Opiniones de Adobe Analytics

The 'Workspace' offering becomes a "go to" for both explorative and more regular reporting. The drag 'n' drop nature of the tool allows for swift setting up of dimensions and metrics. This output can then be simply "eyeballed", or extracted out into CSV/PDF for further analysis.

On occasion the dashboarding options are less user friendly, especially when dealing with stakeholders who might not have a login to the tool. 'Google Data Studio' offers a more visual dashboarding tool for sharing with colleagues, either via a hyperlink or through scheduled emails. The graphing/sharing options are also more appealing in Google Data Studio.

Interface is quite intuitive and easy to navigate after getting used to the design. It also provides a lot of customization options that can be incorporated, provides a good idea of where to spend time updating a site and was also the first to point out the warning signs, such as tracking problems, the filter tabs are another important point of the tool, with the possibility to filter among many metrics, create segments and quickly access the sections that we use the most. Since I've been working with the tool with other platforms, the possibilities have become endless.

Some views and reports are limited to 50 pages. However, the most important thing for us is the lack of Google reference data, which is where the vast majority of our search traffic comes from. We are not sure what users are looking for before entering our site.

Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

Adobe Analytics is a very professional tool that is immensely useful in any company, its functions are considerably necessary to better manage information, among the most notable advantages is its simple interface to understand and the pleasant and easy-to-use work environment, of the same So, we like the depth we can reach when reporting marketing campaigns and, finally, I love the configuration and speed with which I can log in and get the latest analysis of our company's website.

Adobe Analytics is a very complete and easy-to-use tool, I can't find something I don't like about this amazing software.

It enhance customizationFlexibility and convenient

Abit expensiveDefault rate is Abit low 120 request per minute

I have been using AA since it was Omniture/Site Catalyst. It is extremely feature-rich and can collect and analyze web metrics in so many ways. To be honest, I have barely been able to truly scratch the surface of the latest version of AA. Dashboards are easy to create and use. The ability to send web metrics reports in a number of formats is great.

I think I may have been passed by as far as the features go. AA has become slightly too complicated for me. I use it the same way I did 10 years ago - and that is fine for me. But it can do so much more now that it is almost confusing for me. I can't imagine a completely new user trying to use it for the first time.

Impressed by the tool and the detailed insights of the site performance. Data visualizations are interactive and the reporting capabilities are comprehensive.

Hard to compite with other 'de facto standard' tools with more documentation and unofficial support.

Drag and drop functionality makes the tool one of the best to use since its easy for everyoneData is easily visualized with this toolTracking

It really expensiveit's complicated to learn if your not patientIt should have a better documentation

To collect statistics on the operation of sites and their attendance, Adobe Analytics, I use in parallel with Google Analytics and only then I manage to get a complete picture on which to plan the development and promotion of my web projects. In general, the product allows me to study marketing activity and create tasks for our marketers. In addition, I work with a lot of projects, so for me it is extremely important that the paid version of Adobe Analytics has no restrictions on the amount of information processed and the number of requests sent.

At the beginning of my use of Adobe Analytics, it was difficult for me to understand the interface and to study all the icons and icons. So if you first encounter a program, you will have to work hard to master all the functionality.

I love how powerful this tool can be when you truly understand how to use it. It can allow you to understand your site metrics as well as marketing metrics incredibly well when done right. It also have a very flexible dashboard that allows you to create whatever you need.

I dislike how we can hardly ever match up our data to our marketing campaigns. That creates a lack of trust from our teams in the tool.

It is a great platform to understand your customer's journeys to your website, the platform is one of the best in finding out the revenue metrics as well as the other marketing metrics. The dashboarding and reporting is very straightforward.

It is costly as compared to any other platform in the market. New tags or metrics to be implemented come with another price of implementation too. Not recommended for small or medium-sized businesses.

We have been using Adobe Analytics for two years and it has been great. It can provide great insights on customer interactions with out website.

We dont have any issues with the software. We have learned a lot of new ways to track out customers from their support which is super helpful.

The ease of using using and viewing your analytics. Can easily customize your dashboard. Real time monitoring is amazing and very accurate.

You can't break down certain analytics on the way your site is performing. Did they customer come in from an organic search, ppc, etc.

Easy to understand the dashboard, Accuracy of data, tracking, etc...

As of now I have not faced such thing regarding the tool.

I use this service to analyze statistics in my blog. The system is great for finding out how many people opened the page, read, copied, etc. I'm glad that the program works well with its native Adobe products. In addition, I use it on several computers. Unlike similar analyzers, it is convenient to use and simple.

I did not notice the minuses, the developers did their best on the program, so I advise you to use it, it does not cope worse than Google Analytics.

The kind of reports and insights you get out of this software is unmatched. I simply love it and rely on it completely. It gives me a lot of scope for improvement and I constantly follow the lead given to me

The cost factor. If you are not really big on budget and have less site traffic and more retained clients this will not work for you.

Adobe Analytics is one very professional program that is important and useful for work in any company. It has a nice interface and it is very easy for navigation. You can access to all of the reports, visualizations and integrations. I have used different top web analytics tools and I think that Adobe is the best analytics program of all.

Adobe Analytics is a excellent and easy-to-use program, I like quite everything about this great software.

This Adobe software has a lot of functionality that other softwares don't. If you're willing to pay a premium for a good product, this is the one.

This product has the biggest learning curve when compared to other similar products. There are different nuances that are important to understand.

Great user interface , allowing me find my way around my dashboard seamlessly. Enabling me export every graphic format , filter my data according to metrics , segments,sections etc Its Analysis Workspace dashboard has been amongst my favourite part of this program, as it provides me with an intuitive environment to build and modify reports.

Has a long learning curve , thus to use this tool ; you must either have a prior knowledge of this program or have an in-house team to train you to use this tool.