Opiniones de Outbrain

Easy to utilize user interface that enables actual time updates and reporting. Complete exposure into outcomes that enables my group to make modifications that will right away affect the project performance.The platform is really user-friendly.

You cannot make edits to existing projects once they are live, you need to recreate them if you wish to alter any aspects.

- Fast & easy campaign set-up,
- Very specific GEO targeting,
- Excellent tracking,
- Audience reach at a fair price,
- Quick & reliable reporting.

- No ads preview once the campaign is live,
- Cannot target Chinese market,

The idea of ​​the tool is very cool, especially the way they proposed that our content be discovered by the target audience.

Unfortunately, the company that represents them in my city did not do a good job, the campaign was confusing and we could not see any relevant results to justify the investment

It's a great way to reach the best audience at the right time. Outbrain bring us the best ROI we ever seen from other PPC platforms.

It has friendly UI, and great ways to reach various target audiences. The only cons its that you need some short period of training on the system.

Its very quick to get started and creating campaigns. You have a lot of useful options to create you campaigns. ec. locations, placements, os type.

Editing your already created campaigns content. Lets say you created a campaign and added a picture and you have to edit the picture. There is no visible way to go in and edit the image. You cannot find the option to edit.

The advertising agency that provides services to the University where I work proposed the use of Outbrain technology. We have a lot of content but it was not possible to get it to a lot of people at the same time, and that's what Outbrain helped us do.

The support here in Brazil was confusing, this delayed the beginning of the campaign and displeased the company. Luckily, in the end the numbers were positive and this softened any problems that had occurred previously.

Easy to use interface that allows real time updates and reporting.
Complete view of the results that allow the team to make improvements that will immediately impact campaign performance.

A long setup time, you need todo a test campaign first in order to see if it meets the requirements, and continue to update it until getting a satisfy results.
You also need to keep a close track on CPCs and see if recorded in campaign analytics program.

Outbrain allows you to take a piece of important content and push it out beyond what most agencies are capable of. You can see your content featured on some high DA sites, meaning you'll get more eyes on it. Instead of traditional display ads, these provide relevant content to website visitors and can help direct traffic your way. If you have a great piece of content, Outbrain can be a great tool to get it the visibility it deserves and grow your brand.

It's not cost-effective for everyone. There is a minimum spend, so it may not be in everyone's budget.

Outbrain allows me to publish my articles and drive traffic to them from websites across the internet!

The cost of Outbrain is at time a bit shocking, but the website traffic can really lead to great results.

Outbrain is great because they give site owners and brands the ability to advertise on different big name brand across the internet. They do the work and reach out to these sites, while giving you an easy to use platform that allows for easy campaign management.

The software is pretty standard and has a bit of a learning curve. We'd like to see better options for lower ad spend on new ad campaigns, and not giving such priority to bigger brands with bigger budgets.

The software is very user-friendly and a number of updates have been added over the course of last year, which allow for a better campaign set up, more precise targeting and have helped us decrease our acquisition costs.

At the moment it's not possible to evenly split budget between ads, meaning that the ad that has been identified as the most promising by the algorithm gets assigned quite a significant share of the overall budget. Hence, conducting tests on ad level has proven a bit tricky.

Great support
Easy to use
Targeting options (GEO, Age, Interests, Retargeting etc...)
Pixel and Tracking implementation
Low CPC

Interests targeting optimization still not possible at the moment of this review

I like how easy to use Outbrain is. The whole platform is very intuitive and you can easily find your way around. Also, by using the variations mechanism I can easily create several variations with my assets without manually booking them in one by one. This is a big advantage compared to other platforms.
Also, whenever we experienced any kind of difficulty with our campaigns, the customer team worked very fast and provided excellent solutions.

I seriously have no big issue with the software. The only thing bothering me from time to time is that single ads cannot be deleted out of a campaign. But using the pause function is an ok workaround for us.

Easy to use after a quick onboarding
In-line editing in tool
Great CPCs

Reporting is only in CSV
No pacing of campaign shown (will it spend full budget using current bid?)
No preview of the ads and no mockup for screenshots possible

This is a marketers best friend. It's very easy to set up individual content pieces or say even an entire blog to get promoted.

Sometimes the placement of the content is not the best so click throughs can be lower or their quality not the best.