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222 opiniones
- Sector: Software informático
- Tamaño de la empresa: Trabajador autónomo
- Software usado Semanalmente durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Adobe Analytics es un tipo de software de atribución de marketing, que permite a las empresas...
Revisado el 17/5/2021
En el mercado en línea cada vez más complejo y competitivo de hoy en día, los anunciantes y las...
En el mercado en línea cada vez más complejo y competitivo de hoy en día, los anunciantes y las agencias en línea deben mejorar continuamente su comprensión del entorno de marketing en línea y el retorno de la inversión publicitaria. Si bien los anunciantes, las agencias y los anunciantes tienen herramientas independientes para ayudarlos a lograr estos objetivos, agregar manualmente datos de diferentes sistemas y procesos de datos puede dañar gravemente la efectividad de las campañas de marketing en línea, lo que lleva a una degradación del rendimiento. . La integración de adobe analytics resuelve este problema mediante el uso de este programa permite que se transfiera datos automáticamente a las funciones de análisis e informes.
Puntos a favor
es un producto de facil uso que nos ayuda a analizar con mucha prevision todos los ajustes de la implementacion de tecnologia futuras en nuestra industria tecnoogica-educativa.
Desventajas
Adobe Analytics incluye un elemento muy útil llamado Workspace, que es un autoservicio que genera y analiza datos basados en flujos de clics dentro de nuestro sitio web.
También integra una opción que se puede utilizar como detección de anomalías y nos ayuda a identificar y comprender cualquier actividad anormal dentro de nuestro sitio web.

- Sector: Electrónica de consumo
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Probabilidad de recomendación 8.0 /10
A robust enterprise reporting tool with many varying toolsets
Revisado el 15/4/2021
I find Adobe Analytics to be a robust, enterprise tool that can handle vast amounts of data...
I find Adobe Analytics to be a robust, enterprise tool that can handle vast amounts of data (without the sampling that can sometimes affect other tools).
Puntos a favor
The 'Workspace' offering becomes a "go to" for both explorative and more regular reporting. The drag 'n' drop nature of the tool allows for swift setting up of dimensions and metrics. This output can then be simply "eyeballed", or extracted out into CSV/PDF for further analysis.
Desventajas
On occasion the dashboarding options are less user friendly, especially when dealing with stakeholders who might not have a login to the tool. 'Google Data Studio' offers a more visual dashboarding tool for sharing with colleagues, either via a hyperlink or through scheduled emails. The graphing/sharing options are also more appealing in Google Data Studio.

- Software usado Semanalmente durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
It is also a very intuitive and easy-to-use tool.
Revisado el 4/6/2018
In addition to following the effectiveness of the marketing campaign. He does all these things very...
In addition to following the effectiveness of the marketing campaign. He does all these things very well, but with the caveat that he spends some time setting things right.
Puntos a favor
Interface is quite intuitive and easy to navigate after getting used to the design. It also provides a lot of customization options that can be incorporated, provides a good idea of where to spend time updating a site and was also the first to point out the warning signs, such as tracking problems, the filter tabs are another important point of the tool, with the possibility to filter among many metrics, create segments and quickly access the sections that we use the most. Since I've been working with the tool with other platforms, the possibilities have become endless.
Desventajas
Some views and reports are limited to 50 pages. However, the most important thing for us is the lack of Google reference data, which is where the vast majority of our search traffic comes from. We are not sure what users are looking for before entering our site.
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 5.0 /10
I use this analytics platform for company reporting - it has been very difficult to implement.
Revisado el 25/6/2018
More detailed reporting and testing capability
More detailed reporting and testing capability
Puntos a favor
Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.
Desventajas
Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

- Sector: Software informático
- Tamaño de la empresa: 10.000+ empleados
- Software usado A diario durante 6-12 meses
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
With Adobe Analytics we can know about our potential customers
Revisado el 26/7/2022
We're addressing a wide range of concerns, from landing page metrics to customer journeys and churn...
We're addressing a wide range of concerns, from landing page metrics to customer journeys and churn monitoring to integration with Target for more in-depth campaign tracking. As a result, we've been able to better utilize our existing resources while also tailoring our websites to the needs of our customers.
Puntos a favor
It's a fantastic tool for keeping tabs on all of your clients, prospects, and users' activity. All of my website traffic data has been tracked and used to make better marketing decisions by generating dashboards. Unlike with GA or Qlik, I was able to track numerous data points simultaneously using Adobe analytics.
Desventajas
If you're not properly organizing/labeling items and/or inheriting someone else's settings, things can get a little confusing.

- Sector: Marketing y publicidad
- Tamaño de la empresa: 10.000+ empleados
- Software usado Semanalmente durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Adobe Analytics is the best software for data analysis
Revisado el 7/9/2019
Adobe has helped me to reveal the weak points that the consumer has while on the site, and quickly...
Adobe has helped me to reveal the weak points that the consumer has while on the site, and quickly provides recommendations to renew the experience.
Puntos a favor
Adobe Analytics is a very professional tool that is immensely useful in any company, its functions are considerably necessary to better manage information, among the most notable advantages is its simple interface to understand and the pleasant and easy-to-use work environment, of the same So, we like the depth we can reach when reporting marketing campaigns and, finally, I love the configuration and speed with which I can log in and get the latest analysis of our company's website.
Desventajas
Adobe Analytics is a very complete and easy-to-use tool, I can't find something I don't like about this amazing software.
- Sector: Software informático
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
How to play with data and succeed
Revisado el 9/5/2023
Puntos a favor
It enhance customizationFlexibility and convenient
Desventajas
Abit expensiveDefault rate is Abit low 120 request per minute

- Sector: Administración gubernamental
- Tamaño de la empresa: 5.001-10.000 empleados
- Software usado Semanalmente durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Adobe Analytics is maybe too feature rich?
Revisado el 5/2/2019
Puntos a favor
I have been using AA since it was Omniture/Site Catalyst. It is extremely feature-rich and can collect and analyze web metrics in so many ways. To be honest, I have barely been able to truly scratch the surface of the latest version of AA. Dashboards are easy to create and use. The ability to send web metrics reports in a number of formats is great.
Desventajas
I think I may have been passed by as far as the features go. AA has become slightly too complicated for me. I use it the same way I did 10 years ago - and that is fine for me. But it can do so much more now that it is almost confusing for me. I can't imagine a completely new user trying to use it for the first time.

- Sector: Marketing y publicidad
- Tamaño de la empresa: 501-1.000 empleados
- Software usado Semanalmente durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Probabilidad de recomendación 7.0 /10
Powerful analytical tool but 'not standard'
Revisado el 27/12/2022
Puntos a favor
Impressed by the tool and the detailed insights of the site performance. Data visualizations are interactive and the reporting capabilities are comprehensive.
Desventajas
Hard to compite with other 'de facto standard' tools with more documentation and unofficial support.
- Sector: Diseño gráfico
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Adobe analytics makes it easy for you to understand data and information as you wanted
Revisado el 19/5/2023
I give Adobe Analytics a 10 because i enjoy using it daily
I give Adobe Analytics a 10 because i enjoy using it daily
Puntos a favor
Drag and drop functionality makes the tool one of the best to use since its easy for everyoneData is easily visualized with this toolTracking
Desventajas
It really expensiveit's complicated to learn if your not patientIt should have a better documentation

- Software usado Semanalmente durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
A great tool that helps you get actionable insights if setup and used correctly.
Revisado el 20/4/2018
Tracking traffic on my site can provide a lot of rich insight and Adobe has allowed me to do that....
Tracking traffic on my site can provide a lot of rich insight and Adobe has allowed me to do that. It was tough to get a handle of at first, but now that it's ready, there's a lot that can be useful with it.
Puntos a favor
Probably one of the best features of Adobe Analytics is the ability to track eCommerce funnels. This has been bread-and-butter for Adobe for a long time. Also, Adobe can integrate with a lot of 3rd party tools which gives it an edge over Google if you don't use any Google products.
Desventajas
Just like any software, it has to be managed. Adobe Analytics is very robust in features, but if you do not do your tag management right, if you don't set-up your reporting and measurements, or do your visualization tables properly, you really defeats the purpose of its use cases.
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Incredibly robust tool for web analytics that I use daily.
Revisado el 19/5/2018
All kinds of benefits. It greatly increases my productivity and gives me the ability to refine my...
All kinds of benefits. It greatly increases my productivity and gives me the ability to refine my reporting and data analysis. Most of the benefits were named in the Pros section of my review, so I won't go into much detail here, but I will say that the utility of Adobe Analytics has been proved time and again. I would say the value that it adds to my organization is worth the money, and more. One thing that I forgot to mention in the Pros section is Adobe Target. We implemented this tool around 2 years ago and it's vastly expanded our testing capabilities. This is especially helpful when working with our product team. The results of testing help us evaluate the impact of product features in an efficient and effective manner.
Puntos a favor
The tool is amazingly flexible. The possibilities for segment creation in order to refine your data for ad hoc analysis and reporting are endless. The different tools that you can use for ad hoc analysis, visualizations, pulling clickstream data, and creating reports are comprehensive. Adobe consistently updates Analytics with new and useful features. I am constantly discovering new tools that help make my job easier and help make me more effective at my job. Scheduling reports is easy and flexible. The customer service is great as well - fast, reliable, and highly communicative. Last, but not least, is the tool Report Builder that integrates with Excel. You can automatically pull Adobe report into Excel which makes analytics reporting way easier.
Desventajas
Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module. This is rare, but when it happens it significantly disrupts my workflow. Data Warehouse can also be very slow. It is not an agile tool, at least not as agile as I need it to be sometimes. Also, I frequently get logged out of my account after a short time of inactivity.
- Sector: Tecnología y servicios de la información
- Tamaño de la empresa: 51-200 empleados
- Software usado Semanalmente durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Smooth and Powerful Application.
Revisado el 23/8/2022
It provides excellent data breakdown, which makes it strong and versatile. The API level provides...
It provides excellent data breakdown, which makes it strong and versatile. The API level provides for the analysis of key information needed for your company's marketing data. Excellent for high-end website-owning businesses. We absolutely appreciate utilizing this platform since it offers so many fun and intriguing interactive elements. In contrast to many other products that compete with this one, I personally really appreciate the user interface since it is so straightforward and uncluttered.
Puntos a favor
Adobe Analytics is great at what it does since you can use its insights to obtain accurate and reliable information. A good dashboard is essential for using the tool while you are operating on it. My whole website visitors data has been recorded and used to create dashboards that will help me make better marketing choices. I was able to monitor several data points sequentially with Adobe analytics, unlike GA.
Desventajas
In comparison to other platforms on the market, it is expensive. New tags or metrics that must be deployed have an additional cost associated with them. For small and medium-sized enterprises, not advised.
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
A handy tool, but not self-sufficient
Revisado el 29/7/2018
Puntos a favor
To collect statistics on the operation of sites and their attendance, Adobe Analytics, I use in parallel with Google Analytics and only then I manage to get a complete picture on which to plan the development and promotion of my web projects. In general, the product allows me to study marketing activity and create tasks for our marketers. In addition, I work with a lot of projects, so for me it is extremely important that the paid version of Adobe Analytics has no restrictions on the amount of information processed and the number of requests sent.
Desventajas
At the beginning of my use of Adobe Analytics, it was difficult for me to understand the interface and to study all the icons and icons. So if you first encounter a program, you will have to work hard to master all the functionality.
- Sector: Comercio minorista
- Tamaño de la empresa: 10.000+ empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Powerful Tool
Revisado el 11/8/2021
We use Adobe on a daily basis and it does the job very well. We are likely not using all of its...
We use Adobe on a daily basis and it does the job very well. We are likely not using all of its functions at this time which is exciting because we know it can do even more.
Puntos a favor
I love how powerful this tool can be when you truly understand how to use it. It can allow you to understand your site metrics as well as marketing metrics incredibly well when done right. It also have a very flexible dashboard that allows you to create whatever you need.
Desventajas
I dislike how we can hardly ever match up our data to our marketing campaigns. That creates a lack of trust from our teams in the tool.
- Sector: Salud, bienestar y deporte
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Very powerful analytics and reporting platform
Revisado el 11/6/2022
Puntos a favor
It is a great platform to understand your customer's journeys to your website, the platform is one of the best in finding out the revenue metrics as well as the other marketing metrics. The dashboarding and reporting is very straightforward.
Desventajas
It is costly as compared to any other platform in the market. New tags or metrics to be implemented come with another price of implementation too. Not recommended for small or medium-sized businesses.
- Sector: Aerolíneas/aviación
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Best Analytics tool
Revisado el 9/12/2019
Our overall experience with Adobe Analytics has been good. We love their support which has helped...
Our overall experience with Adobe Analytics has been good. We love their support which has helped us set it up.
Puntos a favor
We have been using Adobe Analytics for two years and it has been great. It can provide great insights on customer interactions with out website.
Desventajas
We dont have any issues with the software. We have learned a lot of new ways to track out customers from their support which is super helpful.
- Sector: Comercio minorista
- Tamaño de la empresa: 1.001-5.000 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 9.0 /10
Adobe Analytics
Revisado el 16/1/2020
Keep up with real time monitoring and see how our website is performing and what our revenue looks...
Keep up with real time monitoring and see how our website is performing and what our revenue looks like.
Puntos a favor
The ease of using using and viewing your analytics. Can easily customize your dashboard. Real time monitoring is amazing and very accurate.
Desventajas
You can't break down certain analytics on the way your site is performing. Did they customer come in from an organic search, ppc, etc.
- Sector: Marketing y publicidad
- Tamaño de la empresa: 2-10 empleados
- Software usado Semanalmente durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Best Data Analysis & Reporting Tool
Revisado el 15/11/2022
It was a good experience to use such enterprise level tool which help business to understand the...
It was a good experience to use such enterprise level tool which help business to understand the user journey coming to your website and plan a strategy based on it to get most out of it.
- Tamaño de la empresa: 2-10 empleados
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Good analytics
Revisado el 14/2/2018
Puntos a favor
I use this service to analyze statistics in my blog. The system is great for finding out how many people opened the page, read, copied, etc. I'm glad that the program works well with its native Adobe products. In addition, I use it on several computers. Unlike similar analyzers, it is convenient to use and simple.
Desventajas
I did not notice the minuses, the developers did their best on the program, so I advise you to use it, it does not cope worse than Google Analytics.
- Sector: Alimentación y bebidas
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
The Ferrari of Analytics tools
Revisado el 13/12/2019
This tool makes Google Analytics look like it is for children. The analysis power of Adobe is so...
This tool makes Google Analytics look like it is for children. The analysis power of Adobe is so far ahead they are not comparable. I had been using Google Analytics for 8 years and this blew my mind.
Puntos a favor
Adobe Analytics is the single most robust analytics tool I have ever used. Its segmentation abilities are insane and its connection to the Adobe Stack make it a powerhouse.
Desventajas
Adobe Analytics comes with a pretty steep learning curve and to find quality training is not free. Plus because of its incredible customization it takes a lot of tribal knowledge to understand the back end connections too.
- Sector: Servicios de información
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante 1-5 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
Pricey but Worth
Revisado el 11/6/2020
I was extremely happy with whatever time I used it and would want to get it again.
I was extremely happy with whatever time I used it and would want to get it again.
Puntos a favor
The kind of reports and insights you get out of this software is unmatched. I simply love it and rely on it completely. It gives me a lot of scope for improvement and I constantly follow the lead given to me
Desventajas
The cost factor. If you are not really big on budget and have less site traffic and more retained clients this will not work for you.
- Sector: Hospital y atención sanitaria
- Tamaño de la empresa: 1.001-5.000 empleados
- Software usado A diario durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Adobe Analytics - the best analytics program
Revisado el 25/9/2019
My overall experience with Adobe Analytics is excellent and I will continue to use this great...
My overall experience with Adobe Analytics is excellent and I will continue to use this great product.
Puntos a favor
Adobe Analytics is one very professional program that is important and useful for work in any company. It has a nice interface and it is very easy for navigation. You can access to all of the reports, visualizations and integrations. I have used different top web analytics tools and I think that Adobe is the best analytics program of all.
Desventajas
Adobe Analytics is a excellent and easy-to-use program, I like quite everything about this great software.

- Sector: Marketing y publicidad
- Tamaño de la empresa: 51-200 empleados
- Software usado Semanalmente durante 6-12 meses
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 6.0 /10
Cool visuals but hard to naviagte
Revisado el 22/5/2020
I used Adobe Analytics to import data and make reports and dashboard to gain insights on marketing...
I used Adobe Analytics to import data and make reports and dashboard to gain insights on marketing campaigns.
Puntos a favor
This Adobe software has a lot of functionality that other softwares don't. If you're willing to pay a premium for a good product, this is the one.
Desventajas
This product has the biggest learning curve when compared to other similar products. There are different nuances that are important to understand.

- Software usado A diario durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Great analysis workspace.
Revisado el 10/1/2018
Puntos a favor
Great user interface , allowing me find my way around my dashboard seamlessly. Enabling me export every graphic format , filter my data according to metrics , segments,sections etc Its Analysis Workspace dashboard has been amongst my favourite part of this program, as it provides me with an intuitive environment to build and modify reports.
Desventajas
Has a long learning curve , thus to use this tool ; you must either have a prior knowledge of this program or have an in-house team to train you to use this tool.