalty/software) > [Emarsys](/software/2050373/emarsys-1) # Emarsys Canonical: https://www.getapp.es/software/2050373/emarsys-1 Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.es/software/2050373/emarsys-1?page=2) > Emarsys es un software de automatización de marketing diseñado para ayudar a empresas de todos los tamaños a agilizar la participación del cliente, la gestión de campañas y las operaciones de recolección de datos a través de una plataforma unificada. > > Veredicto: 12 usuarios lo han valorado con **4.3/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.3/5** | 12 Opiniones | | Facilidad de uso | 4.0/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.5/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.8/5 | Basado en las opiniones generales | | Funcionalidades | 4.2/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Emarsys - **Ubicación**: Indianapolis, EE. UU. - **Constitución**: 2000 ## Contexto comercial - **Público objetivo**: 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, chino, español, francés, inglés, ruso, turco - **Países disponibles**: Alemania, Argentina, Australia, Austria, Bolivia, Chile, China, Colombia, Ecuador, Estados Unidos, Francia, Perú, RAE de Hong Kong (China), Reino Unido, Rusia, Singapur, Turquía ## Funcionalidades - A/B Testing - API - Acceso móvil - Acciones activadas por evento - Análisis de campañas - Análisis de comportamientos - Análisis predictivo - Arrastrar y soltar - Automatización de marketing - Autoresponders - Base de datos de clientes - Base de datos de contactos - Biblioteca de imágenes - CAN-SPAM Compliance - CRM - Campañas de goteo - Campos personalizables - Captura de clientes potenciales - Conformidad con GDPR - Contenido dinámico ## Integraciones (en total: 3) - Adobe Commerce - SAP Commerce Cloud - Shopify Plus ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Software de fidelización de clientes](https://www.getapp.es/directory/204/customer-loyalty/software) ## Categorías relacionadas - [Software de fidelización de clientes](https://www.getapp.es/directory/204/customer-loyalty/software) - [Herramientas de automatización de marketing](https://www.getapp.es/directory/308/marketing-automation/software) - [Herramientas de email marketing](https://www.getapp.es/directory/307/email-marketing/software) - [Software de plataformas de datos de clientes](https://www.getapp.es/directory/1425/customer-data-platform/software) - [Software de personalización](https://www.getapp.es/directory/609/personalization-behavioral-targeting/software) ## Alternativas 1. [Pipedrive](https://www.getapp.es/software/90507/pipedrive) — 4.5/5 (3042 reviews) 2. [Klaviyo](https://www.getapp.es/software/105931/klaviyo) — 4.6/5 (524 reviews) 3. [SALESmanago Marketing Automation](https://www.getapp.es/software/100274/salesmanago-marketing-automation) — 4.5/5 (246 reviews) 4. [Salesforce Marketing Cloud](https://www.getapp.es/software/607/salesforce-marketing-cloud) — 4.2/5 (526 reviews) 5. [Omnisend](https://www.getapp.es/software/112199/omnisend) — 4.7/5 (836 reviews) ## Opiniones ### "An outstanding E-marketing Tool" — 4.0/5 > **Sebastian** | *22 de enero de 2019* | Producción audiovisual | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: First i will mention the very good support. In addition, the tool regularly evolves around new features that really help to optimize marketing. Especially the new e-mail editor (VCE) is easy to use and offers many possibilities of personalization also for ecommerce. In combination with WebChannel and the possibilities of the automation center (node ​​programming), powerful marketing automation can be created. > > **Desventajas**: Sometimes the WebDokumentation is a bit tricky:-) > > We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking. ----- ### "A solid eCommerce ESP" — 5.0/5 > **Usuario verificado** | *21 de marzo de 2020* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Emarsys is a robust emails marketing platform for eCommerce stores with hundreds or thousands of products. It captures many data points from campaigns to website engagement to contact events. The feature I like most about Emarsys is their block-based email campaign creation interface. It supports advanced-level developing, giving you control over your email design. > > **Desventajas**: The price point is very high and competes at the enterprise-level pricing. For businesses with lots of transactions that drive multi-million dollar revenue, this is a no-brainer. For others, it's best to go with a more cost-effective solution. > > Emarsys is an essential tool for email marketing and marketing automation at the enterprise-level. It integrates with eCommerce platforms, such as Magento. There is a learning curve to being a power user - this is not your typical ESP. ----- ### "Did not come through on what was promised" — 2.0/5 > **Rachel** | *12 de febrero de 2019* | Estudios de mercado | Valoración de la recomendación: 2.0/10 > > **Puntos a favor**: Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. We had signed an agreement but failed to tell us that there was a function that they "actually" couldn't provide. > > **Desventajas**: Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. ----- ### "Emarsys is great, if you know how to use it. It has a lot of strengths... but" — 4.0/5 > **Usuario verificado** | *6 de marzo de 2021* | Traducción y localización | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: It's great if you have a large database, with lots of segmented info which you can drill down into to get the most out of the system. However, if you are a small/medium-sized company with not a lot of in-depth information on your database, then this can fast become an expensive lesson to learn. > > **Desventajas**: The system has a lot of options and scenarios which you can build out which can sometimes become overwhelming for the marketing team. > > Emarsys as a whole are great, the team are helpful and they do deliver on what they promise. My only issue with the system/product itself is the amount of work and training needed to learn how to use the system. ----- ### "One of the best omni-channel platform for businessess" — 5.0/5 > **Mohammad** | *13 de junio de 2022* | Software informático | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: It is great at personalising and providing prospects and customers with a great digital experience. The platform is extraordinary for email marketing and marketing automation. The AB testing is simple to use and provides great results for both B2C and B2B companies. Emarsys is simply great at managing your leads and prospects based on their activities. > > **Desventajas**: Reporting is not the best for a great platform like Emarsys, it is very basic. It has revenue insights but we have tested and it does require some tweaks when reporting on sales or revenue metrics as the data is not 100% accurate. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.es/software/2050373/emarsys-1?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/2050373/emarsys-1) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | ----- ## Datos estructurados