--- description: Busca información actualizada sobre OWOX BI. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara OWOX BI con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: OWOX BI: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Software de inteligencia competitiva](/directory/305/competitive-intelligence/software) > [OWOX BI](/software/105065/owox-bi) # OWOX BI Canonical: https://www.getapp.es/software/105065/owox-bi Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.es/software/105065/owox-bi?page=2) > OWOX BI permite a los usuarios calcular el valor de sus campañas publicitarias utilizando la atribución basada en embudo para evaluar la eficiencia de todas las sesiones de usuario > > Veredicto: 18 usuarios lo han valorado con **5.0/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **5.0/5** | 18 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 5.0/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.9/5 | Basado en las opiniones generales | | Funcionalidades | 4.9/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 100% | (10/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: OWOX - **Ubicación**: SACRAMENTO, EE. UU. - **Constitución**: 2002 ## Contexto comercial - **Precio inicial**: 0,00 US$ - **Modelo de precios**: (versión gratuita disponible) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés, ruso - **Países disponibles**: Alemania, Australia, Brasil, Canadá, China, Estados Unidos, India, Japón, México, Reino Unido ## Funcionalidades - A/B Testing - API - Análisis de páginas web - Análisis de rentabilidad - Análisis por cohorte - Análisis predictivo - Análisis visual - Cartografía del viaje de cliente - Consulta ad hoc - Creación de informes ad hoc - Creación de informes/análisis - Creación de paneles de comunicaciones - Formularios de evaluación (scorecards) - Indicadores claves de rendimiento - Informes personalizables - Multi-Channel Attribution - Métricas de rendimiento - Panel de actividades - Panel de comunicaciones - ROI Tracking ## Integraciones (en total: 5) - Google Analytics 360 - LinkedIn for Business - Meta for Business - Ringostat - Twitter/X ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Asistencia telefónica - Chat ## Categoría - [Software de inteligencia competitiva](https://www.getapp.es/directory/305/competitive-intelligence/software) ## Categorías relacionadas - [Software de inteligencia competitiva](https://www.getapp.es/directory/305/competitive-intelligence/software) - [Herramientas BI](https://www.getapp.es/directory/318/business-intelligence/software) - [Herramientas de análisis de datos de marketing](https://www.getapp.es/directory/602/marketing-analytics/software) ## Alternativas 1. [Semrush](https://www.getapp.es/software/91634/semrush) — 4.6/5 (2316 reviews) 2. [Similarweb](https://www.getapp.es/software/100382/similarweb-pro) — 4.6/5 (251 reviews) 3. [Google Alerts](https://www.getapp.es/software/131703/google-alerts) — 4.7/5 (315 reviews) 4. [Ahrefs](https://www.getapp.es/software/102405/ahrefs) — 4.7/5 (581 reviews) 5. [Lebesgue](https://www.getapp.es/software/2052208/lebesgue) — 4.9/5 (43 reviews) ## Opiniones ### "A solution to reduce time on daily marketing analytics routine" — 5.0/5 > **Alex** | *8 de abril de 2019* | Tecnología y servicios de la información | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: It’s just so great that now we don’t need to spend so much time on collecting and processing data\! OWOX BI does all these without our constant control. All we needed to do was to set up the necessary pipelines. > > **Desventajas**: Nothing\! Great tool, great team, great results\! > > First of all we were looking for a solution to our daily routine problem. Our marketing analysts were spending way to much time on dull kind of work like collecting necessary data. Sometimes they had to redo the work that they’ve been doing for several hours in case of some technical problems etc. Of course their productivity has fallen and we needed to change the whole process. OWOX BI became a great choice\! They’ve helped us to reduce daily routine so our analysts got more time on more interesting work that can bring more advantages. ----- ### "Great instrument to analyze online and offline marketing data" — 5.0/5 > **Dmytro** | *4 de octubre de 2021* | Servicios de información | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: OWOX BI has a vast scope of useful features to process marketing data. It automatically collects, processes, and merges data from many channels. But one thing that our team appreciates the most, OWOX BI helps us to process offline orders and take them into account in general reports. It’s a fantastic option since we now receive accurate data on customers’ activity and sales. The cohort analysis is something we look to explore further on. That’s to say, OWOX BI has much to offer. > > **Desventajas**: You need to have good analytical skills as a marketer to make the most of this tool and its features. Though, they have some great user cases in their knowledge base. > > There are lots of things to mention. The main points on this list are: we calculated the ROPO impact, effectively managed ad channels, reduced spending, built comprehensive reports for the sales team and management, improved our marketing strategies, found new areas of growth for the business. ----- ### "Great software, a must-have for date-oriented marketers" — 5.0/5 > **Usuario verificado** | *18 de octubre de 2017* | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: + Ease of use. It is very easy to set up data pipelines and attribution models. + Google Sheets integration : very useful to push manual data to GA (eg. offline cost data) + Reactive support : customer support questions are answered promptly and professionally > > **Desventajas**: - Could have additional data sources for pipelines - Would love to have a feature to connect to Data Studio. > > It is a massive time-saver \! ----- ### "Fantastic functionality and data analysis" — 5.0/5 > **Usuario verificado** | *13 de agosto de 2021* | Redes informáticas | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: OWOX BI is the tool that empowers data and adds more sense to it. I never thought we could get so many insights from the gathered data. Now we can calculate everything we need to know for the business success, and then put it in convenient reports for other teams to acknowledge. > > **Desventajas**: It was a bit difficult to understand how to set certain reports but their support team helped us to do it properly. So, you might need some assistance at the beginning. > > OWOX BI solved many problems for our company. It helped us measure the impact of ROPO-effect, analyze users’ sessions, and evaluate email marketing efforts. There are multiple metrics that we calculate to determine the problem spots. We also found new opportunities for growth. Ever since our marketing team started using OWOX BI as a chief analytical tool, we made decent progress in our marketing strategies. ----- ### "A handy service for marketing analysis" — 5.0/5 > **Tetyana** | *18 de febrero de 2019* | Telecomunicaciones | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: A very useful tool for a marketer who wants to save time on data analysis and reports. OWOX BI manages huge loads of data from various sources and processes them within a single interface. What’s more, it integrates with CRM tools and other API platforms. This means no more headache with manual uploads and data collection. > > **Desventajas**: I was confused with a few filter options when I built my first report and had to contact support. They helped me in the shortest time. > > It’s a super helpful service for our marketing team. It saves hours of working time and eliminates manual work with data. I now collect all needed metrics from about a dozen of traffic sources, mobile apps, and build all-in-one reports to view the results. Now I see an actual picture of our budget spending. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.es/software/105065/owox-bi?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/105065/owox-bi) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | ----- ## Datos estructurados