---
description: Busca información actualizada sobre Brand24. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Brand24 con productos similares hasta encontrar la opción adecuada.
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title: Brand24: precios, funciones y opiniones | GetApp España 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de monitorización de redes sociales](/directory/1091/social-media-monitoring/software) > [Brand24](/software/101485/brand24)

# Brand24

Canonical: https://www.getapp.es/software/101485/brand24

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> Brand24 brinda a los usuarios acceso instantáneo a las menciones sobre su empresa, producto o competidores en toda la web con información para identificar personas influyentes y aumentar las ventas.
> 
> Veredicto: 254 usuarios lo han valorado con **4.7/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Estadísticas y valoraciones rápidas

| Métrica | Valoración | Detalles |
| **En general** | **4.7/5** | 254 Opiniones |
| Facilidad de uso | 4.7/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.8/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.5/5 | Basado en las opiniones generales |
| Funcionalidades | 4.4/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Brand24
- **Ubicación**: Wroc¿aw, Polonia
- **Constitución**: 2011

## Contexto comercial

- **Precio inicial**: 199,00 US$
- **Modelo de precios**:  (Prueba gratuita)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop), Android (móvil), iPhone (móvil), iPad (móvil)
- **Idiomas admitidos**: alemán, checo, danés, español, finés, francés, indonesio, inglés, italiano, neerlandés, noruego, polaco, portugués, sueco, turco
- **Países disponibles**: Alemania, Anguila, Antigua y Barbuda, Argentina, Aruba, Australia, Bahamas, Barbados, Belice, Bermudas, Bolivia, Brasil, Bélgica, Canadá, Chile, China, Colombia, Costa Rica, Cuba, Curazao y 55 más

## Funcionalidades

- @menciones
- Alertas de correo electrónico
- Alertas de móvil
- Alertas y notificaciones
- Análisis de campañas
- Análisis de la competencia
- Análisis de sentimientos
- Análisis de tendencias
- Análisis visual
- Base de datos de autores de artículos
- Benchmarking
- Búsqueda/filtro
- Creación de informes y estadísticas
- Creación de informes/análisis
- Descubrimiento de influencers
- Filtrado
- Gestión de campañas
- Gestión de comentarios
- Gestión de contactos
- Gestión de la experiencia del cliente

## Integraciones (en total: 1)

- Slack

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Chat

## Categoría

- [Herramientas de monitorización de redes sociales](https://www.getapp.es/directory/1091/social-media-monitoring/software)

## Categorías relacionadas

- [Software de gestión de marcas](https://www.getapp.es/directory/302/brand-management/software)
- [Herramientas de relaciones públicas](https://www.getapp.es/directory/311/public-relations/software)
- [Herramientas de IA para marketing](https://www.getapp.es/directory/3873/ai-marketing-tools/software)
- [Software de gestión de reputación online](https://www.getapp.es/directory/873/reputation-management/software)
- [Herramientas de monitorización de redes sociales](https://www.getapp.es/directory/1091/social-media-monitoring/software)

## Alternativas

1. [Hootsuite](https://www.getapp.es/software/20432/hootsuite) — 4.4/5 (3795 reviews)
2. [Agorapulse](https://www.getapp.es/software/91082/agorapulse) — 4.6/5 (713 reviews)
3. [YouScan](https://www.getapp.es/software/114583/youscan) — 4.9/5 (106 reviews)
4. [Sprout Social](https://www.getapp.es/software/20453/sprout-social) — 4.4/5 (606 reviews)
5. [facelift](https://www.getapp.es/software/117515/facelift) — 4.4/5 (131 reviews)

## Opiniones

### "Brand24, more like the best PR tool ever\!" — 5.0/5

> **John** | *1 de julio de 2024* | Servicios financieros | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: The cost of what was provided was so much better than I expected. Most PR monitoring tools are super expensive and don't deliver. For a start-up, Brand24 is exactly what we wanted.
> 
> **Desventajas**: We are totally with the product so far, have nothing negative to say.
> 
> When someone first shared Brand24 with me, I didn't believe it was real. All the monitoring we wanted at a reasonable cost couldn't be more happy.

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### "The Go-To Platform for Brand Monitoring" — 5.0/5

> **Noah** | *15 de octubre de 2025* | Tecnología y servicios de la información | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: It’s very easy to get set up and quickly start tracking your brand, competitors or industry keywords. The notifications and AI analysis features are excellent and provide valuable insights. I also really appreciate the integration with Slack, which is extremely helpful for getting real-time alerts and staying on top of brand mentions.
> 
> **Desventajas**: While Brand24 is a solid, all-encompassing product, it would be great if there were tiered levels of service so that you could pick and choose specific features you want to use, instead of having everything bundled together.
> 
> My overall experience with Brand24 has been very positive. I’ve been a customer for over 10 years and plan to continue using their service. Their customer support is excellent, always quick to reply and assist on both professional and administrative matters. Brand24 is a great product to work with; it isn’t too heavy, and it delivers exactly what you need for brand monitoring and management.

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### "Good but can be better" — 3.0/5

> **Ed** | *1 de julio de 2024* | Tecnología y servicios de la información | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: Giving link of all the keywords properly and the interface is great easy to understand
> 
> **Desventajas**: Duplicate data, and less data available
> 
> Good but can be better if they remove duplicate content and add more relevant content

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### "Social listening has never been easier" — 5.0/5

> **Iwo** | *10 de junio de 2025* | Marketing y publicidad | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Brand24’s real-time monitoring is incredibly powerful — we’re able to track every mention of our brand across the web, including social media, blogs, news sites, and forums. The AI-driven sentiment analysis is especially useful, helping us quickly identify potential PR risks or customer praise. The dashboard is clean, intuitive, and packed with useful features like automated reports, influencer scoring, and detailed analytics.
> 
> **Desventajas**: The mobile app could be a bit more robust — while it offers the essentials, deeper filtering and analysis options would make on-the-go monitoring even better.
> 
> Overall, Brand24 has become an essential part of our marketing and customer service toolkit. It saves us countless hours each week and ensures we never miss a critical mention or opportunity. Whether we’re tracking the performance of a new campaign or responding to customer feedback, Brand24 delivers the data we need to act fast and stay informed. Highly recommended for any team that values brand awareness and reputation management\!

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### "Powerful Media Monitoring with Excellent Data Visualization" — 5.0/5

> **Khasiba** | *27 de octubre de 2025* | Gestión de organizaciones sin ánimo de lucro | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: The depth and speed of data aggregation is what sets Brand24 apart. We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and niche blogs to be exceptionally thorough. We particularly love the Influence Score feature, which helps us quickly filter noise and prioritize interactions with genuinely impactful authors. The "Mentions Feed" is intuitive and perfect for real-time crisis management.
> 
> **Desventajas**: While the overall sentiment analysis is good, the accuracy of the automated sentiment scoring for complex/nuanced language in non-English languages sometimes requires manual correction. Additionally, the setup for custom reporting templates can be slightly less intuitive than other areas of the platform, requiring a small learning curve to fully master.
> 
> Our overall experience has been highly positive. Brand24 provides a robust, affordable, and actionable view of our brand's presence online. It seamlessly integrates real-time tracking with excellent visualization, making it easy to identify trends, measure campaign success, and spot potential reputation issues before they escalate. It's an indispensable tool for anyone serious about understanding their digital footprint.

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