--- description: Busca información actualizada sobre AppsFlyer. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara AppsFlyer con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: AppsFlyer: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de mobile marketing](/directory/309/mobile-marketing/software) > [AppsFlyer](/software/119911/appsflyer) # AppsFlyer Canonical: https://www.getapp.es/software/119911/appsflyer Página: 1 de 7\ Siguiente: [Página siguiente](https://www.getapp.es/software/119911/appsflyer?page=2) > AppsFlyer es una plataforma de analíticas de marketing y atribución móvil basada en la nube que ayuda a los especialistas en marketing de aplicaciones con la gestión de campañas y el seguimiento de conversiones. Sus principales funciones incluyen mapeo de viaje del cliente, modelado de atribución, segmentación de audiencia, métricas de redes sociales y seguimiento de retención. > > Veredicto: 138 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.5/5** | 138 Opiniones | | Facilidad de uso | 4.5/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.3/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.3/5 | Basado en las opiniones generales | | Funcionalidades | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: AppsFlyer - **Ubicación**: San Francisco, EE. UU. - **Constitución**: 2011 ## Contexto comercial - **Precio inicial**: 0,07 US$ - **Modelo de precios**: (versión gratuita disponible) (Prueba gratuita) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: chino tradicional, coreano, español, francés, inglés, japonés, portugués, ruso - **Países disponibles**: Alemania, Argentina, Australia, Austria, Brasil, Bélgica, Canadá, Chequia, Chile, China, Colombia, Corea del Sur, Dinamarca, Emiratos Árabes Unidos, Eslovenia, España, Estados Unidos, Filipinas, Finlandia, Francia y 21 más ## Funcionalidades - A/B Testing - API - Alertas de cuenta - Análisis de campañas - Análisis de páginas web - Análisis por cohorte - Análisis predictivo - Atribución entre canales - Atribución táctil múltiple - Bloqueo IP - Búsqueda/filtro - Cartografía del viaje de cliente - Creación de informes/análisis - Detección de fraude - Gestión de canales - Gestión de la conformidad - Gestión de la experiencia del cliente - Importación y exportación de datos - Integración de redes sociales - Marketing basado en la localización ## Integraciones (en total: 9) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Herramientas de mobile marketing](https://www.getapp.es/directory/309/mobile-marketing/software) ## Categorías relacionadas - [Herramientas de mobile marketing](https://www.getapp.es/directory/309/mobile-marketing/software) - [Herramientas de análisis de datos de marketing](https://www.getapp.es/directory/602/marketing-analytics/software) - [Herramientas de analítica móvil](https://www.getapp.es/directory/1041/mobile-analytics/software) - [Herramientas de marketing de atribución](https://www.getapp.es/directory/1317/marketing-attribution/software) - [Software para control de fraude de clics](https://www.getapp.es/directory/1421/click-fraud/software) ## Alternativas 1. [CTM](https://www.getapp.es/software/127363/calltrackingmetrics) — 4.6/5 (150 reviews) 2. [Dreamdata](https://www.getapp.es/software/131879/dreamdata-io) — 4.8/5 (55 reviews) 3. [Looker](https://www.getapp.es/software/91545/looker) — 4.5/5 (282 reviews) 4. [Adobe Analytics](https://www.getapp.es/software/114094/adobe-analytics) — 4.5/5 (236 reviews) 5. [Marketo Engage](https://www.getapp.es/software/990/marketo-lead-management) — 4.3/5 (710 reviews) ## Opiniones ### "A must-have for mobile app marketers" — 5.0/5 > **Adir** | *27 de junio de 2021* | Software informático | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Appsflyer is probably the most comprehensive mobile measurement tool for app developers and marketers. It gives you a full overview of marketing channels, sources, and events. You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster. > > **Desventajas**: The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product. The UI has many many elements, and it's easy to get lost in menus if you don't know what you're looking for or where to find it. > > We're using Appsflyer to attribute mobile advertising spend across different ad sources and channels, and to understand which channels are the best-performing ones, so we can scale them in a ROI-positive way. ----- ### "Perfect tool for App Marketers" — 5.0/5 > **Swati** | *5 de abril de 2022* | Marketing y publicidad | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Appsflyer covers all the aspects that one might need during analysis of media sources for various acquisition as well as reengagement campaigns. Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control. Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement. Overall I'm very satisfied with Appsflyer. > > **Desventajas**: Appsflyer is only helpful for app analytics and attribution and we still have to rely on other tools like GA and Mixpanel for web analytics. If appsflyer could also add web analytics to its offerings then it would become a one stop solution for analytic needs. > > Appsflyer offers so many features through its easy to use User Interface and there is no learning curve to get familiar with the platform. We use Appsflyer on a daily basis to monitor campaign performance of various media sources and identifying sources which contribute the most towards fraud traffic. ----- ### "Pricing Model extremely opaque" — 3.0/5 > **Alfonso** | *1 de febrero de 2020* | Software informático | Valoración de la recomendación: 3.0/10 > > **Puntos a favor**: You cannot get the pricing model for this software > > **Desventajas**: This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing. > > Very opaque and cannot do anything by yourself easily. ----- ### "Must have tool for advertising enthusiasts" — 5.0/5 > **Rajat** | *29 de julio de 2024* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Its ease of use makes it a great product. Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product amongst all advertising products. > > **Desventajas**: Customer support could have been better. Recently due to AppsFLyer's handshare feature, we faced extreme click filtering where our click were not being recorded on AppsFlyer. We tried contacting AppsFlyer team but it was not an expected support. > > Very good experience. Most of my campaigns are integrated on AppsFLyer so I use it everyday for almost 10 hours a day. I am very much happy with AppsFlyer. ----- ### "Performance metrix review of Appsflyer" — 5.0/5 > **Akash** | *31 de julio de 2024* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Its been a lot of things which i like in Appsflyer , 1. We can check regular performance of our running campaign. 2. Can done regular optimization 3. Can import/export raw data to check complete performance of any campaigns. > > **Desventajas**: There's very few things which i don't like in Appsflyer. 1. Some times click filtering issue occurs due to new updated things on Appsflyer which affect our daily campaigns. 2. no other things yet. > > If I talk about Overall Experience, then I can say it's quite good experience with new platform like Appsflyer as it has alot of features which can make me knowledgable towards performance and advertising industry. ----- Página: 1 de 7\ Siguiente: [Página siguiente](https://www.getapp.es/software/119911/appsflyer?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/119911/appsflyer) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados