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description: Busca información actualizada sobre Kartra. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Kartra con productos similares hasta encontrar la opción adecuada.
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title: Kartra: precios, funciones y opiniones | GetApp España 2026
---

Breadcrumb: [Inicio](/) > [Software de plataformas de marketing All-in-One](/directory/310/online-marketing/software) > [Kartra](/software/119675/kartra)

# Kartra

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> Kartra es una solución de gestión empresarial basada en la nube que está diseñada para ayudar a empresas de pequeñas a grandes a crear, lanzar y administrar plataformas de marketing online con plantillas personalizables, analíticas de 35 grados, respuestas automáticas, gestión de afiliados, un carrito de pago integrado y más.
> 
> Veredicto: 168 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**.

-----

## Estadísticas y valoraciones rápidas

| Métrica | Valoración | Detalles |
| **En general** | **4.5/5** | 168 Opiniones |
| Facilidad de uso | 4.0/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.1/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.3/5 | Basado en las opiniones generales |
| Funcionalidades | 4.4/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Genesis Digital
- **Ubicación**: La Jolla, EE. UU.
- **Constitución**: 2013

## Contexto comercial

- **Precio inicial**: 119,00 US$
- **Modelo de precios**:  (Prueba gratuita)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50
- **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop)
- **Idiomas admitidos**: inglés
- **Países disponibles**: Alemania, Australia, Brasil, Canadá, Colombia, España, Estados Unidos, Filipinas, Francia, India, Indonesia, Israel, Italia, Malasia, México, Países Bajos, Reino Unido, Singapur, Sudáfrica, Suecia

## Funcionalidades

- A/B Testing
- API
- Acceso móvil
- Acciones activadas por evento
- Alertas y notificaciones
- Análisis de campañas
- Análisis de evolución de ventas
- Análisis de páginas web
- Análisis de ventas
- Análisis predictivo
- Análisis visual
- Arrastrar y soltar
- Automatización de marketing
- Autoresponders
- Base de datos de contactos
- Biblioteca de imágenes
- Bloqueo de spam
- Búsqueda de clientes potenciales
- CAN-SPAM Compliance
- CRM

## Integraciones (en total: 13)

- Google Calendar
- Kajabi
- Mailgun
- OptimizePress
- PayPal
- PayPal Enterprise Payments
- Plivo
- SendGrid
- Stripe
- Twilio
- Zapier
- aMember Pro
- authorize.net

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Software de plataformas de marketing All-in-One](https://www.getapp.es/directory/310/online-marketing/software)

## Categorías relacionadas

- [Software de plataformas de marketing All-in-One](https://www.getapp.es/directory/310/online-marketing/software)
- [Software de carrito de compra](https://www.getapp.es/directory/97/shopping-cart/software)
- [Software para afiliados](https://www.getapp.es/directory/300/affiliate-marketing/software)
- [Herramientas de email marketing](https://www.getapp.es/directory/307/email-marketing/software)
- [Herramientas de automatización de marketing](https://www.getapp.es/directory/308/marketing-automation/software)

## Alternativas

1. [HubSpot Marketing Hub](https://www.getapp.es/software/20444/hubspot-marketing) — 4.5/5 (6223 reviews)
2. [Mailchimp](https://www.getapp.es/software/8268/mailchimp) — 4.5/5 (17585 reviews)
3. [EngageBay CRM](https://www.getapp.es/software/113999/engagebay-marketing) — 4.7/5 (907 reviews)
4. [Brevo](https://www.getapp.es/software/91466/brevo) — 4.6/5 (3416 reviews)
5. [Constant Contact](https://www.getapp.es/software/90578/constant-contact) — 4.3/5 (2917 reviews)

## Opiniones

### "The Definitive Solution for your Online Business" — 5.0/5

> **luz mary** | *7 de mayo de 2024* | Marketing y publicidad | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: I love how it allows me to build and manage my entire online business without needing to hire a team of developers or designers. The professionally designed templates are impressive, and the expertly pre-written text saves a lot of time and effort. It's like having an entire marketing team working for me\!
> 
> **Desventajas**: The only thing I could say that's less favorable is that, with so many features included, it can take some time to learn how to use everything.
> 
> This platform has made my life much easier. It's like someone read my mind and created an all-in-one marketing solution that covers all my needs. The 360-degree analytics are detailed and insightful, and the affiliate management and integrated payment method are super convenient.

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### "Kartra is a life saver\!\!" — 4.0/5

> **Brittany** | *9 de abril de 2020* | Formación profesional y coaching | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: I absolutely love the fact that almost everything is in one place. I moved from 5 different software tools into Kartra and was able to save myself $250 per month in software but then probably another 20 hours of time trying to connect all the tools together to work. Now I have 1 place to go and I can build the tech pieces of a simple funnel in under an hour\!\!
> 
> **Desventajas**: The builders within the software are not the greatest. I feel that they are slow and clunky. There needs to be a way to save your brand/style guidelines so that you do not have to change the font and color on EVERY SINGLE thing. When you copy and paste text into the page or email builder, it should use the same font that was saved in the template. The Course/membership builder is the same. &#10;&#10;I would also love it if the CRM function had a place to create follow up tasks that created a task list. I do online marketing but I also do consulting and I have to use another CRM to track those leads because there is not a way for me to set a follow up with a lead in Kartra. &#10;&#10;Overall I absolutely love Kartra and I am hoping that these things are updated as soon as possible so that I can love it even more\!

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### "Not easy to use and very expensive" — 3.0/5

> **Usuario verificado** | *14 de agosto de 2023* | Medicina alternativa | Valoración de la recomendación: 2.0/10
> 
> **Puntos a favor**: Initially, I liked that it is all in one platform and that I can have all my business under one roof.
> 
> **Desventajas**: Kartra has a very long learning curve. For those who have never used an all-in-one platform, this was very difficult to learn, and many features are not that intuitive, including the design. It takes a long time for it to update changes so you spend time sitting there waiting for it to complete saving your work. The blocks and elements are very big and reducing them takes a lot of time.
> 
> Overall, it is very expensive, and I have found an all-in-one platform that is far easier to use. It is more aesthetic, not so masculine looking, fast, and easy to make changes and adjustments. It also costs a fraction of Kartra's cheapest package.

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### "Kartra ~ Powerful, Robust, Do-It-All ~ All-in-One Software" — 5.0/5

> **Heidi** | *9 de abril de 2020* | Salud, bienestar y deporte | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: After running a full-time ministry/business online for a couple of years, I had all kinds of programs and platforms that I was paying for monthly or yearly. When it came time to streamline it all, I narrowed it down to just Kartra. Everything is right there in one place, integrating well with WebinarJam and EverWebinar.
> 
> **Desventajas**: Two things...1.) the email component (CRM?). There is no easy way of taking the leads from Kartra and pulling them in to another CRM platform. It would be awesome if this part of Kartra was as robust as its page builder, portal builder, and membership builder\! 2.) a way to set up a store of all the products or services I offer all in one "place"
> 
> I have been able to get an idea about a product that my market may want and throw a page up on the web and pitch it out there and get responses. Sign ups or even payments. Now that I have learned my way around, it is relatively easy to do that\!

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### "My Own Experience with Kartra" — 5.0/5

> **Hani** | *8 de agosto de 2021* | Internet | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: "I was able to deactivate other CRMs and apps that we were using. In fact, at the end of the day, I was able to save money."
> 
> **Desventajas**: "Because I utilize a lot of video stuff, the one thing that irritates me is the high bandwidth charges."

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