Opiniones de Google Data Studio

Se puede conectar con otros softwares de datos, creando tablas e informes de manera profesional para presentarlos de forma muy visual.

A veces resulta complicado incluir los datos que se quieren a la hora de elaborar un informe y requieren una curva de aprendizaje en ocasiones alta, depende de lo que se quiera mostrar.

Me encanta la manera en que se pueden conectar varias fuentes de datos, es bastante práctico, con el curso en línea que google tiene disponible se puede iniciar para un uso básico, pero se puede sacar más provecho explorando esta herramienta.

Que está enfocado para análisis de herramientas de marketing, sería de gran ayuda con integración a otros software de tipo contable financiero para extracción de data.

Lo que mas me gusta es que puedes conectar las diferentes herramientas con las que trabajas, Google Ads, Analytics, Facebook ads etc... poder ver en un mismo lugar los KPI que te interesen y compartir los datos con quien te interese, para ver el estado de tus acciones de marketing digital

Lo que menos me gusta es que algunos conectores son de pago " ejemplo supermetrix" y que en algunos momentos se cuelga o tarda en cargar los datos, pero como norma general muy contento con esta herramienta

Data Studio no tiene rival en lo que informes de campaña, cliente y estado de cuenta se refiere. Es una herramienta gratuita de Google que sirve para completar informes personalizados sobre todo si tienes que personalizar con datos de distintos entornos. Es la forma mas sencilla de englobar analiticas web, anuncios de google y con integraciones o excel otros datos. Me arriesgaría a decir que es muy improvable que trabajes en Marketing y no utilices Data Studio para realizar los informes profesionales.

A menudo el programa funciona lento, algunas veces los datos se desconfiguran y el soporte solo es por email o faqs

No solo es una herramienta que permite el seguimiento en tiempo real del comportamiento de las distintas actividades, sino que estos mismos arreglos gráficos puedan conformar informes que pueden ser compartidos a los interesados de una manera dinámica

el uso de las herramientas gráficas esta limitada a las características predefinidas de cada gráfico, y por tanto, los arreglos en la manera de visualizar los datos estará limitado a lo permitido como funciones básicas de cada tipo de gráfico.

La integracion con todas las plataformas de google y otros inregradores gratuitos es genial. Puedes crear informes personalizados, programarlos… una herramienta imprescindible para marketing

Mas conectores gratuitos para obtener datos de cualquier plataforma de publicidad

Me ayuda mucho para tener visualizacion de las metricas de mi empresa de una manera ordenada y facil de interpretar

Que se vuelve un poco lenta con cantidaded masivas de datos

Su practicidad y facilidad de uso. Es fácil adaptarse a su manejo..intuitivo

No echo nada en falta actualmente. Es realmente intuitivo.

Cientos de integraciones, gran variedad de gráficos y funcionalidades. Una herramienta básica para cualquier empresa.

Quizás el proceso de aprendizaje es un poco largo y no hay soporte técnico directo desde Google ya que es una herramienta gratuita.

Que es relativamente facil de usar. Me gusta tambien la relacion que existe entre todos los productos de Google. Una persona con poca experiencia puede usarlo, si bien tiene que familiarizarse con las funciones, en poco tiempo podria aprender lo basico. Los graficos son buenos y el acceso a las bases de datos tambien. La visualizacion de las herramientas para editar los graficos es tambien buena y facil de entender, y la correlacion de diferentes tablas de datos es facil de ejecutar.

No tengo comentarios negativos para esta plataforma

Me gusta la facilidad con la que puedo encontrar mis datos

Todo me gusta es fácil de usar y muy intuitiva

Sin duda la funcionalidad que más uso de esta herramienta es la generación de informes. Crearlos y diseñarlos a tu gusto. Además las integraciones con otras plataformas también esta bien.

Sin embargo me falla que muchos de los conectores son de pago…

La cantidad de datos que puedes tratar y la facilidad en su utilización (muy intuitivo al seguir el patrón de todos los softwares de Google)

La falta de elementos que otras herramientas de pago presentan

The most impactful features of DataStudio are the wide range of visualizations you have access to in order to present your data in the most engaging and insightful way. Coupled with the wide range of data connectors that are available natively and also third-party connectors, which expands the scope widely.
Once you have understood the overall way of working, the tool is very easy to use. There are lots of training videos available and lots of support available over the internet, in case you get stuck.
Integration into my business practises was easy because of the flexibility in data input sources. If a specific connector does not exist, then you can always fall back on file imports.

The most important missing feature for me personally is a native (free) data connector to Facebook Ads. One has free access to all the Google platforms and I have a constant struggle to get a decent data connector to Facebook ad platform data.
One improvement that I suggest is to add the functionality to do processing on calculated fields to do for instance 7-day moving average calculations on the platform itself. Now I have to do those calculations on a Google Sheet first and then import the results into the DataStudo reports. Or even make that a built-in function?

Once it's build your data sources, it's easy to build your dashboards even they don't have the best data viz options. It's in the Google tech stack, that makes easy to your team keep running. Would like to have Microsoft Power BI? It was my concerto too! But yes, Google Data Studio will deliver all info you need in a beautiful interface - don't worry. Good price, clear and light interface, access from any device. Your data project will meet the needs.

Different from Microsoft Power BI for example, you don't have a on screen calculation, easy to work on. Many times you need to create new fields, build cases with calculations to have the field to use on. You need an administrator/builder with more tech skills. But any doubt that I found, I had case or example in the web to search and use. But once it's build the base, it's easy to build dashboards, deploy, upgrade and so one.

Data Studio is an extremely powerful tool for reporting and has allowed our team to share out extremely in-depth reports with our clients. It's suite of features is vast and allows our teams to provide highly valued insights into data we previously never had access to. The software is extremely flexible when it comes to customization to fit the needs of our client on a case-by-case basis, which is extremely important since each client has different preferences, nuances, and objectives and Data Studio makes that customization super simple.

Since Data Studio has so many in-depth reporting features, the software itself can be confusing to adapt to and the learning curve for reporting is quite steep if you have no prior experience. It took our team a long time to learn and adapt the software and collaboration on one report was often difficult, which resulted in one member being delegated to handle reporting responsibilities. It would be nice if the Data Studio was able to incorporate task management and campaign tracking alongside its powerful reporting abilities; I think that would really push Data Studio above the competition from software such as Domo and Tableau.

I see that it is a tool that fulfills what it proposes to do, it allows very easy integrations, it is easy to manage and organize data, it allows the visualization of dashboards and the management of sharing is easy.

In terms of building dashboards, it could have more features that would allow customizing dashboards for a more visual build. I feel that there are still few resources for this front.

I like that it's basically free and it's easy to create good-looking reports and share them with your colleagues. We're able to basically have another BI tool at our disposal without going through a lengthy procurement and deployment process.

Connecting a database is quite challenging with Google Data Studio. The error messages are not very helpful at its current state. And sometimes it gives you random errors for no clear reason.

I love Google Data Studio... it's quite hard to select one feature, cause all the program is great, from the easy to use tables, the charts tables, graphics, the custimizable layout, the connection with your database...

Sometimes it gets a little bit slow and the tables or charts bugs... but it's understandable

I would recommend every business used this, from small to large. The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance. There are also lots of templates available online to get you started for no cost.

The customisation has to come from someone with a fair bit of knowledge of the product when sharing with others. In the majority of times people will have to only have a view of the report and they won't really be able to amend or see other data within it. It is also a little slow when doing lots of data and changing the views.

It's ease to use, free to use, integrates easily with all Google ads / reporting tools, 3rd party data connectors to other platforms, easy to setup and configure, easy to learn.

You may have to pay for several connectors for it to work with other platforms like Facebook ads etc

We can collate all our data sources into one automated report for our clients.

Third-party connectors can be quite expensive.

Simple to use as and end user and (mostly) simple to set up.

If you dont have the proper knowledge it might be a difficult task.

I love that it's a tool directly from the same company where I get most of my data already. I use Google Analytics and Google Ads heavily in my business, so it's awesome to have a data analysis and reporting tool that has stable connections to both of these. Being able to integrate both, and other integrations into the same dashboard is a big plus.

And the depth of features has really gotten pretty large over the last couple of years. Unless you need extremely advanced calculations and reporting, Data Studio will probably suit your needs. The ability to sort your data and fine-tune exactly how metrics are displayed is cool.

It doesn't hurt that Data Studio is free! These kinds of tools are often very expensive, but Data Studio allows smaller studios like mine to get in the game for little to no investment.

It's a bit of a pain to get set up, and to fully integrate. The documentation, while large, is not easy to follow in my opinion.

Adding a data source and then creating a dashboard using a specific source can be a little hit and miss. It shouldn't take 3 or 4 screens of options to tell my dashboard that I want to get data from a specific source. Once you get past it, it's fine. But setting up a new dashboard, and organizing dashboards, is cumbersome.

I loved the fact that there are templates for interactive web page dashboards that help shortcut visualizations and common display formats for data. Other websites either lock you into a boring template or expect users/devs to reinvent the wheel. This allowed me to build momentum quickly.

I was not a fan of the additional charges for data connecters. Data from large social media sites or professional websites is often stuck behind a paywall, which is a bit aggravating.