Opiniones de TapClicks

Great customer service - always happy to help
Solid software
Dependable
Constant updates & new connections
Tapclicks team seems very proactive

I've been a client for a couple years and my learning curve was tough, especially custom connections, however their new releases have made things much easier. New clients will not have any issues.

We use TapClicks to be able to automate multi-platform (SEO, PPC, Social) reporting for our clients. Previously, we sent multiple reports, and we've moved to Tap to be able to provide one holistic report. The initial setup is pretty laborious and it can be a bit glitchy sometimes (not necessarily TapClicks' fault - Facebook is notorious for having glitchy API issues), but TapClicks' support is top-notch and quick-to-respond.

It's not very intuitive, so setting up all of our templates was a long process. We were particular about the way we wanted our reports set up, so we had to create a template for every possible scenario of our products (SEO+PPC, Facebook Lead Ads+PPC+SEO, etc.) It's possible that the setup process would be easier if we used their templates, but as it is, it was pretty time-intensive. Thankfully, the support team is responsive and extremely helpful. The cost can also be high, but we find it worth the time saving.

Ability to integrate directly with digital advertising platforms.

it is unable to pull KPI's out of custom data sets without manipulating the data and building a new report. Plus some very simple fixes that never get implemented like being able to pull a "count" from a data set by just counting rows that contain certain results in a field or being able to set a default date period on each dashboard.

TapClicks is amazing in that it lets us pull in several data sources with a simple click of a button, and we can get started on building out widgets. The Report Studio is amazing to share reports with clients.

The only thing that I don't currently like about the software, is the date ranges not applying, and always having to update them.

It's a no brainer: if have multiple, trackable aspects to your business, the best way to utilize the information is to have it in one place. You are able to see how campaigns affect each other in a specific time frame across multiple platforms. Also, this is a great way to recognize your strengths and weaknesses. Easy exporting system for reports, and customer service is willing to provide a personalized experience for you and your company.

It can get unorganized if the information is not entered correctly.

Having a direct API into the majority of our platforms has made TapClicks the preferred vendor for us. The ability to pull wrap up reporting, client logins and overall functionality are great.

Some of the newer platforms are not integrated and we do not have a set time frame on when they will be added. A few APIs are not as robust as others. The ability to add a flat dollar amount as a fee vs a percent.

Multiple feeds that tie in nicely. Multi Level Logins help us bring on Partners who have clients. New phone reporting

Data lag. The biggest issue here is that clients see this before we do. It would be great if you experience a data lag if you were able to post a message so that clients don't misinterpret a data lag from an under performing campaign

I love that there is seamless data integration from all of our advertising platforms, that there's a variety of ways to show the data, and their support team is top notch.

We have had problems with data not showing correctly in our reporting platforms vs. in TapClicks due to differing attribution windows. In addition, TapClicks isn't set up for granular direct-response data reporting across multiple pixels/tags.

Easy to use and a very short learning curve. The releases of new features TapClicks are helpful.

Data widgets can be clunky to work with and there's often data discrepancies depending on the ad server you use.

Pretty easy dashboards that are easy to make and most of all are simple.

It's a bit slow. Sometimes you have to wait a really long time for things to load.

We primarily use TapClicks as a connector for google data studio. This is a huge benefit to us in building out dashboards to get third party (non-google) data in. TapClicks has many connector options under their 250+ connector.

I wish you could customize the "channels" grouping as an add on to your existing subscription. There are some problems with channel connectors, like not showing spend for each platform in the connector. Also, spend and impression data will usually be slightly off from what we see in platform, however, the discrepancy is usually minimal. TapClicks also doesn't have a TikTok ads connector yet.

It's ability to combine different sources of traffic and advertising platforms, along with custom data, to create reports for determining Return On Ad Spend

Needs more integrations with other CRM's such as Ontraport and Infusionsoft

I love our rep! She is very helpful. And i love the schedule part of the reporting

There are so many places that you have to make sure are correct. All the layers sometimes cause issues.

TapClicks saves us so much time by integrating the data straight into our charts. We set things up one time and then just adjust the dates to update for the next time period. Now we can spend time analyzing and giving our clients insights instead of spending time manually pulling data for every report.

Some advanced Google Analytics metrics that we can see together in Google Analytics are not configured to be used together within TapClicks, so we can't slice and dice completely freely.

The flexibility and the variery of reporting channels, along with the exceptional customer care is what I like most.

The price. I live with that due to the positive aspects of TapCLicks, but still...

Their Team is very supportive and have implemented most features that was requested . Some new Data views,Report Studio, Date comparisons etc.

Once the widget is created we could change the data view of the data source. Now that's not possible. It used to save lot of time when we were creating new dashboards

Lot's of data integrators. Marketing Automation Platform workflow fits our business model and processes, but are still launching this.

Not sure if the connector API's pull in every metric hook from every data source, such as ecomm order totals for ROAS analysis, which is available in AdWords/Analytics.

We've experienced a few bugs here and there pulling from data source, and received API SOAP errors and the like, but they usually get resolved.

How easy is to use, as soon as you log in you get easy access to every part and setting.

Not much to say here, I really like how easy is to use and link it to the other platforms we utilize

I have used TapClicks now with two different jobs. I like how diverse it is and can be used in many different areas of business.

There are occasional glitches we run into as a team. Very slow to respond (circle of death) data sometimes inaccurate.

TapClicks has transformed how our company does business, both internally and externally. It has positioned us as a modernized and efficient thought-leader, and gives us a competitive advantage we did not have previously. We are smarter, leaner and more agile.

Implementation can be difficult at times, especially when using non-standard data sources to import.

The relative ease of use does the minimum for reporting.

The ability to implement custom reporting styles as well as metrics is trash.

We have continued to update and make the products better as our customer needs have evolved.

Still a little clunky, not always user friendly

It is useful for hubbing all of my campaign performance in one place

Easier integrations for certain products (like LinkedIn)

ease of use which is great and allows all support to use

no training regularly which would help us better use software

There are numerous Data Sources from which to pull and display client information. Even though one of our vendors was not offered, Tapclicks worked with them to develop a way to add them as a plug-in.

Our service representatives have been extremely helpful. Most notably is the timing within which our questions would be answered. We even had several in office visits from our rep to ensure we fully understood the functionality of the tool. For prices offered; this level of service is very good!

Development/Reporting issues we reported were acknowledged and addressed in a timely manner.

There are some features in reporting that can be a little buggy; however, I would expect Tapclicks to be able to address these issues as they arise.