Opiniones de TapClicks

Manejo de marketing, organización, optimización

pocos errores, mejoraría manejo intuitivo

Multiple feeds that tie in nicely. Multi Level Logins help us bring on Partners who have clients. New phone reporting

Data lag. The biggest issue here is that clients see this before we do. It would be great if you experience a data lag if you were able to post a message so that clients don't misinterpret a data lag from an under performing campaign

The number of APIs is excellent. The increase the number each day. For example, Google Analytics, Google AdWords, Twitter, etc., data from these sources can be pumped in directly from the respective platform.

When the platform first evolved the data import feature was extremely difficult to use. The only use of this feature is when an API doesn't exist to directly pump the data in.

Ability to integrate directly with digital advertising platforms.

it is unable to pull KPI's out of custom data sets without manipulating the data and building a new report. Plus some very simple fixes that never get implemented like being able to pull a "count" from a data set by just counting rows that contain certain results in a field or being able to set a default date period on each dashboard.

Having a direct API into the majority of our platforms has made TapClicks the preferred vendor for us. The ability to pull wrap up reporting, client logins and overall functionality are great.

Some of the newer platforms are not integrated and we do not have a set time frame on when they will be added. A few APIs are not as robust as others. The ability to add a flat dollar amount as a fee vs a percent.

I love that there is seamless data integration from all of our advertising platforms, that there's a variety of ways to show the data, and their support team is top notch.

We have had problems with data not showing correctly in our reporting platforms vs. in TapClicks due to differing attribution windows. In addition, TapClicks isn't set up for granular direct-response data reporting across multiple pixels/tags.

The ability to look at things quickly is super nice. The overall views are simple to read too, but it's extremely elementary.

There are a lot of problems that arise monthly and the software overall isn't very integration friendly. There's a lot of troubleshooting and things that stop working all the time. For example, now I cannot see my Facebook posts or ads as images. Their reporting suite isn't that helpful either

Easy to use and a very short learning curve. The releases of new features TapClicks are helpful.

Data widgets can be clunky to work with and there's often data discrepancies depending on the ad server you use.

It imports data from DSPs like Centro, TapClicks, Google - all while featuring data from Google Analytics and other vendors we use for digital services for clients.

We've had a consistent issue with importing third party audience data from Centro. It's been something we've desperately needed, but with the last 3 months of updates hasn't been addressed. There's no timetable.

The customer service we've received has been outstanding. We feel heard and, more importantly, understood. When there are problems (less often) or when we request additional enhancements (more often), they get taken care of...for real. It's amazing.

The things that are limited by the Facebook API make data matching challenging. Medium-to-high learning curve. Documentation could be a lot better.

What I liked more was the ease of use of the software and how easy it was to request features. Support was always very helpful and open to hearing new ideas and adding them onto the roadmap.

What I liked least was that the features and functions were slightly limited such as not being able to change colours of graphs.

i like how many integrations it has with other software.

I don't like the report export options, I don't like the way I can't trust that it pulls in accurately from my assets, I don't like how cumbersome it is to build reports that show the data I want. I don't like how I can only have one dashboard and I can't save versions of it (like from one quarter to the next) for when I'm showing special promotions, etc. I don't like how hard it is to duplicate widgets and then change the data in the duplicated version.

TapClicks is amazing in that it lets us pull in several data sources with a simple click of a button, and we can get started on building out widgets. The Report Studio is amazing to share reports with clients.

The only thing that I don't currently like about the software, is the date ranges not applying, and always having to update them.

It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story. Data reports are simple enough for customers to understand.

I think this platform falls short in a few areas. For instance, social media plugins include extremely little data. Data for Instagram only shows follower growth, as opposed to reach/engagement across posts. Plugging in data sources is quite cumbersome and often pull inaccurately. Also customizing reports for individual clients is a hassle and most changes must be made across all accounts- this is a major downfall for any company with many clients.

Tapclicks is a great program for those who want to get more insight into their marketing efforts. This program was fairly easy to deploy and it has a great interface that makes it easy to find the specific information or datasets you are looking for.

There really aren't many things that I can point out that are an issue with this program. I would say that given the type of program this is, I would have thought there would have been more features and ways to integrate with more platforms than there are.

I love our rep! She is very helpful. And i love the schedule part of the reporting

There are so many places that you have to make sure are correct. All the layers sometimes cause issues.

TapClicks saves us so much time by integrating the data straight into our charts. We set things up one time and then just adjust the dates to update for the next time period. Now we can spend time analyzing and giving our clients insights instead of spending time manually pulling data for every report.

Some advanced Google Analytics metrics that we can see together in Google Analytics are not configured to be used together within TapClicks, so we can't slice and dice completely freely.

I love the ability to aggregate and normalize data. Additionally - the smart connector features is big for our agency.

The software is pretty intuitive which is beneficial.

Having multiple EZLogin's to provide to clients has been a big win as well - our clients see value.

The frequency in which we run into things breaking - we usually find 2 or 3 things a month that often times engineers need to assist with

Our agency is small and we are not doing anything earth-shattering from a campaign or analytics standpoint but we run into integration with Google and Facebook, being able to parse the data the same way we can in their systems. We have been waiting a year for our Customer Service rep to help us make some custom connections that likely would dramatically benefit all TapClicks users. Would like to see more time spent on innovating with companies like ours.

The flexibility and the variery of reporting channels, along with the exceptional customer care is what I like most.

The price. I live with that due to the positive aspects of TapCLicks, but still...

I love all the API connections they have built out. It makes it extremely easy to pull in data from the core platforms we are advertising on. What's better is I can also map and set-up Google Sheets for raw data ingestion, providing me the ability to have all data sources for clients in one locations.

I wish there was more freedom and thought put into the overall design and navigation between dashboards.

Lot's of data integrators. Marketing Automation Platform workflow fits our business model and processes, but are still launching this.

Not sure if the connector API's pull in every metric hook from every data source, such as ecomm order totals for ROAS analysis, which is available in AdWords/Analytics.

We've experienced a few bugs here and there pulling from data source, and received API SOAP errors and the like, but they usually get resolved.

How easy is to use, as soon as you log in you get easy access to every part and setting.

Not much to say here, I really like how easy is to use and link it to the other platforms we utilize

Pros, gather data from our platform. It is great and easy to use once you are familiar with what you are looking for.

Cons, slow exporting report maybe due to all the data in the platform. But it takes a good minute at least for 1 dashboard report to export specially when team are on reporting week.

I love that we can integrate multiple digital marketing tactics into one reporting platform that our customers can access 24-7. This increases our value proposition to potential clients and gives us a competitive edge over other vendors whose reporting is less transparent.

I miss being able to scroll down a left nav sidebar to see all of the customers we have live dashboards for - this might be something I can fix in settings but I noticed the change from this to thumbnails and I prefer the way it was.

I manage a small agency that makes up less than 10 SMB clients. TapClicks is an important part of maintaining transparency with those clients. We use the software on a monthly basis to review our progress. Giving them a login so they can check their campaigns anytime 24/7 has also helped to give our agency credibility.

I would like for them to import a few of the vendors that I have. I understand that they can't provide a connection to every potential vendor out there, but there are a couple that I work with that I still have to pull manual reports for.