--- description: Busca información actualizada sobre Iterable. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Iterable con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Iterable: precios, funciones y opiniones | GetApp España 2026 --- Breadcrumb: [Inicio](/) > [Software de gestión de campañas](/directory/304/campaign-management/software) > [Iterable](/software/102081/iterable) # Iterable Canonical: https://www.getapp.es/software/102081/iterable Página: 1 de 4\ Siguiente: [Página siguiente](https://www.getapp.es/software/102081/iterable?page=2) > Iterable es una plataforma de marketing de crecimiento y participación del usuario. Los profesionales de marketing B2C usan Iterable para enviar los mensajes adecuados a los dispositivos correctos en el momento preciso. > > Veredicto: 63 usuarios lo han valorado con **4.3/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.3/5** | 63 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.2/5 | Basado en las opiniones generales | | Funcionalidades | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Iterable - **Ubicación**: San Francisco, EE. UU. - **Constitución**: 2013 ## Contexto comercial - **Público objetivo**: 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Albania, Alemania, Andorra, Australia, Austria, Bielorrusia, Bosnia y Herzegovina, Bulgaria, Bélgica, Canadá, Chequia, Chipre, Ciudad del Vaticano, Croacia, Dinamarca, Eslovaquia, Eslovenia, España, Estados Unidos, Estonia y 36 más ## Funcionalidades - A/B Testing - API - Acceso móvil - Acciones activadas por evento - Análisis de campañas - Automatización de marketing - Autoresponders - Base de datos de contactos - Biblioteca de imágenes - CAN-SPAM Compliance - CRM - CTA personalizables - Campañas de goteo - Concursar por sms - Contenido dinámico - Creación de informes/análisis - Cupones - Editor WYSIWYG - Gestión de campañas - Gestión de canales ## Integraciones (en total: 3) - Adobe Commerce - Mixpanel - Segment ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia 24/7 - Chat ## Categoría - [Software de gestión de campañas](https://www.getapp.es/directory/304/campaign-management/software) ## Categorías relacionadas - [Software de gestión de campañas](https://www.getapp.es/directory/304/campaign-management/software) - [Herramientas de email marketing](https://www.getapp.es/directory/307/email-marketing/software) - [Herramientas de automatización de marketing](https://www.getapp.es/directory/308/marketing-automation/software) - [Herramientas de mobile marketing](https://www.getapp.es/directory/309/mobile-marketing/software) - [Herramientas de análisis de datos de marketing](https://www.getapp.es/directory/602/marketing-analytics/software) ## Alternativas 1. [Brevo](https://www.getapp.es/software/91466/brevo) — 4.6/5 (3416 reviews) 2. [Mailchimp](https://www.getapp.es/software/8268/mailchimp) — 4.5/5 (17587 reviews) 3. [MailerLite](https://www.getapp.es/software/10156/mailerlite) — 4.7/5 (2258 reviews) 4. [ActiveCampaign](https://www.getapp.es/software/2348/activecampaign) — 4.6/5 (2561 reviews) 5. [Constant Contact](https://www.getapp.es/software/90578/constant-contact) — 4.3/5 (2917 reviews) ## Opiniones ### "Easy to use with potential for powerful customization" — 4.0/5 > **Usuario verificado** | *30 de abril de 2018* | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background. > > **Desventajas**: There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc). > > Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with. ----- ### "Great Tool for CRM Beginners" — 4.0/5 > **Usuario verificado** | *10 de octubre de 2023* | Alimentación y bebidas | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: It is a simple tool that's easy to use and easy to figure out. Great for simple use cases. Email template building experience and features are better than other CRM tools. > > **Desventajas**: The platform is very click-dependant, meaning that you need so many clicks to perform a single function. Navigation is complex. Doesn't allow much flexibility when setting up campaigns. > > When I first started using Iterable at my new job, I wasn't a fan. The capabilities were restricted especially in terms of analytics compared to other CRM tools. However, over the last 3 years, they have been adding new features slowly and catching up to other tools. My main problem with Iterable is regarding its UX and usability. As an everyday user, I find Iterable hard to use as you need too many clicks to achieve anything you are doing. I work fast and need to be able to generate campaigns swiftly. Iterable doesn't allow this and you sometimes need to click 5-6 different buttons to open a window. ----- ### "Helpful but a pain" — 3.0/5 > **Usuario verificado** | *19 de julio de 2022* | Bienes de consumo | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: I can send out mass comms to our customers in a matter of minutes > > **Desventajas**: Some of the steps and processes do not make sense, and it can be rather tedious to set up a campaign at times ----- ### "Easy and powerful" — 5.0/5 > **Usuario verificado** | *10 de diciembre de 2021* | Software informático | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: It empowers email marketers to launch campaigns effortlessly. Everything is intuitive to use, from campaign planning, template set-up, automation workflow constructing, database management, and analytics overview. Iterable has helped me launch several large, complex campaigns successfully. > > **Desventajas**: Looking forward to seeing progress in improving the newly-launched product features, such as send-time optimization and brand affinity. ----- ### "Rare Gem" — 5.0/5 > **Usuario verificado** | *9 de junio de 2020* | Relaciones públicas y comunicaciones | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: It's rare that a software company like Iterable has such helpful customer support. Even in silly questions with help on mocking up emails, they are so willing to help and fix the problem we are experiencing. Great direct integrations with gravity forms and even better workflows\! > > **Desventajas**: Only complaint with iterable is you do not have the ability to recall a send. Wish the emails went out a bit slower in case of emergency... or at least wish you had the option to slow down send times. > > We use Iterable every day to protect the sender reputation of our clients doing mass mailing. Couldn't do without. ----- Página: 1 de 4\ Siguiente: [Página siguiente](https://www.getapp.es/software/102081/iterable?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.es/software/102081/iterable) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | ----- ## Datos estructurados