Adobe Campaign

4,4 (184)
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Marketing digital completo

Calificación general

4,4 /5
(184)
Relación calidad-precio
4,1/5
Funcionalidades
4,4/5
Facilidad de uso
4,0/5
Asistencia al cliente
4/5

90%
de los usuarios recomienda esta aplicación
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184 opiniones

Selene
Calificación general
  • Sector: Consultoría de gestión
  • Tamaño de la empresa: 10.000+ empleados
  • Software usado Semanalmente durante 1-5 meses
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Automatización de campañas

Revisado el 6/1/2023

Puntos a favor

Permite de forma fácil automatizar y personalizar las campañas de marketing digitales de forma 360

Desventajas

Esta muy paquetizado y para extraer más analíticas o personalizar más las campañas tienes que ir comprando más softwares de adobe

Jeniffer
Jeniffer
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Intuitive Marketing Campaign Management product.

Revisado el 27/8/2022

Adobe Campaign is quite a reliable marketing content creation and management software which also...

Adobe Campaign is quite a reliable marketing content creation and management software which also allows social media marketing campaign management.

Puntos a favor

This Adobe solution offers the most responsive and easy multiple marketing campaigns management and monitoring ability is also excellent.

The content integration and how easy to create effective sales reports on this Adobe platform is perfect. Lead distribution and Email list management using the system is perfect.

Desventajas

Easy to get familia with the features, and the support offered is helpful and easy features configuration and navigation across the entire interface.

Ahmed
Ahmed
Calificación general
  • Software usado A diario durante Más de un año
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Great tool, slow customer service.

Revisado el 20/1/2018

Puntos a favor

Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Desventajas

Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.

Lauri
Lauri
Calificación general
  • Sector: Producción audiovisual
  • Tamaño de la empresa: 1.001-5.000 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Film maker

Revisado el 9/12/2018

Puntos a favor

Adobe tools have everything film maker needs.

Desventajas

This is not a fault of Adobe alone, but the stability issues usually kick in during every project. Nvidia GPU drivers crashes and you are forced to reboot your computer.

Amanda
Amanda
Calificación general
  • Sector: Empleo y contratación
  • Tamaño de la empresa: 1.001-5.000 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Most helpful email marketing tool

Revisado el 30/8/2019

Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising...

Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns. I can say it is world's leading program.

Puntos a favor

Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.

Desventajas

The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.

Gautam
Gautam
Calificación general
  • Sector: Entretenimiento
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

"It controls you all the time in marketing or advertising."

Revisado el 25/7/2020

Controls marketing or advertising campaigns to identify customers and allow for direct communication...

Controls marketing or advertising campaigns to identify customers and allow for direct communication.

Puntos a favor

Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

Desventajas

However, every time I've had trouble using this software, I've had trouble getting customer service support.
Emails a lot of time to respond to and resolve emails.

Nitya
Nitya
Calificación general
  • Sector: Tecnología y servicios de la información
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante 1-5 meses
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

An omnichannel marketing tool powered by Adobe AI

Revisado el 8/6/2022

Puntos a favor

Using Adobe Campaign you can create omni channel campaign that are very effective in terms of user engagement and retention. Adobe Campaign allow us to analyze your data in an impressive and best way to segment the user data. With Adobe campaign we can automate the entire campaign life cycle.

Desventajas

We need proper training executing marketing campaign for the first time users. There are only limited numbers of pre built templates available in their library.

Lenee
Lenee
Calificación general
  • Sector: Minería y metalurgia
  • Tamaño de la empresa: 1.001-5.000 empleados
  • Software usado Otro durante Más de un año
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Versatile and effective product

Revisado el 28/8/2019

Adobe Campaign is a strong tool for modern digitalizes agencies and organizations that appreciate...

Adobe Campaign is a strong tool for modern digitalizes agencies and organizations that appreciate effective planning and management of email marketing campaigns. I would say it provides standard services.

Puntos a favor

Adobe Campaign is a set of solutions that help me to manage my company information and monitor the performance of my cross-channel campaigns from single platform. It has been the perfect tool that provides reliable services with advanced features.

Desventajas

Adobe campaign is providing amazing services and let us not face any issue. I really like the way it manages all the functions and develop them in efficient ways.

namrata
namrata
Calificación general
  • Sector: Comercio minorista
  • Tamaño de la empresa: 11-50 empleados
  • Software usado Semanalmente durante 1-5 meses
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Powerful marketing tool with a few drawbacks.

Revisado el 9/4/2019

It took a little more time to get it up and running than I would have preferred but once it was...

It took a little more time to get it up and running than I would have preferred but once it was going, it gave me very respectable results. There are some caveats but overall this is a tool you should definitely consider.

Puntos a favor

There are a lot of options to customise and personalise this to suit your needs. And once you have a good understanding of it you can create very powerful marketing campaigns relatively smoothly. The email delivery and tracking capabilities are excellent. Compare to a few other solutions we used prior to this, it is able to get past spam filters much more capably. It can also automatically analyse reports to get you better results. Lastly, Adobe support is pretty good. We have used multiple Adobe products in the past and never had issues with their support team.

Desventajas

The learning curve to get the most out of this is pretty sharp. If you plan on investing on this, be prepared to spend a few hours either going through resources online or talking to their support team to set things up properly.

Joshua
Joshua
Calificación general
  • Sector: Entretenimiento
  • Tamaño de la empresa: Trabajador autónomo
  • Software usado Semanalmente durante 6-12 meses
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

ADOBE CAMPAIGN REVIEW

Revisado el 31/1/2021

Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions. i...

Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions. i have no regrets using this software even though i think there is still room for improvement

Puntos a favor

You can use this to send private messages. Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch.

Desventajas

It is very complicated if you are a beginner. It is slow when there are a lot of processes going on at a time. Takes time to get used to the interface.

Janet
Janet
Calificación general
  • Sector: Ropa y moda
  • Tamaño de la empresa: 11-50 empleados
  • Software usado Semanalmente durante 6-12 meses
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Adobe Campaign Review

Revisado el 22/1/2019

Puntos a favor

Campaign design is simpler than it might seem. It guides you step-by-step. Easy way to monitor your numbers and campaign automation is a huge plus. Compatible with other Adobe software.

Desventajas

The UI takes some getting used to. Not the best campaign management software for smaller businesses, but it definitely got the job done!

Mohamed
Calificación general
  • Sector: Servicios de información
  • Tamaño de la empresa: Trabajador autónomo
  • Software usado Semanalmente durante Más de un año
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Get better at yourself with adobe

Revisado el 1/9/2021

good experience

good experience

Puntos a favor

A beautiful program, and there is no alternative to this program, despite the competition of companies, but it remains the best because of the class that uses this program, which is a conscious class. If the program is of high quality and needs only development in the future and campaigns to introduce itself

Desventajas

It contains in a program after the features that I think is not needed and is no longer used, so the program needs a recent update to suit the development of the modern era

Islam
Calificación general
  • Sector: Hospital y atención sanitaria
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

Useful tool for my work

Revisado el 12/8/2021

this tool is very helpful and the best tool for working and I use it daily

this tool is very helpful and the best tool for working and I use it daily

Puntos a favor

This is software is perfect for my work and I deal with it easy.

Desventajas

Its price is hight minly. I advice them to reduce the price.

Jennifer
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Great marketing automation tool

Revisado el 2/6/2019

Puntos a favor

We love that Adobe Campaign and how we are able to tracking multiple CRM activities, like real-time campaigns, targeted campaigns, and handle our email marketing. Being able to track campaign behavior in a snap shot helps us understand our users and we are able to segment them by persona for future targeted campaigns. Automating our campaigns has increased our sales and has given us a better understanding of our clientele.

Desventajas

To be able to use it's features to the fullest it requires experienced developers and can be difficult for new users to learn.

Fraser
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la opinión

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 10.0 /10

An incredibly high functioning tool for all your marketing needs

Revisado el 18/7/2018

Puntos a favor

- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn
- vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options
- integrations with other products is invaluable

Desventajas

- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts
- the sheer amount of functions in this product may be intimidating to some and put them off

Usuario verificado
Calificación general
  • Sector: Telecomunicaciones
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Overall, great tool that solves almost all of our needs for the email marketing channel.

Revisado el 11/6/2018

Puntos a favor

The level of granularity that can be achieved in our workflows has been a huge improvement for us. We now have much more flexibility in how we choose to run and trigger our automated campaigns.

Desventajas

Much steeper learning curve coming from a more user-friendly interface. Pretty buggy from time to time.

Usuario verificado
Calificación general
  • Sector: Tecnología y servicios de la información
  • Tamaño de la empresa: 1.001-5.000 empleados
  • Software usado Mensualmente durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

This is great for all skill levels

Revisado el 24/3/2019

I have been able to successfully launch a number of highly targeted and multi faceted email...

I have been able to successfully launch a number of highly targeted and multi faceted email campaigns. I have found the process of learning the program and making the most of its many features a bit time consuming at first, but after a while I'm able to better understand all that it has to offer.

Puntos a favor

The ability to use some of the more advanced features that help you engage on a new level with email subscribers; these features include dynamic content, AI powered emails and triggered emails.

Desventajas

I have been looking for ways to automate reports that help us understand our email and landing page metrics; some reporting processes are often manual and take more time than I would like to complete.

Usuario verificado
Calificación general
  • Sector: Edición
  • Tamaño de la empresa: 1.001-5.000 empleados
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Adobe Continues to Innovate & Confuse

Revisado el 19/7/2016

Adobe Marketing Cloud includes Adobe Analytics, Target, Social, Experience Manager, Media Optimizer...

Adobe Marketing Cloud includes Adobe Analytics, Target, Social, Experience Manager, Media Optimizer and Campaign. Even though Adobe's constant re-branding of their marketing tools confuses me, I am always pleasantly surprised with their new "version" or "platform" or "suite" of offerings.

Puntos a favor

Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.

Desventajas

Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result.

Steve
Calificación general
  • Sector: Fabricación de productos eléctricos/electrónicos
  • Tamaño de la empresa: 501-1.000 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 1.0 /10

Run Away -- Fast. Adobe Campaign is one headache after another!

Revisado el 6/2/2018

Go with another tool!

Go with another tool!

Puntos a favor

After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Desventajas

Too many to count:

1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
3. Support is basically non-existent.

Emily Yohanna
Calificación general
  • Software usado Otro durante Más de un año
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

It is a program that allows you to manage marketing or advertising campaigns controlling every...

Revisado el 28/6/2018

Is the best tool to have control of advertising campaigns helps detect users or customers and...

Is the best tool to have control of advertising campaigns helps detect users or customers and allows direct contact with them.

Puntos a favor

This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.

Desventajas

I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.

Cameron
Calificación general
  • Sector: Construcción
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Probabilidad de recomendación 10.0 /10

The best and easiest and safest even above focusing and very close b

Revisado el 20/3/2018

No it should be offers on all the sights

No it should be offers on all the sights

Puntos a favor

That the security cription and the lease of use .all the others in had problem with under standing how to use it and know I did it right

Desventajas

None really it will run my crimped messages in my office very well set up .no hidden clauses

Daryl
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

Adobe equals a Must Have for Digital / Design agencies

Revisado el 13/11/2017

using Adobe Cloud gives us as a agency more room to create and deliver while on the road or from...

using Adobe Cloud gives us as a agency more room to create and deliver while on the road or from any place.
With some extra tools our team is able to deliver work at their own convenience.

Puntos a favor

- Best Content creation / editing tools to give your business a professional look.
- Pricing is fair. you always have the latest versions when subscribing for the monthly fee.
- Brand creation, across all platforms. Social, Corporate etc.
- Integration with other systems

Desventajas

- You will have to maintain payments in order to use the platform.
- expensive hardware requirements to run the apps smoothly.

Rachel
Rachel
Calificación general
  • Software usado Otro durante 1-5 meses
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Adobe Campaign is a great email and mobile marketing software!

Revisado el 8/3/2018

I like the features that this program offers for emailing and marketing to our audience. As you add...

I like the features that this program offers for emailing and marketing to our audience. As you add more and more contacts to your database, it becomes hard to keep them all straight. This software does a great job of keeping things organized, sharing data, and providing all of a companies marketing needs.

Puntos a favor

I like the features that this program offers for emailing and marketing to our audience. As you add more and more contacts to your database, it becomes hard to keep them all straight. This software does a great job of keeping things organized, sharing data, and providing all of a companies marketing needs.

Desventajas

Adobe programs can sometimes feel overwhelming at first glance because of all of the things that it offers.

DEVY
DEVY
Calificación general
  • Sector: Dispositivos médicos
  • Tamaño de la empresa: 2-10 empleados
  • Software usado Otro durante Prueba gratis
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 5.0 /10

I like it great app like every adobe product ,sadly is not what I need for my company

Revisado el 28/11/2018

I would like to say that I'm using the app, sadly for the size of my company and our number of...

I would like to say that I'm using the app, sadly for the size of my company and our number of clients is not the right app, I'm sure that for a bigger company with more resources than mine would work fantastic, I hope one day my business will be big enough to use this awesome app.

Puntos a favor

Has so many features and ways to reach costumers, provide what they need, once you are able to know your way around the app is so fantastic, only need to work once and them just press send!

Desventajas

To know your way around the software requires a lot of time and watch a lot of tutorial in Youtube, it can slow down your process and sometimes you need to go back and watch again sometimes even more than twice.

Silfrido
Silfrido
Calificación general
  • Sector: Aprendizaje en línea
  • Tamaño de la empresa: 501-1.000 empleados
  • Software usado Semanalmente durante Prueba gratis
  • Fuente de la opinión

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Connection through all channels with efficiency

Revisado el 1/11/2018

Maintain a marketing through email, knowing the details of customers, easy to use, practical and...

Maintain a marketing through email, knowing the details of customers, easy to use, practical and recommended for its simple technology functions.

Puntos a favor

I like that it allows me to visualize the client in all the channels in a single screen, allowing to automate the campaigns and mailings in a systematized way. It allows data connectors in the audience. In addition, its system is very simple and friendly to handle.

Desventajas

Even though it seems very complete, I could add the synchronization with social networks in order to reach a larger audience, providing the benefits of the product to a wider audience.